Once Upon A Time

The document discusses how to effectively use stories in nonprofit marketing and fundraising. It provides tips on finding compelling stories, crafting interesting characters and plots, and incorporating stories into various materials and channels. Specific advice includes focusing on emotive details, using action words and present tense, illustrating with photos, making short videos featuring people served, and telling stories on websites, in newsletters, blogs, and other outlets. The overall goal is to pull at heart strings and make the cause personal in order to engage supporters and move them to action.