Presentation by Oisin Lunny & Paul de Gregorio on successful charity campaigns on mobile, and lessons from the Third Sector. FOr more information please visit:
www.openmarket.com/europe
www.openfundraising.com
http://degregoriopaul.blogspot.co.uk
Lessons from the Third Sector innovators, successful charity campaigns on mobileOisin Lunny
As part of the Third Sector "Integrated Digital Fundraising, Marketing & Comms" conference I had a look at the latest developments in mobile consumer behaviour, and the innovators embracing mobile in the Third Sector. The presentation looked at companies successfully using seamless mobile payment and CRM solutions, and what lessons to take on board for fundraising strategies.
Presentation Maxime Vanryckeghem 2AT02: Telenetmaxivanr
Telenet is a telecommunications company headquartered in Mechelen, Belgium that provides cable television, internet, and telephone services with over 1,159 free WiFi hotspots across Belgium, Netherlands, and Luxembourg. According to the document, Telenet has experienced 9% revenue growth and 6% growth in operating profit from June 2011 to June 2012, though net profit declined 57% in that period. The company saw a 4% decline in total cable TV customers from 2011 to 2012 but increases of 6%, 9%, and 21% in internet, fixed telephony, and mobile telephony customers, respectively. The conclusion recommends Telenet as a growing, financially strong company that represents an investment opportunity.
Pigu.lt is the largest e-retailer in the Baltics, having won multiple awards between 2008-2010. It has established itself as the e-commerce leader in Lithuania with a vision to exceed customer expectations in price, assortment, and service through collaboration, trust, flexibility, and courageous pursuit of the best results. Pigu.lt has experienced strong growth, with turnover increasing from 1.16 million EUR in 2008 to a projected 8.4 million EUR in 2011 without VAT through the sale of a wide range of products. It has received favorable credit ratings from COFACE and CREDITREFORM.
Great to speak at the #DigitalMarketingShow today, sharing some thoughts on why the barriers between mobile payment and CRM are blurring, and why smart businesses are #SiloSmashing
I was honoured to say a few words at the launch of Capen.ie last week, as part of the #CharityFringe event at #Dublin #WebSummit - here is the slide deck for posterity.
A case study presented to the AIME Charities Forum detailing how an OpenMarket proprietary solution raised over £1.5m for the Disasters and Emergency Committee in less than a month, and doubled the charities Opt-In by using mobile.
Oisin Lunny - Fundraising Online 2014 "Beyond fundraising: how to get more fr...Oisin Lunny
I was honoured to be a part of the excellent Fundraising Online 2014 conference, here is my presentation "Beyond fundraising: how to get more from your mobile strategy ". Hope you enjoy!
Top Ten Tips to Improve Acquisition and Retention using MobileOisin Lunny
This document provides 10 tips for improving acquisition and retention using mobile. The tips include seeing the bigger mobile picture, putting yourself in the consumer's shoes, creating a strategy around the consumer experience, using mobile to tell your brand story, building the opt-in, keeping things simple at first, utilizing real-time interactions, focusing on personalization, measuring results, and listening to customers, partners, and competitors.
Lessons from the Third Sector innovators, successful charity campaigns on mobileOisin Lunny
As part of the Third Sector "Integrated Digital Fundraising, Marketing & Comms" conference I had a look at the latest developments in mobile consumer behaviour, and the innovators embracing mobile in the Third Sector. The presentation looked at companies successfully using seamless mobile payment and CRM solutions, and what lessons to take on board for fundraising strategies.
Presentation Maxime Vanryckeghem 2AT02: Telenetmaxivanr
Telenet is a telecommunications company headquartered in Mechelen, Belgium that provides cable television, internet, and telephone services with over 1,159 free WiFi hotspots across Belgium, Netherlands, and Luxembourg. According to the document, Telenet has experienced 9% revenue growth and 6% growth in operating profit from June 2011 to June 2012, though net profit declined 57% in that period. The company saw a 4% decline in total cable TV customers from 2011 to 2012 but increases of 6%, 9%, and 21% in internet, fixed telephony, and mobile telephony customers, respectively. The conclusion recommends Telenet as a growing, financially strong company that represents an investment opportunity.
Pigu.lt is the largest e-retailer in the Baltics, having won multiple awards between 2008-2010. It has established itself as the e-commerce leader in Lithuania with a vision to exceed customer expectations in price, assortment, and service through collaboration, trust, flexibility, and courageous pursuit of the best results. Pigu.lt has experienced strong growth, with turnover increasing from 1.16 million EUR in 2008 to a projected 8.4 million EUR in 2011 without VAT through the sale of a wide range of products. It has received favorable credit ratings from COFACE and CREDITREFORM.
Great to speak at the #DigitalMarketingShow today, sharing some thoughts on why the barriers between mobile payment and CRM are blurring, and why smart businesses are #SiloSmashing
I was honoured to say a few words at the launch of Capen.ie last week, as part of the #CharityFringe event at #Dublin #WebSummit - here is the slide deck for posterity.
A case study presented to the AIME Charities Forum detailing how an OpenMarket proprietary solution raised over £1.5m for the Disasters and Emergency Committee in less than a month, and doubled the charities Opt-In by using mobile.
Oisin Lunny - Fundraising Online 2014 "Beyond fundraising: how to get more fr...Oisin Lunny
I was honoured to be a part of the excellent Fundraising Online 2014 conference, here is my presentation "Beyond fundraising: how to get more from your mobile strategy ". Hope you enjoy!
Top Ten Tips to Improve Acquisition and Retention using MobileOisin Lunny
This document provides 10 tips for improving acquisition and retention using mobile. The tips include seeing the bigger mobile picture, putting yourself in the consumer's shoes, creating a strategy around the consumer experience, using mobile to tell your brand story, building the opt-in, keeping things simple at first, utilizing real-time interactions, focusing on personalization, measuring results, and listening to customers, partners, and competitors.
Guardian Changing Media Summit - Mobile In FocusOisin Lunny
Honoured to have spoken at the Guardian Changing Media Summit about Mobile In Focus. Used the opportunity to look at the changing media landscape over the past 20 years, and why mobile should be central to a joined up content / marketing / CRM strategy.
Este documento presenta una serie de temas relacionados con la industria de la telefonía móvil. Incluye discusiones sobre el marketing móvil, las adquisiciones, el engagement de los consumidores, los pagos móviles, los datos móviles y el ciclo de vida útil de los teléfonos móviles. También menciona temas como el comportamiento del consumidor, las interacciones móviles y las finanzas conductuales.
Interoute is Europe's biggest next generation network that provides next generation services such as media. The document discusses Interoute's ability to leverage its global network for content distribution and provide advanced hosting, media, voice, and VPN services through its next generation capabilities. Oisin Lunny, Interoute's Product Manager for Media, authored the document on May 7, 2008 in Madrid to discuss Interoute's next generation TV and media network services.
Oisin Lunny - IoF Tech conference - mobile innovationOisin Lunny
This document discusses lessons learned from successful mobile charity campaigns. It provides examples of campaigns run by DEC, Faberge, and Open Fundraising. Key lessons include understanding that mobile is the primary internet access for many, having a "mobile first" strategy, using shortcodes across marketing channels, focusing on metrics to measure ROI, understanding your target audience, and optimizing all aspects of mobile campaigns. Regular SMS donations are also shown to outperform one-time methods like direct debit. Choosing the right technology partner is also emphasized.
MoNage Fall 2016 - Oisin Lunny - OpenMarketOisin Lunny
It was a great honour to speak at MoNage Fall 2016 alongside Jeff Pulver, Jack Dorsey, Yossi Vardi, Chris Brogan, Mark Horvath & Jeff Jarvis.
Here is my presentation about SMS, AI, chatbots, app fatigue and ad blocking, which references some new OpenMarket research about millennials and mobile use.
If you would like more information visit www.openmarket.com and please feel free to drop me a line on LinkedIn.
The Impact of FinTech on European BanksDavid Birch
Presentation to the Cass business school as part of their #unbundlingbanks discussion, looking at the impact of opening APIs (XS2A) and the potential for FinTech startups to work with banks.
At IoT Solutions World Congress 2016 in Barcelona delegates learned how Philips Healthcare combined the humble Raspberry Pi with the global reach and reliability of SMS to deliver a sophisticated device monitoring solution for “Big Iron” equipment such as MRI, Pet and CT scanners. Philips John Romero was joined by Oisin Lunny from their mobile partner OpenMarket.
Where is the Money? Practical Steps Toward Insightful Philanthropy FundraisingBen Rymer
This document provides guidance on practical fundraising strategies focused on insights into philanthropic giving. It begins by explaining the importance of fundraising growth given current challenges. Next, it overviews wealth dynamics in the UK, noting the concentration of wealth among the top 1% and potential for growth if targeting this segment. The document then discusses methods for understanding donor capacity and affinity, including analyzing response rates, donation histories, and wealth screening. It concludes by recommending actionable strategies like identifying major donor prospects and calculating fundraising growth scenarios to demonstrate returns on investment in philanthropy.
Staying Fully Compliant with Mobile and SMSOisin Lunny
I was honoured to speak at the CHASE conference on 12th Feb 2013 about the regulatory and compliance aspects of mobile giving. If you would like to know more about OpenMarket and the mobile engagement tools we provide to charities, associations and NFPs drop me a line! oisin.lunny@openmarket.com
Stuart McLaughlin presentation at The Business of FunAOIFE
This document discusses crowdfunding and its growth as a new fundraising platform. It provides context on crowdfunding through definitions and examples. Key details include statistics on crowdfunding growth from Kickstarter, with music and film being the largest categories. The pros and cons of crowdfunding as a fundraising platform are outlined. Environmental factors are presented, such as cuts to arts funding in Ireland. A case study of a successful crowdfunding campaign for a music project is examined, showing funds raised and lessons learned.
The story so far: charity websites and emailHoward Lake
Presented at the Institute of Fundraising North's conference on fundraising and social media at York on 12 February 2009, this presentation was designed to cover the basics of online fundraising and give delegates some background to how online fundraising had developed.
The message was - don't panic. Address the basics of getting your charity's website and online communications right, before you embark too far on engaging with social media.
How to earn P40,000 with Sun Cellular Global Circle thetansus
Earning is easy at home with Sun Cellular Global Circle Business Opportunity.The newest and innovative way to earn using your Sun Cellular SIM card.Register,Load and Share and get the opportunity to earn P40,000 or more per month.Withdraw you earnings thru BPI ATM card.Join now and be in the pioneering team.
Revolut is a fintech company that provides financial and banking services through its mobile app. It has raised $918 million in total funding at a $5.5 billion valuation. Revolut has grown rapidly, acquiring over 13 million retail customers and 400 thousand business customers across 35 countries. While initially focused on international payments and currency exchange, Revolut has expanded its product stack to include services like cryptocurrencies, stock trading, savings and business tools.
This document discusses using ITV (a British commercial television network) for corporate advertising and promoting social responsibility. It provides examples of companies like Accenture and BASF that have used ITV advertising successfully. ITV is highlighted as reaching a large audience of influential viewers weekly and having longer viewing sessions than other channels. Campaign coverage examples for ABC1 adults show potential millions reached and costs in the hundreds of thousands of pounds. Benefits of ITV mentioned include large commercial TV audiences, research support, and multimedia extensions of ads.
Creating social & business value for TELUS & our local communities. By Jill S...Volunteer Canada
TELUS has learned six lessons in corporate philanthropy. They are: 1) integrate giving with business strategy; 2) align business practices with causes; 3) enable employee/retiree giving; 4) engage customers; 5) use social media; and 6) create social enterprises for social and business impact. TELUS integrates giving to build brand and support strategy. They align practices like reducing paper use with environmental causes. Programs enable employees to donate and volunteer for causes they care about. TELUS engages customers in causes and treats them as advocates. They use social media like Facebook to create viral movements. Finally, TELUS creates social enterprises for both social change and business impact.
Financial alternatives starters day march 2016Securex
The document discusses various options for financing a startup company, including crowdfunding, business angels, and subsidies. It provides details on each option, such as typical fundraising amounts, average investment sizes, and success rates. Business angels are described as experienced entrepreneurs and executives who can provide both funding and strategic guidance to startups. Statistics are presented on business angel deals in Belgium from 2011-2015 by sector, funding amount, and company stage. The document concludes by discussing various public support programs and subsidies available for startup creation, growth, innovation and internationalization in Belgium.
Инвестиции в mobile marketing, Алексей Тельнов iTech Capital, Mobile Beach Co...Clickky
Инвестиции в mobile marketing, Алексей Тельнов iTech Capital, Mobile Beach Conference, MBC
More useful info on our:
- website: https://clickky.biz
- blog: https://clickky.biz/blog
Sign up!
NFC14 - Using Location Intelligence to effectively manage franchise territoriesSimon Dell'Oro
This document discusses how location intelligence can help franchises better understand customers and manage territories. Location intelligence is the ability to derive meaningful insights from geography and location data. The document presents demographic and spending data for two potential new franchise sites to demonstrate how location intelligence can inform business decisions. It recommends franchises leverage customer data and location analytics to plan future growth and empower other parts of the business.
Guardian Changing Media Summit - Mobile In FocusOisin Lunny
Honoured to have spoken at the Guardian Changing Media Summit about Mobile In Focus. Used the opportunity to look at the changing media landscape over the past 20 years, and why mobile should be central to a joined up content / marketing / CRM strategy.
Este documento presenta una serie de temas relacionados con la industria de la telefonía móvil. Incluye discusiones sobre el marketing móvil, las adquisiciones, el engagement de los consumidores, los pagos móviles, los datos móviles y el ciclo de vida útil de los teléfonos móviles. También menciona temas como el comportamiento del consumidor, las interacciones móviles y las finanzas conductuales.
Interoute is Europe's biggest next generation network that provides next generation services such as media. The document discusses Interoute's ability to leverage its global network for content distribution and provide advanced hosting, media, voice, and VPN services through its next generation capabilities. Oisin Lunny, Interoute's Product Manager for Media, authored the document on May 7, 2008 in Madrid to discuss Interoute's next generation TV and media network services.
Oisin Lunny - IoF Tech conference - mobile innovationOisin Lunny
This document discusses lessons learned from successful mobile charity campaigns. It provides examples of campaigns run by DEC, Faberge, and Open Fundraising. Key lessons include understanding that mobile is the primary internet access for many, having a "mobile first" strategy, using shortcodes across marketing channels, focusing on metrics to measure ROI, understanding your target audience, and optimizing all aspects of mobile campaigns. Regular SMS donations are also shown to outperform one-time methods like direct debit. Choosing the right technology partner is also emphasized.
MoNage Fall 2016 - Oisin Lunny - OpenMarketOisin Lunny
It was a great honour to speak at MoNage Fall 2016 alongside Jeff Pulver, Jack Dorsey, Yossi Vardi, Chris Brogan, Mark Horvath & Jeff Jarvis.
Here is my presentation about SMS, AI, chatbots, app fatigue and ad blocking, which references some new OpenMarket research about millennials and mobile use.
If you would like more information visit www.openmarket.com and please feel free to drop me a line on LinkedIn.
The Impact of FinTech on European BanksDavid Birch
Presentation to the Cass business school as part of their #unbundlingbanks discussion, looking at the impact of opening APIs (XS2A) and the potential for FinTech startups to work with banks.
At IoT Solutions World Congress 2016 in Barcelona delegates learned how Philips Healthcare combined the humble Raspberry Pi with the global reach and reliability of SMS to deliver a sophisticated device monitoring solution for “Big Iron” equipment such as MRI, Pet and CT scanners. Philips John Romero was joined by Oisin Lunny from their mobile partner OpenMarket.
Where is the Money? Practical Steps Toward Insightful Philanthropy FundraisingBen Rymer
This document provides guidance on practical fundraising strategies focused on insights into philanthropic giving. It begins by explaining the importance of fundraising growth given current challenges. Next, it overviews wealth dynamics in the UK, noting the concentration of wealth among the top 1% and potential for growth if targeting this segment. The document then discusses methods for understanding donor capacity and affinity, including analyzing response rates, donation histories, and wealth screening. It concludes by recommending actionable strategies like identifying major donor prospects and calculating fundraising growth scenarios to demonstrate returns on investment in philanthropy.
Staying Fully Compliant with Mobile and SMSOisin Lunny
I was honoured to speak at the CHASE conference on 12th Feb 2013 about the regulatory and compliance aspects of mobile giving. If you would like to know more about OpenMarket and the mobile engagement tools we provide to charities, associations and NFPs drop me a line! oisin.lunny@openmarket.com
Stuart McLaughlin presentation at The Business of FunAOIFE
This document discusses crowdfunding and its growth as a new fundraising platform. It provides context on crowdfunding through definitions and examples. Key details include statistics on crowdfunding growth from Kickstarter, with music and film being the largest categories. The pros and cons of crowdfunding as a fundraising platform are outlined. Environmental factors are presented, such as cuts to arts funding in Ireland. A case study of a successful crowdfunding campaign for a music project is examined, showing funds raised and lessons learned.
The story so far: charity websites and emailHoward Lake
Presented at the Institute of Fundraising North's conference on fundraising and social media at York on 12 February 2009, this presentation was designed to cover the basics of online fundraising and give delegates some background to how online fundraising had developed.
The message was - don't panic. Address the basics of getting your charity's website and online communications right, before you embark too far on engaging with social media.
How to earn P40,000 with Sun Cellular Global Circle thetansus
Earning is easy at home with Sun Cellular Global Circle Business Opportunity.The newest and innovative way to earn using your Sun Cellular SIM card.Register,Load and Share and get the opportunity to earn P40,000 or more per month.Withdraw you earnings thru BPI ATM card.Join now and be in the pioneering team.
Revolut is a fintech company that provides financial and banking services through its mobile app. It has raised $918 million in total funding at a $5.5 billion valuation. Revolut has grown rapidly, acquiring over 13 million retail customers and 400 thousand business customers across 35 countries. While initially focused on international payments and currency exchange, Revolut has expanded its product stack to include services like cryptocurrencies, stock trading, savings and business tools.
This document discusses using ITV (a British commercial television network) for corporate advertising and promoting social responsibility. It provides examples of companies like Accenture and BASF that have used ITV advertising successfully. ITV is highlighted as reaching a large audience of influential viewers weekly and having longer viewing sessions than other channels. Campaign coverage examples for ABC1 adults show potential millions reached and costs in the hundreds of thousands of pounds. Benefits of ITV mentioned include large commercial TV audiences, research support, and multimedia extensions of ads.
Creating social & business value for TELUS & our local communities. By Jill S...Volunteer Canada
TELUS has learned six lessons in corporate philanthropy. They are: 1) integrate giving with business strategy; 2) align business practices with causes; 3) enable employee/retiree giving; 4) engage customers; 5) use social media; and 6) create social enterprises for social and business impact. TELUS integrates giving to build brand and support strategy. They align practices like reducing paper use with environmental causes. Programs enable employees to donate and volunteer for causes they care about. TELUS engages customers in causes and treats them as advocates. They use social media like Facebook to create viral movements. Finally, TELUS creates social enterprises for both social change and business impact.
Financial alternatives starters day march 2016Securex
The document discusses various options for financing a startup company, including crowdfunding, business angels, and subsidies. It provides details on each option, such as typical fundraising amounts, average investment sizes, and success rates. Business angels are described as experienced entrepreneurs and executives who can provide both funding and strategic guidance to startups. Statistics are presented on business angel deals in Belgium from 2011-2015 by sector, funding amount, and company stage. The document concludes by discussing various public support programs and subsidies available for startup creation, growth, innovation and internationalization in Belgium.
Инвестиции в mobile marketing, Алексей Тельнов iTech Capital, Mobile Beach Co...Clickky
Инвестиции в mobile marketing, Алексей Тельнов iTech Capital, Mobile Beach Conference, MBC
More useful info on our:
- website: https://clickky.biz
- blog: https://clickky.biz/blog
Sign up!
NFC14 - Using Location Intelligence to effectively manage franchise territoriesSimon Dell'Oro
This document discusses how location intelligence can help franchises better understand customers and manage territories. Location intelligence is the ability to derive meaningful insights from geography and location data. The document presents demographic and spending data for two potential new franchise sites to demonstrate how location intelligence can inform business decisions. It recommends franchises leverage customer data and location analytics to plan future growth and empower other parts of the business.
The document discusses measuring the return on investment (ROI) of relationships, using several case studies as examples. While ROI can be calculated for relationships, focusing only on transactional metrics fails to capture the full value of human connections. True relationship value comes from intangibles like kindness, support, and shared experiences rather than financial exchanges alone. When assessing relationships, it is best to consider reciprocity and advocacy over narrow monetary metrics.
Give by Cell Presentation on Mobile Givingguidebycell
Mobile technology provides new opportunities for fundraising through mobile apps, text messaging, and QR codes. There are three main components to an effective mobile strategy: marketing, education/awareness, and fundraising. For fundraising, organizations can use text-to-pledge which allows donors to text a pledge amount without a dollar limit or requirements, or text-to-give which begins with a donor texting a keyword to a short code to make a donation of $5-10 that is billed to their phone bill. Setting up a mobile giving program requires going through the Mobile Giving Foundation and meeting certain eligibility requirements, but can help non-profits engage new donors, raise more money, and be part of an overall mobile strategy
Give by Cell Presentation on Mobile Givingguidebycell
Mobile technology provides new opportunities for fundraising through mobile apps, text messaging, and QR codes. There are three main components to an effective mobile strategy: marketing, education/awareness, and fundraising. Mobile fundraising options include text-to-pledge, where donors text a pledge amount without a dollar limit, and text-to-give, where donors text a keyword to a short code to make a donation through their mobile phone bill. While mobile giving is growing, it currently only accounts for about 10% of donations and traditional fundraising is still dominant. For charities, adopting mobile giving requires some setup through the Mobile Giving Foundation but has potential to reach new younger donors.
Raising dollars in a retracted economy is difficult. Explore new ways to raise funds for your community organisation. Ensure survival and move your group into THRIVIVAL mode by diversifying your fundraising.
This document discusses the evolving role of mail in the charity sector marketplace. It provides data showing that charitable giving has grown after declining years, with younger audiences giving more. Mail remains the most popular communication channel for charities, accounting for 58% of charity advertising spend. Several case studies are presented that demonstrate the effectiveness of targeted mail and door drops in acquiring new donors and fundraising for various charities.
The newsletter provides updates on energy efficiency programs and events in South West Scotland. It announces the continuation of the Home Energy Scotland winter campaign to encourage residents to seek advice on reducing energy costs. It also summarizes several recent and upcoming energy efficiency events, including home energy fairs, open days on renewable technologies, and information sessions. Additionally, it highlights new funding available through the Green Homes Cashback Scheme and the launch of the Green Deal program.
This document describes a business opportunity meeting for Vmobile Technologies Inc., a company that provides prepaid mobile products and services. It outlines Vmobile's products like pin-based cards and electronic load that provide convenience to users. Individuals can start a business by becoming a Vmobile dealer with a fast track package costing P3,988. Dealers can earn income from user overrides, pairing bonuses, and growing their team. Case studies show potential earnings of over P1 million within a few months by empowering a team. The document promotes Vmobile's business model as providing financial freedom through convenience and discounts to consumers as well as income opportunities for dealers.
The story of where the idea for Makerble came from and how Matt Kepple got there.
See you on Makerble!
http://makerble.launchrock.com
NEXT VIDEO:
Matt talks to ideas consultant Mathias Vestergaard about innovation culture:
http://youtu.be/YYNBztGuty4
- awards
- networking
- funding
- saving
- consulting
- rejection
- iterations
- advisors
- market research
Similar to OpenMarket & Open Fundraising at Mobile Marketing Live #mmliveglobal (20)
Empathy: The Key To Untying Great CX In An Omnichannel World - International ...Oisin Lunny
It was a great honour to deliver this keynote at the International Ankara Brand Gathering 2019.
Topics covered included:
* The evolution from owning to renting, from physical to virtual to cloud, from homo sapiens to phono sapiens
* Why convenience is the killer app on a mobile-first planet
* The evolution of business towards the Age Of The Customer
* Uberization, hyperfragmentation and app fatigue
* Experience mapping in an omnichannel world
* From product and service design to ecosystem thinking
* New approach to CX: intention mapping, empathy mapping, AI, attribution and pre-emptive marketing
* Untying the knot: empathetic marketing and emotional connections
Were you in the audience? Comment and say hi :)
Empathic CX, The Key To Omnichannel Success - DMWF Europe 2019Oisin Lunny
It was wonderful to contribute to the DMWF event for the 6th time with a presentation called "Empathic CX, The Key To Omnichannel Success."
Topics covered included:
* The evolution from owning to renting, from physical to virtual to cloud, from homo sapiens to phono sapiens
* Why convenience is the killer app on a mobile-first planet
* The evolution of business towards the Age Of The Customer
* Uberization, hyperfragmentation and app fatigue
* Experience mapping in an omnichannel world
* From product and service design to ecosystem thinking
* New approach to CX and martech: intention mapping, empathy mapping, AI, attribution and pre-emptive marketing
* The new rules of engagement: empathetic marketing and emotional connections
Were you in the audience? Comment and say hi :)
The document discusses LinkedIn statistics such as having 590 million users globally, with 146 million users in the US. It notes that adding a photo to your profile makes you 36 times more likely to be messaged and 21 times more likely to have your profile viewed. The document also recommends following a four part template when connecting with someone on LinkedIn, including a polite greeting, stating your name, providing a relevant personal link, and managing expectations.
Buma Music In Motion - The Art Of Networking - Oisin LunnyOisin Lunny
Loved meeting the great people at Buma Music In Motion and contributing to this awesome conference in Amsterdam.
I spoke about "the art of networking" and shared some tips and tricks to help people make the most of their networking opportunities.
Mobile Commerce in the Phono Sapiens EraOisin Lunny
It was a great honour to deliver this webinar for the GSMA where I explored humanity’s collective evolution to Phono Sapiens; how this new species shops via their mobile, how this transforms our approach to marketing and why a good mobile user experience is today’s “killer app”.
Topics covered included:
• The statistics illustrating our Phono Sapien planet
• How mobile is transforming the retail landscape
• How global enterprise strategy is shaped by mobile-first millennials
• Why an app alone is not a mobile strategy
• How to engage with consumers in an age of ad blocking and app fatigue
• How chatbots and AI can optimise commerce and customer service
• Innovators breaking down OTT mobile messaging silos
• Why commerce is about conversation, not destination
• Lessons from global leaders in “full ecosystem” conversational commerce
The webinar will be available to stream soon from the GSMA and OpenMarket.
I was honoured to present at Biometrics 2016 on behalf of OpenMarket, about how mobile device adoption is disrupting the financial services sector.
I covered the rise of mobile, the five channels of mobile, millenial mobile behaviour, app fatigue, the rise of messaging, conversational commerce, PSD2, and innovators like Curve, Atom Bank and Moven.
rAsia International Innovation Forum - keynote - When AI meets the language o...Oisin Lunny
I was honoured to deliver a keynote presentation at the rAsia International Innovation Forum 2016 in Moscow. The topic was the history of mobile adoption, the move from destination commerce to conversational commerce, and how AI and chatbots are enabling brands to speak the language of six billion people, global SMS.
Oisin Lunny is an experienced DJ who has been performing for over 20 years, starting off supporting well-known DJs and later performing with artists like Travis and Paul Weller. He now offers his DJ services for events, awards ceremonies, and private parties, drawing on his extensive musical knowledge and versatility to provide a fun and memorable soundtrack.
21st Century Mobile Engagement keynote B2B Marketing Expo 2016Oisin Lunny
I was delighted to give a keynote presentation at the B2B Marketing Expo 2016.
21st Century Mobile Engagement
Ad-blockers, app fatigue and engaging with mobile first consumers.
Ad-blockers have been in use for some time, but 2016 is when the proverbial hit the fan. The advertising model of ‘spray and pray’ doesn’t work on mobile devices, and mobile first consumers are interacting with brands how they want to, rather than vice-versa. This presentation examines mobile engagement trends, and shares techniques to reach todays tech-savvy consumers, despite ad-blockers and app fatigue.
AIME & PhonepayPlus Charity Text Donation SeminarOisin Lunny
Very honoured to present at the AIME & PhonepayPlus Charity Text Donation Seminar in London on 19th Feb 2016, alongside Telefonica, Open Fundraising, InstaGiv, Children In Need and many leading mobile technology companies and charities.
XV Congreso Fundraising - Plenary - Madrid September 2015Oisin Lunny
I was honoured to give the opening plenary at the AEFR XV Congreso Fundraising in Madrid, September 2015. Hope you enjoy, feel free to get in touch with any questions and feedback! #congresoaefr
RETAIL – FINDING THE RIGHT KIND OF NEW - Tug Life 2015 - Oisin Lunny - OpenMa...Oisin Lunny
Delighted to contribute to the very cool Tug Life "pop-up expo" in Old St underground station this morning. I was talking about mobile trends, the invisible glue between the physical world and our digital selves, and how the right kind of new might be over 20 years old!
(Cover photo from http://www.thedrum.com)
How Mobile is Transforming Enterprise Customer ExperienceOisin Lunny
I was delighted to present a webinar about "How Mobile is Transforming Enterprise Customer Experience" with TMC Net, on behalf of OpenMarket.
The one-hour webinar explored how to fully integrate mobile messaging into a customer engagement processes, using a new approach to customer service.
This webinar also shared practical steps for designing new and differentiating experiences that will attract and retain customers, including best practice examples of how OpenMarket customers have re-engineered specific touch points for mobile engagement.
Topics included:
The benefits of superior customer experience
Improving customer experience with mobile
How customer experience spans the entire lifecycle
Using mobile messaging to improve specific customer touch points
Delivering relevant content via mobile across the enterprise
How to get started with mobile
Optimising the Mobile User Experience, for iGaming and beyondOisin Lunny
I was delighted to present "Optimising the Mobile User Experience" at #EiG14, referencing a joint webinar given by SkyBet and OpenMarket for the MMA relier this year.
Oisin Lunny OpenMarket IoF National Convention 2014Oisin Lunny
I was honoured to present at the IoF National Convention 2014 on behalf of OpenMarket last week. It was a lightening presentation about why we are proud to support so many innovators in the third sector with mobile engagement technology.
I also spoke about why mobile is about more then just fundraising, it's the glue that joins many aspects of how a charity operates and engages with the public.
All in just over 6 minutes!
Blueprint Creative Tech Conference @ The Great Escape "Mobile Engagement"Oisin Lunny
I was honoured to give the closing presentation at the Blueprint Creative Tech conference at this years Great Escape.
I gave a personal take on recent history in tech innovation, and future trends around Mobile Engagement. Hope you enjoy!
Third Sector Digital Edge "Driving Mobile Success" presentationOisin Lunny
I was honoured to present at the Third Sector Digital Edge conference today about "Driving Mobile Success" alongside Mark Weber from Save The Children #TSDigitalEdge
9. The evolution of mobile giving
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10. The evolution of mobile giving
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60,7-$
08*&+#,1 60,7-$;0<*,'+- >0+#$;0<*,'+- >0))0,81
9:345 :=5 :=5 9?5
.((*/0+*,1
2345
Source: Everett, Gladwell, Maloney
11. The evolution of mobile giving
CE0,E'+- C*E'07$&,**F
CDC$
8*(0%*(
!"#$%&&'()$&*'(+$+"#*,-
!@6$A@BCD
GH$ICDC
60,7-$
08*&+#,1 60,7-$;0<*,'+- >0+#$;0<*,'+- >0))0,81
9:345 :=5 :=5 9?5
.((*/0+*,1
2345
Source: Everett, Gladwell, Maloney
12. Massive growth of SMS giving
% of respondents
who have given to
charity in last 3
months
“In which of the
following ways did
you give?”
Source: nVision / Charity Awareness Monitor (nfpSynergy)
Base: 1,000 online respondents aged 16+, GB
13. Why SMS?
SMS are perceived as personal
90% of SMS read within an hour
One self contained channel for all
Mobile user is in control
initial interaction has overcome the
biggest barrier already
19. Results
• 500% increase in SMS donations
• 60% opt-in to gift aid
• Double the response from other channels
• 25% added to these donations
• Over £1,500,000 raised by SMS and Gift aid
• OpenMarket processed over £10,000 /second
• Record donations by mobile for DEC
20. Using the shortcode on other media
TV Peaking at 298k on 08/07/11 £300,000
£225,000
TV events / newspaper ads drove peak donations,
in particular support from ITV
£150,000
TV
£75,000
£0
August 2011
21. The Faberge Big Egg Hunt
Paul de Gregorio
Head of Mobile at Open Fundraising
27. Beaten.
Neglected.
Starved.
Will you help feed a dog
like Archie until we can
find him a home?
When we found Archie, he weighed 3.2kg – just half what he should have. He hadn’t been fed for
two weeks and was so close to death that his temperature didn’t register on the vet’s thermometer.
Thankfully, he was brought to an RSPCA rescue centre, where he was given the food and care he
desperately needed to survive. But there are many more neglected dogs like Archie – and many more
hungry mouths to feed.
Text FEED to 70030 to give £3
to feed and care for a dog like Archie.
The RSPCA can only exist thanks to donations from people like you. So thank you in advance for your kindness.
The RSPCA helps animals in England and Wales. Registered charity no: 219099
The RSPCA brings private prosecutions where appropriate. Your gift will be used to further our work where it’s needed most. You will be charged £3, plus one message at your standard network rate. RSPCA will
receive 100% of your donation, excluding O2 customers where £2.96 will be received. By using this service, you agree that we may contact you in the future. If you’d rather we didn’t, text OPTOUT to 70030.
40. Take the opportunity
Photo: Give A Man A Kick
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w w w. m y s p a c e . c o m / g i v e a m a n a k i c k Dolans Limerick April 25th