Online Retailer 13 Event Guide

DIGITAL MARKETING | eCOMMERCE TECHNOLOGY | MOBILE & SOCIAL COMMERCE
WEBSITE DESIGN & PERFORMANCE | PAYMENTS & SECURITY | FULFILMENT & DELIVERY
OFFICIAL
EVENTGUIDE
CONFERENCE & EXPO 20-21 AUGUST 2013
WORKSHOPS 19 & 22 AUGUST 2013
SYDNEY CONVENTION & EXHIBITION CENTRE,
DARLING HARBOUR
BREAKING THROUGH NEW RETAIL FRONTIERS
www.onlineretailer.com

Users will abandon your site if they can’t find what they’re looking for – are you providing intelligent site search?
SLI Systems offers full-service, customised, on-demand solutions for Merchandising, Site Search and Navigation and
User-Generated SEO. SLI Systems’ solutions empower businesses to enhance customer satisfaction while increasing
sales, reducing costs and yielding valuable customer information.
For more information visit www.sli-systems.com.au, or visit our blog at http://blog.sli-systems.com.
CAN YOUR CUSTOMERS FIND
WHAT THEY’RE LOOKING FOR?
See Us
At Stand
1004
AUSTRALIA I USA I NEW ZEALAND I UNITED KINGDOM
www.sli-systems.com.au I 1800 139 190

PRE-CONFERENCE WORKSHOPS
MAIN CONFERENCE
POST-CONFERENCE WORKSHOPS
SPEAKERS
FLOOR PLAN
EXPO FLOOR
EXHIBITOR PROFILES
onlineretailer.com 3
CONTENTS
4 Sponsors
6 General Info/ Highlights
CONFERENCE
8 Workshops Agenda
– Monday
9 Workshops Agenda
– Thursday
10 Conference Agenda
– Tuesday
11 Conference Agenda
– Wednesday
12 Free Seminars Agenda
– Tuesday
13 Free Seminars Agenda
– Wednesday
16 Pre-Conference Workshop/
Summit Sessions
22 Keynotes & Featured Speakers
– Tuesday
23 Conference Sessions
– Tuesday
29 Ask The Expert
30 Keynotes & Featured Speakers
– Wednesday
31 Conference Sessions
– Wednesday
37 Retailer-to-Retailer Roundtables
38 Post-Conference Workshops
42 Speakers
46 Floor Plan
EXPO
22/30 Keynote Speakers
49 Free Seminars Session
57 Exhibitor Proﬁles
82 Exhibitor Categories
85 Numerical Exhibitor Listing
PAGE 16
USING SECTION TABS
On behalf of the Online Retailer team, I welcome you to the
2013 Online Retailer Conference & eCommerce Expo.
The event is Australia’s leading platform for the industry to
collaborate, meet, trade and share best practice and we celebrate
our 5th Birthday by bringing you some exciting new elements to the
show including:
• 30 international speakers and more than 120 speakers over 4 days
• Ask the Expert one-on-one meetings with leading eCommerce
minds
• Expo Library Feature including book signing
• The First Line Retailer Hub
• And not to be missed Session – 7 Must Know Ideas from
7 eCommerce Leaders to Apply to your Business Tomorrow
We are excited to be bringing together a strong representation
of the new retail made up of dynamic businesses who are focused
on getting the right advice from those who can passionately
support digital retail in all of its forms and who are committed
to strong growth and compelling engagement from Australian
and global consumers.
With a packed agenda featuring roundtables, panel discussions,
and countless networking opportunities, our promise to you is
you will emerge from this event with practical tips, valuable
contacts and incredible insights to help you prosper and grow
your Retail business.
Alice Kuepper
Event Manager
WELCOME
PAGE 22
PAGE 38
PAGE 42
PAGE 46
PAGE 49
PAGE 57

Online Retailer 20134
EVENT SPONSORS
GOLD
SILVER
KEYNOTE BIG IDEAS
SPONSOR
INDUSTRY
PARTNERS
SEM/SEO
PARTNER
MEDIA
PARTNERS
DIAMOND
PLATINUM
PLATINUM
LOUNGE
SPONSOR
SOCIAL MEDIA
PARTNER
VIDEO
PARTNER
REGISTRATION
SPONSOR
ENTRANCE
FEATURE
SPONSOR

COLLABORATION
COMMUNICATION
CONNECTED
CHECKOUT
SERVICE
INTEGRATECUSTOMER
DELIVERY
COLLECTION POINTS
CHOICE
the industry’s choice for eCommerce shipping
2012 Winner
Connect, collaborate and create withTemando.
Our award-winning software integrates with
carts and carriers to optimise your checkout
process.We give your customers choice and
delivery options and help increase conversions.
Discover how shipping can be your most
important customer service tool. Speak to
Temando today!
VisitTemando @ stand 8024
at Online Retailer to see how we
can help your business succeed.
1300 66 88 58
sales@temando.com
www.temando.com
/temando
@temando
INTEGRATION
SHIPPING
EASY
SIMPLIFIED
THE SYSTEM OF CHOICE FOR THE
WORLD’SLEADINGBRANDS

Internet
Free venue WiFi is available to all Online
Retailer attendees on the Expo Floor.
Stay Connected
Get the most out of your day. Network across
multiple platforms to connect, meet peers
and share ideas throughout the year. Stay
in touch with the latest industry news by
joining our LinkedIn group Online Retailer
Australasia and follow us on Twitter@eretailer
(be sure to use the official event hash tag
#onlineretailer).
Cloakroom
Sydney Convention and Exhibition Centre
offers complimentary cloak room services
located on the Ground Floor of the
Convention Centre Bayside and Parkside.
Please visit the venue Customer Service
Centre for more information.
Parking
Convention Centre parking and Exhibition
Centre parking is located off Darling Drive,
underneath the Centre’s five exhibition halls,
in Darling Harbour. Day time rates start from
$10.00 to $34.00. Evening rates also applies
after 5:00pm entry from $10.00 - $22.00.
Customer Service Desk
The Customer Service Desk is located on the
main concourse outside Hall 3&4 adjacent to
the registration desks.
Food & Beverages
The Conference Delegate Catering Area
will be open to conference delegates and
speakers for morning/afternoon refreshments
and lunch. (Delegate Badges must be
presented on entry). For expo visitors and
exhibitors, a café and networking lounge is
conveniently located on the Expo Floor.
Taxis
A taxi rank is located outside the front of the
Exhibition Hall 1 and Harbourside Shopping
Centre.
GENERAL INFORMATION
Expo Hall
The Expo Floor is the industry’s premier
showcase of cutting-edge technology and
innovative new tools and applications. Here
you can find everything you need for your
online business, all under the one roof. View
the floor plan on page 44 or check out the
Exhibitor Profiles starting on page 57.
Learning Labs
Located on the Expo Floor, the Learning
Labs are packed full of seminars presented
by exhibitors and sponsors. Sessions are
30 minutes long and designed to provide
advice, information and ideas across a variety
of eCommerce topics – from customer
experience to tips on building an effective
eCommerce website. All sessions are FREE –
a timetable is available on pages 12 & 13.
Keynotes
Open to ALL attendees, the keynote
presentations provide a rare and exclusive
opportunity to hear from the leaders in
eCommerce. There are three free keynote
presentations on offer – check out page
22 & 30 for times and an overview of each
presentation.
Roundtables
If you have a Conference Pass, and you’re a
retailer or brand manufacturer, don’t miss the
Retailer-to-Retailer Roundtable discussions
taking place at 12:10pm on Wednesday in
the Conference Delegate Catering Area. The
Roundtables provide a rare chance to sit with
fellow retailers and share lessons learned on
your eCommerce journey. Unlike any other
medium, these small, focused discussion
groups let you exchange ideas and learn
how others overcame the same problems
you face today. More information and a list of
Roundtable topics are available on pages 37.
Ask the eCommerce Expert
Get your eCommerce questions answered
in one-on-one meetings with the leading
minds in the field. Covering a wide range of
specialties, from SEO to mobile commerce
to shipping and fulfilment, these industry
experts are available to meet with conference
delegates and help find the solutions you
need. Meet our experts and learn more on
page 29.
Networking Reception
Relax, unwind and network with people who
do what you do. Conference pass holders are
invited to join us for networking drinks from
5:20pm to 6:30pm on Tuesday 20 August. Mix
and mingle with speakers, fellow conference
attendees, VIP guests, sponsors and
exhibitors. The Networking Reception
will be held in the Conference Delegate
Catering Area.
ORIAs – Online Retail Industry
Awards Gala Dinner
It’s the night of nights for the e-retailing
community. Join your peers at a ritzy Gala
celebration recognising the nation’s best
online retailer at the 4th annual Online
Retail Industry Awards Gala. Held in The Star
Event Centre on Wednesday 21 August, this
black-tie event is the only awards ceremony
in Australasia to recognise and reward
excellence in eCommerce retailing. Eat, drink,
network and be entertained. It’s a great night,
not to be missed.
HIGHLIGHTS

MONDAY : 19 AUGUST 2013
PRE-CONFERENCEDAY 1
WORKSHOPS/SUMMITS AGENDA AT A GLANCE
SOCIAL AND MOBILE SUMMIT
ROOM: PARKSIDE 110A
TACTICS WORKSHOP
ROOM: PARKSIDE G04
FUTUREPROOF WORKSHOP
ROOM: PARKSIDE 110B
9.00am Welcome by Summit Chair
Grant Arnott, Publisher – Power Retail
Welcome by Workshop Chair
Allan Dick, Former EVP of Merchandising
– Vintage Tub and Bath
John Debrincat, CEO – eCorner
9:10am KEYNOTE: Modcloth Family: Digital
Community Building Personiﬁed
Kerry Cooper, Former CMO/COO
– Modcloth
Paid Search
Adam Steward, Senior Search Consultant
– dgm
eCommerce Plan and Strategy
– Plan to Succeed
9.50am KEYNOTE: The Ultimate Mobile
Roadmap – A brandsExclusive
Case Study
Daniel Jarosch, Co-Founder
– brandsExclusive
Taking Your SEO to the Next Level
Dan Petrovic, Director – Dejan SEO
Effectively Using your Resources
10.30am NETWORKING REFRESHMENT BREAK
11.10am Going Responsive: The Pros, Cons and
Best Practices in Responsive Design for
Mobile
Justus Wilde, Director of Strategy
– Amblique
eMail
Ross Kramer, CEO – Listrak
eCommerce Design and Usability
Alison Sainsbury, CEO
– Fernbrook Business Services
11.50am Talking to the Hand: Advanced
Mobile Marketing
Kristy Manson, Client Services Director
– Mnet Mobile
Social Mobile
Jimmy Storrier, General Manager
– Zeebox
Maintaining Good Content and
Social Media
Sarah Mitchell, Content Manager
– Global Copywriting
12.30pm LUNCH
1.30pm Structuring Social and Mobile Content
Grant Arnott, Publisher – Power Retail
Data: Opportunities, Dangers and
Pitfalls
Rod Jacka, Managing Director
– Panalysis Pty Ltd
Payments and Security
Ric Henderson, Sales Director
– SecurePay
2.10pm Social Soirees: How Black Milk Clothing
Built a Multi-Million Dollar Fashion
Business via Social Media
Cameron Parker, Head of Marketing
– Black Milk Clothing
Conversion Optimisation: What Works,
What Doesn’t
Lisa Powell, Senior eCommerce and
Multichannel Strategist – Amblique
Logistics and Operations
Marc Gauci, Manager, eTailing Fulﬁlment
– Australia Post
2.50pm NETWORKING REFRESHMENT BREAK
3.30pm Mobile & Social Trends You Must
Embrace
Speaker: Nicolette Maury,
Head of Buyer Experience – Ebay
How Optimising your Shipping Can
Maximise your Sales
Carl Hartmann, Managing Director
– Termando
Search and Successful Customer
Engagement
Mark Brixton, Country Manager Australia
– SLI Systems
4.10pm Experiential Retail in the Omni
Channel World
Matt Newell, Strategy Partner
– The General Store
Website Reviews and Speaker Q&A
Allan Dick, Former EVP of Merchandising
– Vintage Tub and Bath
eCommerce Execution: Bring it all
Together
5.00pm NETWORKING DRINKS

THURSDAY : 22 AUGUST 2013
POST-CONFERENCEDAY 4
onlineretailer.com 9tailer.com
DAY 3
WORKSHOPS/SUMMITS AGENDA AT A GLANCE
MERCHANDISING
WORKSHOP
ROOM: BAYSIDE 103
LOYALTY WORKSHOP
ROOM: BAYSIDE 104
USER EXPERIENCE
WORKSHOP
ROOM: BAYSIDE 102
CX JOURNEY
MAPPING WORKSHOP
ROOM: BAYSIDE 105
9.00am Welcome by Workshop Chair
Lauren Freedman, President
– e-tailing group
Fergus Stoddart, Commercial
Director – Edge
Henry Cho, UX Director
– IRL Gaming
Best Practices for Delivering
a Great Customer Experience
– Customer Journey Mapping
Workshop
Scott McCook, Manager
– Customer Experience
Solutions, ANZ, Oracle, Chris
Bosch, Director – Customer
Experience Solutions, ANZ,
Oracle
Session One:
9:00am – 12:30pm
9:10am What Shoppers Want:
Listening in on the Consumer
Voice
– e-tailing group
Introduction to the Customer
Loyalty Challenge
Director – Edge
Lean UX: What Is It?
– IRL Gaming
9.50am The 80+ Club
Lauren Freedman, President –
e-tailing group
Developing a Clear Picture of
your Customer and How to
Engage Them.
Joel Egan, Digital Director
– Edge
Empathy Maps/Personas
– IRL Gaming
10.30am NETWORKING REFRESHMENT BREAK
11.10am Creating the Complete
Customer Experience: The
Essential Elements That Add
Up to a Well Merchandised
Retail Website
Lauren Freedman, President –
e-tailing group
CASESTUDY: Know your
Customers: Loyalty and
Retention Will Follow
Erin Lubelsky, CMO – eLUXE
Case Study of National
Geographic Society
Jill Dvorak, Director,
Merchandising & Marketing
– National Geographic Society
11.50am Finding your Road to
Remarkable
Doug Stephens, Author &
Founder
– Retail Prophet
Understanding the User
Journey
– IRL Gaming
12.30pm LUNCH
1.30pm The Universe of
Merchandising Tactics
– Part 1
– e-tailing group
Super-Serving the Customer
Through Relevance and Value
Richard Parker, Head of
Strategy – Edge
Low Fidelity Prototypes and
Validation
– IRL Gaming
Best Practices for Delivering
a Great Customer Experience
– Customer Journey Mapping
Workshop
Scott McCook, Manager
– Customer Experience
Solutions, ANZ, Oracle, Chris
Bosch, Director – Customer
Experience Solutions, ANZ,
Oracle
Session Two:
1.30pm – 5.00pm
2.10pm The Art and Science of
Merchandising
– e-tailing group
CASESTUDY: Implementing
One of Australia’s Largest
Loyalty Programs in Under
Three Months
Ian Wright, CIO
– Fusion Retail Brands
High Fidelity Prototypes &
Usability Testing
– IRL Gaming
2.50pm NETWORKING REFRESHMENT BREAK
3.30pm The Universe of
Merchandising Tactics
– Part 2
– e-tailing group
Measuring Return on
Investment for Your Content
Marketing & Loyalty Program
Director – Edge & Joel Egan,
Digital Director – Edge
Pulling it all Together and
Q&A
– IRL Gaming

TUESDAY : 20 AUGUST 2013
MAIN CONFERENCEDAY 2
MAIN CONFERENCE AGENDA AT A GLANCE
8:30am EXPO HALL OPENS
9:00am WELCOME REMARKS FROM THE CHAIR, Mark Jones, Founder – Filtered Media
9:10am FEATURED SPEAKER: The Future of the Retail Store
Doug Stephens, Author & Futurist – The Retail Prophet
9:40am FEATURED SPEAKER: Your Digital Strategy – From Foundation to Future
Jay Basnight, Director of Digital – Dick’s Sporting Goods
10:10am MORNING TEA & NETWORKING
10:40am KEYNOTE: A Roadmap to Omni Channel Success – Digitising Your Store
Simon Russell, Director of Retail Operations Development – John Lewis
11:20am KEYNOTE: Transforming the eCommerce Discovery Experience Globally
Bernard Luthi, CMO & COO – Rakuten
12:00pm NETWORKING LUNCH
TRACK A
WEB STORE OPTIMISATION
TRACK B
GO GLOBAL!
TRACK C
DIGITAL MARKETING STRATEGY
TRACK D
OMNI CHANNEL RETAILING
1:00pm Holiday Changes to Make
to Your eCommerce Site for
Big Impact
Jill Dvorak, Director,
Merchandising & Marketing
– National Geographic Society
Global Retailing: Winning
in the Dynamic Asia Paciﬁc
Market
Carl Jackson, CEO
– Oz Sale
The Marketing Survivalists
Guide to Remaining Relevant
Marty Weintraube, Founder
– aimClear
(Mi9) – Beyond Mobile
James Brett, Head of
Development & Projects
– Mi9
1:40pm Tactical Best Practices in
SEO & SEM, Focusing on the
Conversion Experience
Brandon Finch – Director of
eBusiness – Jelly Belly
Tapping into the Golden
Age of China’s eCommerce
Market
Lac Tran, Digital Strategy
Manager – Web2Asia
Content and Commerce
Collide, An Emerging Breed
of New Retail
Erin Lubelsky, Marketing
Manager – eLUXE.ca
Integrating your Physical
Store in an Omni Channel
World
Will Lockie, Head of
eCommerce – Evans
Cycles (UK) Ltd
2:20pm Revolutionary Revenues
Beyond Retail
Rob Schmults, SVP Strategic
Partnerships – Intent Media
Finding Capital: Pre Public
Offering and IPO Funding
Jacqueline Fernley, Head
of Research – Wilson HTM
Investment Group
Delivering World-class User
Experience by Getting the
Basics Right
Chaminda Ranasinghe, Digital
Director – Energy Australia
What Makes an eCommerce
Team These Days?
Paula Mitchell, Digital &
eCommerce Manager
– Bendon Group
3:00pm AFTERNOON TEA & NETWORKING
3:30pm 9 Tips of Practical Genius for
AdWords
Rob Sieracki, Co-Founder
– Ox Optimal
Indian eCommerce &
Internet Marketing – Can the
Kangaroo tame the Tiger?
Veda Vedantham, Head
Product Management &
Digital Marketing
– CBAZAAR
Why Customer Loyalty is So
Important in the Digitised
Marketplace
Richard Parker, Head of
Strategy – Edge
Beating Amazon with
Rocket-Powered Delivery
Tom Allason, CEO
– Shutl
4.05pm LIVE SITE REVIEWS:
Advanced Tips, Tools &
Techniques – Applied Live
Website Critiques
Shuey Shujab, CEO
– Savtech Systems
Adapting to Sell Online in
Southeast Asia
Susie Sugden, former MD
– Vela Asia Lazada
Bede Moore, former MD
– Vela Asia Lazada
PANEL: Generating New
Marketing Programs to
Reach Tomorrows Consumer
Troy Townsend, Tiger
Pistol, Gaurav Patni, Oracle
Corporation, Jasper Vallance,
aka The [ex] Google Guy,
Nathan Musson – 123 Find Me
PANEL: Delivering Content
that Converts
Stephen Noble – Testivate,
Dan Day – Invisible Artists,
Mark Capps – Sneaking Duck,
Graham Jackson – hybris,
Daniel Roberts – SKUVantage
4:40pm 7 Must Know Ideas from 7 eCommerce Leaders to Apply to your eCommerce Business Tommorrow
Allan Dick, Former EVP Merchandising – Vintage Tub & Bath
5:10pm CLOSING REMARKS FROM THE CHAIR & CLOSE OF DAY ONE
5:20pm NETWORKING RECEPTION
KEY BEGINNER
SESSION
INTERMEDIATE
SESSION
ADVANCED
SESSION

onlineretailer.com 11ailer.com 1
DAY 3
WEDNESDAY : 21 AUGUST 2013
MAIN CONFERENCE
MAIN CONFERENCE AGENDA AT A GLANCE
MAIN CONFERENCEDAY 3
8:30am EXPO HALL OPENS
9:00am WELCOME REMARKS FROM THE CHAIR, Mark Jones, Founder – Filtered Media
9:10am FEATURED SPEAKER: The Changing Face of Retail: Responding to the Omni Channel Environment
Erika Sirimanne, Senior Analyst – Euromonitor International
9:40am FEATURED SPEAKER: From 90 to 300 – How Do You Build and Incentivise a Great eCommerce Team?
Kerry Cooper, Former COO/CMO – ModCloth
10:10am MORNING TEA & NETWORKING
10:30am KEYNOTE: Integrating Channels for Today’s Connected Shopper
Larry Promisel, SVP Digital Commerce – Camuto Group
11:10am PANEL: Breaking Through New Retail Frontiers; What Skills Leadership & Vision is Required to Grasp This Opportunity
Moderator: Daniel Jarosch, MD – Brands Exclusive, Kerry Cooper – ModCloth, Simon Russell – John Lewis, Adriane McDermott
– David Jones Limited, Sally-Anne Newson – ASOS Australia
11:40am PANEL: Introducing the National Online Retail Association (NORA)
Chair: Paul Greenberg, CEO – NORA, Jane Cay – birdsnest, John Winning – Appliances Online & the Winning Group,
Michael Fox – Shoes of Prey, Carl Jackson – Ozsale, Sally Anne Newson – ASOS Australia, Mark Coulter – ArdenPoint Group
12:10pm Retailer to Retailer Roundtable Discussions
12:40pm NETWORKING LUNCH
TRACK A
WEB STORE OPTIMISATION
TRACK B
SME STRATEGY & TACTICS
TRACK C
DIGITAL MARKETING STRATEGY
INNOVATION
TRACK D
OMNI CHANNEL RETAILING
1:30pm Trends for Winning
Merchandising in 2014
– eTailing Group
Revolutionising the Customer
Experience Online; How to
Deliver the Goods Easily
Mark Bouris, Executive
Director – TZ Limited,
Carl Hartmann, CEO –
Temando
Agile Innovation: Catching
the Crowdfunding Trend
Darren Mauro, Director Online
Experience – CustomInk
The Late Mover Advantage:
David Jones Online
Brock Douglas, Business
Analytics and Optimisation,
– IBM, Adriane McDermott –
David Jones Limited
2:00pm Getting the Most Out of
Placements; Behavioural
Targeting
Jamie Roche, Founder
– House Plans LLC
How Mobile Leaders Keep
their Edge
Chris Vincent, GM APAC
– Practicology
Instamarketing: Leveraging
Instagram as a Marketing
Tool
Adrian Salamunovic, Co
Founder – Canvas POP
Digital Convergence in
Payments: The Emerging
Digital Wallet
Matt Barr, Head of Market
Development and Innovation
– MasterCard Australasia
2:30pm 10 Practical Tips for
Deploying Trust & Reaping
ROI Rewards
Jeff Barto, Trust & Security
Evangelist – Symantec
Website Solutions
Building a Face Behind the
Browser
John Winning, CEO
– Appliances Online &
Winning Group
Would You Buy a $20,000
Diamond Online?
Jeremy Thomas, MD –
Diamond Exchange, Stephen
Foxworthy, Strategy
Director – Reactive
Making the Web the Centre
of your Retail Organization
Tim Lai – Hairhouse
Warehouse, Andy Lloyd, GM
Commerce Products
– NetSuite US
3:00pm AFTERNOON TEA & NETWORKING
3:20pm PANEL: Checkouts that
convert: turning shopping
carts into orders
Stephen Noble – Testivate,
Rod Jacka – Panalysis,
Jeff Barto – Symantec Website
Solutions, Graham Jackson –
hybris, Jethro Marks – The Nile
If Your Customers Love You
They Give you More Money
Dominic Byrne, Digital
Marketing Manager – Tyres4U
Daniel Wright, Web Projects
Manager – Tyreright
Irrational Retail & The
Science Of Buying
Matt Newell, Founder
– The General Store
From Zero to Hero: Breaking
through new Retail Frontiers
Ian Wright, CIO
– Fusion Retail Brands
3:50pm Making Sure your Customers
ﬁnd the Merchandise they
Want
Jason E Miller, V.P. of
Technology – MotorCycle
Superstore
Site Redesign? Don’t Forget
SEO Migration to Maintain
Visability and Boost Growth!
Nathan Huppatz co-founder
Costumes.com.au and
Jason Mun, SEO Manager,
Bespoke
The Revolutionary Evolution;
Turning a 55 year Old Into a
Millennial
Greg Smith, CMO
– The Co-op
Organisational Structure
for the Future of Digital
Retailing
Jim Okamura, Managing
Partner – Okamura
Consulting LLC
4:20pm Doing more with less :
Effective Pay Per Click
Marketing on a Budget
Rod Bland, CEO &
Founder – RamCity
Bookworld “An Unexpected
Journey” – Bricks to Clicks
James Webber, CEO
– Bookworld
3rd Dimensional Printing:
Revolutionising Your Product
Category
Michael Fox, CEO
– Shoes of Prey
Four Ways You Can Optimise
Your Omni-Channel Strategy
Matt Taylor, CMO &
Co-Founder
– Bailey Nelson
4:50pm CLOSING REMARKS FROM THE CHAIR & CLOSE OF CONFERENCE
6:30pm Onnline Retail Industry Awards (ORIAss) www.orias.com.au

TUESDAY : 20 AUGUST 2013
FREE SEMINARSDAY 2
FREE SEMINARSFREE SEMINARS AGENDA AT A GLANCE
BIG IDEAS THEATRE
9:10am How Leading Retailers Use Data to Charm, Persuade, and Win
Willem van Dijk, Managing Director, ANZ – Stibo Systems
9.50am How to Be Ready When Large Numbers of Customers Hit Your Site as a Result of Successful Marketing Campaigns
Presenter: Tom Kiing, Director, Tarazz.com.au and James Rabey, Director Product & Marketing – Melbourne IT
12:00pm Why Affiliate Marketing is a Must-Have Digital Strategy
Presenter: Zane McIntyre, Co-Founder – Commission Factory
12:40am How to Grow Your Facebook Page to 1,000+ Fans
Presenter: Troy Townsend, Co-Founder – Tiger Pistol
1.20pm Growing your Business with Smart Sourcing: An Entrepreneur’s Story
Presenter: Tim Brown, Founder and Owner – Goodz International (Australia)
2.00pm Unlock the Secret to Site Search: Learn from the Success of Aussie Retailers
Presenter: Mark Brixton, Country Manager APAC – SLI Systems
2.40pm MasterCard Labs: Cultivating Innovation at MasterCard
Presenter: Martin Collings, VP, Innovation Management & Commercialisation – MasterCard Labs
3.20pm Boost Sales Conversions By 20% by Engaging Customers Where and When They Want it
Presenter: Andy Farquharson, VP – LogMeIn Asia Pacific
4.00pm Retail Is Dead: Embracing Digital Innovations to Flourish
Presenter: Tim Collins, Senior Account Director, Deepend, and Amer Iqbal, Head of Strategy – Deepend
IBM THEATRE
9:40am Global Trends in Omni Channel Shopping: A Modern Shopper’s Journey
Presenter: James Fong, Product Manager, Commerce Selling & Fulfilment Offerings – IBM Industry Solutions
12:00pm Connecting With the Transitioning Shopper: Insights from the Latest IBM Research
Presenter: Ian Wong, Partner, Retail Consulting Services Leader – IBM Global Business Services
1:00pm Design Tips from the Trenches: Fine Tune Your Online Shop for Better Usability
Presenter: Kurt Solarte, User Experience Senior Managing Consultant – IBM Interactive
1:40pm Reducing Customer Struggle: A Window into Your Customer’s True Online Experience
Presenter: Paul Starmans, Sales Engineer – IBM Tealeaf
2:20pm Social Media: They Talk, You Listen – Then What?
Presenter: Dev Mookerjee, Senior Business Analytics Consultant – IBM
3:10pm Bridging the Physical and Digital Worlds with Mobile: A True Omni Channel Experience
Presenter: Chloe Hampton, Managing Consultant, Mobile & Social – IBM Global Business Services
3:40pm Improve Price Perception without Giving Away the Store
Presenter: Paul Ooi, Business Development Manager – IBM Demandtec
4:10pm Bringing Science to the Art of Marketing
Presenter: Tass Melissinos, Enterprise Market Management SaaS Sales Leader – IBM Growth Markets
eCOMMERCE TECHNOLOGY THEATRE
9:20am Successful eCommerce Needs Great Product Data
Presenter: Colin Howes Sales Director, ANZ – Heiler
10.00am It’s a Whole New Market: eCommerce Enabling Traditional Wholesale Businesses
Presenter: Albert Woo Managing Director APAC – Intershop
12:10pm Hacking Mobile Applications: Industry Case Studies
Presenter: Michael Gianarakis Senior Security Consultant – Securus Global
12.50pm Why Is Good Product Content So Important?
Presenter: Graham Jackson Managing Director – hybris
1.30pm Bringing your Bricks-And-Mortar Company into the Online Era
Presenter: Jessica Field Marketing Manager – Anchor
2.10pm On the Shoulders of Giants: Customer Retention and Conversion Optimisation Lessons from Great eCommerce Companies
Presenter: Barath Kumar Business & IT Consultant – Omate
2.50pm The Captivating and Competitive Power of Trust
Presenter: Jeff Barto Trust Strategist – Symantec
3.30pm “They Know Me So Well!” Personalised Shopping Experience
Presenter: David Brown Founder & Managing Director – TORO Commerce
4.15pm eCommerce in Asia Pacific: A Growing Opportunity for Australian Retailers
Presenter: Aldo D’Agostino, Head of Sales – DHL Global Mail and Dominic Culbert, Delivery Solution Adviser – Ozsale

onlineretailer.com 13onlin
DAY 3
FREE SEMINARSDAY 3
FREE SEMINARSFREE SEMINARS AGENDA AT A GLANCE
BIG IDEAS THEATRE
9:10am Retail Lifecycle Messaging to Increase Engagement and ROI
Presenter: Bob Kamal Account Director – Lyris
9.50am Trends to Steal: How Global Online Retailers Retain Market Share
Presenter: Michael Zung, Vice President, APAC – Bazaarvoice
12:00pm PANEL DISCUSSION: How Businesses Are Succeeding With Smart Sourcing
Presenter: Tim Brown, Founder and Owner – Goodz International (Australia), Michael Lee, Director of International Business Development &
Marketing – Alibaba.com
12:40am Competing Against the Big Ecommerce Players
Presenter: Maria Keech, Partner Account Manager, Nitrosell Integrated eCommerce – Avantitech
1.20pm How to Grow Your Facebook Page to 1,000+ Fans
Presenter: Troy Townsend, Co-Founder – Tiger Pistol
2.00pm Connected eCommerce – Responsive Design for the Omni Channel Experience
Presenter: Rob Hooton, VME eCommerce APAC – NetSuite
2.40pm Omni Channel Search
Presenter: Andre Weyher SEO Manager – Amblique
3.20pm SEO Trends 2013: What Matters Most This Year in SEO
Presenter: Sam Shetty Business General Manager – Netregistry
4.00pm PANEL DISCUSSION: The Sheriffs of the New Retail
Moderator: Paul Greenberg, CEO – National Online Retailers Association, Dr Rhys Bollen, Assistant Commissioner, Policy and Strategy – NSW Fair
Trading, Matt Levey, Director, Campaigns & Communications – Choice Consumer Watchdog, Nick Heys, Director – Australian Competition and
Consumer Commission
IBM THEATRE
9:40am Global Trends in Omni Channel Shopping: A Modern Shopper’s Journey
Presenter: James Fong, Product Manager, Commerce Selling & Fulfilment Offerings – IBM Industry Solutions
12:10pm Connecting With the Transitioning Shopper: Insights from the Latest IBM Research
Presenter: Simonne Sertcan, Senior Managing Consultant – IBM Global Business Services
12:50pm Design Tips from the Trenches: Fine Tune Your Online Shop for Better Usability
Presenter: Kurt Solarte, User Experience Senior Managing Consultant – IBM Interactive
1:30pm Reducing Customer Struggle: A Window into Your Customer’s True Online Experience
Presenter: Paul Starmans, Sales Engineer – IBM
2:30pm Social Media: They Talk, You Listen – Then What?
Presenter: Dev Mookerjee, Senior Business Analytics Consultant – IBM
3:20pm Bridging the Physical and Digital Worlds with Mobile: A True Omni Channel Experience
Presenter: Chloe Hampton, Managing Consultant, Mobile & Social – IBM Global Business Services
3:50pm Improve Price Perception Without Giving Away the Store
Presenter: Paul Ooi, Business Development Manager – IBM Demandtec
4:20pm Bringing Science to the Art of Marketing
Presenter: Tass Melissinos, Enterprise Market Management SaaS Sales Leader – IBM Growth Markets
eCOMMERCE TECHNOLOGY THEATRE
9:20am Implementing a Secure Multi-Currency Payment Solution across a World of Connected Devices
Presenter: Rachel Lehmann-Ware, Business Development Manager Partner Channel – Quickflix Limited
10.00am Omni Channel Inventory Optimisation for Retailers
Presenter: Aaron Blackman, CEO – Retail Express
11.40am The Rise of the Hyper Connected Shopper
Presenter: Neil Cohen, Vice President, Product Marketing – Akamai Technologies
12:10pm Mobile Commerce: What Consumers Really Want and Are You Getting it Right?
Presenter: Sofia Max Senior Consultant ANZ – EPiServer
12.50pm How Online Retail Giant Ebuyer Gathered 60,000 Genuine Customer Reviews in 72 hours After Discarding its In-House
Review Solution
Presenter: Ben Harris Account Director ANZ – Reevoo
1.30pm The Future of Customer Service: Taking the Difficulty Out of Delivery
Presenter: Barry Newstead, General Manager, Digital Channels and Innovation – Australia Post
2.10pm Internationalisation – A Driver for Business Performance
Presenter: Aldo DÆAgostino, Head of Sales, Oceania, DHL Global Mail and Steve Partridge, Product Manager, Oceania – DHL Express
2.50pm Why Choose a Multichannel Ecommerce Strategy?
Presenter: Mark Gray Managing Director, APAC – ChannelAdvisor
3.30pm Session: TBA
Presenter: Gaurav patni, Global Client Advisorº – Oracle

Online Retailer 201316 Online Retailer 201316
9.00AM – 9.10AM: Welcome by Summit Chair
Summit delegates will be welcomed and introduced by Grant Arnott, Founder of Media Pad.
Keynote
9:10AM – 9:50AM: Modcloth Family: Digital Community Building Personiﬁed
Kerry Cooper, Former CMO/COO, Modcloth
ModCloth is a truly inspirational online retail story. From humble beginnings in a college dormroom in the United States, to
establishing itself as one of America’s fastest-growing and talked about online fashion brands, Modcloth is a gem.
Kerry Cooper, the former CMO, gives the inside running on the innovative social commerce strategies that have guided
Modcloth to stunning success.
From democratising fashion with unique ideas, to leveraging a variety of social channels to engage and personify the Modcloth
customer, you’ll gain an inspiring insight into how to build community and create true lifetime value from social commerce.
Keynote
9.50AM – 10.30AM: Keynote: The Ultimate Mobile Roadmap – A Brandsexclusive Case Study
Daniel Jarosch, Co-Founder, brandsExclusive
Few ecommerce businesses in Australia have embraced mobile as hungrily and successfully as brandsExclusive. As reigning
Mobile Retailer of the Year, the private sale fashion retailer (also winner of BRW Magazine’s 2013 Fast 100) is leaping ahead with
its mobile strategy.
In a brandsExclusive exclusive for Online Retailer, co-founder Daniel Jarosch gives a detailed outline of the mobile strategy,
challenges and background to how his business has tackled the mobile commerce revolution – and winning!
10.30AM – 11.10AM: NETWORKING REFRESHMENT BREAK
A Networking Refreshment Break will be held in the foyer area outside the Summit room. Refreshments including drinks and snacks will be served.
11.10AM – 11.50AM: Going Responsive: The Pros, Cons And Best Practices In Responsive Design For Mobile
Speaker: Justus Wilde, Director of Strategy, Amblique
It’s the talk of mobile town – responsive design versus app or m-site. But how can you implement responsive design? What does it deliver? Is there
any downside? What are the key considerations? Who’s doing it well? Will I be throwing it away in two years?
These are the questions you want answered and this is the session that will answer them, as our presenter takes you on a guided tour of responsive
design for an understanding of how to integrate it (or not) with your mobile commerce strategy.
11.50AM – 12.30PM: Talking to the Hand: Advanced Mobile Marketing
Speaker: Kristy Manson, Client Services Director, Mnet Mobile
By the end of this year, the volume of mobile internet browsing could exceed desktop browsing. It deﬁnitely will next year. And while many retailers
are moving quickly to establish a mobile-optimised website, targeted marketing of the mobile device is very much a new frontier.
This session unlocks key tactics and strategies for marketing to mobile users, from mobile PPC to mobile SEO and responsive emails.
12.30PM – 1.30PM: LUNCH
Lunch will be served to paid Summit attendees in the foyer area outside the Summit room.
1.30PM – 2.10PM: Structuring Social and Mobile Content
Speaker: Grant Arnott, Publisher, Power Retail
You get it. We get it. Social, mobile – both are a big deal. But the content piece looks like an expensive nightmare with no return in sight. How do
you scale? How do you get an ROI? What’s the right strategy? What content works?
Ponder no more – this session aims to lift the lid on best practices in creating, distributing and optimising social and mobile content, with loads of
practical takeaways solving multiple content conundrums.
SOCIAL AND MOBILE SUMMIT | ROOM: PARKSIDE 110A
SUMMIT SESSIONS
MONDAY 19 AUGUST

2.10PM – 2.50PM: Social Soirees: How Black Milk Clothing Built a Multi-Million Dollar Fashion Business
via Social Media
Speaker: Cameron Parker, Head of Marketing, Black Milk Clothing
Australian fashion retailer Black Milk Clothing has punched well above its weight with groundbreaking use of social word-of-mouth as its primary
marketing channel. Driving ever-increasing traffic and sales volumes by harnessing the full potential of social media, Black Milk shows how to
effectively engage with fans and, more importantly, friends of fans.
2.50PM – 3.30PM: NETWORKING REFRESHMENT BREAK
A Networking Refreshment Break will be held in the foyer area outside the Summit room. Refreshments including drinks and snacks will be served.
3.30PM - 4.10PM: Mobile & Social Trends You Must Embrace
Speaker: Nicolette Maury, Head of Buyer Experience, Ebay
Sitting back and discussing channels and responsive design and social commerce is all well and good, but what are consumers actually doing out
there? What are the key behaviours and patterns emerging that are going to define the success of your social and mobile strategies? Harnessing the
vast insights from eBay’s marketplace, this session will divulge and analyse the key trends in social and mobile shopping behaviour, with tips on how
you can zero in on the digital shopper of today.
4.10PM – 4.55PM: Experiential Retail in the Omni Channel World
Speaker: Matt Newell, Strategy Partner, The General Store
We’ve learnt about social. We’ve learnt about mobile. We know a thing or two about online. But what can we truly achieve by bringing it all together
in the ultimate omnichannel nirvana of customer engagement via every platform?
This session explores how ‘experiential’ retail can be taken to extraordinary heights and achieve incredible engagement by combining every
touchpoint into omnichannel marketing power.
Drawing upon global case studies, this session presents more than a glimpse of the future of experiential retail in the omnichannel world, with
practical tactics you can apply to jumpstart your competitive advantage.
5.00PM – 6.00PM: NETWORKING DRINKS
WORKSHOP SESSIONS
MONDAY 19 AUGUST
9.00AM – 9.10AM: Welcome by Workshop Chair
Speaker: Allan Dick, Former EVP of Merchandising, Vintage Tub and Bath
9.10AM – 9.50AM: Paid Search
Speaker: Adam Steward, Senior Search Consultant, dgm
You can still stand out in a highly competitive market and grab sales via search marketing. In this session you will learn the best tactics to use to have
your ads show up in product listings, product extensions and search ads and what will work for your business.
9.50AM – 10.30AM: Taking Your SEO to the Next Level
Speaker: Dan Petrovic, Director, Dejan SEO
Often retailers think they are doing something right in optimising their sites to land high in search engine results, when they are doing the exact
opposite of what they should be doing. How confident are you that your organic SEO is getting you where you ought to be? This informative
session will reveal five key tactics to guarantee improved natural search results for your products.
Key Takeaways:
• How to best take advantage of recent events and findings in the ever-changing world of SEO
• Scaling SEO through proper data mining and research
• SEO tactics: from basic yet underutilised, to brilliant and cutting-edge
• Learn how to avoid common SEO traps and risks
A Networking Refreshment Break will be held in the foyer area outside the Workshop room. Refreshments including drinks and snacks will be
served.
TACTICS WORKSHOP | ROOM: PARKSIDE G04
CONTINUED page 18

11.10AM – 11.50AM: eMail
Speaker: Ross Kramer, CEO, Listrak
Killer Ideas to Double Your Email Marketing Revenue
• Smart merchants who want to grow will be looking to double down on their email marketing, the proven ROI king in the on-line marketing space.
• This session will feature proven email address acquisition strategies to get more net new email addresses
• We will also cover the effective use of triggered email marketing and harnessing the power of on-site behavioral email remarketing strategies
• You will learn effective ways to increase your customer retention and see real strategies to sell more to the customers you already have
11.50AM – 12.30PM: Social Mobile
Speaker: Jimmy Storrier, General Manager, Zeebox
Apart from the internet itself, no development has had a more profound effect on consumer behaviour than mobile and social networks. Facebook
is not even ten years old and has one billion users. This session will help retailers craft tactics for the incredible power of mobile and social media
marketing.
12.30PM – 1.30PM: LUNCH
Lunch will be served to paid Workshop attendees in the foyer area outside the Workshop room.
1.30PM – 2.10PM: Data: Opportunities, Dangers and Pitfalls
Speaker: Rod Jacka, Managing Director, Panalysis Pty Ltd
Now, more than ever before, data is available on virtually every aspect of online retail. Google Analytics and a myriad of other tools make huge
volumes of data available with a few clicks of the mouse. The problem is that it takes real skill and significant experience to realise the value of this
data.
Key Takeaways:
• The common mistakes and pitfalls in interpreting data from tools like Google Analytics,
• Why your analysts really need a working knowledge of statistical concepts,
• How to grow and nurture analytics talent and
• How to find a quality consultant to assist you with analysing your data.
2.10PM – 2.50PM: Conversion Optimisation: What Works, What Doesn’t
Speaker: Lisa Powell, Senior eCommerce and Multichannel Strategist, Amblique
Learn about the hidden distractions and obstacles hindering conversions -Understand how to deliver high quality user experience that increases
conversions, revenues and overall effectiveness -Discover how the world’s leading retailers leverage site performance to push customers down the
conversion funnel
Key Takeaways:
• Learn how to try and test in your business
• Discover when to push hard and when to move on to another tactic
• Examine proven models to ensure optimum conversion
served.
3.30PM – 4.10PM: How Optimising your Shipping can Maximise your Sales
Speaker: Carl Hartmann, Managing Director, Temando
Many retailers overlook shipping as one of the single biggest influencers on a website’s performance. Everything from what options you present
to what pricing strategy you use can make a material difference to your revenue. In this age of the discerning consumer, the full end-to-end
experience, from sales to return, needs to be considered in order to maximise your sales. This session will explore the industry data, tactics and
strategies you can quickly implement to ensure your business is best practice.
4.10PM – 4.55PM: Website Reviews and Speaker Q&A
Speaker: Allan Dick, Former EVP of Merchandising, Vintage Tub and Bath
The audience calls the shots for the final session. Volunteer your site for professional review and learn what you are doing right and what you could
do better. Got questions? We have answers. Want speakers to talk more in depth about something they mentioned on stage earlier? No worries,
glad to do it. We are happy to do whatever we can to make certain you have received the most you can from the workshop.
TACTICS WORKSHOP CONTINUED | ROOM: PARKSIDE G04
WORKSHOP SESSIONS
MONDAY 19 AUGUST

Workshop delegates will be welcomed and introduced by John Debrincat, CEO, eCorner.
9:10AM – 9:50AM: eCommerce Plan and Strategy – Plan to Succeed
Speaker: John Debrincat, CEO, eCorner
eCommerce and online retail continue to grow rapidly and have become an essential channel to market for any business. In order to be successful
you need to plan and execute with the customer in mind.
• Mission – what is your business going to do?
• Strategy – how will you go about making the business a success?
• Technology – choose the technology to support the business
• Stakeholders – identify the partners that will help move the business forward
• Engagement – get moving then review and improve as you go
9.50AM – 10.30AM: Effectively Using your Resources
You start a business to make a profit right? Well yes, you do, but it does not always come out that way. Being successful online means having a well
presented and managed storefront and being found. If you sell lots but don’t make a profit you will go out of business very quickly. So you need to
consider your budget and how you will develop a future proof business.
Key Takeaways:
• Costs of ecommerce enablement: look at and understand the total cost
• Pricing models and issues: set your prices with a profit in mind
• Marketing costs (traditional, SEO and SEM): getting the best bang for your buck
• Developing a budget and forward estimates: planning is boring but may save your business
• Exit strategy: how the hell do I get out of here?
10.30AM –11.10AM: NETWORKING REFRESHMENT BREAK
served.
11.10AM – 11.50AM: eCommerce Design and Usability
Speaker: Alison Sainsbury, CEO, Fernbrook Business Services
Every business wants to achieve a beautiful website but beauty is in the eye of the beholder. This session will look at the essential components of
good design for usability and conversion. Your website can look great, but can it sell?
11.50AM – 12.30PM: Maintaining Good Content and Social Media
Speaker: Sarah Mitchell, Content Manager, Global Copywriting
If you’re running an online business, it’s essential to have a content strategy in place to effectively market your business. Comprised of three key
areas – original content, social media and search – savvy retailers have all three components working together to attract consumers and build
long-term brand assets for their online retail business.
12.30PM – 1.30PM: LUNCH
1.30PM – 2.10PM: Payments and Security
Speaker: Ric Henderson, Sales Director, SecurePay
Taking online payments can be the most confusing part of setting up an online store. You are dealing with sensitive payment information as well as
personal information. Once the customer clicks on the ‘pay now’ button the process leaves your control. So you have to get it right.
2.10PM – 2.50PM: Logistics and Operations
Speaker: Marc Gauci, Manager, eTailing Fulfilment, Australia Post
If you get the shipping wrong your online business can fail. Shipping and logistics in Australia is complex due to the size of the market and
distances. Shipping cost calculation is also the first on the list of cart abandonment causes. Getting the right logistics to suit your business is critical
for success online.
FUTUREPROOF WORKSHOP | ROOM: PARKSIDE 110B
CONTINUED page 20
WORKSHOP SESSIONS
MONDAY 19 AUGUST

served.
3.30PM – 4.10PM: Search and Successful Customer Engagement
Speaker: Mark Brixton, Country Manager Australia, SLI Systems
Consumers use Google, Yahoo!, Bing, or some other web search engine every day – they are used to searching. They want what they came for, not
to be ‘distracted’. If they can’t ﬁnd it, they can’t buy it. Eighty percent of all web purchases start with search.
4.10PM – 4.55PM: eCommerce Execution: Bring it all Together
Getting the foundation elements of your online store right can be difﬁcult as there are so many choices. Strategy, model, technology, market,
social, payments, shipping are all important to succeed. But what bring customers back are trust, customer service and reliability. These are the
foundations, and to understand you need to analyse and report on what happens online. This session will review and summarise the previous
sessions during the day and allow time for questions.
Key Takeaways:
• review and wrap-up.
WORKSHOP SESSIONS
MONDAY 19 AUGUST
FUTUREPROOF WORKSHOP CONTINUED | ROOM: PARKSIDE 110B

auspost.com.au
We’ve got
eCommerce
covered.
Australian online businesses are growing
and the eCommerce boom is only set to
get bigger.
At Australia Post, we are continuing to
invest in new services to support this
eCommerce growth and to help online
businesses enjoy great success.
Our innovative range of products has been
created to support businesses throughout
their eCommerce journey. So, whether
you are just starting out, your business
is growing or expanding, we can help you
make the right choice for success.
For more information visit us at stand 2004
or go to auspost.com.au

KEYNOTES & FEATURED SPEAKERS
TUESDAY 20 AUGUST – KEYNOTE THEATRE EXPO HALL
Featured Speaker
9.10AM – 9.40AM: The Future of The Retail Store
Doug Stephens, Author and Founder, The Retail Prophet
Are we witnessing the death of the retail store or its astonishing rebirth and the beginning of the true golden age of retailing?
Itís a topic of ongoing and passionate debate. One thing is certain; the store of the future will be vastly different. In this
fascinating talk, Doug Stephens will show you the store of the future, from staffing and store design to technology and
marketing – and how each will change dramatically in the months and years ahead.
You’ll gain the vital insights you need today, to design the store of tomorrow.
Featured Speaker
9.40AM – 10.10AM: Your Digital Strategy: From Foundation to Future
Jay Basnight, Director of Digital, Dick’s Sporting Goods
It’s 2013 and your company needs a digital strategy. But what does that even mean? Who owns it? Marketing, IT, eCommerce?
Jay Basnight is a digital maestro who brings together fragmented organisations and teams to create a holistic experience for
truly engaged customers. From brands to retailers, from past to future, across all digital and offline channels, Jay will examine
the similarities and differences required to tailor a digital strategy for your company’s success.
Key Takeaways:
• Develop a digital strategy for your company
• How to sell a strategy to key stakeholders
• Build campaigns of the future using resources today
Keynote
10.40AM – 11.20AM: A Roadmap to Omni Channel Success: Digitising your Store
Simon Russell, Director of Retail Operations Development, John Lewis
John Lewis is regarded worldwide as a benchmark of excellence in Omni channel retail. The UK’s largest department store
retailer has risen to and conquered the difficult challenges facing bricks and mortar retailers large and small in embracing
the digital shopping world. From the early days of online, John Lewis sought to understand the new frontier of retail and the
behaviour of ‘Omni channel’ customers. Its breakthrough strategy in building a hugely successful Omni channel retail business
where digital accounts for more than 20% of sales and rising, is a case study no Australian retail brand can afford to miss. Simon
Russell, Director, Retail Operations Development will lift the lid on John Lewis’ digital and Omni channel journey that has driven
the business to online sales exceeding £1bn, plus the impact of a new platform and plans for future initiatives.
Key Takeaways:
• The importance of offline staff to deliver online growth
• The extraordinary value of Omni channel customers
• Quick wins from improving search, navigation and delivery options
• Benefits of engaging user-generated content
• How click-and-collect can deliver enormous ROI
Keynote
11.20AM – 12.00PM: Transforming the eCommerce Discovery Experience, Globally
Bernard Luthi, CMO & COO, Rakuten
The eCommerce market has fundamentally shifted over the last decade and consumer expectations go far beyond simply
finding a great price when shopping online.
Rakuten is one of the largest eCommerce brands in the world, and is leading the way by making shopping an entertaining,
personal, connected and humanising experience. eCommerce not only enables shoppers to purchase goods from anywhere in
the world, it provides the ability to discover amazing new goods, wherever they may be.
Bernard will discuss both the hurdles faced and success factors when transforming leading eCommerce destination Buy.com to
Rakuten.com Shopping, along with the latest in eCommerce developments facilitating the growth of their global footprint.

MAIN CONFERENCE
MAIN CONFERENCE
TUESDAY 20 AUGUST
8.30AM – 9.00AM: EXPO HALL OPENS
Entry opens to all visitors and delegates for registration and to the Keynote Theatre on the Expo Floor.
9.00AM – 9.10AM: Welcome by Conference Chair
Delegates will be welcomed and the Main Conference introduced by Mark Jones, former IT Editor, The Australian Financial Review. Mark will be
making opening remarks for both the Tuesday and Wednesday conference.
Featured Speaker
9.10AM – 9.40AM: The Future of The Retail Store
Doug Stephens, Author and Founder, The Retail Prophet
Are we witnessing the death of the retail store or its astonishing rebirth and the beginning of the true golden age of retailing? It’s a topic of ongoing
and passionate debate. One thing is certain; the store of the future will be vastly different. In this fascinating talk, Doug Stephens will show you the
store of the future, from staffing and store design to technology and marketing – and how each will change dramatically in the months and years
ahead. You’ll gain the vital insights you need today, to design the store of tomorrow.
Featured Speaker
9.40AM – 10.10AM: Your Digital Strategy: From Foundation to Future
Jay Basnight, Director of Digital, Dick’s Sporting Goods
It’s 2013 and your company needs a digital strategy. But what does that even mean? Who owns it? Marketing, IT, eCommerce? Jay Basnight is a
digital maestro who brings together fragmented organisations and teams to create a holistic experience for truly engaged customers. From brands
to retailers, from past to future, across all digital and offline channels, Jay will examine the similarities and differences required to tailor a digital
strategy for your company’s success.
Key Takeaways:
• Develop a digital strategy for your company
• How to sell a strategy to key stakeholders
• Build campaigns of the future using resources today
A Networking Refreshment Break will be held in the Conference Delegate Catering Area on the Expo Floor. Refreshments including drinks and
snacks will be served.
Keynote
10.40AM – 11.20AM: A Roadmap to Omni Channel Success: Digitising your Store
Simon Russell, Director of Retail Operations Development, John Lewis
John Lewis is regarded worldwide as a benchmark of excellence in Omni channel retail. The UK’s largest department store retailer has risen to and
conquered the difficult challenges facing bricks and mortar retailers large and small in embracing the digital shopping world. From the early days
of online, John Lewis sought to understand the new frontier of retail and the behaviour of ‘Omni channel’ customers. Its breakthrough strategy in
building a hugely successful Omni channel retail business where digital accounts for more than 20% of sales and rising, is a case study no Australian
retail brand can afford to miss. Simon Russell, Director, Retail Operations Development will lift the lid on John Lewis’ digital and Omni channel
journey that has driven the business to online sales exceeding £1bn, plus the impact of a new platform and plans for future initiatives.
Key Takeaways:
• The importance of offline staff to deliver online growth
• The extraordinary value of Omni channel customers
• Quick wins from improving search, navigation and delivery options
• Benefits of engaging user-generated content
• How click-and-collect can deliver enormous ROI
Keynote
11.20AM – 12.00PM: Transforming the eCommerce Discovery Experience, Globally
Bernard Luthi, CMO & COO, Rakuten
The eCommerce market has fundamentally shifted over the last decade and consumer expectations go far beyond simply finding a great price
when shopping online.
Rakuten is one of the largest eCommerce brands in the world, and is leading the way by making shopping an entertaining, personal, connected and
humanising experience. eCommerce not only enables shoppers to purchase goods from anywhere in the world, it provides the ability to discover
amazing new goods, wherever they may be.
Bernard will discuss both the hurdles faced and success factors when transforming leading eCommerce destination Buy.com to Rakuten.com
Shopping, along with the latest in eCommerce developments facilitating the growth of their global footprint.
CONTINUED page 24

12.00PM – 1.00PM: LUNCH
Lunch will be served to paid conference attendees in the Conference Delegate Catering Area on the Expo Floor.
1.00PM – 1.40PM: MULTI TRACKS
TRACK A: WEBSTORE OPTIMISATION PARKSIDE 110A
Holiday Changes to Make to your eCommerce Site for Big Impact
Speaker: Jill Dvorak, Director, Merchandising & Marketing, National Geographic Society
National Geographic, one of the world’s top brands for the past 125 years, has transformed its business model from paper to digital. Jill Dvorak
oversees strategy and implementation of merchandising and marketing for National Geographic’s online store with the goal of driving store traffic,
sales, conversion and customer retention. During their last holiday season, National Geographic tweaked some tried and true elements in their
store’s checkout funnel and were very surprised by the results.
Join us for an insightful session that will dive into what exactly they changed, what worked, takeaways and what’s next for their site at National
Geographic.
Key Takeaways:
• What colours matter
• Distractions are just that
• Be your customer
TRACK B: GO GLOBAL! PARKSIDE G04
Global Retailing: Winning in the Dynamic Asia Pacific Market
Speaker: Carl Jackson, CEO, Ozsale
Success at home has meant international expansion for Ozsale Co-founder Carl Jackson. Recognising the growth potential in the Asia Pacific region
early on, Ozsale is now part of the APAC Sale Group which reaches more than eight million people via its local website properties in Australia, New
Zealand, Singapore, Malaysia and Thailand. Don’t miss the opportunity and power of this rapidly developing channel: learn from Ozsale’s success
and how to reach a whole new set of customers.
Key Takeaways:
• How Ozsale became one of the most successful online businesses in the Asia Pacific region
• Challenges faced by Ozsale
• Growth opportunities for Australian online retailers in the Asia Pacific region
TRACK C: DIGITAL MARKETING STRATEGY INNOVATION KEYNOTE THEATRE
Who Gets the Marketing Cheese? A Survivalist’s Guide to Remaining Relevant
Speaker: Marty Weintraube, Founder, aimClear
There is a radical shift afoot, similar to when the internet replaced direct mail. With so many radical and new marketing technology shifts, it’s getting
more and more difficult to choose which new technology to test next for maximum results. Smart agencies and in-house marketers are now seeking
ways to provide clients value in social, programmatic media, real-time bidding and in environments like emergent attribution analysis.
Marty Wieintraube, founder of aimClear, is here to make sense of it all with a roadmap for freaked out marketers to evaluate their programs in a
holistic and forward-looking way.
Key Takeaways:
• What skills do search and social marketers need to remain relevant in this crazy age of big data?
• Fully understand the ten archetypal site retargeting methodologies
• Create first and third party systems that draw qualified customers into the attribution funnel and lead to conversion
• The inevitable confluence of real-time bidding and public relations
TRACK D: OMNI CHANNEL RETAILING PARKSIDE 110B
Ninemsn (Mi9): Beyond Mobile
Speaker: James Brett, Head of Development & Projects, Mi9
Mi9’s beyond mobile approach is unique, as it is the number one entertainment site reaching more than 66% of the Australian population at any
given time. James Brett, Head of Development at Mi9, will examine the explosion of mobile entertainment; explore the challenges posed by this
evolution and look at the importance of premium content environments that can help companies gain powerful insights about their customers.
Key Takeaways:
• The Mi9 journey into mobile and the main challenges it faces in a fragmented world
• Designing for continuous customer experiences across multiple devices
• Creating, amplifying and delivering digital ideas that connect with consumers

MAIN CONFERENCE
Tactical Best Practices in SEO & SEM, Focusing on the Conversion Experience
Speaker: Brandon Finch – Director of eBusiness, Jelly Belly
Everyday consumers access search engines such as Google, Yahoo and Bing to search for products. Around 73% of visitors leave a site within
seconds if the experience is poor. Learn what you can do by way of A/B and multivariate testing to assess various designs, headlines and search
result formats to ensure you are receiving the highest possible conversion rates and spend per visitor. Learn how to easily test site enhancements to
search, navigate pages and other merchandising strategies.
Tapping into the Golden Age of China’s eCommerce Market
Speaker: Lac Tran, Head of Digital, Web2Asia
Over the last few years China’s eCommerce has faced growth much higher than its GDP. With the rise of the middle-class consumer and a newfound
wealth of disposable income, China has entered its golden age of eCommerce. And there is a growing untapped market to share. This deep-dive
will enable you to understand properly how Australian firms can tap into this expansion and bring their brands to this new market of golden buyers.
Key Takeaways:
• Understand the Chinese online landscape
• How to make an impact on the consumer decision journey
• What motivates online purchases through the tiered-cities approach
Content and Commerce Collide: An Emerging Breed of New Retail
Speaker: Erin Lubelsky, Marketing Manager, eLUXE
eLUXE offers the very best edit of contemporary fashion worldwide - their voice is fresh, their products are trend worthy and their online experience
is unparalleled. As technologies evolve and audiences look for more than just commerce and content as standalone entities, businesses struggle
to find the perfect balance. Agility is required to maintain this perfect marriage of magazine and merchandise while working to merge content and
commerce successfully. Erin Lubelsky will share how you too can turn readers into buyers and learn from her failures and triumphs of merging a
strong content strategy with their online store.
Key Takeaways:
• What a strong content strategy looks like for your online store
• The importance of evolving with your customer
• Knowing when it is time to try something new
Get More from the Store: Integrating your Physical Store in an Omni Channel World
Speaker: Will Lockie, Head of eCommerce, Evans Cycles (UK) Ltd
Harnessing the opportunities for a company with a strong store-based heritage is demanding, with eCommerce professionals now having to
consider how to create new and improved service offerings; delivering fresh interactions within stores.
In this session we’ll hear from Evans Cycles (UK) and their approach to developing an eCommerce channel within a traditional business and the
enhanced in-store experiences, products, learning and services their customers now enjoy when buying online.
Key Takeaways:
• Customer trends and behaviour
• Overcoming people and process challenges
• Designing a good click-and-collect experience
• Tips for other brands seeking to leverage in-store as part of the Omni channel experience
Revolutionary Revenues Beyond Retail
Speaker: Rob Schmults, SVP Strategic Partnerships, Intent Media
There are revenue streams that more and more retailers are adding to their online P&L by monetising their website traffic through advertising
while still protecting conversions. It’s not just about new margins: Amazon has stated that these non-traditional revenues allow it to subsidise core
retail prices. Rob will explore third-party ads on retail sites, selling visitor data-to-data aggregators, the hosting of marketplaces to sell competitive
products and all the opportunities and pitfalls in between for retailers tapping into these revolutionary revenue-generating streams online.
CONTINUED page 26

Finding Capital: Pre Public Offering and IPO Funding – Tapping The Public Market
Speaker: Jacqueline Fernley, Head of Research, Wilson HTM Investment Group
Online retailing is the future. It is only a matter of time until we see our first online retailer on the Australian Stock Exchange. One of the
impediments to success when retailers are considering scaling up and ‘Going Global’ is accessing capital. How do you tap public markets, or
wealthy individuals with money to invest? How do you get your business pre - public offering (IPO) or stock market launch ready? In this session we
hear from Jacqueline Fernley of Wilson HTM about how to showcase and structure your business, how to get the right people on board and what it
takes to get the best results for growth.
Key Takeaways:
• Learn what the various sources of capital are
• What is the process to an initial public offering (IPO)
• What the investor market looks for
Delivering a World-class User Experience
Speaker: Chaminda Ranasinghe, Digital Director, Energy Australia
The unification of TRUenergy and Energy Australia and a rebrand in October 2012 proved to be a formula for digital transformation with surprising
results. Learn how Energy Australia focussed on the basics and went from a simple brochure-ware site with no internal control to an award-winning
eCommerce site with significant new revenue channels.
Key Takeaways:
• Understand the fundamentals of a successful user experience every time
• Learn how improved features & functionality directly relates to higher conversion rates
• Learn how speed, reliability, agility and scalability are the absolute fundamentals to achieving success
Evolution Demands Collaboration: What Makes an eCommerce Team these Days?
Speaker: Paula Mitchell, Digital & eCommerce Manager, Bendon Group
Fifteen years ago, no-one had any eCommerce experience. However, these days, we are seeing the first generation of multi-skilled executives
starting to come through. Bendon Group recognised they had highly motivated and ambitious in-house staff that required further development and
a broader skill set to undertake the addition of a mobile platform to their existing eCommerce site.
Paula Mitchell will share with you her strategy for up-skilling her staff, whilst ‘learning on the job’ utilising a collaboration with an external agency.
Key Takeaways:
• Keep high-value team members motivated by offering rewarding and challenging projects
• Building long-term mutually beneficial partnerships
• Working collaboratively and pro-actively to deliver collective knowledge and experience
Nine Tips of Practical Genius for AdWords
Speaker: Rob Sieracki, Co-Founder, Ox Optimal
Are you busy? This session does the work for you – pay attention as Rob Sieracki breaks down a strategy, and then spends 30 seconds on account
data. Learn nine tips of practical genius for your AdWords campaigns. Some obvious (but with a twist!), some devilishly clever, but all profitable
advice for everyone, from new to advanced. Learn how to know right away if a tip is good bet and how to widen your moneymaking horizons on
AdWords.
Key Takeaways:
• Surprising analysis, why ‘more conversions at a lower CPA’ is actually a bad goal for an AdWords campaign
• Remarketing segmentation strategies still considered novel in Australia
• Actionable AdWords advice worthy of your precious time

MAIN CONFERENCE
Indian eCommerce and Internet Marketing - Can the Kangaroo Tame the Tiger?
Speaker: Veda Vedantham, Head Product Management & Digital Marketing, cBazaar
India as a country and the Indian consumer have been in the middle of a number of socio-economic upheavals. Amongst all of this, their
eCommerce market is the fastest growing worldwide. With nearly a billion dollars in foreign investment money pouring into the country over the
last three years, what are the strategies an overseas company should look for when making an entry into tiger territory? Veda will review three global
giants – Amazon, eBay and Expedia, their India entry strategies, operations and mistakes to avoid when making an entry into this highly competitive
market.
Key Takeaways:
• Overview of the Indian consumer mindset
• Perspective of the Indian eCommerce landscape
• An understanding of India market entry strategies, tactics, ‘dos’ and ‘don’ts’.
Why Customer Loyalty is so Important in the Digitised Marketplace
Speaker: Richard Parker, Head of Strategy, Edge
For businesses, the current trend to attracting customers now in the consumer market is participating in group buying sites by selling their products
and services at deeply discounted prices. Consider another channel of increasing sales- through customer retention and loyalty activities. Not only
does instilling customer loyalty increase sales, it also creates proﬁts and builds your brand.
With 300,000 new births each year, the Woolworths Baby and Toddler Club have fostered real customer loyalty that has exceeded expectations and
produced some amazing results. Richard will share with you the top 5 tips for their phenomenal success.
Key Takeaways:
• Achieving membership growth targets
• Super serving your customer
• Leveraged multiple touch points
• Understanding your customer journey
Beating Amazon with Rocket-Powered Delivery
Speaker: Tom Allason, Founder & CEO Shutl
Amazon understands how to keep customers coming back for more; by offering a shopping experience that’s quick, easy and good value. In a few
clicks you can get next day delivery of almost anything you could ever want at a virtually unbeatable price point.
Learn from the founder of Shutl, how a recent wave of innovation has created a new battleground of convenience, enabling multichannel retailers
to compete on their own terms. Learn how retailers can leverage their stores to create a magical online experience that fosters positive brand
perception and customer loyalty, creating a competitive advantage way beyond Amazon.
Key Takeaways:
• How the ﬁnal leg of the customer journey currently impacts customer satisfaction and loyalty
• How multi-channel retailers can leverage their store network to beat Amazon
• How same-hour delivery boosts order value, delights customers and fosters positive brand perception
Live Site Review: Advanced Tips, Tools and Techniques - Applied Live Website Critiques
Speaker: Shuey Shujab - CEO of Savtech Systems
Hear experts deliver live website reviews and highlight opportunities for improvement, explain best practices and offer invaluable tips. See your
own site reviewed if you dare, or see peer sites reviewed while you take it all in - either way, these live site review sessions are invaluable learning
opportunities, full of takeaways you can apply to your business quick smart.
CONTINUED page 28

Cutting-edge eCommerce: Adapting to Sell Online in Southeast Asia
Speaker: Susie Sugden, MD, Vela Asia and former MD, Lazada and Bede Moore MD, Vela Asia and former MD, Lazada
eCommerce and social commerce will have their biggest impact in developing countries like Indonesia, where local and international sites are
already leapfrogging traditional bricks and mortar stores. Expanding overseas into these new market places can be relatively easy, but does require
companies to adapt to the needs of Asian consumers. Drawing on their experience launching Indonesia’s largest online retailer, Susie and Bede
are now helping others enter this exciting market and are here to explain how the evolving eCommerce model in Southeast Asia is not just about
technology but also old-fashioned retail basics like logistics and payment.
Key Takeaways:
• Understand the three main adaptations required to be a successful Southeast Asian eCommerce player
• Learn which countries are most ‘e-tail’ ready and why
• Real-life case studies of developing country logistics and payment approaches, including courier management and cash on delivery
PANEL: Creating Optimal Customer Experiences and Generating New Marketing Programs to Reach
Tomorrow’s Consumer
Panellist: Troy Townsend, Founder, Tiger Pistol, Gaurav Patni, Global Client Advisor, Oracle Corporation, Jasper Vallance, Online Strategy and
Marketing Consultant, aka The [ex] Google Guy, Nathan Musson, Digital Producer & Online Strategist, 123 Find Me
Our panel discusses new media, including online, mobile and other technologies for marketing programs to reach tomorrow’s consumer.
PANEL: Content that Converts
Panellist: Stephen Noble, Founder & CEO, Testivate, Dan Day, CEO & Founder, Invisible Artists, Mark Capps, Co-Founder, Sneaking Duck, Graham
Jackson, Managing Director, hybris, Daniel Roberts, Online & Multi Channel Executive, SKUVantage
While some of Australia’s oldest retailers are still struggling to put accurate product descriptions on their sites, others are investing heaving in
content that converts, from Sportsgirl’s on-brand video to the 3D photography studio installed at Appliances Online. Our panel presents hard data
and anecdotal stories about the use of text, images, video and other content on Australian sites and their global competitors.
They will discuss:
• What is the true cost of creating content that converts text, images, video?
• What is the true business impact of this content: acquisition, conversion, retention, and brand?
• Are manufacturers providing suitable content for retailers?
• Are retailers using the product content management systems they require to effectively manage this content?
• Are copywriters, photographers and videographers exhibiting the skills that online retailers require?
4:40PM – 5:10PM 7 Must Know Ideas from 7 eCommerce Leaders to Apply to Your eCommerce Business
Tomorrow
ROOM: Keynote Theatre, Expo Floor
Speaker: Allan Dick, Former EVP Merchandising, Vintage Bath & Tub
Join us back in the main keynote theatre before networking drinks as 7 eCommerce Leader are driven to deliver fast paced 7 Must Know Ideas,
so you can gain insight into all the things you have been doing right all along and more importantly learn from their biggest mistakes and use this
knowledge to your advantage in your business tomorrow!
Allan Dick is your host and has assembled a stellar line up of industry experts including:
• Marty Weintraub, Founder & Evangelist, aimCLEAR
• Adrian Salamunovic , Co Founder, Canvas POP
• Jamie Roche, President & CEO, House Plans LLC
• Ross Kramer, CEO, Listrak
• Paula Mitchell, eCommerce Manager, Bendon
• Grant Arnott, Founder, Media Pad
5.10PM – 5.20PM: Close by Conference Chair
5.20PM – 6.30PM: NETWORKING RECEPTION
Relax, unwind and have a drink on us! Conference pass holders are invited to join us for networking drinks from 5:20pm on Tuesday 20 August.
Network with people who do what you do. Meet and mingle with speakers, fellow conference attendees, VIP guests, sponsors and exhibitors. The
Networking Reception will be held in the Conference Delegate Catering Area.

MAIN CONFERENCE
ASK THE EXPERT
WEDNESDAY 21 AUGUST – EXPO FLOOR
Bart Thomas
Sales Manager, Anchor
Areas of Expertise: Web Hosting
Solutions for eCommerce Websites
Josh Rowe
Digital Entrepreneur & eCommerce
Market Development Manager,
Australia Post
Areas of Expertise: Business Strategy,
Digital Marketing, Delivering
Innovation
Alison Sainsbury
CEO, Fernbrook Business Services
Areas of Expertise: Web Design,
Usability, Social Media
Ryan Bonnici
Head of Digital, ExactTarget
Areas of Expertise: Lifecycle
Marketing, Email Marketing
Optimisation & Best Practices, Social
Media
ROOM EXPO FLOOR
Chris Dobson
Managing Director, Next Logistics
Areas of Expertise: Logistics,
Warehousing, Freight, Outsourcing
Graham Jackson
Managing Director, hybris Australia
Areas of Expertise: Multichannel
Retail, Omnichannel eCommerce
Terri Mouhtouris
Regional Sales Manager,
IFS SmartFreight
Areas of Expertise: Supply Chain
Logistics, Transport Management
Systems
Christopher DelSelva
Director of Consulting, Intershop
Areas of Expertise: Marketing,
Mobile Commerce, Platforms &
Shopping Carts, Analytics
Sam Shetty
General Manager, Netregistry
Areas of Expertise: Online Start-up,
Marketing, SEO, PPC
Rob Hooton
VME eCommerce APAC, NetSuite
Areas of Expertise: SEO, Site Search,
Online Payment Systems, B2B
eCommerce
Rob Sieracki
Co-Founder, Ox Optimal
Areas of Expertise: PPC, SEO,
Lead Generation
Alexander Boyall
Head of Sales Engineering, Temando
Areas of Expertise: Solutions/Strategy,
Content Management, eCommerce
Fulﬁlment
Neil Milne
Director, Oracle CX Solutions
Areas of Expertise: Multichannel
Customer Management, Master Data
Management, Technical & Solutions
Architecture
Gaurav Patni
Global Client Advisor & Retail Industry
CTO, Oracle Corporation
Areas of Expertise: Product Lifecycle
Management, Business Intelligence
and Data Analytics
Daniel Turner
CEO, Mecurian Media
Areas of Expertise: Conversion
Rate Optimisation, Adwords, Direct
Response Copywriting, eCommerce

KEYNOTES & FEATURED SPEAKERS
WEDNESDAY 21 AUGUST
Featured Speaker
9.10AM – 9.40AM: Euromonitor International: The Changing Face of Retail: Responding to the Omni Channel
Environment
Erika Sirimanne, Senior Research Analyst, Euromonitor International
The online onslaught has sent shockwaves through retailers across the globe, with many companies scrambling to create an
online presence and improve their in-store experiences. During this session Senior Research Analyst, Erika Sirimanne will delve
into the strategies used by store-based retailers to maintain market share and differentiate themselves from pure e-tailers. She
will also debate the impact of smartphone technology within the online space, with case studies of global e-tailers such as
Amazon and ASOS. This session is a must-see for all retailers and businesses alike, with insights into m-commerce, social media,
smartphone penetration and the use of digital technology within store-based retail.
Key Takeaways:
• An understanding of current retailing performance globally and locally
• Store-based retailer strategies used to enhance the in-store experience
• The transformation of internet retailing as a result of digital technology
Featured Speaker
9.40AM – 10.10AM: From 90 to 300 – How do you Build and Incentivise a Great eCommerce Team?
Kerry Cooper, Former COO/CMO, ModCloth
Launching an eCommerce channel is a no-brainer for many companies as itís undoubtedly one of the most effective ways of
building your business for the future. But while the decision to launch an online store is a relatively easy one, knowing how
and when to develop an eCommerce team is far more difficult. In just a few years ModCloth grew from humble beginnings in
a college dorm room to America’s fastest-growing retailer. To make the process easier Kerry Cooper is here to help managers
from organisations of all shapes and sizes make better decisions about managing people and growing their team.
Keynote
10.30AM – 11.10AM: Integrating Channels for Today’s Connected Shopper
Larry Promisel, SVP Digital Commerce, Camuto Group
Consumers are taking control of the shopping experience both online and offline. Retailers today face multiple challenges
keeping up with the fast and ever evolving customer including: business practices that executives are reluctant to change,
operational silos, inconsistent marketing, financial hurdles and legacy technical architecture. As a result your future success
depends on consistency among channels.
Larry is a recognised leader in real world Omni channel strategies and will share successful strategies and anecdotes that have
been executed at some of the largest and most respected global retailers.
Key Takeaways:
• Learn how to develop a digital roadmap that can change your culture
• Which digital infrastructures to consider as the centrepiece for channel alignment
• How invest wisely, and ultimately satisfy your customer
Panel Discussion
11.10AM – 11.40AM: PANEL: OR Talks: Breaking Through New Retail Frontiers
Panellist: Daniel Jarosch, MD, Brands Exclusive, Adriane McDermott, General Manager Advertising & Digital & Marketing, David Jones Limited,
Kerry Cooper, Former CMO/COO, ModCloth, Sally-Anne Newson, Country Manager Australia, ASOS Global Limited, Simon Russell, Director, Retail
Operations Development, John Lewis
Our panel discusses what skills, vision and leadership is required to fully grasp this exciting opportunity.
Inevitably, the business landscape has altered dramatically in the past 12 months. While many businesses are thriving in 2013, we have also seen
business owners who have found the year nothing short of challenging. We have assembled a panel of eCommerce business leaders who will share
with us what their biggest challenges have been and how you can overcome them.

MAIN CONFERENCE
8.30AM – 9.00AM: EXPO HALL OPENS
Entry opens to all visitors and delegates for registration and to the Keynote Theatre on the Expo floor.
9.00AM – 9.10AM: Welcome by Conference Chair
Delegates will be welcomed and the Main Conference introduced by Mark Jones, former IT Editor, The Australian Financial Review.
Featured Speaker
9.10AM – 9.40AM: Euromonitor International: The Changing Face of Retail: Responding to the Omni Channel
Environment
Erika Sirimanne, Senior Research Analyst, Euromonitor International
The online onslaught has sent shockwaves through retailers across the globe, with many companies scrambling to create an online presence and
improve their in-store experiences. During this session Senior Research Analyst, Erika Sirimanne will delve into the strategies used by store-based
retailers to maintain market share and differentiate themselves from pure e-tailers. This session is a must-see for all retailers and businesses alike,
with insights into m-commerce, social media, smartphone penetration and the use of digital technology within store-based retail.
Key Takeaways:
• An understanding of current retailing performance globally and locally
• Store-based retailer strategies used to enhance the in-store experience
• The transformation of internet retailing as a result of digital technology
Featured Speaker
9.40AM – 10.10AM: From 90 to 300 – How do you Build and Incentivise a Great eCommerce Team?
Kerry Cooper, Former COO/CMO, ModCloth
Launching an eCommerce channel is a no-brainer for many companies as itÆs undoubtedly one of the most effective ways of building your business
for the future. But while the decision to launch an online store is a relatively easy one, knowing how and when to develop an eCommerce team is far
more difficult. In just a few years ModCloth grew from humble beginnings in a college dorm room to America’s fastest-growing retailer. To make the
process easier Kerry Cooper is here to help managers from organisations of all shapes and sizes make better decisions about managing people and
growing their team.
Key Takeaways:
• Three key lessons learned over the years
• Advice for managers planning for growth
• Rewards and retention strategies that have worked for ModCloth
Keynote
10.30AM – 11.10AM: Integrating Channels for Today’s Connected Shopper
Larry Promisel, SVP Digital Commerce, Camuto Group
Consumers are taking control of the shopping experience both online and offline. Retailers today face multiple challenges keeping up with the fast
and ever evolving customer including: business practices that executives are reluctant to change, operational silos, inconsistent marketing, financial
hurdles and legacy technical architecture. As a result your future success depends on consistency among channels.
Larry is a recognised leader in real world Omni channel strategies and will share successful strategies and anecdotes that have been executed at
some of the largest and most respected global retailers.
Key Takeaways:
• Learn how to develop a digital roadmap that can change your culture
• Which digital infrastructures to consider as the centrepiece for channel alignment
• How invest wisely, and ultimately satisfy your customer
11.10AM – 11.40AM: PANEL: OR Talks: Breaking Through New Retail Frontiers
Panellist: Daniel Jarosch, MD, Brands Exclusive, Adriane McDermott, General Manager Advertising & Digital & Marketing, David Jones Limited,
Kerry Cooper, Former CMO/COO, ModCloth, Sally-Anne Newson, Country Manager Australia, ASOS Global Limited, Simon Russell, Director, Retail
Operations Development, John Lewis
Our panel discusses what skills, vision and leadership is required to fully grasp this exciting opportunity.
Inevitably, the business landscape has altered dramatically in the past 12 months. While many businesses are thriving in 2013, we have also seen
business owners who have found the year nothing short of challenging. We have assembled a panel of eCommerce business leaders who will share
with us what their biggest challenges have been and how you can overcome them.
MAIN CONFERENCE
WEDNESDAY 21 AUGUST
CONTINUED page 32

11:40AM – 12:10PM – PANEL: Introducing the National Online Retail Association: Q&A with NORA Board
Panellist: Paul Greenberg, CEO, NORA, Jane Cay, Managing Director, birdsnest, John Winning, Founder & CEO, Appliances Online, the Winning
Group, Michael Fox, CEO, Shoes of Prey, Carl Jackson, CEO, Ozsale, Sally-Anne Newson, Country Manager, ASOS Australia, Mark Coulter, Co-
founder and Principal, ArdenPoint Group
12.10PM – 12.40PM: Retailer-to-Retailer Roundtable Discussions
Retailer-to-retailer roundtable discussions are an opportunity to delve deeply into a specific issue with a group of like-minded professionals. There
will be discussion tables available to conference delegates, located in the Conference Delegate Catering Area on the Expo floor hosted by industry
experts, prepared to lead the discussion. Total of 12 Roundtables.
12.40PM – 1.30PM: LUNCH
Lunch will be served to paid conference attendees in the Conference Delegate Catering Area on the Expo floor.
Top Line Trends for Winning Merchandising in 2014
Speaker: Lauren Freedman, President, e-tailing group
Today’s shoppers are putting unprecedented demands on retailers, requiring exemplary shopping experiences, mobile access and social
interaction. Lauren Freedman, President of the e-tailing group will share some of the savvy merchandising strategies that retailers are employing to
win over these demanding shoppers. Learn how to provide an ‘insider’ perspective on the ‘voice of the merchant’ and savvy execution strategies
covering topics that include:
• Top ROI-centric merchandising tactics
• Social and mobile investments and expectations
• Marketing trends and tactics
TRACK B: SME STRATEGY & TACTICS PARKSIDE G04
Revolutionising the Customer Experiences Online - Why it’s Vital and How to Deliver the Goods Easily
Speaker: Carl Hartmann, CEO, Temando and Mark Bouris, Executive Director, TZ Limited
Customers don’t just want it now, they want it in a way that suits their lifestyle. This is why the customer experience online is so important. Learn how
the world’s leading brands leverage eCommerce innovations to take advantage of the customer experience to increase order values and spread
positive word of mouth. Carl Hartmann and TZ’s Mark Bouris explore the customer experience, from online transaction to offline delivery and what
turns customers from browsers to buyers in the online world.
Key Takeaways:
• Why partnerships are worth their weight in gold
• How to leverage the technology available to give your customers what they want
• Why using fulfilment as a marketing channel reinforces brand values and lift sales
Crowd Funding With T-shirts: Agile Innovation in an Established Business
Speaker: Darren Mauro, Director Online Experience, CustomInk
With over 30 million shirts printed, CustomInk is the leading US retailer of custom t-shirts for groups and occasions. In late 2012, CustomInk
identified an opportunity to create a new online service for customers who are using t-shirts to raise money for a group, cause or project that they’re
passionate about. In this presentation, Darren Mauro will tell the story of how CustomInk utilised lean and agile development practices to launch
this new business and validate key assumptions along the way.
Key Takeaways:
• Benefits of using ‘lean start-up’ and customer development practices for a new initiative
• Examples of how agile, iterative development can successfully build customer value
• Approaches to managing new initiatives alongside existing business responsibilities
The Late Mover Advantage: David Jones Online
Speaker: Adriane McDermott, General Manager, Marketing - Digital & Advertising, David Jones, Brock Douglas Partner & Practice Leader -
Business Analytics and Optimisation, IBM
David Jones has continuously re-invented its retail models for more than 175 years. Adriane and Brock are here to share with you the David Jones
story; how recognising new customer expectations has led the organisation to transform into a true Omni channel retailer which is consistently
surprising and delighting their customers, placing this iconic Australian retailer on the front foot and uniquely positioned for progressive 21st
century retailing.
Key Takeaways:
• Understand the new customer expectations in this era of digital disruption and global availability
• Building trust with your customers
• Blending physical and digital channels for a true Omni channel experience

MAIN CONFERENCE
CONTINUED page 34
Getting the Most out of Placements: Behavioural Targeting and your Customer’s Website Experience
Speaker: Jamie Roche, President, House Plans LLC
How do you get a 24% lift in conversion from one multivariate test and a 55% increase in compounded revenue per visit for traffic to your
homepage? Learn from industry pioneer Jamie Roche about on-demand marketing, including testing and optimisation that allows you to maximise
revenue from your online spend using sophisticated multivariate approaches -simply and quickly.
Key Takeaways:
• Turn the lights on and seeing what’s happening on your site
• Make online content and offers more relevant to your customers.
• Increase ROI from your website
How Mobile Leaders Keep Their Edge
Speaker: Chris Vincent, GM, Practicology APAC
Mobile is a fast and ever changing dynamic. Organisations today have moved beyond strategy and are implementing ways mobile’s touch can
be felt throughout the company. Join Chris Vincent and learn insight into some of the world’s best retailers and what they are doing in the mobile
space. Chris will provide a mix of high-level strategy and real detail on usability with actual examples including variations between tablet and
smartphone, his view on mobile apps and ten top usability tips, not to forget a deep dive into design layouts for:
• Homepage
• CLP (category landing page)
• Checkout
Instamarketing: How Companies is Leveraging Instagram as a Marketing Tool
Speaker: Adrian Salamunovic, Co- Founder, Canvas Pop
Beyond Facebook, Twitter and Pinterest are a host of social networks that represent opportunities for retailers to expose shoppers to their brands.
There’s Tumblr, where you can post vivid images, and where consumers reblog postings, helping the brand’s name recognition grow organically.
There’s Instagram, where companies are hosting contests to get shoppers to take and share photos relevant to their brands. And there’s Google+,
where retailers can host live chats in the site’s Hangouts. Self-titled ‘The King of Canvas’, Adrian Salamunovic, will discuss case studies of best
practice sites, why they are using these new networks, as well as what quantifiable benefits they’ve seen from their efforts.
Digital Convergence in Payments: the Emerging Digital Wallet
Speaker: Matt Barr, Head of Market Development and Innovation, MasterCard Australasia
Consumers are rapidly adopting digital lifestyles at a phenomenal pace. This is radically altering the day-to-day shopping experience and habits of
consumers whilst blurring the lines of online and offline commerce. Matt Barr from MasterCard will share how the unifying of digital transactions can
create a simplified customer payments experience by using platforms which offer customers value-added services beyond payments.
Key Takeaways:
• Learn what forces are shaping the digital convergence in payments
• Unlock the real value-add services and opportunities in a digitally converged world
• Make payments simpler, smarter and safer with the introduction of digital wallets
Ten Practical Tips for Deploying Trust - and Reaping the ROI Rewards
Speaker: Jeff Barto, Trust Strategist, Symantec
Deploy trust, via security, competitive and common sense methods, to create free preference at search, improve click-through rates, reduce cart
abandonment, increase order size all while reducing security risk. Become the hero of your search team, the ROI enabler of your CIO, and the habit-
changer of comparison shoppers.
Key Takeaways:
• Create preference and trust in your site before customers even arrive
• Protect your customers and your business through and around the conversion funnel
• Learn how to bring your customers closer and ward off fraudsters, phishers and attackers
• Boost your credibility and value within the organisation through demonstrated security and trust

Building a Face Behind the Browser
Speaker: John Winning, CEO, Appliances Online
Appliances Online prides itself on its customer service philosophy and is the first Australian online retailer to offer locally based customer support 24
hours a day, every day of the year. By using a multi-channel strategy when engaging with customers, the Appliances Online’s Facebook page boasts
more than 330,000 fans and its blog highlights the personalities behind the brand: informative, family-orientated, quirky, and technologically savvy.’
John will share the importance of:
• Being accessible to customers 24 hours a day, every day of the year
• The importance of building relationships beyond the browser
Would you Buy a $20,000 Diamond Online?
Speaker: Jeremy Thomas, Managing Director, Diamond Exchange and Stephen Foxworthy, Strategy Director, Reactive
How can pure play retailers utilise multi-channel strategies to help customers feel comfortable buying high-value items, such as jewellery and
diamonds online? Diamond Exchange has made customers feel confident enough to buy diamonds worth tens of thousands of dollars via their
website and over the phone. Our speakers will explain why focusing on customer service, cross-channel support and customer guarantees has
allowed this traditional jewellery retailer to build trust and transact and trade successfully online.
Key Takeaways:
• Why providing multiple ways to close the sale boosts conversion both online and in other channels
• How to reassure customers during the consideration phase to ensure they go on to buy
• How service guarantees, testimonials and other quality promises are vital to give customers the confidence to buy online
CASESTUDY: Making the Web the Centre Piece of Your Retail Organisation
Speaker: Tim Lai, National Information Communications and Technology Manager, Hairhouse Warehouse and Andy Lloyd, General Manager,
Commerce Products, NetSuite US
With over 150 franchises around Australia and plans for global expansion, you can find a Hairhouse Warehouse store in almost any shopping centre
today. With the explosion of Internet-enabled devices, Hairhouse Warehouse quickly realised the need to evolve into an Omni-channel retailer to
meet rising customer expectations for an optimised experience from any touch point at any time. Tim Lai, National ICT Manager, shares innovative
strategies Hairhouse Warehouse is implementing to achieve Omni channel retail success.
Key Takeaways:
• How Hairhouse Warehouse built an ecommerce site into a key part of its retail business strategy
• Leverage a 360-degree view of your customers and business to provide a seamless shopping experience
• How to future-proof your business technologies to improve productivity and efficiency
PANEL: Checkouts that Convert: Challenges in Turning Shopping Carts into Orders
Panellist: Stephen Noble, MD, Testivate, Rod Jacka, MD, Panalysis, Graham Jackson, Managing Director, hybris, Jeff Barto, Trust & Security
Evangelist, Symantec Website Solutions, Jethro Marks, Co-founder, The Nile.com
If there’s one thing that’s true about best practice in the design of checkouts; it’s that by the time the sun rises again, it’s yesterday’s practice.
Keeping up with the pace of innovation in this area can be exhausting. Our panellists’ present hard data about the use of checkout best practices on
Australian sites and their global competitors and will discuss hot issues from the results.
If your Customers Love you They Give you More Money
Speaker: Dominic Byrne, Digital Marketing Manager, Tyres4U and Daniel Wright, Web Projects Manager, Tyreright
Tyreright is an innovative challenger brand, being the first to bring a ‘click-to-fit’ online solution and fully functioning mobile commerce site to the
retail tyre market in Australia. The strategy that drives Tyreright to be more than just a tyre company is to be a technology company that specialises
in the supply and fitting of tyres with a philosophy that good web development is fundamentally the same as that behind good retail.
Together, Dominic and Daniel will share with you their vision for the near and distant future of retailing, based on technologies that already exist and
invite you to learn more about their success and how to make it easier for your customers to give you money.
Key Takeaways:
• A fragmented technological environment can be built into a beautiful mosaic with strong brand integration
• Understand that your goal is not to sell something, it’s to solve your customer’s problem
• Good retail is about the customer, good technology is about the user and that’s good news because they’re the same person

MAIN CONFERENCE
CONTINUED page 36
Irrational Retail & the Science of Buying
Speaker: Matt Newell, Founder, The General Store
Ever wondered where the ‘buy’ button in the brain is located? If you want to retail your products online, then you need to know. Matt Newell, one of
Australia’s leading retail marketing strategists, will use recent ﬁndings from the world of neuroscience to demonstrate how the brain functions during
the decision-making process. He will give insights into how online retailers can create more compelling experiences that deliver seemingly irrational
loyalty to your brand.
Key Takeaways
• How to combine content and commerce to maximise conversion
• How to address the underlying differences between male and female shoppers
• How authenticity can be used as a powerful tool to drive loyalty online
From Zero to Hero: Breaking Through New Retail Frontiers
Speaker: Ian Wright, CIO, Fusion Retail Brands
Ian will share his experiences implementing a centralised eCommerce and digital marketing platform for Fusion Retail Brands that enables the
business to support multiple storefronts for iconic brands Colorado, JAG, Mathers, Diana Ferrari and Williams. You will get key insights from the
coalface into best practice, pitfalls, opportunities and key strategies to maximise your eCommerce investment.
Key Takeaways:
• Agile execution
• Multi channel retail eCommerce
• Centralised technology platform supporting multiple brands
Making Sure your Customers Find the Merchandise They Want
Speaker: Jason Miller, VP of Technology, Motorcycle Superstore
The quality of your site’s design and merchandising tools can also serve to make them regular customers, spread the word about your brand to
friends and put you top of mind next time they want to look or buy. Jason will examine how retailers can move customers through their sites based
on their product category and type of shopper and how to use both navigation and search to best effect. Learn how to create and present site
content that sells, deepens customer bonds and offers the best shopping experience for your customers.
Site Redesign? Don’t Forget SEO Migration to Maintain Visability and Boost Growth!
Speaker: Nathan Huppatz co-founder Costumes.com.au and Jason Mun, SEO Manager, Bespoke
Planning, creating, and implementing a new website design can be very exciting but many companies do not consider how this change can affect
their search engine visibility. Costumes.com.au knew moving to a new website and domain could be challenging but in Costumes case they
exceeded all expectations, which was essential given their current growth projectory.
Learn from Nathan and Jason the key steps to follow in planning the migration process and best practices for implementing a new website design
to maintain visibility and boost growth.
The Revolutionary Evolution; Turning a 55-year-old into a Millennial
Speaker: Greg Smith, CMO, The Co-op
In only nine months Australia’s largest member owned retailer the Co-op has transformed itself by implementing innovative digital eCommerce
practices and technologies to generate a phenomenal sales turnaround. Discover how Australia’s oldest online retailer has reinvented itself to
become a true Omni channel retailer on a shoe-string budget. Greg Smith will share with you his inspired story of retail regeneration with this iconic
membership brand.
Key Takeaways:
• How to deliver extraordinary ROAS, SEO and conversion rates
• How to achieve signiﬁcant ROI in the shortest time-frame
• How rebranding gets your business ahead in the digital age

Organisational Structure for the Future of Retail: The Digital Effect
Speaker: Jim Okamura, Managing Partner, Okamura Consulting LLC
Australia, is a hot market for cross border e-commerce, but still underperforms on cross-channel among prominent retailers who are grappling with
where digital ﬁts into their overall company structure. In this session you will join Jim as he reviews the results of the Global Cross Channel Retailing
survey, including best practices in organizational structure and design and how retailers should determine what makes most sense for their own
organization.
Doing More with Less: Effective Pay-per-Click Marketing on a Budget
Speaker: Rod Bland, CEO & Founder, RamCity
Many business owners think of AdWords when they hear the term PPC, and that it is only for large companies with big marketing budgets. Rod will
discuss strategies on how to make your budget go further with Google AdWords, as well as sharing how SCEs (shopping comparison engines) can
be an inexpensive and valuable source of referrals and sales.
Key Takeaways:
• Strategies for getting the best return on your money
• Lesser-known and highly-effective lead sources you might not have considered
• Common mistakes to avoid when starting off with PPC
Bookworld ‘An Unexpected Journey’ From Bricks to Clicks
Speaker: James Webber, CEO, Bookworld
In this rapidly changing world where technology is constantly breaking established paradigms, how do you ensure you are not left behind? Borders,
once one of the global retailing giants of the book business is no more, but Bookworld continues to leverage what it can from the remains. Learn
how to prevent what happened to Borders happening to your business and what you need to do to successfully reposition your business online.
Key Takeaways:
• How do you launch a new online business in a crowded market?
• How much more value can you get from your store network? You appreciate this most when you lose your stores!
• Lessons learnt the hard way!
3rd Dimensional Printing: Revolutionising your Product Category
Speaker: Michael Fox, CEO, Shoes of Prey
Brashs, HMV and a myriad of local record stores are all prominent Australian retailers consigned to the retail brand scrapheap following the
digitisation of music. 3D printing is about to herald in a new era where nearly all products can be digitised. Massive change is coming to your retail
category. How will we deal with intellectual property issues in this situation? Will there be a Napster for design or will an iTunes or Spotify for design
be developed? Who will do this? And what will happen to global manufacturing and retail supply chains when people can print most products either
at home or at hubs in their local suburb or city?
Key Takeaways:
• Understand the 3D printing revolution and the massive impact it’s likely to have on the retail industry
• How to think through the impact this will have on the product categories you work with
• How to take advantage of, and be at the forefront of the revolution
CASESTUDY: Four Ways You Can Optimise Your Omni-Channel Strategy
Speaker: Matt Taylor, CMO & Co-founder, Bailey Nelson
Customers simply want what they want, which in Bailey Nelson’s case is eyewear. But how can retailers get the input they need to create and evolve
the perfect customer experience across all channels. Matt Taylor is here to share with you the secrets to learning exactly what customers want from
their experience and how this has translated into fast tracked growth for their omni-channel operation.
Key Takeaways:
• Learn the importance of different channels
• How to get the most out of each Channel
• Recognising which channels work best
4.50PM – 5.00PM: Close by Conference Chair
6.30PM – 10.30PM: Online Retail Industry Awards Gala (ORIAs)
Venue: The Event Centre at The Star, Pyrmont
The 2013 Online Retail Industry Awards (ORIAs) is a pivotal occasion celebrating the progression of the online retail industry in Australia.
The ORIAs will honour the e-retailing champions setting the new standards of excellence.
Admission to the ORIA Gala is not included in your Main Conference Pass. A separate ticket is required.

MAIN CONFERENCE
RETAILER-TO-RETAILER ROUNDTABLES
WEDNESDAY 21 AUGUST
SIMPLE
PRACTICAL
ACTIONABLE
Get the tips to make sure your first step
takes you down the right path
12.10PM – 12.40PM – DELEGATE CATERING AREA
COMPANY TOPICS
hybris Is your organisation click-and-collect ready?
Australia Post How can you super-charge your online marketing, especially your social media presence?
SLI Systems Are You Providing an Optimal Site Search Experience? Strategies for Boosting Site Conversions and
Increasing Order Value
Temando The Future of Fulfilment in Online Retail – How Do You Keep Up?
Netregistry Using Google to your advantage – SEO best practices for small businesses
NetSuite Turning Online Revenue Into Profit – Why the Front-End Creates Revenue and the Back-End
Drives Profit
Mecurian Media Reduce Cart Friction & Drastically Cut Abandonment Rate
Amblique Achieving Omni-Channel Nirvana – Challenges and Solutions
Toll Consumer Delivery Meeting the Challenge of Big & Bulky Deliveries
EPiServer Mobile Commerce: What are other retailers doing? What are the challenges?
MasterCard Digital Wallets – Beyond payments, unlocking the real value add services in the digitally
coverged world.

Workshop delegates will be welcomed and introduced by Lauren Freedman, President, the e-tailing group
9.10AM – 9.50AM: What Shoppers Want: Listening in on the Consumer Voice
Speaker: Lauren Freedman, President, the e-tailing group
How do consumers really use the web? What do they expect when they visit a web site? What unspoken needs must retailers meet? This session will
feature video interviews with actual consumers as they browse and buy, providing real-world examples of how they shop across channels, leverage
technology and select devices and channels that suit their shopping needs.
9.50AM – 10.30AM: The 80+ Club
Each year the e-tailing group mystery shops 110 B2C and B2B sites. Only a handful of retailers deliver exemplary shopping experiences based on
a proprietary 100-point scorecard honed over ﬁve years. A review of a curated selection of top retailers provides insight into who does it well and
why. This session will be an interactive one, where attendees will work in groups to evaluate websites each by reviewing a handful of ANZ sites,
identifying strengths and weaknesses of shopping experiences, and sharing with the group their recommendations for elevating those shopping
experiences.
served.
11.10AM – 12.30PM: Creating the Complete Customer Experience: The Essential Elements That Add Up to a
Well Merchandised Retail Website
Successful retail web site designs take the customer into account, walking every step along the key page path from home page to checkout. This
session will crystallise every step that goes into a successful customer shopping experience and help retailers assess what they must have, what they
should have and how to distill all the elements of a retail web site into a memorable shopping trip that will turn browsers into buyers and ultimately
brand fans.
12.30PM – 1.30PM: LUNCH
1.30PM – 2.10PM: The Universe of Merchandising Tactics – Part 1
An interactive discussion of a series of top merchandising techniques coupled with best practice examples that bring it to life across an array
of categories is a merchandising ‘mandate.’ A look at execution and integration of each element across many a retailer will allow participants
to imagine how they could utilise these techniques within their retail worlds. Starting with the e-tailing group’s Merchant Survey Ranking of
Merchandising Tactics from an ROI point of view, a discussion of techniques from the standards to the category-centric will appeal to each and every
attendee.
Topics to be covered will be selected from the following toolsets:
• Onsite search and navigation
• Traditional selling (what’s new, top sellers, etc.)
• Year-round promotional strategies
• Holiday and seasonal gifting
• Promotions (offers, placement)
• Product page (image, copy, content)
• Content (product compare, interactive tools, guides)
• Recommendation strategies (upsells and cross-sells)
• Personalisation
• Social and user-generated content
Will be continued after Networking Break…
2.10PM – 2.50PM: The Art and Science of Merchandising
As Omni channel selling becomes mainstream, the role of the merchandiser is a careful balancing act that requires embracing data and analytics but
still creatively delivering the proper assortment across an array of channels. This session will explore how merchandising has evolved; the structure
of today’s merchandising organisations, and the skills and tools that must be inside every merchant’s toolbox.
MERCHANDISING WORKSHOP | ROOM: BAYSIDE 103
WORKSHOP SESSIONS
THURSDAY 22 AUGUST

served.
3.30PM – 4.55PM: The Universe of Merchandising Tactics – Part 2
See 1:30pm session for more information.
Workshop delegates will be welcomed and introduced by Fergus Stoddart, Commercial Director of Edge
9.10AM – 9.50AM: Introduction to the Customer Loyalty & Content Marketing Challenge
Speaker: Fergus Stoddart, Commercial Director, Edge and Richard Parker, Head of Strategy, Edge
How do you turn prospects into customers and build more loyal and relevant relationships with existing customers?
This session will reveal the fundamental challenges that online businesses are facing atthe moment and the strategic answers that will build
relationships, keep people coming back and define a clear path to customer loyalty and content marketing success.
9.50AM – 10.30AM: Developing a Clear Picture of your Customer and How to engage them.
Speaker: Joel Eagan, Digital Director, Edge
This session will cover the development of the “story platform” a strategic framework for successful loyalty & content marketing. This will include
development of customer profiles, persona and unearthing the story behind your brand. Attendees will have the opportunity to workshop their own
brief.
served.
11.10AM – 11.50AM: CASESTUDY: Know your Customers: Loyalty and Retention Will Follow
Speaker: Erin Lubelsky, CMO, eLUXE
In order to garner true loyalty and customer retention, you must know who your customers are and what they like. With the rise of eCommerce,
we’ve been privy to more customer information than we have ever had before through online analytics. This session will explore how to use analytics
to get to know your customer in order to build a loyal customer database and loyalty program.
Key Takeaways:
• What to look for in order to understand your customer and how to make sense of it all
• How to provide benefit and value to your customer in order to build a long lasting relationship
11.50AM – 12.30AM: Finding your Road to Remarkable
Speaker: Doug Stephens, Author & Founder, Retail Prophet
In a world where mediocre will no longer cut it, what are the common strengths that the world’s most dominant brands bring to market? How exactly
do the best retailers and manufacturers innovate to create uncontested market space and loyalty? Referencing years of research, The Road to
Remarkable examines the surprising links between the world’s most successful businesses and provides actionable ideas and steps to emulate their
success. It’s an uplifting and mind-expanding peek into the realm of radical innovation, strategy and loyalty.
12.30PM – 1.30PM: LUNCH
1.30PM – 2.10PM: Super Serving the Customer Through relevance and value: Building Out Levels of Value,
Competitions, Elements, Community
Speaker: Joel Egan, Digital Director, Edge
How do you bring value into the content equation and create loyalty? Attendees will have the opportunity to workshop their own brand story
platform, develop content pillars and plan out the distribution of this content to their core audience groups, relevant to their own business.
Attendees will have the opportunity to workshop a loyalty tactic relevant to their business.
LOYALTY WORKSHOP | ROOM: BAYSIDE 104
WORKSHOP SESSIONS
THURSDAY 22 AUGUST
CONTINUEDpage 40

2.10PM – 2.50PM: CASESTUDY: Implementing One of Australia’s Largest Loyalty Programs in Under Three
Months
Speaker: Ian Wright, CIO, Fusion Retail Brands
Understand the key drivers, success stories and challenges behind Fusion’s transformational customer marketing journey, from unsustainable
discounting model to proﬁtable rewards-based loyalty proposition.
The session will explore:
• The importance of rigorous project management methodologies in an agile environment
• Partnering with the right suppliers
• Point of difference – the right strategy for the right time
• Technology enablers – from POS to smartphones
• Impact on customer retention and acquisition
• Importance of tiering and relevant offers
• How to measure success
served.
3.30PM - 4.10PM: Measuring Return on Investment for Your Content Marketing & Loyalty Program
Speaker: Fergus Stoddart, Commercial Director, Edge and Joel Egan, Digital Director, Edge
This session will outline the fundamentals of measuring effectiveness and return on investment including database targets, engagement metrics and
impact on basket size and members.
4.10PM – 4.55PM: Close of Day Q&A and Wrap Up
Speaker: Fergus Stoddart, Commercial Director, Edge
Pulling it all Together for your Business Attendees present their workshop briefs and discuss key challenges developing their loyalty and content
marketing framework.
Workshop delegates will be welcomed and introduced by Henry Cho, UX Director from IRL Gaming.
9.10AM – 9.50AM: Lean UX: What Is It?
Speaker: Henry Cho, UX Director, IRL Gaming
A great user experience will set you apart from your competitors. It’s at the heart of the products we love, it’s in the DNA of world leading
companies like Apple, and it starts with getting to know your customers. Designing great experiences is one thing, but delivering them is another.
Lean UX is a method to help us deliver faster so that we can learn faster and improve our products.
9.50AM – 10.30AM: Empathy Maps/Personas
The key to a great user experience is empathy and it is impossible to have empathy without getting to know your customers. We will go through
the process of creating empathy maps so you can better understand your customers and personas, both are critical and powerful design tools for
creating effective user experience to drive conversion.
served.
11.10AM – 11.50AM: CASESTUDY: Case Study of National Geographic Society
Speaker: Jill Dvorak, Director, Merchandising & Marketing at National Geographic Society
11.50AM – 12.30PM: Understanding the User Journey
In this session we will look at user storyboarding techniques to understand the user journey though the customer lifecycle. Awareness –
Consideration – Validation – Acquisition – Use – Support – Advocate. The better we understand our users’ needs at each step the better we can
help them and improve our metrics through the conversion funnel.
WORKSHOP SESSIONS
THURSDAY 22 AUGUST
UX: USER EXPERIENCE WORKSHOP | ROOM: BAYSIDE 102

12.30PM – 1.30PM: LUNCH
1.30PM – 2.10PM: Low Fidelity Prototypes and Validation
In this session we will look at using the design studio technique to generate a lot of options quickly, evaluate and refine them allowing the best
ideas to rise to the top. The faster we generate ideas and validate them the better our chance of arriving at effective and innovative solutions.
2.10PM – 2.50PM: High Fidelity Prototypes & Usability Testing
Explores the method of testing and prototyping used, and showing the value of making adjustments to a design during testing, exposing changes
in behavior that could not have been otherwise observed.
served.
3.30PM – 4.55PM: Pulling it all Together and Q&A
Questions & Answers.
9:00AM – 12:30PM: Best Practices for Delivering a Great Customer Experience – Customer Journey Mapping
Workshop
Speaker: Scott McCook, Manager, Customer Experience Journey Mapping, Asia and Pacific, Oracle, Chris Bosch, Director, Customer Experience
Solutions, ANZ, Oracle
“You’ve got to start with the customer experience and work back to the technology” Steve Jobs
Organisations with complex products or services and many customer touch points are always challenged to deliver a consistent and positive
customer experience. A first-class customer experience journey map can be used to write great outside-in customer experiences for your
organisation and considers your customer’s perspective, segments, customer goals, emotions, touch points, and your brand promise.
Learn from Oracle thought leaders on how to map your customer journey in a highly visual and engaging format, bringing the experience to life
from the perspective of the customer and ensure the customer journey is a talking point for your whole business.
Key Takeaways:
• Learn how to introduce Journey Mapping into your organisation
• Learn what the most powerful tool for customer-centered strategy & action is and how to use it
• Learn how to immediately action within your organisation
Session 1: 9:00am – 12:30pm
Session 2: 1:30Pm – 4:55pm
WORKSHOP SESSIONS
THURSDAY 22 AUGUST
CUSTOMER EXPERIENCE JOURNEY MAPPING WORKSHOP | ROOM: BAYSIDE 105

SPEAKERS
Adam
Steward
Senior Search
Consultant
dgm
Allan
Dick
Former EVP of
Merchandising
Vintage Tub &
Bath
Brandon
Finch
Director of
eBusiness
Jelly Belly
Carl
Jackson
CEO
OzSale
Dan
Day
CEO & Founder
Invisible Artists
Daniel
Wright
Web Manager
Tyreright
Erika
Sirimanne
Senior Analyst
Euromonitor
International
Graham
Jackson
Managing
Director
hybris
Adrian
Salamunovic
Co-founder
Canvas POP
Andy
Lloyd
General
Manager,
Commerce
Products
NetSuite
Brock
Douglas
Partner & Practice
Leader - Business
Analytics and
Optimisation
IBM Australia &
New Zealand
Chaminda
Ranasinghe
Digital Director
Energy
Australia
Dan
Petrovic
Managing
Director
Dejan SEO
Darren
Mauro
Director Online
Experience
CustomInk
Erin
Lubelsky
Marketing
& Affiliate
Manager
eluxe & The
Luxe Life
Grant
Arnott
Publisher
Media Pad
Adriane
McDermott
General Manager,
Marketing
– Digital &
Advertising
David Jones
Bede
Moore
Co-founder Vela
Asia and former
MD Lazada.co.id
Vela Asia
Cameron
Parker
Head of
Marketing
Black Milk
Clothing
Chris
Bosch
Director,
Customer
Experience
Solutions, ANZ
Oracle
Daniel
Jarosch
MD
Brands
Exclusive
Dominic
Byrne
Digital
Marketing &
eCommerce
Manager
Tyres 4U
Fergus
Stoddart
Commercial
Director
Edge
Greg
Smith
Chief Marketing
Officer
The Co-OP
Alison
Sainsbury
CEO
Fernbrook
Business Service
Bernard
Luthi
CMO and COO
Rakuten (Buy.
com)
Carl
Hartmann
CEO
Temando
Chris
Vincent
GM, Asia Pacific
Practicology
Daniel
Roberts
Online &
Multi Channel
Executive
SKUVantage
Doug
Stephens
Author &
Founder
Retail Prophet
Gaurav
Patni
Global Client
Advisor
Oracle
Corporation
Henry
Cho
UX Director
IRL Gaming

Ian
Wright
CIO
Fusion Retail
Brands
Jamie
Roche
President &
CEO
House Plans
LLC
Jasper
Vallance
Online Strategy
and Marketing
Consultant
The [ex] Google
Guy
Jethro
Marks
Co-founder and
CEO
The Nile
John
Debrincat
CEO
eCorner
Kristy
Manson
Client Services
Director
Mnet Mobile
Lisa
Powell
Senior
eCommerce and
Multichannel
Strategist
Amblique
Mark
Capps
Co-founder
Sneaking Duck
Jacqueline
Fernley
Head of
Research
Wilson HTM
Investment
Group
Jane
Cay
Managing
Director
birdsnest
Jay
Basnight
Director of
Digital
Dick’s Sporting
Goods
Jill
Dvorak
Director,
Merchandising &
Marketing
National
Geographic
Society
John
Winning
CEO
Appliances
Online/ Winning
Group
James
Brett
Head of
Development &
Projects
Mi9
Jason
Miller
V.P. of
Technology
Motorcycle
Superstore
Jeff
Barto
Trust Strategist
Symantec
Website
Security
Solutions
Jim
Okamura
Managing
Partner
Okamura
Consulting LLC
Justus
Wilde
Strategy
Director
Amblique
James
Webber
CEO
Bookworld
Jason
Mun
Founder
Bespoke
Jeremy
Thomas
Managing
Director
Diamond
Exchange
Jimmy
Storrier
Sales &
Marketing
Director
Zeebox
Kerry
Cooper
Former COO/
CMO
modcloth.com
Lac
Tran
Digital Strategy
Manager
Web2Asia
Larry
Promisel
SVP Digital
Commercer
Camuto Group
Lauren
Freedman
President
The e-tailing
group
Marc
Gauci
Manager
eTailing
Fulﬁlment
Australia Post
Mark
Bouris
Founder
TZ Limited
Mark
Brixton
Country Manager
SLI Systems
Mark
Courlter
Co-founder and
Principal
ArdenPoint
Group
Marty
Weintraub
Founder &
Evangelist
aimClear
Matt
Barr
Head of Market
Development &
Innovation
MasterCard
SPEAKERS

NO PHOTO
AVAILABLE
SPEAKERS
Matt
Newell
Strategy Partner
The General
Store
Nathan
Musson
Digital Producer
& Online
Strategist
My Top 3
Ric
Henderson
Sales Director
SecurePay
Rod
Bland
CEO & Founder
RamCity
Sarah
Mitchell
Content
Manager
Global
Copywriting
Stephen
Foxworthy
Strategy
Director
Reactive
Tom
Allason
CEO
Shutl
MC: Track A
– WebStore
Optimisation
Allan Dick
Former EVP of
Merchandising
Vintage Tub &
Bath
Matt
Taylor
CMO &
Co-founder
Bailey Nelson
Nicolette
Maury
Head of Buyer
Experience
Ebay
Richard
Parker
Head of
Strategy
Edge
Rod
Jacka
MD
Panalysis
Scott
McCook
Manager,
Customer
Experience
Journey Mapping,
Asia and Paciﬁc
Oracle
Steven
Noble
Founder & CEO
Testivate
Troy
Townsend
Founder & CEO
Tiger Pistol
MC: Track B
– Go Global!/
SME Strategy and
Tactics
Patrick Stafford
Deputy Editor
SmartCompany.
com.au
Michael
Fox
CEO
Shoes of Prey
Paul
Greenberg
CEO
NORA
Rob
Schmults
SVP Strategic
Partnerships
Intent Media
Ross
Kramer
CEO
Listrak
Shuey
Shujab
CEO & Co-
founder
Savtech
Systems
Susie
Sugden
Co-founder Vela
Asia and former
MD Lazada.
co.id;
Vela Asia
Vedanarayanan
Vedantham
GM, Product
Management &
Digital Marketing
cBazaar
MC: Track C
– Digital
Marketing
Strategy &
Innovation
Mark Jones
Former IT Editor
The Australian
Financial Review
Nathan
Huppatz
co-Founder
Costumes.com.au
Paula
Mitchell
Digital &
eCommerce
Manager
Bendon Group
Rob
Sieracki
Co-founder
Ox Optimal
Sally-Anne
Newson
Country
Manager,
Australiar
ASOS
Simon
Russell
Director, Retail
Operations
Development
John Lewis
Tim
Lai
National Information
Communications
and Technology
Manager
Hairhouse
Warehouse
Will
Lockie
Head of
Ecommerce
Evans Cycles
(UK) Ltd
MC: Track D
– Omni Channel
Retailing
Daniel McMahon
Head of Online
Retail (eCommerce)
Big W at Woolworths
Limited

KEYNOTE &
CONFERENCE
TRACK
CAFE
SEATING
AREA
PLATINUM
LOUNGE
THEATRE
BIG IDEAS
THEATRE
DELEGATE CATERING AREA & ROUNDTABLE DISCUSSIONS
LIBRARY
FEATURE
REGISTRATION ENTRANCE TO EXPO FLOOR
KEYNOTE CONFERENCE TRACK
CONFERENCE
TRACK
ASKTHEEXPERT
CAPPUCCINO
CART
ECOMMERCE
& TECHNOLOGY
THEATRE
10041008101010121016102010221024102610281042
103410361038
1048
1054
200420122016202020222024202820322036203820422044204820502054
3000
30043006300830123014302030223024302830303036303830423044304830503054
3056
4000
40044008401240164020402240244028403040324036403840424044404840504054
5000
5002
500450065008501250145020502850325036503850425044504850505054
5056
6004600660086012601460206024602860326036603860426044 7000
7004700670087012701470207022702870327036703870427044704870507054
7056
80028004801080128014801680188020
8024
8032
80348038
80428044804680488054
F01
F02
F03
F04
F05
F07
F08
F09
F10
F11
ENTRANCE TO DELEGATE
CATERING AREA
ENTRANCE
EMERGENCY
EXIT EMERGENCY
EXIT
EMERGENCY
EXIT
RECEPTION
EMERGENCY
EXIT
EMERGENCY
EXIT
EMERGENCY
EXIT
EMERGENCY
EXIT
EMERGENCY
EXIT
EMERGENCY
EXIT
EMERGENCY
EXIT
EMERGENCY
EXIT
ENTRANCE
ENTRANCE
ENTRANCE
WATER
STATION
WATER
STATION
WATER
STATION
FIRSTLINE
RETAILER HUB
FLOOR PLAN
HALL 3 & 4
COMPANY STAND
1MD 8054
3D Photomation Pty Ltd 2016
ACCC 5050
Accertify 2042
Akamai Technologies Inc 7038
Alibaba.com Hong Kong Ltd 6012
Allied Express 4008
Amblique/Demandware Pty Ltd 7028
Anchor 3000
Astute Solutions F11
Australia Post 2004
Avanti Tech 2050
Balance Internet 7004
Barilliance 3044
Bastian Australia Pty Ltd F05
Bazaarvoice 1038
Blackpepper 8004
BlueCentral 3020
Bronto Software 5038
BoldChat 1028
Bulletproof Networks Pty Ltd 6036
Cellnet Logistics 2038
CGI ISMC (Australia) Pty Ltd 5012
ChannelAdvisor 6020
CN Global Pty Ltd F07
Coghlan Pty Ltd 5036
Commission Factory 7008
Compdata Technology
Services Pty Ltd 4032
CouriersPlease 8034
Crucial Cloud Hosting 3036
Cyberdesign Works F01
CyberSource Australia 8020
DataTools Pty Ltd 4048
Debitsucces Australia 1024
Deepend F02
Dejan SEO Pty Ltd 1016
dgm 4012
DHL 6008
DPS|Payment Express 5000
eCompix F04
eCommerce Software
Solutions Online (ECSSO) 5008
eCommerce Websites 8018
eCorner 7032
EPiServer 4036
eRetail Logistics 4044
Erudite Technologies 1008
EstarOnline Ltd 6014
eTailbag a product of JMP Holdings 7054
eWave 5032
eWAY 3024
ExactTarget 7014
Experian Marketing Services 4038
Fastway Couriers 7020
Feefo 3054
GROUPON Australia 4030
Heiler Software
– An Informatica Company 1010
Hostworks Pty Ltd F10
House with No Steps 4022
hybris 5028
IBM – Smarter Commerce 8042
IFS SmartFreight 6032
iNC Network 6042
Inspired Logistics 1036

FLOOR PLAN
G04
103
parkside
110B
parkside
110A
102
104
IntelliPack Asia Pacific Pty Ltd 7056
Intergen 4000
Intershop Communications 7044
Invenco 6038
Inxmail Australia 8012
IP Payments 8048
ITZ Australia 2054
JUST X-CART AUSTRALIA 7050
Klixmedia 1012
Klyp 4054
Leading Edge Web F09
LivePerson 4028
Lyris 5054
Magento 7006
MasterCard Worldwide 3014
Melbourne IT 5004
Mercurian Media 7036
Multibase WebAustralis Pty Ltd 1042
National Products Fulfilment 4024
Neto E-commerce Solutions 3038
Netregistry Pty Ltd 7024
Netsuite 1026
Next Logistics 5020
Niche Fashion Technology 8038
NORA 2036
Nortec Business Solutions 5044
Omate Pty Ltd 5056
Online for Business 5048
Oracle Australia 6028
Order Management Systems Pty Ltd 7000
Outsourced 3004
Paramount Packaging 7042
ParcelPoint 4016
Peloris Global Sourcing 6024
Qdos Technology 8016
Quantium Solutions (Australia) Pty Ltd 5006
quicksales.com.au 4004
Rackspace Australia 2012
Rakuten Linkshare 1054
Redfox Media 3056
Reevoo 2022
Retail Express 8010
ScribbleLive F03
SearchSpring 2048
Securus Global 5042
Shopbot 1034
Shout Web Strategy 5014
Signet Pty Ltd 8014
Sitecore Australia 1020
Siteflex 2024
SKUVantage F08
SLI Systems, Inc 1004
SMSGlobal 3012
Solutionists Ltd 6004
Squixa 5002
Stibo Systems Pty Ltd 2032
StoneBridge Systems 3030
StyleShot 3042
Symantec Australia Pty Ltd 3008
Tangent Snowball 7048
JCurve 3028
Temando 8024
The Yellow Envelope 2020
Thereitis 3022
Tiger Pistol Pty Ltd 1022
Toll Holdings Ltd 2028
TORO Commerce 1048
Traction Digital 4020
Ultra Serve Internet Pty Ltd 8002
Valtech 8046
Veeps 3050
Viocorp 6044
Vivid Group 4042
Vizury 6006
We Are Digital 7012
Webqem 3048
WFDS 2044
White Labelled 8032
Convention Centre Parkside | Ground
Convention Centre | Level 1
Parkside 110A
• Social/Mobile Summit (Mon)
• Track A (Tues/Wed)
Parkside G04
• Tactics Workshop (Mon)
• Track B (Tues/Wed)
Parkside 110B
• Future Proof Workshop (Mon)
• Track D (Tues/Wed)
Bayside 102
• UX Design
Workshop
(Thurs)
Bayside 103
• Merchandising
Workshop (Thurs)
Bayside 104
• Loyalty
Workshop (Thurs)

www.tollgroup.com/consumerdelivery
Reinvent your suppllyy chain.
Global connections aannd
personal service withh
Toll Consumer Deliverry.
Whether we are delivering across the gloobe oor
across the road, Toll Consumer Deliveryy oofooffefeersr aa
choice of shipping, warehousing, and fululfilmmenent
options to help you meet growing demanndsdsddsss
across your whole supply chain.
With our international reach and national
network, Toll is your partner in delivering
exceptional service to your customers, all tthehe
way to their doorstep.
Get in touch today to discuss how we can
help you turn your delivery service into a
competitive advantage.
CCallll uuss onn 1133000 036 631
coonsuummer.ddelivveery@tolllgroup.commy pconscoconsumer.delivconsumer.delconsumer.deconsumer.dconsumer.dconsumer.consume g pyyyyyyy gy g p

EXPO FLOOR
BIG IDEAS THEATRE | TUESDAY 20 AUGUST
FREE SEMINARS
TUESDAY 20 AUGUST
09.10AM – 09.40AM: How Leading Retailers Use Data to Charm, Persuade, and Win
Presenter: Willem van Dijk, Managing Director, ANZ, Stibo Systems
Key Takeaways:
• How to improve your product information data quality
• How to on board product data more effectively to reduce time to market
• Key learnings from successful multichannel retail
09.50AM – 10.20AM: How to Be Ready When Large Numbers of Customers Hit Your Site
Presenter: Tom Kiing, Director, Tarazz.com.au and James Rabey, Director Product & Marketing, Melbourne IT
Key Takeaways:
• #ClickFail: the common web performance issues plaguing online retailers
• Aligning all elements of your business to your marketing strategy
• The importance of building for scale
12.00PM – 12.30PM: Why Affiliate Marketing is a Must-Have Digital Strategy
Presenter: Zane McIntyre, Co-Founder, Commission Factory
Key Takeaways:
• Learn why affiliate marketing is the most effective method of improving return on investment
• What you need to consider before starting an affiliate campaign
• Incorporating affiliate marketing to complement your existing digital marketing channels
12.40PM – 1.10PM: How to Grow Your Facebook Page to 1,000+ Fans
Presenter: Troy Townsend, Co-Founder, Tiger Pistol
Key Takeaways:
• Learn how to create engaging content
• Understand the benefits of running Facebook promotions
• Learn how Facebook Ads can take your business page to the next level
1.20PM – 1.50PM: Growing your Business with Smart Sourcing: An Entrepreneur’s Story
Presenter: Tim Brown, Founder and Owner, Goodz International (Australia)
Key Takeaways:
• How to start a successful e-business from zero
• You don’t have to know it all and you will make mistakes
• Strategies for sourcing from China
2.00PM – 2.30PM: Unlock the Secret to Site Search: Learn from the Success of Aussie Retailers
Presenter: Mark Brixton, Country Manager APAC, SLI Systems
Key Takeaways:
• Use KPIs to measure success and understand how you are tracking against your objectives
• Learn how to automatically keep up with changing trends and user preferences with search that learns
• Learn how a consistent search and navigation experience leads to increased conversions
2.40PM – 3.10PM: MasterCard Labs: Cultivating Innovation at MasterCard
Presenter: Martin Collings, VP, Innovation Management & Commercialisation, MasterCard Labs
Key Takeaways:
• Learn about how MasterCard is creating a culture and expertise in innovation
• Pick up insights about MasterCard’s approach to operationalising innovation and how this can be adopted by your business to create lasting value
• Hear examples of digital payments ideas that have progressed to market through this approach
3.20PM – 3.50PM: Boost Sales Conversions By 20% by Engaging Customers Where and When They Want it
Presenter: Andy Farquharson, VP of LogMeIn Asia Pacific
Key Takeaways:
• Reduce cart abandonment by 50%-70% through real-time engagement.
• Increase conversion by 20% whilst improving efficiencies and customer loyalty.
• Increase customer loyalty by creating meaningful online customer interactions
4.00PM – 4.30PM: Retail Is Dead: Digital Innovations to Flourish
Presenter: Tim Collins, Senior Account Director, Deepend, and Amer Iqbal, Head of Strategy, Deepend
Key Takeaways:
• See how it’s done: Examples of digital excellence from around the globe
• See why it works: Identify when and where digital can influence consumers in the path to purchase
• See what it can do: Technologies that can solve retail problems in an online world

9.40AM – 10.40AM: Global Trends in Omni Channel Shopping: A Modern Shopper’s Journey
Presenter: James Fong, Product Manager, Commerce Selling & Fulfilment Offerings, IBM Industry Solutions
Key Takeaways:
• Proactively combat the global retail threats
• Understand your customer’s context
• Understand your shopping experience from a customer’s perspective
12.00PM – 1.00PM: Connecting With the Transitioning Shopper: Insights from the Latest IBM Research
Presenter: Ian Wong, Partner, Retail Consulting Services Leader, IBM Global Business Services
Key Takeaways:
• Hear insights from the latest Smarter Consumer study research which surveyed over 26,000 shoppers across 14 countries including Australia to
better understand how people shopped across channels, their intended actions when next they purchase and how they want to interact with
retailers.
• Discuss the challenges and opportunities for Australian retailers in becoming omni-channel retailers with the goal of building life-long customer
relationships and advocates for their brand.
1.00PM – 1.40PM: Design Tips from the Trenches: Fine Tune Your Online Shop for Better Usability
Presenter: Kurt Solarte, User Experience Senior Managing Consultant, IBM Interactive
Key Takeaways:
• How to apply leading usability practices for online shops including navigation design elements
• Effective use of social media features and shopping cart elements to help your customer complete their purchase.
1.40PM – 2.20PM: Reducing Customer Struggle: A Window into Your Customer’s True Online Experience
Presenter: Paul Starmans, Sales Engineer, IBM Tealeaf
Key Takeaways:
• Improve your customer experience, online conversion and customer retention objectives.
• Increase the profitability of serving mobile customers and resolve more online customer issues in your call centres.
2.20PM – 3.10PM: Social Media: They Talk, You Listen—Then What?
Presenter: Dev Mookerjee, Senior Business Analytics Consultant, IBM
Key Takeaways:
• Integrate data to build deeper insights
• Define what your brand is worth
• Understand emerging trends through predictive models to increase relevance and effectiveness
3.10PM – 3.40PM: Bridging the Physical and Digital Worlds with Mobile: A True Omni Channel Experience
Presenter: Chloe Hampton, Managing Consultant, Mobile & Social, IBM Global Business Services
Key Takeaways:
• Meet the demands of Australian consumers through the use of mobile innovations
• Integrate technology to turn your physical presence into a key differentiator
3.40PM – 4.10PM: Improve Price Perception without Giving Away the Store
Presenter: Paul Ooi, Business Development Manager, IBM Demandtec
Key Takeaways:
• Price strategically to attract new customers and keep existing customers coming back
• Use consumer demand science to identify true key value items overall and by customer segment
• Automate business rules to ensure you continue to keep your pricing competitive over time
4.10PM – 4.40PM: Bringing Science to the Art of Marketing
Presenter: Tass Melissinos, Enterprise Market Management SaaS Sales Leader, IBM Growth Markets
Join this session to discover the best ways of determining what to measure when it comes to web analytics. Take a look at what products sell best
from social media referrals. See which mobile devices are driving social media conversion to sales. Learn how to ælistenÆ online, and more.
IBM THEATRE | TUESDAY 20 AUGUST
FREE SEMINARS
TUESDAY 20 AUGUST

EXPO FLOOR
09.20AM – 09.50AM: Successful eCommerce Needs Great Product Data
Presenter: Colin Howes Sales Director, ANZ, Heiler
Key Takeaways:
• How product data can increase margins by 36%
• How product data processes can speed up time-to-market by 71%
• How product data quality can grow eCommerce revenues by more than 30%’
10.00AM – 10.30AM: It’s a Whole New Market: eCommerce Enabling Traditional Wholesale Businesses
Presenter: Albert Woo Managing Director APAC, Intershop
Key Takeaways:
• How to overcome the challenges of transitioning from traditional wholesale or retail into the online space
• Global eCommerce strategies and positions
• Technology, operations and marketing considerations
12.10PM – 12.40PM: Hacking Mobile Applications: Industry Case Studies
Presenter: Michael Gianarakis Senior Security Consultant, Securus Global
Key Takeaways:
• Understand the security risks facing your company when doing business on mobile platforms
• Identify real-world techniques used by hackers to attack mobile applications drawn from experience assessing mobile application security for a
range of businesses across varied industry sectors
• Learn practical strategies to defend against the security threats impacting your mobile applications
12.50PM – 1.20PM: Why Is Good Product Content So Important?
Presenter: Graham Jackson Managing Director, hybris
Key Takeaways:
• What retailers need to know about quality product information
• Why content is critical and how to get it
• What is good content and how to organise it
1.30PM – 2.00PM: Bringing your Bricks-And-Mortar Company into the Online Era
Presenter: Jessica Field Marketing Manager, Anchor
Key Takeaways:
• Best software to run the online presence
• How to choose your hosting company
• How to do order fulfilment
2.10PM – 2.40PM: On the Shoulders of Giants: Customer Retention and Conversion Optimisation Lessons from
Great eCommerce Companies
Presenter: Barath Kumar Business & IT Consultant, Omate
Key Takeaways:
• Learn proven customer retention techniques and strategies used by successful online stores in the world
• Learn conversion optimisation techniques used commonly by the world’s top online retailers to make the visitors take action
2.50PM – 3.20PM: The Captivating and Competitive Power of Trust
Presenter: Jeff Barto Trust Strategist, Symantec
Key Takeaways:
• How trust drives a customer to and through your funnel
• Who’s deploying trust right – how and why – and what you can learn
• The little errors that lose a lot of business: the top ten ways to lose a customer’s trust
3.30PM – 4.00PM: ‘They Know Me So Well!’ Personalised Shopping Experience
Presenter: David Brown Founder & Managing Director, TORO Commerce
Key Takeaways:
• Dynamic in-session personalisation
• Best match relative merchandising
• Personalised promotional activities
4.15PM – 4.45PM: eCommerce in Asia Pacific: A Growing Opportunity for Australian Retailers
Presenter: Aldo D’Agostino, Head of Sales, DHL Global Mail and Dominic Culbert, Delivery Solution Adviser, Ozsale
• Growth opportunities for Australian online retailers in the Asia Pacific region
• Challenges faced by OZSALE, especially from a supply chain and customs point of view
• How DHL Global Mail assisted OZSALE in overcoming these issues and becoming one of the most successful online businesses in the Asia Pacific
region
ECOMMERCE TECHNOLOGY THEATRE | TUESDAY 20 AUGUST

To learn more about MasterPass, visit:
www.mastercard.com/masterpass
WELCOME
CREATING A
BETTER WAY TO PAY
That’s why MasterCard is making payments easier with MasterPass –
before, during and after checkout.
Connecting with customers
no matter where they are
ALL THROUGH
ONE SIMPLE EXPERIENCE
BEFORE
Checkout
DURING
Checkout
AFTER
Checkout
WELCOME
WELCOME
Universal
acceptance,
anywayyoupay
Buildingloyaltythrough
offers&Priceless
opportunities
PAYMENT
RECEIVED
PRICELESS
OFFER
Enhancing
theshopping
experience
Giving
retailers
more ways
to engage
their
customers
Retailers recognise that
every device is becoming a
SHOPPING
DEVICE
More than 51% of retailers’ top
priority in 2013 includes
optimisation of
MOBILE PAYMENTS
and CHECKOUT*
* The "State of Retailing" study by Shop.org and Forrester Research, Jan. 2013.

EXPO FLOOR
09.10AM – 09.40AM: Retail Lifecycle Messaging to Increase Engagement and ROI
Presenter: Bob Kamal Account Director, Lyris
Key Takeaways:
• Employ data-driven marketing insights to optimise customer engagements
• Focus on digital marketing initiatives with revenue-side actionability
• Gain efﬁciency and deliver measurable business value with real-time automation
9.50AM – 10.20AM: Trends to Steal: How Global Online Retailers Retain Market Share
Presenter: Michael Zung, Vice President, APAC, Bazaarvoice
Key Takeaways:
• Global trends in online retail that Australian retailers can leverage to compete better
• Strategies and tactics to secure market share from global retailers
• Examples of best practices being used by retailers to embrace word of mouth to inform and grow their business
12.00PM – 12.30PM: Panel Discussion: How Businesses Are Succeeding With Smart Sourcing
Presenter: Tim Brown, Founder and Owner, Goodz International (Australia); Michael Lee, Director of International Business Development &
Marketing, Alibaba.com
Key Takeaways:
• How to start a successful e-business from zero
• How to grow your business with Alibaba.com
• The latest, most effective tools for online sourcing
12.40PM – 1.10PM: Competing Against the Big Ecommerce Players
Presenter: Maria Keech Partner Account Manager, Nitrosell Integrated eCommerce, Avantitech
Key Takeaways:
• Get the right multi-channel system in place
• Invest in a good eCommerce site
• Position yourself as an expert and invest in services that add value for customers
1.20PM – 1.50PM: How to Grow Your Facebook Page to 1,000+ Fans
Presenter: Troy Townsend Co-Founder, Tiger Pistol
Key Takeaways:
• Learn how to create engaging content
• Understand the beneﬁts of running Facebook promotions
• Learn how Facebook Ads can take your business page to the next level
2.00PM – 2.30PM: Connected eCommerce - Responsive Design for the Omni Channel Experience
Presenter: Rob Hooton, VME eCommerce APAC, NetSuite
Key Takeaways:
• How to deliver an optimised user experience throughout the customer life cycle; it’s not just about the mobile B2C site.
• How to reduce costs to maintain site and infrastructure since businesses do not need to maintain separate code bases, systems and development
teams
• Learn how responsive design can support B2B B2C and hybrid channel experiences; do you know that the customer in your store is looking at you
and your competitor’s websites on their Android?
2.40PM – 3.10PM: Omni channel search
Presenter: Andre Weyher SEO Manager, Amblique
Key Takeaways:
• How do Google’s recent algorithm changes affect you?
• Google shopping: how to get recognised
• Taking advantage of location-based search
3.20PM – 3.50PM: SEO Trends 2013: What Matters Most This Year in SEO
Presenter: Sam Shetty Business General Manager, Netregistry
Key Takeaways:
• DIY SEO tips • Interesting stats on the state of online marketing 2014 • SEO checklist for 2013
BIG IDEAS THEATRE | WEDNESDAY 21 AUGUST
FREE SEMINARS
WEDNESDAY 21 AUGUST
CONTINUED page 54

4.00PM – 4.30PM: Panel: The Sheriffs of the New Retail
Moderator: Paul Greenberg, CEO, National Online Retailers Association, Dr Rhys Bollen, Assistant Commissioner, Policy and Strategy, NSW Fair
Trading, Matt Levey, Director, Campaigns & Communications, Choice Consumer Watchdog, Nick Heys, Director, Australian Competition and
Consumer Commission.
Online Retail is growing. A customer centric retail that delivers choice convenience and value. Whist many of these new retailers are technology
focussed retailers, we should not forget that Australian Consumer Law is the overarching legislation that ensures fair play - compliance is not
optional!
In this engaging panel, the regulators and peak consumer group will explore the key themes and focus.
9.40AM – 10.30AM: Global Trends in Omni Channel Shopping: A Modern Shopper’s Journey
Presenter: James Fong, Product Manager, Commerce Selling & Fulfilment Offerings, IBM Industry Solutions
Key Takeaways:
• Proactively combat the global retail threats
• Understand your customers context
• Understand your shopping experience from a customer’s perspective
12.10PM – 12.50PM: Connecting With the Transitioning Shopper: Insights from the Latest IBM Research
Presenter: Simonne Sertcan, Senior Managing Consultant, IBM Global Business Services
Key Takeaways:
• Hear insights from the latest Smarter Consumer study research which surveyed over 26,000 shoppers across 14 countries including Australia
to better understand how people shopped across channels, their intended actions when next they purchase and how they want to interact with
retailers.
• Explore the key implications of the study findings and recommendations on how retailers - both online and multi-channel - can connect with
shoppers to win
• Discuss the challenges and opportunities for Australian retailers in becoming omni-channel retailers with the goal of building life-long customer
relationships and advocates for their brand.
12.50PM – 1.30PM: Design Tips from the Trenches: Fine Tune Your Online Shop for Better Usability
Presenter: Kurt Solarte, User Experience Senior Managing Consultant, IBM Interactive
1.30PM – 2.00PM: Reducing Customer Struggle: A Window into Your Customer’s True Online Experience
Presenter: Paul Starmans, Sales Engineer, IBM
2.30PM – 3.20PM: Social Media: They Talk, You Listen—Then What?
Presenter: Dev Mookerjee, Senior Business Analytics Consultant, IBM
Key Takeaways:
• Integrate data to build deeper insights
• Define what your brand is worth
• Understand emerging trends through predictive models to increase relevance and effectiveness
3.20PM – 3.50PM: Bridging the Physical and Digital Worlds with Mobile: A True Omni Channel Experience
Presenter: Chloe Hampton, Managing Consultant, Mobile & Social, IBM Global Business Services
Key Takeaways:
• Meet the demands of Australian consumers through the use of mobile innovations
• Integrate technology to turn your physical presence into a key differentiator
3.50PM – 4.20PM: Improve Price Perception without Giving Away the Store
Presenter: Paul Ooi, Business Development Manager, IBM Demandtec
Key Takeaways:
• Price strategically to attract new customers and keep existing customers coming back
• Use consumer demand science to identify true key value items overall and by customer segment
• Automate business rules to ensure you continue to keep your pricing competitive over time
4.20PM – 4.50PM: Bringing Science to the Art of Marketing
Presenter: Tass Melissinos, Enterprise Market Management SaaS Sales Leader, IBM Growth Markets
Join this session to discover the best ways of determining what to measure when it comes to web analytics. Take a look at what products sell best
from social media referrals. See which mobile devices are driving social media conversion to sales. Learn how to ælistenÆ online, and more.
IBM THEATRE | WEDNESDAY 21 AUGUST

EXPO FLOOR
09.20AM – 09.50AM: Implementing a Secure Multi-Currency Payment Solution in a World of Connected Devices
Presenter: Rachel Lehmann-Ware, Business Development Manager Partner Channel, Quickflix Limited
Key Takeaways:
• How to deliver your service across multiple devices
• How to maximise customer experience without compromising on brand or security
• Outsourcing credit card storage and security versus managing it in-house
10.00AM – 10.30AM: Omni Channel Inventory Optimisation for Retailers
Presenter: Aaron Blackman, CEO, Retail Express
Key Takeaways:
• Obtaining the operational capability to optimise and fulfil Omni channel inventory
• How to pool and virtualise your inventory for in-store and online
• How to implement click & collect and fulfilment from any location
11.40AM – 12.10PM: The Rise of the Hyper Connected Shopper
Presenter: Neil Cohen, Vice President, Product Marketing at Akamai Technologies
• Situational Intelligence and Response: How to meet the increasing expectations of end-users
• Keeping Shoppers and Mitigating Risk: Protecting your brand and customer data
• Mobilize Revenue: Deliver a rich mobile experience that is instant and personalized for on-the-go shoppers
12.10PM – 12.40PM: Mobile Commerce: What Consumers really want and are you getting it Right?
Presenter: Sofia Max Senior Consultant ANZ, EPiServer
Key Takeaways:
• Statistics to enable you to make the right choices about mobile
• The seven-step checklist to ensuring your perfect mobile commerce strategy
• Our predictions for the future of mobile and key areas of growth
12.50PM – 1.20PM: How Online Retail Giant Ebuyer Gathered 60,000 Genuine Customer Reviews in 72 hours
After Discarding its In-House Review Solution
Presenter: Ben Harris Account Director ANZ, Reevoo
Key Takeaways:
• Learn how to create a trusted and transparent relationship with new and existing customers leveraging user generated content
• Increase SEO benefits through conversation about brand
• Increase conversion and sales through user-generated content
1.30PM – 2.00PM: The Future of Customer Service: Taking the Difficulty Out of Delivery
Presenter: Barry Newstead, General Manager, Digital Channels and Innovation, Australia Post
Key Takeaways:
• Building a flexible and future ready delivery model
• Communicating with your customers through the purchase journey
• Ways to integrate delivery options into your checkout process
2.10PM – 2.40PM: Internationalisation – A Driver for Business Performance
Presenter: Aldo D’Agostino, Head of Sales, Oceania, DHL Global Mail and Steve Partridge, Product Manager, Oceania, DHL Express
Key Takeaways:
• SMEs have adapted to new challenges to stay competitive in an international marketplace.
• Reasons to internationalise
• International SMEs perform better than the average
2.50PM – 3.20PM: Why Choose a Multichannel eCommerce Strategy?
Presenter: Mark Gray Managing Director, APAC, ChannelAdvisor
Key Takeaways:
• Finding the right eCommerce solution to grow your business revenue
• Understanding how to expand your business opportunities online, via multiple channels
• Learn from real-life examples with successful stories from online retailers – CrazySales.com.au, Jockey and DungeonCrawl/RetailSplash
3.30PM – 4.00PM:
Presenter: Gaurav Patni, Global Client Advisor, Oracle
ECOMMERCE TECHNOLOGY THEATRE | WEDNESDAY 21 AUGUST

EXHIBITOR PROFILES
1MD
Stand: 8054
Phone: 02 9923 2012
Website: www.1md.com.au
Finding the most cost-effective ways to connect with online customers
can be difficult. That said, our combined experience of 30 years makes
it a little easier. Our services range from eCommerce and content
management systems to application & mobile development. Better
still, we have a proven ability to accurately measure your return on
investment.
3D Photomation Pty Ltd
Stand: 2016
Phone: 1300 437 732
Website: www.3dphotomation.com.au
Distributor for Ortery photography automation solutions. Create still
shots, 360 degree view animation and 3D photography ready for
website, prints and catalogues. We offer complete turnkey solutions to
help you solve all your photography requirements.
Accertify
Stand: 2042
Phone: 02 9271 1194
Website: www.accertify.com
Accertify is a leading provider of fraud prevention, chargeback
management, and payment gateway solutions to merchant customers
spanning diverse industries worldwide. Accertify’s suite of products and
services helps ecommerce companies grow their business by driving
down the cost of fraud, simplifying business processes, and increasing
revenue.
Akamai
Stand: 7038
Phone: 02 9008 9600
Website: www.akamai.com
Akamai is the leading cloud platform for helping enterprises provide
secure, high-performing user experiences on any device, anywhere.
Our Intelligent Platform™ removes the complexities of connecting
the increasingly mobile world, supporting 24/7 consumer demand,
and enabling enterprises to securely leverage the cloud – Akamai
accelerates innovation in our hyper connected world.
Alibaba.com Hong Kong Ltd
Stand: 6012
Phone: (852) 22155100
Website: www.alibaba.com
Launched in 1999, Alibaba.com International (www.alibaba.com) makes
it easy for millions of buyers and suppliers around the world to do
business online. In addition, Alibaba.com offers a transaction-based
wholesale platform (www.aliexpress.com) geared for smaller buyers
seeking fast shipment of small quantities of goods.
Amblique/Demandware Pty Ltd
Stand: 7028
Phone: 02 8272 3800
Website: www.amblique.com
Amblique is Australia’s industry leader in ecommerce and digital
consulting, providing multichannel strategies, retail practice and site
optimisation services to help retailers and brand owners sell more.
With over 65 ecommerce specialists, Amblique has implemented
solutions for over 30 clients, ten of which make up one third of the top
performing multi-channel apparel sites in Australia.
Anchor
Stand: 3000
Phone: 1300 883 979
Website: www.anchor.com.au
Anchor fills the void between cloud services and your code. We
architect and manage intelligent solutions that let you scale whilst
guaranteeing performance and reliability. We do this by providing
direct access to our qualified system administrators. Not just customer
care people, but techs who can get the job done.
ASIC
Stand: 5050
Phone: 1300 300 630
Website: www.asic.gov.au
The Australian Securities & Investments Commission (ASIC) is
Australia’s corporate, markets and financial services regulator. ASIC
contributes to Australia’s economic reputation and well-being by
ensuring that businesses adopt good corporate governance practices.
Australia Post
Stand: 2004
Phone: 13 76 78
Website: auspost.com.au
We’ve got ecommerce covered. Australian online businesses are
growing and the ecommerce boom is only set to get bigger. At
Australia Post, we are continuing to invest in new services to support
this ecommerce growth and to help online businesses enjoy great
success. Our innovative range of products has been created to support
businesses throughout their ecommerce journey. So, whether you are
just starting out, your business is growing or expanding, we can help
you make the right choice for success. For more information visit us at
stand 2004.
EXHIBITOR PROFILES
ONLINE RETAILER 2013

ACCC
Stand: 5050
Phone: 1300 302 502
Website: www.accc.gov.au
The ACCC’s primary responsibility is to ensure that individuals
and businesses comply with Australian competition and consumer
protection laws under the Competition and Consumer Act 2010.
The Act sets out rules for businesses to abide by when dealing with
their customers. Whether operating online, via a shopfront or both,
Australian businesses need to comply with this law.
Avanti Tech
Stand: 2050
Phone: 02 9029 0259
Website: www.avantitech.com.au
We work with the leading integrated ecommerce provider, NitroSell.
NitroSell links into your Microsoft Retail Management System (Store
Operations) with ease and provides a fully functional web store.
Avanti Tech will help you grow your business by using NitroSell’s fully
managed service to streamline your online processes securely and
safely.
Balance Internet
Stand: 7004
Phone: 03 9415 1463
Website: www.balanceinternet.com.au
Balance Internet is an ecommerce design, development and support
business dedicated to partnering with our retail, franchise and
enterprise clients to continually grow and succeed in their online
business. With the successful deployment of over 50 Magento
Solutions, we are Australia’s most experienced Magento Solution
provider.
Bazaarvoice
Stand: 1038
Phone: 1 866 522 9227
Website: www.bazaarvoice.com
Bazaarvoice is one of the world’s largest shopper networks connecting
people, products, brands and retailers at each stage of the buying
journey. Bazaarvoice helps channel authentic, consumer-generated
content all the places that influence purchase decisions, giving our
clients business insights so they can offer consumers more of what they
want.
Blackpepper
Stand: 8004
Phone: +64 9 280 4003
Website: www.blackpepper.co.nz
Blackpepper is a leading ecommerce service and solutions company
based in Auckland, New Zealand. Our platforms currently transact
millions of dollars a month for iconic Australasian retailers. A simple,
flexible approach to ecommerce allows our customers to achieve rapid
growth, with strong measurable return on investment.
BlueCentral
Stand: 3020
Phone: 1300 723 296
Website: www.bluecentral.com
BlueCentral is a managed hosting service provider of mission critical
business and web applications, specialising in the design, sizing,
delivery and ongoing maintenance of enterprise class infrastructure.
We combine commercial flexibility with technical expertise to deliver
solutions to grow and shrink with your online business as needed.
THEY WANT TO SHOP FROM ANYWHERE, AT ANYTIME.
YOU SAY“HAPPY SHOPPING.”
Day or night, near or far, when people want to
buy, your business needs to be ready to perform.
And with Akamai's intelligent platform you can
always deliver the most consistent and secure
shopping experience to customers, no matter
what the conditions. It's why Akamai is trusted
by companies like Ozsale and Myer to deliver
a secure, high performance experience on any
device, at any time.
To learn more please visit: www.akamai.com

EXHIBITOR PROFILES
BoldChat
Stand: 1028
Phone: 02 8093 9950
Website: www.boldchat.com
BoldChat, a LogMeIn product, is a market-leading live chat solution
that enables online businesses to drive more website conversions and
improve support by quickly and effectively engaging website visitors.
Organisations of all sizes can drive more conversions and higher
customer satisfaction by using BoldChat. Customers include 3M and
North Face.
Bulletproof Networks Pty Ltd
Stand: 6036
Phone: 02 9663 9000
Website: www.bulletproof.net.au
Bulletproof powers many large retail and ecommerce sites in Australia
including Quiksilver, Blackmores and Movember, with over $1.5 billion
online revenues transacting our platforms annually. Since 2001, we have
been providing fully managed hosting and cloud solutions with 24/7
proactive monitoring and fault response, experience in market-leading
ecommerce applications, industry leading SLAs, advanced security
services and enterprise-grade infrastructure. Bulletproof delivers
100% website availability and application performance with Australian
support engineers and dedicated enterprise account managers. When
your ecommerce campaign demands mission critical hosting and cloud
services, think Bulletproof—for all your ecommerce requirements.
Cellnet Logistics
Stand: 2038
Phone: 07 3853 5555
Website: www.cellnetlogistics.com.au
Remove the stress. Improve your customers’ experience. Generate
more profits. We deliver efficient, cost-effective supply chain solutions
that allow traditional and online retailers to focus on their core
competencies and simultaneously grow their business, confident that
their customers are receiving their orders professionally on time.
CGI
Stand: 5012
Phone: 02 92341355
Website: www.cgi.com
In Australia for over 30 years, CGI has been successfully delivering end-
to-end solutions for our clients, driving the business outcomes they’re
looking for. We have more than 600 IT specialists and consultants
across our offices in Sydney, Melbourne, Canberra, Brisbane and
Hobart. CGI provides tailored business consulting, systems integration
and outsourcing services for clients in energy and utilities, government,
financial services, telecommunications and manufacturing, retail and
distribution.

ChannelAdvisor
Stand: 6020
Phone: 1300 887 239
Website: www.channeladvisor.com.au
ChannelAdvisor (NYSE:ECOM) is a leading provider of cloud-based
ecommerce solutions that enable retailers and manufacturers to
integrate, manage and optimise their merchandise sales across
hundreds of online channels including eBay, Trade Me, Amazon,
Google, Facebook and more.
Coghlan Pty Ltd
Stand: 5036
Phone: 02 9828 0111
Website: www.coghlan.com.au
We have unmatched 25 years’ B2C and B2B order fulfilment
experience. e-Quik by Coghlan is the industry benchmark. We provide
simple systems integration, inventory management, pick-pack, same
day despatch, carrier options, event triggered email notifications and
electronic access to live activity reporting. Don’t settle for second best.
Commission Factory
Stand: 7008
Phone: 07 5353 9221
Website: www.commissionfactory.com.au
Commission Factory is the complete and proven solution for online
retailers wanting to successfully launch an affiliate marketing program.
Just some of the advertisers we generate results for include StyleTread,
The Iconic, SurfStitch, Specialty Fashion Group, whilst still allowing
complete brand oversight, control and transparency.
Compdata Technology Services Pty Ltd
Stand: 4032
Phone: 02 9452 3611
Website: www.compdata.com.au
We offer freight management software solutions for every business:
your business. Australian owned, we have systems throughout Australia,
New Zealand, China and the United States, offering both local and
cloud-based applications. Multi-carrier software gives online retailers
control of carriers and costs, stress-free integration, unlimited support
and an easily scalable solution.
CouriersPlease
Stand: 8034
Website: www.couriersplease.com.au
CouriersPlease is Australia’s leading metropolitan small parcel delivery
service with nationwide operations. With over 450 CouriersPlease
Franchisees and over 100 support staff servicing in excess of 40,000
customers, we send over 10 million parcels per year. We offer our
customers competitive pricing for service, including: free online freight
management system and training (EzyFreight); same day local metro
service; free insurance; door-to-door service; and free redelivery.
Service is our success.

EXHIBITOR PROFILES
Crucial Cloud Hosting
Stand: 3036
Phone: 1300 884 839
Website: www.crucial.com.au
Crucial is an Australian-owned, privately held, cloud hosting company
that has been in operation since 2003. With world-class infrastructure
located in Sydney, they provide Australia’s only guaranteed
performance cloud hosting. Their clientele ranges from SMEs to
corporate nationals, major ecommerce providers and government
organisations.
Cyberdesign Works
Stand: F01
Phone: 02 9439 4436
Website: www.cyberdesignworks.com.au
Cyberdesign Works’ sanscode™ powered ecommerce websites have
processed more than 80 million dollars of online purchases in the last
12 months alone. Our sanscode™ Content Management System is a
tried and tested platform delivering intuitive, website and online store
management across a wide range of industries and website types.
CyberSource Australia
Stand: 8020
Phone: +65 6671 5050
Website: www.cybersource.com
CyberSource, a Visa company, is the world’s largest provider of secure
ecommerce payment management services. It enables merchants to
transact sales efﬁciently worldwide, via web, mobile, call centre and
face-to-face sales channels. Customers use our solutions to process
online payments, streamline fraud management, and simplify payment
security.
DataTools Pty Ltd
Stand: 4048
Phone: 02 9687 4666
Website: www.datatools.com.au
Online shoppers are demanding faster delivery and better service.
Incorrect addresses lead to delayed delivery and, in some cases,
packages never arriving, leading to unhappy customers and costly
product replacements. DataTools can help with address validation
technology that can be built into websites making sure that every
address is correct.
Debitsuccess
Stand: 1024
Phone: 1300 473 463
Website: www.debitsuccess.com.au
Debitsuccess was founded in 1994 and has grown to become Australia’s
largest full service Direct Debit provider processing over 20 million
transactions per year. We also provide outsourced Layby Solutions for a
range of retailers including Bevilles Jewellers.
Deepend
Stand: F02
Phone: 02 8917 7900
Website: www.deepend.com.au
Deepend is a digital communications and innovation consultancy.
We specialise in creatively driven, strategic, business and marketing
solutions. We have an interdisciplinary team of 70+ designers,
strategists, and software engineers working with a wide range of clients
to deliver connected experiences spanning multiple technologies and
platforms.

Dejan SEO Pty Ltd
Stand: 1016
Phone: 1300 123 736
Website: dejanseo.com.au
Dejan SEO specialises in advanced Search Engine Optimisation and
Search Engine Marketing. We provide targeted campaigns with a high
level of transparency and consistent insight into ranking trends. We
constantly aim to grow our clients’ rankings in a natural and ethical
manner with the long lasting benefits in mind.
dgm
Stand: 4012
Phone: 02 8569 0000
Website: www.dgm-au.com
dgm is Australia’s leading online customer acquisition specialist. We
have developed internationally awarded strategies for our clients across
our PPC, SEO, affiliate marketing and CRO channels. Working with a
range of brands, from the world’s leading to local niche clients, we have
something relevant for everyone. Come and see us at stand 4012.
DHL
Stand: 6008
Phone: 02 9669 9004
Website: www.dhl.com.au
DHL is the global market leader in the logistics industry and ‘the
logistics company for the world’. With a global network composed of
more than 220 countries and about 285,000 employees worldwide, DHL
offers customers superior service quality and local knowledge to satisfy
their supply chain requirements.
eCommerce Software Solutions Online (ECSSO)
Stand: 5008
Phone: 02 9592 1405
Website: www.ecommercesoftwaresolutions.com.au
ECSSO provides online store development using the Magento
ecommerce platform. We offer an extensive range of solutions,
extensions and services for Magento. We serve end-clients and provide
white labelled solutions for agency partners. We are Magento Plus
certified and a Magento solutions partner since 2009, with over 500
clients globally.
DPS|Payment Express
Stand: 5000
Phone: 1800 006 254
Website: www.paymentexpress.com.au
Direct Payment Solutions (DPS) is a high-growth, innovative global
leader in payment technology delivering a range of secure solutions to
major corporate, banking and SME clients globally with our PCI DSS
compliant payments solution – Payment Express.
Payment Express is certified with Visa, MasterCard, American Express,
JCB, Discover and Diners, providing a global end to end payment
platform that facilitates electronic payments seamlessly, and in real
time.
eCommerce Websites
Stand: 8018
Phone: 1300 654 100
Website: www.ecommercewebsites.com.au
eCommerce Websites was established in 2001 with the aim of helping
Australian businesses take advantage of the online retail opportunity.
Since then, we’ve successfully helped thousands of businesses
(including some of Australia’s biggest retailers) build, promote and
manage their online stores.

EXHIBITOR PROFILES
eCorner
Stand: 7032
Phone: 02 9494 0200
Website: www.ecorner.com.au
eCorner is an Australian provider of secure ebusiness solutions. We
help organisations of all shapes and sizes to realise their ecommerce
potential. From complex multi-channel platforms through to online
store systems for service providers, eCorner supports over 2,600 shops
in Australia alone. Visit our stand to find out more!
EPiServer
Stand: 4036
Phone: 02 8014 8484
Website: www.episerver.com
EPiServer connects ecommerce and digital marketing to help business
create unique customer experiences which generates business results.
EPiServer’s platform combines content, ecommerce and multi-channel
marketing capabilities to work full-circle for businesses online, from
intelligent optimisation, lead-generation through to conversion
and repeat business. Sitting at the centre of the digital marketing
ecosystem, EPiServer empowers online and IT professionals to
create superior customer experience for more than 20,000 websites
worldwide.
eRetail Logistics
Stand: 4044
Phone: 02 9666 7388
Website: www.eretaillogistics.com.au
eRetail logistics provides a wide range of tailored warehousing,
fulfilment and distribution services for any business. We specialise
in the customs clearance of freight, warehousing, fulfilment and B2B
& B2C distribution of parcels, merchandise and bulk freight within
Australia and the Asia Pacific region.
Erudite Technologies
Stand: 1008
Phone: 02 4341 3313
Website: www.eruditetechnologies.com.au
Erudite Technologies is an innovative web service provider offering
high quality solutions. We provide ecommerce, mobile commerce,
social commerce, social media website development and consulting
services. Our broad customer base and range of expertise mean we
can provide solutions for businesses of all sizes and to a diverse range
of industries.
EstarOnline Ltd
Stand: 6014
Phone: +64 3 366 1360
Website: www.estaronline.com
EstarOnline provides premium ecommerce platforms and mobile
commerce solutions for Australasia’s leading brands such as Country
Road, EziBuy, Briscoes, Rebel Sport and many others. We help our
clients outperfom the market—EstarOnline customers enjoyed 35%
average ecommerce revenue growth in 2012.
www.ecorner.com.au Call: 1800 033 845Find us in the expo hall
eCommerce software
Mass-hosted for service providers
SAP Business One
Online stores with SAP B1 Connector
Proudly Australian
Locally owned & operated
Complex projects
We design, develop & deliver
White-labelled
Built to fit your business needs
YOUR
LOGO
Safe & secure - PCI Compliant
Australian hosting, support & developmentA

eTailbag a product of JMP Holdings
Stand: 7054
Phone: 03 9588 2229
Website: www.jmpholdings.com.au
JMP Holdings is a leader in packaging innovation, specialising in
personalisation to maximise your brand through its consultancy and
design services. We are launching a new online packaging solution,
the eTailbag. Come and pick up a sample. Major clients include David
Jones, Myer, The Just Group, Target and Australia Post.
eWave
Stand: 5032
Phone: 02 8060 5158
Website: www.madebyewave.com
eWave is a Gold Solution provider for Magento Enterprise & Premium.
Recently awarded Magento ‘Partner of Excellence’ for APAC in 2013,
eWave is dedicated to building online businesses for Australia’s iconic
brands, multi-channel retailers, manufacturers and wholesalers.
eWAY
Stand: 3024
Phone: 1800 106 565
Website: www.eway.com.au
eWAY is a global payment provider, allowing online businesses to
accept secure credit card payments 24/7 from customers around the
world. With operations in Australia, New Zealand and the United
Kingdom, the company prides itself on service and innovation, with over
13,000 clients processing millions of dollars every day.
ExactTarget
Stand: 7014
Phone: 02 8067 1558
Website: www.exacttarget.com.au
ExactTarget is a global provider of cross-channel interactive marketing
SaaS solutions that empower organisations of all sizes to communicate
with their customers through email, mobile, social media and websites.
It enables marketers to plan, automate, deliver and optimise data-driven
interactive marketing and real-time communication.
Experian Marketing Services
Stand: 4038
Phone: 03 8699 0100
Website: www.experian.com.au/marketing-services
Experian Marketing Services provides data, data quality, analytics and
cross-channel campaign management to help brands better interact
with their customers, and increase customer revenue and loyalty.
Fastway Couriers
Stand: 7020
Phone: 1300 FASTWAY
Website: www.fastway.com.au
At Fastway, we’re the friendly last mile courier experts, providing a low
cost and reliable courier service across Australia for online retailers,
large or small. Fastway customers benefit from full parcel tracking, no
re-delivery fees* or hidden charges and up to $1,500* parcel coverage
at no extra cost. *Conditions apply.
Feefo
Stand: 3054
Phone: 02 8405 7588
Website: www.feefo.com
Feefo - Customer Review platform. With over 1500 leading online
retail brands, the service delivers increased conversions, increased
click throughs, reduced returns and significant business intelligence
to improve your online performance. Generating the Gold Star Seller
Ratings. Cost effective and quick to integrate.
GROUPON Australia
Stand: 4030
Website: www.groupon.com.au
Groupon is a global leader in local eCommerce, making it easy for
people to discover great businesses at unbeatable prices. Groupon is
reinventing the traditional small business world by providing merchants
with a suite of digital marketing services to help them attract more
customers and run their operations more effectively.
Heiler Software – An Informatica Company
Stand: 1010
Phone: 02 9008 9773
Website: www.heiler.com
Heiler provides product information management (PIM) solutions to
more than 300 companies including Saks Fifth Avenue, Tommy Hilfiger,
CocaCola and General Motors. Heiler’s multichannel commerce solution
creates competitive advantages that increase conversion rates, reduce
product time to market and increase margins in all channels.
House with No Steps
Stand: 4022
Phone: 02 9451 1511
Website: www.hwns.com.au
House with No Steps operates 26 diverse businesses providing
employment for 600 people with a disability. The businesses compete
in the open marketplace on commercial terms, with net profits used to
subsidise other community services.
hybris Australia PTY Limited
Stand: 5028
Phone: 02 9006 1301
Website: www.hybris.com
hybris helps businesses sell goods, services and digital content through
every channel and device. hybris OmniCommerce delivers master data
management and commerce processes, giving businesses a single
view of their customers, products and orders, and its customers a
single view of the business. hybris’ omni-channel software is built on a
single platform, based on open standards, drives the best TCO, and is
scalable. It’s available on-premise, on-demand and managed hosted,
giving merchants of all sizes maximum flexibility. Over 400 companies
have chosen hybris, including consumer brands Target, Lorna Jane and
The Winning Group and B2B brands Bridgestone and P&G. hybris is the
future of commerce.

EXHIBITOR PROFILES
IBM – Smarter Commerce
Stand: 8042
Phone: 02 9354 7036
Website: www.ibm.com
A new breed of customer is dictating a new set of terms between buyers
and sellers. Customers today are empowered with more information
and sources than ever before. IBM’s Smarter Commerce puts the
customer at the centre of all operations – analysing critical customer and
operational data – from multi-channel buying patterns to social media,
to help companies improve their ‘buy’, ‘market’, ‘sell’, and ‘service’
processes.
IFS SMARTFREIGHT
Stand: 6032
Phone: 02 8765 1499
Website: www.smartfreight.com
IFS SmartFreight is the market-leading, multi-carrier, transport
management system with thousands of clients worldwide currently
shipping over 18 million consignments, equating to some 45 million
items of freight per annum, and enjoying substantial transport cost
savings in the process. It integrates seamlessly with ecommerce
solutions.
iNC Network
Stand: 6042
Phone: 03 9016 7943
Website: www.incnetwork.com.au
iNC connects omni-channel retailers with online audiences who want to
buy online and/or in-store. Our extensive network of over 500 specialist
media partners allows us to deliver contextually relevant messages to
maximise retail offer exposure across web, mobile and tablets through
performance, digital catalogue and rich media campaigns.
Inspired Logistics
Stand: 1036
Phone: 1300 880 971
Website: www.inspiredlogistics.com.au
Inspired Logistics is a national third party logistics provider, specialising
in Marketing and eCommerce. We have a team of experts who are
passionate and dedicated to ensure that you, our customer receive the
best possible service. Clients who work with us get access to market
leading IT ordering platforms, a range of storage options, diverse kitting
and fulfilment services and a commitment to solutions that deliver!
IntelliPack Asia Pacific Pty Ltd
Stand: 7056
Phone: 02 9674 3355
Website: www.intellipack.com.au
IntelliPack Asia Pacific Pty Ltd is the protective packaging company that
thinks inside your box. Whatever your ecommerce packaging needs,
and your budget may be, Intellipack is sure to have the right solution for
you, as your products deserve the best protective packaging!
exacttarget.com

wwwwwww.ooriaas..ccom.aau
ONLINE
RETAIL
INDUSTRY
AWARDS
Wednesday 21 August 2013
66:300pm, The Star, EEvenntt Centre

EXHIBITOR PROFILES
Intergen
Stand: 4000
Phone: 0414 604 459
Website: www.intergen.com.au
Delivering omni-channel retail experiences, whether your business is
expanding, opening up new channels or replacing outdated systems,
Intergen provides the retail technology, industry experience and
implementation capabilities you need to help you better engage with
your customers while optimising your retail management systems and
processes.
Intershop Communications
Stand: 7044
Phone: 1300 868 197
Website: www.intershop.com
Founded in 1992, Intershop has a proven record of successfully
enabling online businesses. Customers around the world rely on
Intershop’s ecommerce solutions to sell their goods and services via
multiple interfaces. Customers include Telstra, Brightstar, Linenhouse,
Australia Post, Swarovski, Miele, HP, BMW, Sony Style, Bosch, G Star
and many more.
Invenco
Stand: 6038
Phone: 02 9043 6013
Website: www.invenco.com.au
Invenco is an 3PL logistics and fulfilment provider specialising in the
needs of online retail and wholesale customers. With an advanced
online inventory portal, real-time integration API, and same day
despatch available for orders placed by 1pm, your customer’s online
shopping experience will be first class.
Inxmail Australia
Stand: 8012
Phone: 1300 434 432
Website: www.inxmail.com.au
Inxmail is the innovative and proven SaaS solution for the professional
email marketer. Globally, thousands of companies of all sizes benefit
from the use of Inxmail’s German engineered technology for their
digital marketing campaigns. We support our clients with a powerful
and unmatched level of service for all their email marketing needs.
IP Payments
Stand: 8048
Phone: 02 8507 9679
Website: www.ippayments.com
IP Payments helps over 5,000 organisations around the globe process
payments, improve cash flow and comply with secure payment
standards. We are one of the 500 fastest-growing IT companies in Asia
and won the ‘Most Innovative Financial Application’ in the Asia Pacific
region. We have offices in Australia, New Zealand and the United
Kingdom.
ITZ Australia
Stand: 2054
Phone: 1300 559 363
Website: www.itz.com.au
ITZ specialises in ecommerce and retail online marketing, that is
paramount for every business. We customise online marketing plans to
suit your needs and budget, strategically utilising highly effective and
profitable organic SEO, cost per click advertising and social media. If
you are looking for high ROI, book in a consultation today.

JCurve
Stand: 3028
Phone: 02 9700 9707
Website: www.taoscreative.com.au
Web design & development, E-commerce including strategy,
development, and online store management, email marketing from
simple to complete responsive design, fully integrated digital solutions,
database management and graphic design, mobile marketing & app
solutions. Call today for a quote!
JUST X-CART AUSTRALIA
Stand: 7050
Phone: 07 3102 5399
Website: www.justxcart.com.au
X-Cart software is the perfect solution for your business. We are an
official partner, authorised software reseller and Australia’s first and only
X-Cart recommended hosting provider. For design, setup, training,
support and more, have the confidence of knowing that you are putting
your ecommerce needs in the hands of professionals.
Klixmedia
Stand: 1012
Phone: 13 00 00
Website: klixmedia.com.au
We are Klixmedia, a creative web design and development agency
based in Melbourne. Now seven years young, with a great team and
proven track record, we specialise in responsive website design,
custom web application development, mobile apps development, CRM
solutions and online marketing.
Klyp
Stand: 4054
Phone: 07 3257 0677
Website: www.klyp.co
Klyp’s range of products includes a state-of-the-art CMS with native
ecommerce and marketing tools such as email and SMS. Our products
allow organisations not only to customise and manage their website
content but distribute the content across multiple devices including
mobile, apps, and in-store display screens.
LivePerson
Stand: 4028
Phone: 03 9040 0000
Website: www.liveperson.com
LivePerson is the leading provider of online engagement solutions,
enabling leading brands including Bankwest, BT, CBA, HSBC, Jetstar
Airlines, Masters, NAB, RBS and Vodafone to deliver a personalised
user experience by proactively engaging visitors with real-time chat,
voice and content—driving sales, order values and better customer
service.
Lyris
Stand: 5054
Phone: 02 9004 7316
Website: www.lyris.com
Lyris is a leading provider of digital marketing software solutions
that help organisations engage with their customers across multiple
channels. Our solutions empower marketers to design, automate and
optimise data-driven campaigns that generate superior engagement,
increased business value and measurable return on marketing
investment.

EXHIBITOR PROFILES
Magento
Stand: 7006
Phone: 13109450345
Website: www.megentocommerce.com
Magento offers flexible, scalable eCommerce solutions designed to
help businesses grow and succeed online. The Magento platform is
trusted by more than 150,000 businesses, including some of the world’s
leading brands. Owned by eBay Inc., Magento enables access to
world-class, branded capabilities from eBay Marketplaces, PayPal, GSI
Commerce, and others.
MasterCard Worldwide
Stand: 3014
Phone: 02 9466 3700
Website: www.mastercard.com.au/masterpass
MasterPass, a new global digital payments solution from MasterCard,
will over time bring together all of the ways consumers make
purchases, from traditional plastic cards to digital wallets, and gives
them the ability to make a payment from wherever they are with one
simple experience on any device. Leading the transition to this digital
future, MasterPass speeds up the online checkout process. Users can
choose to pay from a list of pre-stored cards and shipping addresses
kept securely in the digital wallet, removing the need to manually enter
payment details. With MasterPass your online customers can simply
shop, click and checkout faster.
Melbourne IT
Stand: 5004
Phone: 1800 664 222
Website: www.melbourneitenterprise.com.au
Melbourne IT has over a decade’s experience in ensuring every online
interaction is a success for many of the world’s leading brands. Unlike
other hosting and cloud providers, we include the full support and
management of leading ecommerce platforms. This means you are free
to manage your business, not technology.
Mercurian Media
Stand: 7036
Phone: 1300 308 810
Website: http://www.mercurianmedia.com.au
Mercurian Media was born out of the desire to take what we do with
our own businesses, and provide the same level of expertise to our
clients, through traffic generation SEO or paid marketing. Improving
client conversion rate through usability, split testing. Improving their
business processes through strategy and systems.
Multibase WebAustralis PTY LTD
Stand: 1042
Phone: 02 9805 1911
Website: www.mbase.com.au
We can integrate your ecommerce solution from your website into any
back office system. Show real-time stock levels on your website. New
orders go directly into your accounting software. Avoid double entry.
Any custom development. Also build fully featured websites, intranets,
and mobile solutions.

National Products Fulfilment
Stand: 4024
Phone: 1300 882 318
Website: www.npfulfilment.com.au
National Products Fulfilment is Australia’s most prominent online
outsourcing company for Online Retailers shipping 2 million products
a year throughout Australia and overseas. We ship error free orders the
same day, guarantee your inventory, provide the best online platform to
manage your business and the best customer service support team.
Neto E-commerce Solutions
Stand: 3038
Phone: 07 3245 7136
Website: www.neto.com.au
Neto is a leading Australian all-in-one hosted ecommerce software
solution that enables you to build a class-leading website that
interfaces with eBay, Facebook and other online marketing channels. In
addition, Neto also offers a range of ecommerce related products and
services that are available as individual stand-alone offerings.
Netregistry Pty Ltd
Stand: 7024
Phone: 1300 638 734
Website: www.netregistry.com.au
Netregistry has grown from a small start-up to become one of Australia’s
most trusted online providers. The company has grown to become the
Netregistry Group, from great value domain names to world-class web
hosting and comprehensive online marketing services. Netregistry is a
one-stop-shop for SMEs wanting to maximise their online opportunities.
Netregistry has helped more than 500,000 Australian businesses get
sorted online, also offering a range of support services, resources,
advice and encouragement. A privately owned Australian company
with local data centres and 24 hour phone, email and online support,
Netregistry is your complete online business partner.
Netsuite
Stand: 1026
Phone: 02 9464 6100
Website: www.netsuite.com.au/portal/au/products/comm
NetSuite SuiteCommerce enables B2C and B2B merchants,
manufacturers and distributors to seamlessly connect every step of a
multi-channel, multi-location business—from ecommerce, POS and
order management to merchandising, marketing, inventory, financials
and customer support. Featuring an advanced webstore, it allows the
creation of uniquely branded and personalised shopping experiences,
optimised for multiple devices. SuiteCommerce empowers businesses
to run across multiple touchpoints—web, brick-and-mortar stores,
social, mobile—all from a single, unified cloud-based commerce
system that provides unprecedented visibility into businesses and their
customers. Visit NetSuite at Stand 1026 to explore how SuiteCommerce
can transform your business.

EXHIBITOR PROFILES
Next Logistics
Stand: 5020
Phone: 02 9659 1550
Website: www.nextlogistics.com.au
Next Logistics provides Warehousing, Pick and Pack, with specialisation
in ecommerce, online retailers and direct to consumer delivery. Having
worked with more than 300 businesses, shipping up to 20,000 orders
weekly, and more than 20 million items per year whilst still able to
service small business through to major corporations.
Niche Fashion Technology
Stand: 8038
Phone: 02 9310 8787
Website: www.nichefashion.com.au
Niche Fashion Software Technology sells more and stresses less in your
fashion business with our consulting and technology solutions. We offer
a wide range of solutions including, consulting, apparel management,
POS solutions and ﬂexible eCommerce. Visit one of our Niche
specialists today for a free consultation.
NORA
Stand: 2036
Website: www.nora.org.au
NORA, is the voice of the new retail in Australia. Become a member and
join a dynamic network, focussed on succeeding in the digital retail
world. By participating you will help craft the voice of online retailing in
Australia. Be heard, make a difference, our voice is your voice.
Omate Pty Ltd
Stand: 5056
Phone: 0433 722 293
Website: omate.com.au
OMate.com.au, a full service digital consultancy with clients across
Australia, United States and Singapore, provides web and mobile
application, ecommerce, and internet marketing services. With
consultants across Australia and developers in India, Omate provides
the best value for your money. Delivering a pleasant outsourcing
experience is our brand promise!
Oracle Australia
Stand: 6028
Website: www.oracle.com/retail
Oracle provides retailers with a complete, open and integrated suite of
business applications, server and storage solutions that are engineered
to work together to optimise every aspect of their business. 20 of the
top 20 retailers worldwide – use Oracle solutions to drive performance,
deliver critical insights and fuel growth across all channels. Oracle
provides solutions to some of the world’s best brands to deliver a
personalised customer buying experience across all customer touch
points – including the web, contact centre, mobile devices, social
media, physical stores, and more. For more information, visit us at
stand 6028.
Monitor
Behaviour
CreateFans
and a brand that
people rave about
Increase
Revenue
by 20% and order
values by 35%
$
and engage
visitors in
conversation in
real-time
A whole new channel of engagement
Convert
Buyers
at more than six
times self-service
conversion rates
Target
Oﬀers
and interact with
priority groups
Segment
Visitors
and know when
someone needs
help and is at risk
of abandonment
To find out more visit www.liveperson.com

Order Management Systems Pty Ltd
Stand: 7000
Phone: 02 9647 8699
Website: www.ordermanagementsystems.com.au
Our technology solutions for retailers provide for: Multi-Channel
Customers & Sales, Shipping To & From Warehouses or Retail Stores,
Stock & Inventory Control, Centralised Drop Shipments, Unified
Customer Support and Seamless Warehouse Management & Shipping
Systems. We also offer turn-key warehousing & distribution solutions to
manage your orders & returns.
Outsourced
Stand: 3004
Phone: 02 8484 0400
Website: www.outsourced.ph/
Outsourced provides remote staff leasing services to online retailers in
Australia. From ecommerce developers to SEO specialists, Outsourced
provides you with a dedicated off-shore team that reports directly to
you daily from our serviced office in Manila, Philippines.
Paramount Packaging
Stand: 7042
Phone: 03 9534 9031
Website: www.paramountpackaging.com.au
Paramount Packaging has 50 years’ experience in distributing
packaging solutions for all types of industries. We specialise in cartons,
tape, satchels, and Jiffy bags to the online industry. Paramount also
offers the latest machines, including priority pack, shrink machines, and
rapid fill, to speed up the process and make it cost efficient.
ParcelPoint
Stand: 4016
Phone: 1300 025 639
Website: parcelpoint.com.au
ParcelPoint is revolutionising the way parcels are sent and received,
delivering a new and improved online shopping experience. With over
1,000 local stores open seven days and late, ParcelPoint enables online
shoppers to collect and return parcels when and where it suits them,
improving customer loyalty and saving retailers money.
Peloris Global Sourcing
Stand: 6024
Phone: 0423 499 640
Website: www.peloris.com.au
PGS utilises its network of Asia based representatives and extensive
global sourcing expertise to: connect clients to ‘best fit’ global sourcing
and supply options; minimise product total cost of ownership; provide
‘in-country’ quality assurance; and manage end-to-end supply chain
activities to ensure successful order fulfilment.
Visit www.BoldChat.com | info@boldchat.com
THESECRETTOCONVERSIONS?
NOTSOSECRETANYMORE.
BoldChat helps you increase revenue and customer loyalty with a simple
solution for engaging with live chat, click-to-call, email and Twitter.
VisitusatBooth#1028tolearnmoreabouthowBoldChatcan
optimizeyourwebconversionsandboostcustomersatisfaction.
LogMeIn Asia Pacific., Level 4, 81 York St., Sydney, NSW 2000, Australia +612 8093 9950

EXHIBITOR PROFILES
Qdos Technology
Stand: 8016
Phone: 03 8644 4080
Website: www.qdos.com.au
Qdos Technology provides powerful and comprehensive multi-channel
business management software to retailers and wholesalers alike. A
highly time and cost efficient end-to-end solution, Qdos integrates
business processes onto one centralised cloud based platform to
enable a single source of the truth across the entire organisation.
Quantium Solutions (Australia) Pty Ltd
Stand: 5006
Phone: 611800021333
Website: www.quantiumsolutions.com
Quantium Solutions, a Singapore Post company, is the market leader
in distribution and warehousing in ten countries throughout the Asia
Pacific region. A full end-to-end ecommerce provider, Quantium
Solutions provides a range of value-added services.
quicksales.com.au
Stand: 4004
Phone: 03 9093 8600
Website: quicksales.com.au
quicksales.com.au is Australia’s very own, truly local marketplace where
it is 100% free to sell. That’s right: no listing fees, no relisting fees and
no final value fees! And with over two million items for sale and a
million unique visitors each month, quicksales.com.au is where Aussies
buy and sell.
Rakuten Linkshare
Stand: 1054
Phone: 02 9275 8894
Website: au.linkshare.com
Rakuten LinkShare provides ecommerce businesses with a wide range
of online marketing services including affiliate marketing, display, and
retargeting. Advertisers can increase their online sales by leveraging
Rakuten LinkShare’s massive performance marketing network, along
with expert consultative services and patented technology.
Redfox Media
Stand: 3056
Phone: 02 9439 9115
Website: www.redfoxmedia.com.au
Redfox Media partners with online retailers who are motivated to
achieve real results for their business. We guide our clients through
a structured six-month online accelerator program that covers digital
engagement, digital efficiencies and digital growth designed to take
your business to remarkable new heights.
Reevoo
Stand: 2022
Phone: 02 8966 9923
Website: www.reevoo.com
Reevoo is a cloud-based social business solutions provider that enables
brands to join consumer discussions to attract, engage and retain more
customers. Reevoo’s suite provides reviews, recommendations and
community solutions that have an immediate impact on a company’s
bottom line, and turn feedback into insights that can guide a business.

Retail Express
Stand: 8010
Phone: 1300 732 618
Website: www.retailexpress.com.au
Retail Express delivers cloud retail operating software designed
specifically to reduce costs, improve efficiency and grow sales. Key
features include POS, ecommerce, stock control, loyalty marketing and
logistics. Our easy-to-use cloud software means IT costs are slashed
and you can access and control your entire business operation from
anywhere, anytime.
ScribbleLive
Stand: F03
Phone: 0414 520 828
Website: www.scribblelive.com
ScribbleLive is an always-on audience engagement platform that drives
traffic to your site and holds it there longer, increasing your ability to
monetise. Content marketers are dealing with the ‘now-generation’
who make decisions independently and actively resist interacting with a
brand. We give you control of the social-media conversation.
SearchSpring
Stand: 2048
Phone: +1 719 594 4595
Website: www.searchspring.net
SearchSpring boosts sales by unleashing findability with advanced site
search and navigation for your ecommerce store. Providing faceted
navigation, smart search results and IntelliSuggest technology it lifts
conversions and improves speed, scalability, and intelligence.
Securus Global
Stand: 5042
Phone: 02 9283 0255
Website: www.securusglobal.com
We provide information security assessments, advisory and assurance
services for online retailers and solution providers to the OR market.
We ensure your compliance; to secure your customers trust and
prevent reputational damage incurred from security breaches. We offer
penetration testing, mobile app security testing, product assurance,
PCI and PA DSS compliance.
Shopbot
Stand: 1034
Phone: 02 9264 3903
Website: www.shopbot.com.au
Whether you are a shopper or an Online Business, Shopbot is a
dedicated price comparison site for all of your product needs. Please
visit us at our stall for more information on how ShopBot can help you.
Shout Web Strategy
Stand: 5014
Phone: 03 9866 8648
Website: www.shoutwebstrategy.com.au
Shout Web Strategy is a leading digital marketing agency offering a full
suite of services including search engine optimisation and marketing,
social media campaigns, email marketing, ecommerce consulting and
web analytics.

EXHIBITOR PROFILES
Signet Pty Ltd
Stand: 8014
Phone: 1313 7446
Website: www.signet.net.au
Signet is a national distributor of packaging, cleaning and stationery
supplies with despatch centres located in Sydney, Melbourne, Brisbane
and Perth. Signet is always in stock, always on time and always the
lowest price. Manufacturing and partnering with leading industrial
brands, Signet ensures that product quality is always guaranteed.
Sitecore Australia
Stand: 1020
Phone: 02 8014 8857
Website: www.sitecore.net
Sitecore’s leading CMS software is the first to cohesively integrate with
marketing automation, intranet portal, ecommerce, web optimisation,
social media and campaign management technologies. These
capabilities enable marketing, business and IT stakeholders to rapidly
implement, measure and manage a successful website and digital
business strategy.
Siteflex
Stand: 2024
Phone: 1800 331 000
Website: www.siteflex.com.au
Siteflex is the all-in-one solution for rapid website deployment and
user-driven content editing. World-class email and SMS marketing,
powerful ecommerce capabilities and effortless web content editing
makes Siteflex essential for any business. With all your contacts
managed in one place, spend time engaging customers rather than
managing contacts.
SKUvantage
Stand: F08
Website: www.skuvantage.com.au
SKUvantage is Australia’s only full service product content agency,
delivering a one-stop solution for ecommerce product photography,
product data, product descriptions, video and 360 rotation. With 25
years’ experience with major ecommerce retailers, SKUvantage delivers
product content across all categories at high throughput, with great
quality at low cost. SKUvantage minimises the effort for retailers and
suppliers to get products in front of customers online.
SLI Systems Inc
Stand: 1004
Phone: 1800 139 190
Website: www.sli-systems.com.au
SLI Systems offers full service, customised, on demand solutions for
merchandising, site search and navigation and user generated SEO. SLI
Systems’ hosted solutions empower businesses to enhance customer
satisfaction while increasing sales, reducing costs and yielding valuable
customer information. Unlike traditional search software, SLI Systems’
patented technology continuously ‘learns’ from user behaviour over
time to improve the user experience and deliver more relevant results.
SLI Systems is a privately held company, with offices in Silicon Valley,
London, New Zealand and Australia. For more information, visit www.
sli-systems.com.au, or see the company’s blog at http://blog.sli-
systems.com.

SMSGlobal
Stand: 3012
Phone: 1300 883 400
Website: www.smsglobal.com
SMSGlobal is a leading provider of mobile messaging, platform
design and development and integration solutions. Positioned as an
agile, customer-centric organisation in the managed solutions mobile
messaging space, SMSGlobal is made up of expert teams of mobile
messaging specialists, across four offices internationally.
Solutionists Ltd
Stand: 6004
Phone: +64 2 835 57014
Website: www.solutionists.com.au
A world-class ecommerce solution doesn’t come as a website in a
box. Solutionists’ platform is optimised for multi-store omni-channel
ecommerce with strong experience with apparel and footwear retailers.
Our platform’s key strengths are integration with POS systems,
responsive design and merchandising tools.
Squixa
Stand: 5002
Phone: 02 9119 0444
Website: www.squixa.com
We believe websites should be faster. Squixa is a unique cloud-based
Website Acceleration Platform coupled with the world’s best Content
Delivery Networks. Combined, these elements accelerate the delivery
of websites by 20-50%, and keep websites up when raffic surges.
Squixa is wonderfully simple to install and has straightforward monthly
plans.
Stibo Systems Pty Ltd
Stand: 2032
Phone: 03 8530 7087
Website: www.stibosystems.com.au
Stibo Systems delivers the world’s leading product information
management platform for retail. We help manage product, supplier
and customer information by using a unique process of technology,
services and deep domain expertise, enabling retailers to maximise
profitability through faster time-to-market, optimised item setup, and
data governance.
Stonebridge Systems
Stand: 3030
Phone: 1300 854 116
Website: www.stonebridgesystems.com.au
Stonebridge Systems is an award-winning content-management
solutions provider focused on the achievement of business objectives
with its content management solutions. With partner, Adobe and its
‘best of breed’ enterprise software solutions, they implement solutions
that allow presentation of the right content at the right time to
maximise value.
StyleShot
Stand: 3042
Phone: 02 8964 7735
Website: www.styleshot.com
A premier provider of quality ecommerce content, StyleShot offers
a high-end alternative to businesses looking to enhance their brand
online. With services including photography, video, 360º animation,
and product descriptions, we customise our end-to-end ecommerce
solutions to your brand requirements, either at our fully-equipped
studio or your premises.

EXHIBITOR PROFILES
Symantec Australia Pty Ltd
Stand: 3008
Phone: 02 9236 0509
Website: www.symantec.com
Symantec protects the world’s information, and is the global leader in
security, backup and availability solutions. Our innovative products and
services protect people and information in any environment—from the
smallest mobile device, to the enterprise data center, to cloud-based
systems. More information is available at www.symantec.com.
Tangent Snowball
Stand: 7048
Phone: 03 9645 8796
Website: www.tangentsnowball.com.au
At Tangent Snowball, we develop ecommerce solutions for businesses
(and screens) of all sizes. We build responsive, mobile-ready sites using
Oscar, our own open-source ecommerce platform. We’ll get you up
and running quickly, with tailored features that allow your business to
adapt in the ever-changing online world.
Temando
Stand: 8024
Phone: 1300 668 858
Website: www.temando.com
Temando connects online retailers with carriers and delivery options.
The award-winning platform plugs into your existing shopping cart
to offer an automated shipping solution. Online retailers beneﬁt from
discounted rates, real-time freight quoting, delivery options (such as
click and collect, collection points, express, standard) online courier
booking and integrated tracking.
The Yellow Envelope
Stand: 2020
Phone: 02 8624 6100
Website: www.theyellowenvelope.com.au
The Yellow Envelope continues to reach over 31 million households a
year driving quality leads to your website. And now we’re launching
Australia’s largest household digital network connecting brands with
families—the ideal contextual framework and audience proﬁles for
online display, mobile and video advertising.
PERTH
THE STARS OF ONLINE RETAILER ARE COMING TO A CITY NEAR YOU IN NOVEMBER 2013!
BRISBANE
www.onlineretailerroadshow.com.au

Tiger Pistol
Stand: 1022
Phone: 03 9663 6557
Website: www.tigerpistol.com
Tiger Pistol exists to be the home of Social Media Marketing for small
and medium businesses. They understand the need for user friendly
and affordable technology that allows businesses to have success on
Facebook and other social media platforms, as well as access to real
people who provide the offline products and services they need.
Toll Holdings Ltd
Stand: 2028
Phone: 1300 036 631
Website: www.tollgroup.com/consumerdelivery
Whether you’re sending across the globe, or across the road, you won’t
meet a delivery partner more determined to provide great customer
service. We offer reliable, innovative, and convenient delivery options
that ensure we reduce failed deliveries, and put parcels in the hands of
your customers on the first attempt, more often. No matter how big or
small your business is Toll can help you turn your delivery service into a
competitive advantage.
Traction Digital Pty Ltd
Stand: 4020
Phone: 02 9469 5777
Website: www.traction-digital.com
Traction Digital is a digital communications services and solutions
business that helps clients create communication that works, whether
your purpose is to acquire, engage or retain customers, via email,
mobile, social, web, competitions and surveys. We combine strategy,
design, best practice execution, and with expert local customer service.
TORO Commerce
Stand: 1048
Phone: 02 9191 4548
Website: www.torocommerce.com
TORO provides a cloud-based ecosystem for commerce applications
and integration. TORO now supports Oracle ATG and Endeca on an
elastic cloud-based platform, starting at $10K per month. Clients can
deploy solutions faster, have more predictability over their outcomes
and budgets, and can respond faster to market with seamless
integration.
Ultra Serve Internet Pty Ltd
Stand: 8002
Phone: 02 9563 4800
Website: www.ultraserve.com.au
Ultra Serve is the leading provider of managed and cloud hosting
solutions for online retail in Australia. We are driven to see our
customers succeed by following a tried and tested outcomes driven
methodology to ensure the success of projects. We are 100% Australian
owned and operated and offer a full range of managed services.
Vivid Group
Stand: 4042
Phone: 1800 632 341
Website: www.vividgroup.com.au
Vivid Group is Australia’s most experienced ecommerce solution
provider. Since 1996 Vivid has delivered ecommerce solutions to major
brands including JB Hi-Fi, Colorado, JAG, Diana Ferrari, Sunbeam,
Williams Shoes, Mathers, Betts, the Perth Mint, Skywest Airlines, Fusion
Retail Brands and many others. It’s this experience our clients profit
from.
We Are Digital
Stand: 7012
Phone: 03 9525 0755
Website: www.wearedigital.com.au
WeAreDigital is a strategically led digital agency focusing on customer
behaviour, commerce and measurable success. Built from the ground
up for a digital world, WeAreDigital delivers engaging multichannel
solutions, combining contemporary commerce expectations with
targeted end-to-end solutions for clients spanning a wide range of
industries.
WFDS Pty Ltd
Stand: 2044
Phone: 03 9793 8111
Website: www.wfds.com.au
WFDS offers a complete range of storage, fulfillment, distribution
and print management services to accommodate your outsourcing
requirements. Whether your requirement is one pallet or a fully
integrated pick, pack and dispatch service, WFDS can facilitate your
requirements, offering you complete transparency through our web
based access and real time tracking of orders.
White Labelled
Stand: 8032
Phone: 03 9034 3300
Website: www.whitelabelled.com
White Labelled is a leading ecommerce solutions provider, building
world-class digital experiences for multi-channel and pureplay brands.
Online Retailer welcomes you to visit our new feature, the
Firstline Retailer Hub, an intersection representing fresh
ideas, innovative thinking and expert solution providers,
readying your business for opportunities in today’s digital,
tech driven landscape.
The Firstline Retailer Hub is for dynamic businesses like
you, focussed on getting the right advice from those who
can passionately support you in this era of The New Retail
in all its forms.
FirstLine Exhibitor Hub Stand
Deepend F02
ScribbleLive F03
eCompix F04
Bastian Solutions F05
CN Global F07
SKUVantage F08
Leading Edge Web F09
Hostworks F10
Astute Solutions F11
FIRSTLINE RETAILER HUB

EXHIBITOR PROFILES
Catchoftheday
Website: www.catchoftheday.com
Founded in 2006 by brothers Gabby and Hezi Leibovich, the
CatchOfTheDay group comprises market leading sites catchoftheday.
com.au, scoopon.com.au, groceryrun.com.au, vinomofo.com, mumgo.
com.au and eatnow.com.au . The group sells, on average, one deal
a second, 24 hours a day, seven days a week, to its three million plus
deal-hungry subscribers. CatchOfTheDay group is headquartered in
Mulgrave, Victoria and employs over 500 staff.
PANALYSIS
Phone: 1300 368 553
Website: www.panalysis.com
Panalysis is a digital analytics consultancy. Since 2001 we have been
providing strategic measurement and insights to online retailers to
improve business performance. Our clients include: Ofﬁceworks,
Oxfam Shop, Kitchenware Direct and HCF. Panalysis helps clients use
data and analytics to achieve business goals and increase competitive
advantage.
Demandware
Phone: 9258 1163
Website: www.demandware.com
Demandware, a leader in digital commerce, enables the world’s
premier retailers to move faster and grow faster in the changing face of
retail. Demandware’s enterprise cloud platform minimizes the costs and
complexities of running global, omni-channel commerce operations,
and empowers retailers to respond with speed and agility to new
market opportunities and unforeseen consumer expectations.
SAVTECH SYSTEMS Pty Ltd
Phone: 1800 465 300
Website: www.savtechsystems.com.au
At Savtech Systems we work for free if we don’t achieve a page 1
Google ranking for your business. Our expert team optimises Google
Adwords, builds responsive, mobile friendly websites, develops mobile
apps and offers social media marketing and management. Our high
proﬁle clients choose us because we deliver results.
responsys
Phone: 03 9869 1800
Website: www.responsys.com
Responsys is a leading marketing cloud software and services company.
The world’s most respected brands use the Responsys Interact
Marketing Cloud to manage their digital relationships and deliver the
right marketing to their customers across email, mobile, social, display
and the web.
Photoshop it
Website: www.photoshopit.com
We are the leaders in image processing and specialise in services
such as background removal (clipping paths/masking), digital
retouching, image to vector and the list goes on and on. We came on
the scene in 2005 and have grown to cater to over 10,000 online
retailers worldwide. Getting started couldn’t be simpler! Registration
costs nothing and we even give you an obligation-free trial. Sending
and receiving jobs is easy also, either through our extensive website
or using our very own software available for Windows or Mac. Want
it simpler still? Try our camera app and take and send photos directly
from your smart phone.
NON-EXHIBITING SPONSORS
CONFERENCE & EXPO 26-27 MARCH 2014
WORKSHOPS & SUMMITS 25 MARCH 2014
Melbourne Convention & Exhibition Centre
VISIT ECOMEXPOMELBOURNE.COM.AU
INNOVATIVE
CONTENT, INSPIRING
SPEAKERS, STRATEGIC
NETWORKING
OPPORTUNITIES AND
TOP-TIER SOLUTION
PROVIDERS

Put the World of Retail in
the Palm of Your Hands.
Proud to partner Online Retailer, Australia’s #1 event for mobile, social & internet retailing.
Australia’s #1 Retail News Source.Now Across Asia.
For four decades,Inside Retail has been the trusted source for news and views
on Australian retail.And now we’re the place to go for the inside information
on Asian retail too.So when you need to know what’s going on in retail across
our region – no matter whether it’s ofﬂine or online – go to Inside Retail.
Sign up NOW for our free daily newsbriefs at
insideretail.com.au and insideretail.asia
.Asia

EXHIBITORS CATEGORIES
AFFILIATE MARKETING PROGRAMS
dgm 4012
CALL/CONTACT CENTRE SOLUTIONS
LivePerson (UK) ltd 4028
COMPARISON SHOPPING SITES/
PORTALS/SOFTWARE
ChannelAdvisor 6020
Shopbot 1034
CONSULTANTS
White Labelled 8032
CONTENT DELIVERY NETWORKS
CONTENT MANAGEMENT
EPiServer 4036
Heiler Software AG 1010
ITZ Australia 2054
Siteflex 2024
StyleShot 3042
CONVERSION ANALYSIS
dgm 4012
eWave 5032
CREDIT CARD FRAUD
Accertify 2042
CRM SYSTEMS
Intergen 4000
Klixmedia 1012
Netsuite 1026
CUSTOMER SATISFACTION
MANAGEMENT
Feefo 3054
CUSTOMER SERVICE/ SUPPORT/
LIVE CHAT
BoldChat 1028
DATABASE AND DATA SERVICES
Experian Asia Pacific Pty Ltd 4038
Multibase 1042
DELIVERY SERVICES
Australia Post 2004
Couriers Please 8034
DHL Global Mail (Australia) 6008
ParcelPoint 4016
Temando 8024
Toll Consumer Delivery 2028
WFDS 2044
DIGITAL MARKETING SERVICES
BlackPepper 8004
Deepend F02
ExactTarget 7014
iNC Network 6042
Inxmail 8012
JCurve 3028
Klyp 4054
Lyris 5054
Melbourne IT 5004
Omate Pty Ltd 5056
RedFox Media 3056
Scribble Live F03
Shopbot 1034
SMSGlobal 3012
E-COMMERCE PLATFORMS
1MD 8054
Alibaba.com Hong Kong Ltd 6012
BlackPepper 8004
ChannelAdvisor 6020
Deepend F02
eCommerce Software Solutions Online
(ECSSO) 5008
eCorner 7032
EPiServer 4036
eWave 5032
eWAY 3024
hybris 5028
Intergen 4000
BlueCentral 3020
JUST X-CART 7050
Klyp 4054
Magento 7006
Melbourne IT 5004
Netsuite 1026
Omate Pty Ltd 5056
Outsourced 3004
Retail Express 8010
Siteflex 2024
Solutionists 6004
TORO Commerce 1048
Vivid Group 4042
We Are Digital 7012
White Labelled 8032
EMAIL MARKETING
BlackPepper 8004
eWave 5032
ExactTarget 7014
Inxmail 8012
JCurve 3028
Lyris 5054
Siteflex 2024
FULFILMENT SERVICES
Coghlan 5036
Invenco 6038
Next Logistics 5020
Temando 8024
WFDS 2044
INTERNET SECURITY
BlueCentral 3020
Securus Global 5042
INTERNET SERVICE PROVIDERS/
HOSTING
Anchor 3000
Crucial Cloud Hosting 3036
BlueCentral 3020

LOGISTICS
Australia Post 2004
Coghlan 5036
Compdata Technology Services Pty Ltd 4032
Invenco 6038
Next Logistics 5020
ParcelPoint 4016
Signet 8014
Temando 8024
WFDS 2044
LOYALTY/COUPON/INCENTIVE
PROGRAMS
MERCHANDISING ONLINE
MOBILE COMMERCE
1MD 8054
Bazaarvoice 1038
Deepend F02
eCommerce Software Solutions Online
(ECSSO) 5008
EPiServer 4036
hybris 5028
IP Payments 8048
JUST X-CART 7050
Klyp 4054
BoldChat 1028
Reevoo 2022
Retail Express 8010
SMSGlobal 3012
Solutionists 6004
Vivid Group 4042
MOBILE MARKETING
ExactTarget 7014
Inxmail 8012
Shopbot 1034
SMSGlobal 3012
ONLINE CATALOGUES
iNC Network 6042
ORDER MANAGEMENT SYSTEMS
PACKAGING MATERIALS & SYSTEMS
Australia Post 2004
IntelliPack 7056
eTailbag (a product of JMP Holdings) 7054
Signet 8014
PAYMENT MANAGEMENT &
PROCESSING
Accertify 2042
eWAY 3024
IP Payments 8048
Multibase 1042
PAYMENT SECURITY
Accertify 2042
Avantitech 2050
eWAY 3024
IP Payments 8048
Securus Global 5042
PERSONALISATION
SearchSpring 2048
TORO Commerce 1048
POINT-OF-SALES SOLUTIONS
Avantitech 2050
Intergen 4000
Netsuite 1026
Retail Express 8010
PUBLICATION/MEDIA
RATINGS & REVIEWS
Bazaarvoice 1038
Feefo 3054
Reevoo 2022
RETURNS PROCESSING
ParcelPoint 4016
RICH MEDIA SOLUTIONS
iNC Network 6042
StyleShot 3042
TORO Commerce 1048
SEARCH ENGINE MARKETING
ChannelAdvisor 6020
dgm 4012
RedFox Media 3056
Scribble Live F03
SEARCH ENGINE OPTIMISATION
ITZ Australia 2054
Klixmedia 1012
Outsourced 3004
SHOPPING CART SOFTWARE
Avantitech 2050
eCommerce Software Solutions Online (ECSSO)
5008
eCorner 7032
hybris 5028
JUST X-CART 7050
SITE SEARCH
SearchSpring 2048
SOCIAL COMMERCE & MEDIA
Bazaarvoice 1038
Feefo 3054
ITZ Australia 2054
BoldChat 1028
Reevoo 2022
Scribble Live F03
SUPPLY CHAIN MANAGEMENT
Signet 8014
USER EXPERIENCE & USABILITY
Anchor 3000
SearchSpring 2048
We Are Digital 7012
White Labelled 8032

Like us on Facebook Follow us on twitter

VIDEO ONLINE
StyleShot 3042
WAREHOUSE SYSTEMS & SERVICES
Coghlan 5036
IntelliPack 7056
Invenco 6038
Next Logistics 5020
WEB ANALYTICS
eCorner 7032
WEB DESIGN SERVICES
1MD 8054
JCurve 3028
Klixmedia 1012
Multibase 1042
Omate Pty Ltd 5056
Outsourced 3004
RedFox Media 3056
Solutionists 6004
Vivid Group 4042
WEBSITE PERFORMANCE
MANAGEMENT, TESTING &
MONITORING
Anchor 3000
Melbourne IT 5004
Securus Global 5042
We Are Digital 7012
STAND COMPANY
1004 SLI Systems, Inc
1008 Erudite Technologies
1010 Heiler Software –
An Informatica Company
1012 Klixmedia
1016 Dejan SEO Pty Ltd
1020 Sitecore Australia
1022 Tiger Pistol Pty Ltd
1024 Debitsucces Australia
1026 Netsuite
1028 BoldChat
1034 Shopbot
1036 Inspired Logistics
1038 Bazaarvoice
1042 Multibase WebAustralis Pty Ltd
1048 TORO Commerce
1054 Rakuten Linkshare
2004 Australia Post
2012 Rackspace Australia
2016 3D Photomation Pty Ltd
2020 The Yellow Envelope
2022 Reevoo
2024 Siteflex
2028 Toll Holdings Ltd
2032 Stibo Systems Pty Ltd
2036 NORA
2038 Cellnet Logistics
2042 Accertify
2044 WFDS
2048 SearchSpring
2050 Avanti Tech
2054 ITZ Australia
3000 Anchor
3004 Outsourced
3008 Symantec Australia Pty Ltd
3012 SMSGlobal
3014 MasterCard Worldwide
STAND COMPANY
3020 BlueCentral
3022 Thereitis
3024 eWAY
3028 JCurve
3030 StoneBridge Systems
3036 Crucial Cloud Hosting
3038 Neto E-commerce Solutions
3042 StyleShot
3044 Barilliance
3048 Webqem
3050 Veeps
3054 Feefo
3056 Redfox Media
4000 Intergen
4004 quicksales.com.au
4008 Allied Express
4012 dgm
4016 ParcelPoint
4020 Traction Digital
4022 House with No Steps
4024 National Products Fulfilment
4028 LivePerson
4030 GROUPON Australia
4032 Compdata Technology
Services Pty Ltd
4036 EPiServer
4038 Experian Marketing Services
4042 Vivid Group
4044 eRetail Logistics
4048 DataTools Pty Ltd
4054 Klyp
5000 DPS | Payment Express
5002 Squixa
5004 Melbourne IT
5006 Quantium Solutions
(Australia) Pty Ltd
5008 eCommerce Software
Solutions Online (ECSSO)
STAND COMPANY
5012 CGI ISMC (Australia) Pty Ltd
5014 Shout Web Strategy
5020 Next Logistics
5028 hybris
5032 eWave
5036 Coghlan Pty Ltd
5038 Bronto Software
5042 Securus Global
5044 Nortec Business Solutions
5048 Online for Business
5050 ACCC
5054 Lyris
5056 Omate Pty Ltd
6004 Solutionists Ltd
6006 Vizury
6008 DHL
6012 Alibaba.com Hong Kong Ltd
6014 EstarOnline Ltd
6020 ChannelAdvisor
6024 Peloris Global Sourcing
6028 Oracle Australia
6032 IFS SmartFreight
6036 Bulletproof Networks Pty Ltd
6038 Invenco
6042 iNC Network
6044 Viocorp
7000 Order Management
Systems Pty Ltd
7004 Balance Internet
7006 Magento
7008 Commission Factory
7012 We Are Digital
7014 ExactTarget
7020 Fastway Couriers
7024 Netregistry Pty Ltd
7028 Amblique/
Demandware Pty Ltd
7032 eCorner
STAND COMPANY
7036 Mercurian Media
7038 Akamai Technologies Inc
7042 Paramount Packaging
7044 Intershop Communications
7048 Tangent Snowball
7050 JUST X-CART AUSTRALIA
7054 eTailbag a product of
JMP Holdings
7056 IntelliPack Asia Pacific Pty Ltd
8002 Ultra Serve Internet Pty Ltd
8004 Blackpepper
8010 Retail Express
8012 Inxmail Australia
8014 Signet Pty Ltd
8016 Qdos Technology
8018 eCommerce Websites
8020 CyberSource Australia
8024 Temando
8032 White Labelled
8034 CouriersPlease
8038 Niche Fashion Technology
8042 IBM – Smarter Commerce
8046 Valtech
8048 IP Payments
8054 1MD
FIRSTLINE RETAILER HUB
F01 Cyberdesign Works
F02 Deepend
F03 ScribbleLive
F04 eCompix
F05 Bastian Australia Pty Ltd
F07 CN Global Pty Ltd
F08 SKUVantage
F09 Leading Edge Web
F10 Hostworks Pty Ltd
F11 Astute Solutions
NUMERICAL EXHIBITOR LISTING

From
(Setup fee $499)
/mo
$99
Sell more with an
E-commerce store
Visit us at stand 7024
PayPal/Netregistry payment gateway integration
Unlimited products and categories
Various shipping options
Promotional codes and vouchers
One page checkout
Visit www.netregistry.com.au Call 1300 638 734

ANITEMISSOLDONLINE
EVERYSECONDAUSTRALIA’SNUMBER1ONLINESHOPPINGGROUP
AUSTRALIA’S NUMBER 1 SHOPPING SITE
AUSTRALIA’S NUMBER 1 GROUP BUYING SITE
AUSTRALIA’S MOST VISITED SUPERMARKET SITE
DAILY DEALS FOR BABIES, KIDS & MUMS
ORDE R TAK E AWAY & FOOD DE LIVE RY ONLINE

Online Retailer 13 Event Guide

More Related Content

Similar to Online Retailer 13 Event Guide

Online Retailer 13 Event Guide