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OnStump pitch deck.pdf
- 2. Join OnStump in transforming politics with digital solutions. OnStump - Empowering Politics Through Technology OnStump is an innovative platform leveraging technology to empower political engagement. We offer diverse, data-driven services to political entities, advocacy groups, and individuals for impactful campaigns. Our solutions encompass targeted digital advertising, social media management, reputation building, and insightful data analytics, supported by strategic partnerships with tech and political industry leaders. Led by esteemed founder, Bariki Mshomi, a seasoned Political Data Scientist and entrepreneur, we're reshaping the political landscape. To fuel our growth, we're seeking a $2 million investment.
- 3. Problems Outdated, poorly designed websites fail to engage visitors, limiting their understanding and involvement. Ineffective websites With vast data sources but limited analytic capabilities, entities struggle to make informed, strategic decisions. Lack of data analysis Without real-time tracking tools, campaigns risk missing vital course correction opportunities. Limited campaign monitoring Essential messages struggle to rise above the digital noise, limiting outreach and engagement. Limited Online Visibility The struggle to maintain a coherent narrative across diverse platforms confuses and disengages potential supporters. Inconsistent Messaging Swiftly spreading misinformation threatens credibility and necessitates timely countermeasures. Online Reputation Management
- 4. Problems Insufficient Fundraising Support A lack of effective sentiment analysis tools hinders policy alignment with citizen needs and expectations. Limited Public Opinion Insights Inefficient digital engagement strategies create a gap between government agencies and the public. Inadequate Government Outreach Crafting resonating, audience-specific messaging remains complex. Targeted Messaging Challenges PACs face challenges executing effective digital fundraising campaigns, limiting their impact.
- 7. The Sheel Offers comprehensive data-driven digital campaign solutions Services include targeted digital marketing, social media management, online reputation maintenance, campaign monitoring, and targeted messaging strategies Provides insights into international political landscapes, localizes digital marketing, supports corporate lobbying efforts, and enables thought leadership 01 02 03
- 8. Outpol Utilizes real-time data for agile and competitive political campaigns Optimizes digital assets and employs resilient decision- making strategies Specialized services for government agencies and multichannel campaign optimization Enables targeted audience segmentation, efficient crisis management, and predictive analytics Maintains strict ethical standards for data privacy 01 02 03 04
- 9. Patent Pending OutRai* Revolutionary fundraising app for political campaigns Features efficient segmentation, personalized communication, and comprehensive donor tracking Emphasizes transparency and accountability with blockchain-based transparency Leverages datafication, AI, ML, and edge computing for predictive insights and personalized campaigns Strengthens democracy through strategic partnerships and a multifaceted revenue model 01 02 03 04 *Title - An Advanced Fundraising Application for Political Campaigns Leveraging AI, Machine Learning, and Blockchain Technologies for Enhanced Donor Segmentation, Personalized Communication, Comprehensive Donor Tracking, and Improved Transparency and Accountability Application No: 63522194 Date: 21-JUN-2023
- 10. Patent Pending LookRep* Enhances civic engagement using advanced technologies like AI, ML, IoT, AR, Blockchain, Edge Computing, Generative AI, and Quantum Computing Provides comprehensive information about elected officials and real-time alerts for civic events Simplifies contact options and offers secure voting decision support Introduces a Responsiveness Score for representatives to promote transparency and accountability Offers a user-friendly platform for effective interaction with elected officials 01 02 03 04 *Title - An Advanced Multidisciplinary System for Enhanced Civic Engagement and Selected Representative Accountability Application No: 63522188 Date: 21-JUN-2023
- 11. Patent Pending Vdiation * Comprehensive digital strategy for political campaigns Consists of four phases: Visualization, Digitalization, Integration, and Adaptation Utilizes data-centric decision-making, advanced technologies, and predictive analytics Enhances campaign effectiveness through resonant frameworks and engaging voters through digital platforms Ensures campaign relevance and successful outcomes in dynamic elections 01 02 03 04 *Title - VDIATION System: A holistic Four-Phase, and Data-Centric Digital Strategy for Enhancing Political Campaign Efficacy Application No: 63522194 Date: 21-JUN-2023 R R
- 13. International Political Campaigns Non profit organizations Advocacy Groups Corporate Political Engagement Individual citizens Donors for responsible governance TARGET MARKET OnStump Target Market
- 14. Global political campaign spending of $11 billion in 2020 Political contributions in the United States: $14 billion in 2020 Public sector spending on digital transformation (projected by 2024): $1.6 trillion globally Nonprofit sector's annual revenue in the US: Over $2 trillion With the increasing emphasis on data-driven strategies, digital engagement, and global political consulting, there is significant market demand for OnStump's services. By offering data analysis, insights, and a user-friendly platform, OnStump can capture a substantial portion of this market and cater to the growing need for effective political campaigns, fundraising, citizen engagement, and responsive governance. Market Opportunity
- 15. Revenue Sources 01 Service fees Retainer contracts 02 03 04 05 Performance-based fees Advertising revenue Consulting fees
- 16. Revenue Sources 01 In-app advertising Premium features 02 03 04 05 Partnership Sponsorships Percentage of donations
- 17. Partnerships Advertising networking Referrals strategic Direct sales Mobile Apps OnStump’s Distribution Channels 01 02 03 04 05 06 Digital platforms online
- 18. KEY ACTIVITIES website development Digital advertising Data analysis Online reputation management Fundraising campaigns Social media management Customer support Though leadership App development Representative lookup tool Lobbying support $ Key partnerships, resources, and customer relationships contribute to its success. The cost structure includes salaries, technology infrastructure, data acquisition, marketing, operations, and research and development
- 19. DIRECT COMPETITORS Online reputation management firms Data analytics companies Political consulting firms Digital campaign solutions companies Web development agencies
- 20. IN DIRECT COMPETITORS Public relations firms Survey and market research companies Crowdfunding platforms Traditional advertising agencies Social media management tools
- 22. Create high-quality content and share it through social media, email newsletters, and industry publications to establish thought leadership and generate awareness. Digital Advertising Utilize targeted campaigns on social media and search engines to reach political parties, candidates, advocacy groups, government agencies, and corporations. Content Marketing Collaborate with political consultants, industry influencers, and relevant organizations to expand reach and credibility through referrals and endorsements. Strategic Partnerships Thought Leadership Events Organize webinars, workshops, or conferences to share insights and engage potential customers directly. Marketing and Sales Strategy
- 23. Showcase successful campaigns and satisfied customers to build trust and credibility. Partner Channels Collaborate with political consultants, data providers, and technology partners to leverage their networks and distribution channels. Case Studies and Testimonials Develop a user-friendly online platform and build a dedicated sales team to provide seamless experience and tailored solutions. Distribution Channels Pricing Models Offer subscription-based plans, project-based pricing, and commission-based models for fundraising campaigns. Marketing and Sales Strategy Customer Acquisition Tactics: Targeted outreach, referral programs, and free trials/demos to engage potential customers and showcase the value of OnStump's services.
- 24. BARIKI MSHOMI BIO The team is spearheaded by Bariki Mshomi, the founder and CEO, who brings extensive experience in political data science, who has founded innovative ventures such as The Sheel, OutPol, LookRep, and OutRai, which have reshaped the political landscape through data-driven insights and technological advancements. His visionary leadership and commitment to leveraging data and technology make him a prominent figure in the field. OnStump Business is led by an exceptional management team with diverse expertise in digital marketing, data analysis, campaign management, software development, and business development. Other key team members include directors responsible for digital advertising, data analysis, campaign management, and software development. The team's collective skills and experience position them well to execute the business plan effectively. OUR TEAM
- 25. Financial Projections Net Profit Terms Revenue Growth Seeking $2 million funding for Projected strong revenue growth from 2024 to 2028 Revenue expected to reach $5,411,691 in 2028 Steady increase in net profit Net profit projected to reach $2,209,641 in 2028 Talent acquisition and development Technology infrastructure upgrades Marketing and expansion efforts Research and development initiatives We are open to discussing investment opportunities, including equity investment or a structured loan agreement, to fuel our growth and capitalize on the market potential of OnStump Business.
- 26. Key Milestones User growth and engagement, and recognition as an industry leader. Integration of artificial intelligence Implementation of blockchain- based donation tracking The launch of international services Development of a political data platform
- 27. Milestones These milestones will be accomplished within the next three years, demonstrating OnStump's commitment to expanding its reach, leveraging advanced technologies, and establishing itself as a trusted leader in data- driven political campaigns. These achievements will solidify OnStump's position as a go-to provider of comprehensive campaign services, enabling effective and accountable governance for political actors, government agencies, corporations, and citizens worldwide.