The document presents an overview of online wine sales strategies from 'Wine on the Rocks,' highlighting the shop's unique focus on B-side wines not available in Germany. Year one saw the shop reach its break-even point, with plans for year two including an offline tasting room and expanded consumer engagement. Key practices emphasized brand building, quality, and niche targeting to compete in a crowded market.

1. ONLINE WINE SALES
DIFFERENT APPROACHES
PRESENTED
BY

2. PRESENTATION OVERVIEW
1 2 3 4
ABOUT YEAR 1 YEAR 2 KEY
WOTR REVIEW PLAN PRACTICES
THE
PRESENTATION
WILL
BE
COVERING
THE
ABOVE
TOPICS

3. ONLINE WINE SALES
1
ABOUT
WINE ON THE ROCKS
PRESENTED BY FINKUS BRIPP

4. ONLINE WINE SALES
WWW.WINEONTHEROCKS.COM

5. ONLINE WINE SALES
WINE ON THE ROCKS
ONLINE WINE SHOP - GERMANY
-­‐ Launched
in
December
2011
-­‐
ConcentraDng
on
B-­‐Side
wines
(imporDng
wines
not
available
in
German
market)
-­‐
Wine
selecDon
from
distributors
who
cater
to
restaurants
-­‐
No
price
dumping
-­‐
No
use
of
wine
criDc
points
-­‐
Urban
design
-­‐
External
logisDcs
partner
-­‐
Promo
methods:
NewsleRer
markeDng,
word
of
mouth
and
offline
events

6. ONLINE WINE SALES
2
Year one in review
PRESENTED BY FINKUS BRIPP

7. ONLINE WINE SALES
YEAR ONE IN REVIEW
BREAK-EVEN PARTNER INTEREST FINKUS COLLECTION
The
break-­‐even
point
was
Though
the
Wine
On
The
Rocks
The
first
Finkus
CollecDon
was
reached
within
the
first
year
Shop
is
a
small
online
wine
launched
in
June
2012
–
two
and
this
was
done
with
a
€
0
merchant,
interest
to
be
listed
red
Douro
blends
named
Lolita
adverDsing
budget.
by
producers
and
established
&
MILF
made
in
co-­‐op
with
importers
was
very
high.
Quinta
do
Popa
–
and
sold
out
in
less
than
three
months.
They
were
only
sold
in
the
WOTR
shop
and
in
the
Dudes
Factory
in
Berlin…
an
urban
art
gallery!

8. ONLINE WINE SALES
3
Year TWO PLAN
PRESENTED BY FINKUS BRIPP

9. ONLINE WINE SALES
YEAR TWO PLAN
OFFLINE TASTING ROOM PARTNERING FINKUS COLLECTION EXPANSION
In
order
to
make
the
WOTR
Due
to
the
posiDve
feedback
The
Finkus
CollecDon
Douro
brand
more
“tangible”,
the
and
interest
on
the
part
of
wines
are
being
distributed
WOTR
TasDng
Room
was
producers
and
importers,
internaDonally
(400%
growth)
opened
in
Munich
in
December
WOTR
will
begin
offering
and
the
2nd
CollecDon:
Missy
&
2012.
MeeDng
the
consumers
promoDonal
space
on
the
Mrs
Greenjeans,
whites
from
personally
helps,
guaging
pladorm
to
partners
who
share
Kamptal,
Austria
in
co-­‐op
with
drinking
&
purchasing
habits
the
same
philosophy.
Fred
Loimer,
will
be
launched
in
via
direct
feedback
and
helps
April
2013.
brand
building.

10. ONLINE WINE SALES
YEAR TWO PLAN
TASTING KITS CONSUMER EVENT CONSUMER’S CHOICE
WOTR
will
be
concentraDng
A
large
consumer
tasDng
&
In
conjuncDon
with
tasDng
very
much
on
wine
educaDon
sales
event
in
Munich
is
being
events
in
the
WOTR
TasDng
and
launching
a
variety
of
planned
for
the
end
of
2013.
Room,
consumers
will
be
tasDng
kits
accompanied
by
a
invited
to
taste
and
rate
wines
custom
wine
tasDng
system
which
will
then
be
listed
in
the
and
video
series.
shop.

11. ONLINE WINE SALES
4
KEY PRACTICES
PRESENTED BY FINKUS BRIPP

12. ONLINE WINE SALES
KEY PRACTICES
BRAND BUILDING PHILOSOPHY QUALITY
In
order
to
build
consumer
CompeDDon
in
the
wine
world
As
an
independent
wine
trust,
it’s
imperaDve
that
a
has
never
been
higher
and
with
merchant,
WOTR
prides
itself
clear
and
concise
message
be
so
many
companies
selling
on
offering
quality
products
at
communicated.
If
you
share
the
wine,
it’s
important
to
a
fair
price,
even
at
the
mid
to
same
core
values
as
your
concentrate
on
the
WHY
rather
high-­‐end.
We
cater
to
the
niche
customers,
you
won’t
have
to
than
the
WHAT.
Philosophy
is
a
and
not
to
the
masses.
take
part
in
the
price
war.
strong
branding
tool.

13. ONLINE WINE SALES
KEY PRACTICES
EXPERIMENT DON’T SWIM WITH SHARKS PUSH THE ENVELOPE
When
it
comes
to
the
way
you
As
a
100%
independent
wine
Don’t
be
afraid
to
try
communicate,
display
products,
merchant,
it’s
not
suggested
something
new
and
what
may
offer
rebates
etc.,
don’t
be
you
start
off
by
swimming
with
be
perceived
as
“going
too
far”.
afraid
to
experiment.
This
gives
the
sharks
in
your
market.
For
anyone
looking
to
do
you
insight
in
to
how
clients
Instead,
concentrate
on
carving
something
new
in
the
wine
react
to
various
methods
and
out
your
own
niche
by
world,
there’s
never
been
a
with
Dme,
helps
you
be
more
swimming
in
sDller
waters
beRer
Dme…
the
rewards
are
efficient
in
raising
conversion
before
moving
into
rougher
definitely
there.
rates.
waters.

14. ONLINE WINE SALES
THANK YOU
FOR YOUR ATTENTION
KEEP ON KEEPIN’ ON!

15. STAY IN TOUCH
FACEBOOK WINE ON THE ROCKS SHOP
WWW.FACEBOOK.COM/WINEONTHEROCKS WWW.WINEONTHEROCKS.COM
TWITTER WINE ON THE ROCKS TV
WWW.TWITTER.COM/WINEONTHEROCKS WWW.WINEONTHEROCKS.TV
VIMEO FINKUS BRIPP
WWW.VIMEO.COM/WINEONTHEROCKS WWW.CREATIVE-WORX-MEDIA.COM
EMAIL:
INFO@CREATIVE-­‐WORX-­‐MEDIA.COM
-­‐
FON:
+49.89.4209
544
770
WINE
ON
THE
ROCKS
c/o
THE
FINK
TANK
–
LINDWURMSTR.
135
INNENHOF
–
D-­‐80337
MUNICH