This document summarizes the mobile marketing services of a company called OnTheMob. It highlights several successful mobile advertising and app marketing campaigns for clients in different countries. These campaigns helped launch apps onto app store rankings and led to increases in key metrics like installs, active users and app revenue. OnTheMob utilizes strategies like media buying, creative testing, app store optimization, PR outreach and cross-platform campaigns to help clients achieve their marketing goals.

1. Mobile Marketing Agency
2013 Creative Showcase

4. Mobile Advertising

5. Viral video on YouTube promoting the
company Internet services

17. Cellcom –
leading Israeli cellular provider
Mobile Media Campaigns

18. ‫שיווק סלולרי, רונה בן דוד‬ ‫3102/20/72‬

19. ‫שיווק סלולרי, רונה בן דוד‬ ‫3102/20/72‬

20. ‫שיווק סלולרי, רונה בן דוד‬ ‫21.8.32‬

21. ‫שיווק סלולרי, רונה בן דוד‬ ‫21.8.32‬

22. ‫שיווק סלולרי, רונה בן דוד‬ ‫21.8.32‬

23. ‫שיווק סלולרי, רונה בן דוד‬ ‫21.8.32‬

24. ‫שיווק סלולרי, רונה בן דוד‬ ‫21.8.32‬

26. Mobile Media Campaigns

27. Landing page INTESTINAL Rich Media

28. ‫שיווק ופירסום בסלולר‬
‫‪Click to Play‬‬

29. ‫שיווק סלולרי, רונה בן דוד‬ ‫3102/20/72‬

30. App Marketing

31. S-Peach: Voice recognition App
September, 2011
Client: Speech Models
Country: Brazil
Mission:
Launching S-Peach App at the Brazilian iOS App
Store

32. Goal:
Ranking top #10 at free Apps list
Time Frame:
24 Hours
Campaign Strategy:
• Massive media buying from over 10 International &
local Ad Networks
• Optimization between 5 different creatives.

33. Results:
• Entering Top 25 list in less than 5 hours.
• In less than 14 hours, the App ranked #1 App at
the Brazilian App Store.

34. Yaniv: Card Game App
February - March, 2012
Client: In-House App
Country: Global Campaign
Mission:
Global launch of Israel No.1 card game App

35. Campaign Strategy:
Multi-platform campaign, 3 different marketing cannels:
• ASO: App store optimization
Re-written App tags & App description page and translating it to 5
different languages.
• PR: Press release to major blogs and industry websites.
• Mobile Media
Using our unique tracking solution we used 12 different media sources
and optimized according to results.

36. Results:
• Over 50,000 App Installs in less than a week!
• Top Free Apps list in 10 different countries: US,
Hungary, Panama, Norway, Canada, Mexico,
France and More.
• Top #25 in Games category in 20 Different
countries.
• Top #25 Card Game / Casino Category in more
than 70 different countries!

37. Results:
• Over 70 posts about Yaniv app in major industry blogs and websites, among
them: FAAD (Free app a day), 148 Apps & Crazy Mike

38. Results:
• Post campaign:
• 40% growth in Active users.
• 287% Growth in the App monthly income!
• 30% Growth in average number of installs a day.
• Installs leading countries: US, France and Norway, before
the campaign 80% of App installs where only from Israel.

39. Slotomania: Slots App
Sptember, 2011
Client: Playtika
Country: New Zealand
Mission:
Launching Slotomania App at the New Zealand iOS App
Store

40. Goal:
Ranking top #25 Gaming - Casino Category in the New-
Zeeland App Store in 72 Hours.
Campaign Strategy:
• Massive media buying from International & local Ad
Networks.
• Optimization between 6 different creatives.
• Changing App Description Page and logo for better
conversion from click to install.

41. Results:
• In less than 27 hours:
• Ranked #1 in Casino Category
• Ranked #27 in Top Free Games Category
• Ranked #113 in Top Free App New Zeeland
App Store

42. For more info:
Kobi Arbiv
+972-52-5245556
Kobi@OnTheMob.com
Skype: Kobi.Arbiv
http://www.OnTheMob.com/