Online Landscape in Russian-speaking countries by GemiusGemius
Which CEE online markets are developing the fastest? Are the investments in online advertising growing? What are the most popular online brands? Who are Internet users and what kind of content they search for? What are the newest trends in online advertising?
Answers to those and many other questions can be found in the set of regional reports, in which Gemius experts and market professionals take a closer look at the online landscape of:
- Baltics (Estonia, Latvia & Lithuania),
- Central Europe (Czech Republic, Hungary, Poland & Slovakia),
- Russian-speaking Markets (Belarus, Kazakhstan, Russia & Ukraine),
- South-East Europe (Bulgaria, Croatia, Macedonia, Romania, Serbia, Slovenia),
-Turkey.
Gemius: cоциально-демографические характеристики аудитории ресурсов категории...Gemius Ukraine
Социально-демографические характеристики интернет-аудитории ресурсов категории "Медицина и здоровье": Украина, Беларусь, Россия, Казахстан. Июль 2014 г.
gemiusAdMonitor - периодический отчет компании Gemius. Источники данных для отчета – gemiusDirectEffect и AdOcean, ведущие онлайн системы мониторинга рекламы в регионе Центральной и Восточной Европы.
Какая информация доступна в отчете?
Доля кампаний по секторам
Доля рекламных показов по секторам
Доля рекламных кликов по секторам
Средний CTR по секторам
Страны, данные по которым представлены в отчете: Болгария, Хорватия, Чехия, Эстония, Венгрия, Латвия, Литва, Польша, Румыния, Сербия, Словакия, Словения, Украина.
Data Xu&Gemius_Digital Beyond Borders_Kiev_20150617Gemius Ukraine
The document discusses programmatic marketing and how to be successful with it. It provides an agenda that includes an introduction to DataXu as a leader in programmatic advertising technology. It then covers what programmatic marketing is, how the programmatic industry and buying process works, examples of success stories, and five factors for success. The presentation aims to equip attendees with an understanding of programmatic marketing and how to adopt it effectively.
gemiusAdReal presentation - new monitoring toolGemius Ukraine
Gemius presents a new digital campaign monitoring methodology called AdReal. AdReal aims to cover all digital campaigns, including search, video, social media, and programmatic campaigns. It also seeks to provide independent data beyond what is agreed to in scripts, and visibility into the long tail not just mainstream campaigns. AdReal's goals are to find the real impact of campaigns by measuring their full demography and equivalent impressions across different platforms like display, video, search and social media ads.
Internet audience of Ukraine in September 2017Gemius Ukraine
This presentation describes Internet audience in Ukraine (source:gemiusAudience, September 2017): network usage from different devices [monthly, weekly, daily data], the soc-demo portrait, sites rankings.
Internet audience of Ukraine in August 2017Gemius Ukraine
This presentation describes Internet audience in Ukraine (source:gemiusAudience, August 2017): network usage from different devices [monthly, weekly, daily data], the soc-demo portrait, sites rankings.
Online Landscape in Russian-speaking countries by GemiusGemius
Which CEE online markets are developing the fastest? Are the investments in online advertising growing? What are the most popular online brands? Who are Internet users and what kind of content they search for? What are the newest trends in online advertising?
Answers to those and many other questions can be found in the set of regional reports, in which Gemius experts and market professionals take a closer look at the online landscape of:
- Baltics (Estonia, Latvia & Lithuania),
- Central Europe (Czech Republic, Hungary, Poland & Slovakia),
- Russian-speaking Markets (Belarus, Kazakhstan, Russia & Ukraine),
- South-East Europe (Bulgaria, Croatia, Macedonia, Romania, Serbia, Slovenia),
-Turkey.
Gemius: cоциально-демографические характеристики аудитории ресурсов категории...Gemius Ukraine
Социально-демографические характеристики интернет-аудитории ресурсов категории "Медицина и здоровье": Украина, Беларусь, Россия, Казахстан. Июль 2014 г.
gemiusAdMonitor - периодический отчет компании Gemius. Источники данных для отчета – gemiusDirectEffect и AdOcean, ведущие онлайн системы мониторинга рекламы в регионе Центральной и Восточной Европы.
Какая информация доступна в отчете?
Доля кампаний по секторам
Доля рекламных показов по секторам
Доля рекламных кликов по секторам
Средний CTR по секторам
Страны, данные по которым представлены в отчете: Болгария, Хорватия, Чехия, Эстония, Венгрия, Латвия, Литва, Польша, Румыния, Сербия, Словакия, Словения, Украина.
Data Xu&Gemius_Digital Beyond Borders_Kiev_20150617Gemius Ukraine
The document discusses programmatic marketing and how to be successful with it. It provides an agenda that includes an introduction to DataXu as a leader in programmatic advertising technology. It then covers what programmatic marketing is, how the programmatic industry and buying process works, examples of success stories, and five factors for success. The presentation aims to equip attendees with an understanding of programmatic marketing and how to adopt it effectively.
gemiusAdReal presentation - new monitoring toolGemius Ukraine
Gemius presents a new digital campaign monitoring methodology called AdReal. AdReal aims to cover all digital campaigns, including search, video, social media, and programmatic campaigns. It also seeks to provide independent data beyond what is agreed to in scripts, and visibility into the long tail not just mainstream campaigns. AdReal's goals are to find the real impact of campaigns by measuring their full demography and equivalent impressions across different platforms like display, video, search and social media ads.
Internet audience of Ukraine in September 2017Gemius Ukraine
This presentation describes Internet audience in Ukraine (source:gemiusAudience, September 2017): network usage from different devices [monthly, weekly, daily data], the soc-demo portrait, sites rankings.
Internet audience of Ukraine in August 2017Gemius Ukraine
This presentation describes Internet audience in Ukraine (source:gemiusAudience, August 2017): network usage from different devices [monthly, weekly, daily data], the soc-demo portrait, sites rankings.
AdMonitor Украина: анализ рекламных кампаний по секторам рынкаGemius Ukraine
gemiusAdMonitor - периодический отчет компании Gemius. Источники данных для отчета – gemiusDirectEffect и AdOcean, ведущие онлайн системы мониторинга рекламы в регионе Центральной и Восточной Европы.
Какая информация доступна в отчете?
Доля кампаний по секторам
Доля рекламных показов по секторам
Доля рекламных кликов по секторам
Средний CTR по секторам
Microsoft partnered with retailers to run an advertising campaign promoting Microsoft products, with the retailers' online shops functioning as the point of purchase. The campaign faced challenges due to a minimal monthly budget being shared among more than 10 retailer partners. The solution involved rotating banners across retailers in a third-party system rather than the primary platform, and focusing retargeting on any banner rather than the same one, to make the most of the limited budget and drive sales on the best-known retailer sites. This approach reduced the cost-per-acquisition seven times below expectations while achieving a positive return on investment.
This document contains charts and statistics about digital advertising trends, with a focus on the growth of mobile advertising. Some key points:
- Mobile advertising spending and share of total digital advertising is growing rapidly while desktop is declining. Mobile spending is projected to overtake desktop by 2015-2016.
- Within mobile advertising, categories like display, video, and rich media are growing the fastest.
- Traffic from mobile devices is also growing and will soon surpass desktop traffic in some countries like Ukraine.
- Popular mobile device models are from Apple and Samsung, while Apple, Samsung and Nokia are the top mobile device producers.
- Programmatic buying is the future as transactions are increasingly taking place between automated systems
AdMonitor Украина: анализ рекламных кампаний по секторам рынкаGemius Ukraine
gemiusAdMonitor - периодический отчет компании Gemius. Источники данных для отчета – gemiusDirectEffect и AdOcean, ведущие онлайн системы мониторинга рекламы в регионе Центральной и Восточной Европы.
Какая информация доступна в отчете?
Доля кампаний по секторам
Доля рекламных показов по секторам
Доля рекламных кликов по секторам
Средний CTR по секторам
Microsoft partnered with retailers to run an advertising campaign promoting Microsoft products, with the retailers' online shops functioning as the point of purchase. The campaign faced challenges due to a minimal monthly budget being shared among more than 10 retailer partners. The solution involved rotating banners across retailers in a third-party system rather than the primary platform, and focusing retargeting on any banner rather than the same one, to make the most of the limited budget and drive sales on the best-known retailer sites. This approach reduced the cost-per-acquisition seven times below expectations while achieving a positive return on investment.
This document contains charts and statistics about digital advertising trends, with a focus on the growth of mobile advertising. Some key points:
- Mobile advertising spending and share of total digital advertising is growing rapidly while desktop is declining. Mobile spending is projected to overtake desktop by 2015-2016.
- Within mobile advertising, categories like display, video, and rich media are growing the fastest.
- Traffic from mobile devices is also growing and will soon surpass desktop traffic in some countries like Ukraine.
- Popular mobile device models are from Apple and Samsung, while Apple, Samsung and Nokia are the top mobile device producers.
- Programmatic buying is the future as transactions are increasingly taking place between automated systems
Honeypots Unveiled: Proactive Defense Tactics for Cyber Security, Phoenix Sum...APNIC
Adli Wahid, Senior Internet Security Specialist at APNIC, delivered a presentation titled 'Honeypots Unveiled: Proactive Defense Tactics for Cyber Security' at the Phoenix Summit held in Dhaka, Bangladesh from 23 to 24 May 2024.
Securing BGP: Operational Strategies and Best Practices for Network Defenders...APNIC
Md. Zobair Khan,
Network Analyst and Technical Trainer at APNIC, presented 'Securing BGP: Operational Strategies and Best Practices for Network Defenders' at the Phoenix Summit held in Dhaka, Bangladesh from 23 to 24 May 2024.
HijackLoader Evolution: Interactive Process HollowingDonato Onofri
CrowdStrike researchers have identified a HijackLoader (aka IDAT Loader) sample that employs sophisticated evasion techniques to enhance the complexity of the threat. HijackLoader, an increasingly popular tool among adversaries for deploying additional payloads and tooling, continues to evolve as its developers experiment and enhance its capabilities.
In their analysis of a recent HijackLoader sample, CrowdStrike researchers discovered new techniques designed to increase the defense evasion capabilities of the loader. The malware developer used a standard process hollowing technique coupled with an additional trigger that was activated by the parent process writing to a pipe. This new approach, called "Interactive Process Hollowing", has the potential to make defense evasion stealthier.