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One hour sm mba
The document outlines The One-Hour Social Media MBA presented by Alan Stevens. It discusses five tools for social media including Socialmention, Klout, Hootsuite, Addictomatic, and Radian 6. It also discusses five techniques such as seeing opportunities, creating stories, building community, being different, and being present. Finally, it discusses five traps to avoid like using tragedy for advertising, forgetting to turn off automated messages, not understanding social media, not monitoring fake brand sites, and forgetting the social aspect of social media.
One hour sm mba
- 1. The one-hour social mediaMBA Alan Stevens The MediaCoach Twitter: mediacoach
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- 3. It begins withlistening
- 4. It’s all aboutlistening • Customers speaking to you • People speaking about you • People speaking about your competitors • People speaking about your customers and suppliers • People talking about your market
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- 32. Technique Four Creating acommunity
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- 41. r PR ispants.... (Why your social media is pants)
- 42. r PR ispants.... (Why your social media is pants) Nikolas Bendtner fined 100,000 Euro for illegal advertising at European Championships
- 44. Trap One Using tragedyas advertising
- 46. Sent as aresponse to the Boston Marathon bombing
- 48. Chicago plane crash,in which a child was killed
- 49. Trap Two Forgetting toturn off automated messages
- 51. A few hoursbefore this tweet, a gunman entered cinema in Aurora, Colorado and shot 82 people, 12 of whom died
- 53. Tesco was inthe middle of a scandal about horsemeat in meat products
- 54. Trap Three Not understandinghow social media works
- 59. Trap Four Not monitoringfake brand sites
- 61. Trap Five Forgetting thatit’s SOCIAL Media
- 63. The one-hour social mediaMBA Five tools Five techniques Five traps
- 64. The one-hour social mediaMBA Five tools Socialmention Klout Hootsuite Addictomatic Radian 6 Five techniques Five traps
- 65. The one-hour social mediaMBA Five tools Socialmention - Klout - Hootsuite - Addictomatic - Radian 6 Five techniques Opportunities - Stories - Community - Different - Being There Five traps
- 66. The one-hour social mediaMBA Five tools Socialmention - Klout - Hootsuite - Addictomatic - Radian 6 Five techniques Opportunities - Stories - Community - Different - Being There Five traps Tragedy - Automation - Understanding - Monitoring - SOCIAL
- 68. Alan Stevens The MediaCoach Twitter:mediacoach alan@mediacoach.co.uk Thank You for listening