The document discusses how the author's media product used, developed, or challenged conventions of real horror opening title sequences. Some ways the author used conventions included using camera shots of a room to create suspense similar to American Horror Story, and using a bold plain font for the title to emphasize the mysterious horror genre. The author developed conventions by using blood splattered on walls without a clear source, and having blood on the floor and weapons. Additional ways included only showing parts of characters to maintain suspense, and panning across a room to reveal details without giving away the full story.