SlideShare a Scribd company logo
Hollyce Balentine
Karen Zelt
HighEdWeb 2013
#PST22
1. Plan! Plan! Plan!
#PST22
Determine your
desired launch
date and work
backwards. Do it
skimp on steps
and stick to your
guns.
2. Wrangle content
We lassoed everything from grounds services
to campus telephones to interior design.
#PST22
DETOURS
VEHICLE RENTAL
PAINTING
3. Card sort
Write topics on cards or sticky notes.
Disregard old site structure; group the cards
logically.
#PST22
4. Audit
Perform a ROT analysis on every page: Is this
Relevant? Outdated? Trivial? Fix it!
How do we stay the course in the face
of opposition?
Audits (along with analytics) are your
greatest defenses.
Establish that optimal user/customer
experience is the focus. Does this
change make navigating easier for the
#PST22
5. Examine analytics
Learn what visitors search for and, what
pages are most visited, etc.
#PST22
5. Examine analytics
How do we know if all
that content is actually
organized well?
Look at analytics data.
Review in-site search
terms and compare
them with page traffic
to see if users are
actually finding what
they need.
#PST22
Wield your
research!
Back up your
decisions by
showing how they
align with best
web practices and
university goals.
6. Map information architecture
The card sort informs this.
#PST22
7. Sell to stakeholders
Meet with managers and subject-matter
experts for their input.
Prevent them from breaking
out pitchforks.
Beware of territorial issues!
Learn where stakeholders are
coming from and listen to their
concerns. Make compromises
without degrading usability.
#PST22
8. Ask the audience
Rustle up
wireframes
(paper or
interactive).
User-test the
site with key
audience
groups.
#PST22
#PST22
How do we prevent a massive
heart attack if our unit
reorganizes mid-redesign?
answer. You might not get
thrown into a top-level
reorganization, but down the
line you will probably need to
quickly add new content areas
to your site. Prepare for future
development during the initial
construction and as you
organize present content.
9. Finalize
User tests and stakeholder input inform this.
#PST22
10. Customize CMS
Work with developers to make the system fit
#PST22
11. Launch!
to celebrate!
deal to get
here.
#PST22
12. Govern
Establish a governance board for big
decisions.
Appoint a variety
of members with
a spectrum of
knowledge.
#PST22
13. Tend
Create an audit schedule for routine
maintenance. Continue brainstorming for
future development and solutions.
Feed it, water it!
Designate
responsible
parties to keep
their content
accurate.
#PST22
Contact
Hollyce Balentine, Digital Communications Manager
Michigan State University Infrastructure Planning and
Facilities
517-884-4059
hbalentine@ipf.msu.edu | ipf.msu.edu |@HollyceB
Karen Zelt, Communications Manager
Michigan State University Infrastructure Planning and
Facilities
517-432-3624
kzelt@ipf.msu.edu | ipf.msu.edu |@zeltkare
#PST22

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Operation integration

  • 2. 1. Plan! Plan! Plan! #PST22 Determine your desired launch date and work backwards. Do it skimp on steps and stick to your guns.
  • 3. 2. Wrangle content We lassoed everything from grounds services to campus telephones to interior design. #PST22 DETOURS VEHICLE RENTAL PAINTING
  • 4. 3. Card sort Write topics on cards or sticky notes. Disregard old site structure; group the cards logically. #PST22
  • 5. 4. Audit Perform a ROT analysis on every page: Is this Relevant? Outdated? Trivial? Fix it! How do we stay the course in the face of opposition? Audits (along with analytics) are your greatest defenses. Establish that optimal user/customer experience is the focus. Does this change make navigating easier for the #PST22
  • 6. 5. Examine analytics Learn what visitors search for and, what pages are most visited, etc. #PST22
  • 7. 5. Examine analytics How do we know if all that content is actually organized well? Look at analytics data. Review in-site search terms and compare them with page traffic to see if users are actually finding what they need. #PST22 Wield your research! Back up your decisions by showing how they align with best web practices and university goals.
  • 8. 6. Map information architecture The card sort informs this. #PST22
  • 9. 7. Sell to stakeholders Meet with managers and subject-matter experts for their input. Prevent them from breaking out pitchforks. Beware of territorial issues! Learn where stakeholders are coming from and listen to their concerns. Make compromises without degrading usability. #PST22
  • 10. 8. Ask the audience Rustle up wireframes (paper or interactive). User-test the site with key audience groups. #PST22
  • 11. #PST22 How do we prevent a massive heart attack if our unit reorganizes mid-redesign? answer. You might not get thrown into a top-level reorganization, but down the line you will probably need to quickly add new content areas to your site. Prepare for future development during the initial construction and as you organize present content.
  • 12. 9. Finalize User tests and stakeholder input inform this. #PST22
  • 13. 10. Customize CMS Work with developers to make the system fit #PST22
  • 14. 11. Launch! to celebrate! deal to get here. #PST22
  • 15. 12. Govern Establish a governance board for big decisions. Appoint a variety of members with a spectrum of knowledge. #PST22
  • 16. 13. Tend Create an audit schedule for routine maintenance. Continue brainstorming for future development and solutions. Feed it, water it! Designate responsible parties to keep their content accurate. #PST22
  • 17. Contact Hollyce Balentine, Digital Communications Manager Michigan State University Infrastructure Planning and Facilities 517-884-4059 hbalentine@ipf.msu.edu | ipf.msu.edu |@HollyceB Karen Zelt, Communications Manager Michigan State University Infrastructure Planning and Facilities 517-432-3624 kzelt@ipf.msu.edu | ipf.msu.edu |@zeltkare #PST22