The document discusses strategies for lead generation and increasing conversion rates. It suggests that increasing the percentage of visitors that become leads is typically the easiest way to grow a business. Once a lead is generated, refining the quality of the lead and follow-up system can increase the percentage that become paying clients. The document then discusses techniques like retargeting past visitors and focusing marketing efforts on a hyperlocal level to stay top-of-mind with potential customers.

1. Lead Generation
Playing the Numbers Game
@dakno
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2. Increase
Traffic
This is often one of the most expensive & time
consuming ways to grow your business.
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3. Increase
Visitor to Lead
Percentage
This is typically one of the easiest and most cost
effective things to do!
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4. Increase
Lead to Client
Percentage
This often means refining both the quality of the
lead and the follow up system.
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5. .5% - 2% of leads
convert to clients
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6. If calling
8-10 times
in the first
2 weeks
5%
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9. Increase
Visitor to Lead
Percentage
& Increase Lead
Quality
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10. Avoiding The Tire Kickers
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11. Most web traffic
is one and done!
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12. “I’ll follow up with an email”
“Let’s chat on Tuesday”
“Let’s touch base in a few days”
“Want to do lunch Friday?”
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14. Not Leads. Actual Visits.
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15. 3000 Monthly Visits
50% One Time Visits
1500 Visitors are
“One and Done”
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16. 1500 Wasted
Opportunities
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17. But they didn’t interact?
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18. How do I contact someone if I
don’t have their email?
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19. You have a wealth of
information about your visitors.
You just don't realize it.
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20. You can build a marketing list of
anyone who comes to your site.
Even if they never
interact or fill out a form.
•Sellers
•Buyers
•Relocating
•Foreclosure
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22. Retargeting
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28. Staying
Top
Of
Mind
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29. Best practices for
lead generation
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31. General Search
Automated
Evaluations
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32. Stop
focusing
on trophy
keywords
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33. Change
the Rules
The “big guys”
can’t compete on
a hyperlocal level
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34. Be confident that you are reaching your
target audience
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35. dakno.com/download
@dakno
Tuesday, February 7, 12

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