Breve Introducción a Lean Startup

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Breve Introducción a Lean Startup para comunidad de programadores de Perú.

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Breve Introducción a Lean Startup

  1. 1. INTRODUCCIÓN A THE LEAN STARTUP ERNESTO TAGWERKER Febrero 2014 Wednesday, February 12, 14
  2. 2. @etagwerker Wednesday, February 12, 14
  3. 3. @_nesto Wednesday, February 12, 14
  4. 4. FUNDADOR & CEO Wednesday, February 12, 14
  5. 5. Wednesday, February 12, 14
  6. 6. MEETUP MENSUAL Wednesday, February 12, 14
  7. 7. Wednesday, February 12, 14
  8. 8. WEB STARTUPS Wednesday, February 12, 14
  9. 9. DESPERDICIO DE DINERO Wednesday, February 12, 14
  10. 10. DESPERDICIO DE TIEMPO Wednesday, February 12, 14
  11. 11. Wednesday, February 12, 14
  12. 12. FOCO EN EJECUCIÓN Wednesday, February 12, 14
  13. 13. Concepto + Plan de Negocios Wednesday, February 12, 14 Desarrollo Alpha/ Beta Test Launch
  14. 14. Concepto + Plan de Negocios Wednesday, February 12, 14 Desarrollo Alpha/ Beta Test Launch
  15. 15. Wednesday, February 12, 14
  16. 16. ERRORES CLÁSICOS Wednesday, February 12, 14
  17. 17. FEATURITIS Wednesday, February 12, 14
  18. 18. STEALTH MODE Wednesday, February 12, 14
  19. 19. HIPÓTESIS FUNDAMENTALES SIN VALIDACIÓN Wednesday, February 12, 14
  20. 20. BUSINESS PLAN MEETS MARKET “Everybody has a plan until they get punched in the face.” Wednesday, February 12, 14
  21. 21. Wednesday, February 12, 14
  22. 22. THE LEAN STARTUP Wednesday, February 12, 14
  23. 23. Wednesday, February 12, 14
  24. 24. Wednesday, February 12, 14
  25. 25. Learn Data Code Measure Wednesday, February 12, 14 Build Idea
  26. 26. DESARROLLO DE CLIENTES DESARROLLO DE PRODUCTO Wednesday, February 12, 14
  27. 27. PROBLEM SOLUTION Wednesday, February 12, 14 FIT
  28. 28. PRODUCT MARKET Wednesday, February 12, 14 FIT
  29. 29. FOCO EN APRENDIZAJE Wednesday, February 12, 14
  30. 30. DESARROLLO DE CLIENTES STOP Customer Discovery Wednesday, February 12, 14 STOP Customer Validation STOP Customer Creation Company Building
  31. 31. Learn Data X Measure Wednesday, February 12, 14 Build Idea
  32. 32. Build Idea Learn Data Experimento Measure Wednesday, February 12, 14
  33. 33. Learn Data MVP Measure Wednesday, February 12, 14 Build Idea
  34. 34. PRODUCTO MÍNIMO VIABLE Wednesday, February 12, 14
  35. 35. Wednesday, February 12, 14
  36. 36. ¿CÓMO EMPEZAMOS? Wednesday, February 12, 14
  37. 37. Wednesday, February 12, 14
  38. 38. IDEA Wednesday, February 12, 14
  39. 39. MODELO DE NEGOCIOS Wednesday, February 12, 14
  40. 40. LEAN CANVAS (ASH MAURYA) Wednesday, February 12, 14
  41. 41. CONJUNTO DE HIPÓTESIS Wednesday, February 12, 14
  42. 42. Idea Construye Aprende Data Experimento Mide Wednesday, February 12, 14
  43. 43. EXPERIMENTO Wednesday, February 12, 14
  44. 44. HIPÓTESIS FALSIFICABLE Y TIEMPO ACOTADO Wednesday, February 12, 14
  45. 45. “MI LANDING PAGE VA A GENERAR 50 REGISTRACIONES EN UNA SEMANA.” Wednesday, February 12, 14
  46. 46. PROPUESTA DE VALOR CLARA Wednesday, February 12, 14
  47. 47. BIG Wednesday, February 12, 14
  48. 48. BIG CALL-TO-ACTION Wednesday, February 12, 14
  49. 49. Wednesday, February 12, 14
  50. 50. 10 REGISTRACIONES Wednesday, February 12, 14
  51. 51. CAMBIO LA LANDING PAGE Wednesday, February 12, 14
  52. 52. 15 REGISTRACIONES Wednesday, February 12, 14
  53. 53. 15 < 50 REGISTRACIONES POR SEMANA Wednesday, February 12, 14
  54. 54. STOP Customer Discovery Customer Validation Pivoteo Wednesday, February 12, 14
  55. 55. PIVOTEO ✔ Visión constante ✔ Cambio en Modelo de Negocios Wednesday, February 12, 14
  56. 56. LEAN CANVAS (ASH MAURYA) Problema Wednesday, February 12, 14 Solución
  57. 57. INSTAGRAM Wednesday, February 12, 14
  58. 58. PIVOTEO ✔ Zoom-in Pivot ✔ Check-in App ✔ Social Photo App Wednesday, February 12, 14
  59. 59. CÓMO HACKEAR GENTE Wednesday, February 12, 14
  60. 60. ENTREVISTAS Wednesday, February 12, 14
  61. 61. SMOKE TEST Wednesday, February 12, 14
  62. 62. A/B TEST Wednesday, February 12, 14
  63. 63. LANZAMIENTO INCREMENTAL DE FEATURES Wednesday, February 12, 14
  64. 64. EL MAGO DE OZ Wednesday, February 12, 14
  65. 65. CONSTRUYE. MIDE. APRENDE. Wednesday, February 12, 14
  66. 66. EXPERIMENTOS EN VEZ DE PRODUCTOS Wednesday, February 12, 14
  67. 67. ¡GRACIAS! Wednesday, February 12, 14
  68. 68. REFERENCIAS http://www.startuplessonslearned.com/ http://steveblank.com/ http://www.abtests.com/ http://unbounce.com/blog/ http://www.ashmaurya.com/ http://leancanvas.com http://www.facebook.com/groups/leanstartupbsas http://leanstartupmachine.com/ http://startupweekend.org/ Wednesday, February 12, 14

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