1) The document discusses changing the economic equation for data archiving through open innovation and open archives. It notes that data is expanding exponentially with new consumers, content, devices, and services. 2) Technology is under-serving the growth rate of content, with archive data growth outpacing increases in storage density over time. 3) Archiving faces unique challenges of retaining data forever, making it easily accessible, and satisfying compliance requirements, all at massive and unpredictable scales.