The document discusses how to effectively use stories in nonprofit marketing and fundraising. It provides tips on finding compelling stories, crafting interesting characters and plots, and incorporating stories into various materials and channels. Specific advice includes focusing on emotive details, using action words and present tense, illustrating with photos, making short videos featuring people served, and telling stories on websites, in newsletters, blogs, and other outlets. The overall goal is to pull at heart strings and make the cause personal in order to engage supporters and move them to action.
Now you have the power to use politics to make change. Political Action is a presentation designed to teach the basics of how to use policy and politics to make real lasting change in our world. This presentation is provided by Catalyst, a statewide youth movement against the tobacco industry based in Minnesota. For more info, click here.
http://www.bethecatalyst.org/users/andyberndt/posts/35-Politial-Action-Presentation
Last Tuesday, the third and final session of the Storytelling Expedition took place. It was an interesting session with a lot of new insights about storytelling, especially about Story Doing. During a nice boat trip across the canals of Amsterdam a group of top marketers discussed multiple statements.
Secrets of Highly Successful Crowdfunding Campaigns By CrowdFundingPlanning.comwww.securitysystems.best
Discover how to find and build your Crowd investors in order to have a successful CrowdFunding.
We want to help & show you how. Try a FREE training session. - Call Us Now! Click here -->> http://goo.gl/aNvZaO
اطلاق وادارة علامة فيرجن موبايل في المملكة - ArabNet Riyadh 2015ArabNet ME
Talk by Virgin Mobile & Netizency
Speakers:
Fadi Khater, Founder & Managing Partner, Netizency, @fkhater
Abdullah Alghadouni, Senior Head of Communications, Virgin Mobile KSA, @Alghadouni
كلمة: اطلاق وادارة علامة فيرجن موبايل في المملكة
عبدالله الغدوني، رئيس التواصل، فيرجن موبايل المملكة العربية السعودية، @Alghadouni
فادي خاطر، الشريك الإداري، نيتيزنسي @fkhater
Launching a social brand in KSA is a piece of cake. This presentation shows 10 tips that can help make your brand more social - with examples from the launch of the Virgin Mobile brand in KSA.
It's very glad to present this presentation with you guys, now this presentation is on real estate industry in terms of Core Marketing strategy for a newly product in a new market .
Now you have the power to use politics to make change. Political Action is a presentation designed to teach the basics of how to use policy and politics to make real lasting change in our world. This presentation is provided by Catalyst, a statewide youth movement against the tobacco industry based in Minnesota. For more info, click here.
http://www.bethecatalyst.org/users/andyberndt/posts/35-Politial-Action-Presentation
Last Tuesday, the third and final session of the Storytelling Expedition took place. It was an interesting session with a lot of new insights about storytelling, especially about Story Doing. During a nice boat trip across the canals of Amsterdam a group of top marketers discussed multiple statements.
Secrets of Highly Successful Crowdfunding Campaigns By CrowdFundingPlanning.comwww.securitysystems.best
Discover how to find and build your Crowd investors in order to have a successful CrowdFunding.
We want to help & show you how. Try a FREE training session. - Call Us Now! Click here -->> http://goo.gl/aNvZaO
اطلاق وادارة علامة فيرجن موبايل في المملكة - ArabNet Riyadh 2015ArabNet ME
Talk by Virgin Mobile & Netizency
Speakers:
Fadi Khater, Founder & Managing Partner, Netizency, @fkhater
Abdullah Alghadouni, Senior Head of Communications, Virgin Mobile KSA, @Alghadouni
كلمة: اطلاق وادارة علامة فيرجن موبايل في المملكة
عبدالله الغدوني، رئيس التواصل، فيرجن موبايل المملكة العربية السعودية، @Alghadouni
فادي خاطر، الشريك الإداري، نيتيزنسي @fkhater
Launching a social brand in KSA is a piece of cake. This presentation shows 10 tips that can help make your brand more social - with examples from the launch of the Virgin Mobile brand in KSA.
It's very glad to present this presentation with you guys, now this presentation is on real estate industry in terms of Core Marketing strategy for a newly product in a new market .
Once upon a time… Storytelling is an art that brings a nonprofit‘s mission into the hearts (and pocketbooks) of its supporters. In this webinar, we’ll talk about what makes a good story (and what doesn’t), where to find moving stories, and how to tell stories to increase donor and volunteer engagement in your nonprofit.
Sales is the lifeblood of every company. However, it is still very heavily male-dominated. The Women in Sales Awards has been created to bring a greater awareness of the need for gender diversity in sales and in executive leadership teams, as well as help grow the pipeline of sales talent. The awards are an opportunity to celebrate the achievements of women in sales roles.
Meghann Farnsworth is the director of distribution and engagement at the Center for Investigative Reporting. She manages a team dedicated to distribution, communications, online and on-the-ground engagement, outreach, and marketing for CIR content.
Previously, Farnsworth was the senior digital media manager at Home Front Communications in Washington, D.C., where she worked in digital media management, interactive development and outreach for nonprofit and government clients. She also served as the associate editor of forums at PBS NewsHour where she created interactive online forums that helped grow and engage the NewsHour's online audience.
She has presented at a number of conferences including SXSW, the Online News Association, Logan Symposium, Knight Digital Media Center, LearningLab 2013, Journalism Education Association, National Scholastic Press Association and others.
She earned her master's degree in journalism from University of California, Berkeley, in 2007 and an undergraduate degree from the University of Oregon in 2003.
Feeling empowered to be successful with a team of inspiring and innovative women. Listing 6 of the main benefits a team of ladies can bring to the workplace and the support of a strong local community in Marbella. Working as Estate Agents can be tough you need a strong team behind you.
What stuttering taught me about running a businessLisa Barone
My 2011 TEDxAlbany presentation about how stuttering taught me to embrace being weird and helped me start a business.
[You can find a video of the presentation here: http://www.youtube.com/watch?v=0jTjYI_l8cg]
For startups, storytelling is an important way for them to connect with target audiences. This presentation talks about why storytelling is important and the step involved to develop good stories.
For startups, storytelling is crucial because it lets them clearly articulate what they do and why potential customers should be interested. It also differentiates them from rivals.
Learning Service Presentation - RMS DragonsDaniela Papi
This presentation was given by @danielapapi and @maryannby at the Rocky Mountain Seminar for educators hosted by Where There Be Dragons. It is a look at flipping volunteer travel, voluntourism, and service learning into a new light with a "learning service" mindset. This presentation was broken up by a range of interactive activities which the 50+ teachers, study abroad administrators, and other educators participated in over a long-weekend in November 2014.
Once upon a time… Storytelling is an art that brings a nonprofit‘s mission into the hearts (and pocketbooks) of its supporters. In this webinar, we’ll talk about what makes a good story (and what doesn’t), where to find moving stories, and how to tell stories to increase donor and volunteer engagement in your nonprofit.
Sales is the lifeblood of every company. However, it is still very heavily male-dominated. The Women in Sales Awards has been created to bring a greater awareness of the need for gender diversity in sales and in executive leadership teams, as well as help grow the pipeline of sales talent. The awards are an opportunity to celebrate the achievements of women in sales roles.
Meghann Farnsworth is the director of distribution and engagement at the Center for Investigative Reporting. She manages a team dedicated to distribution, communications, online and on-the-ground engagement, outreach, and marketing for CIR content.
Previously, Farnsworth was the senior digital media manager at Home Front Communications in Washington, D.C., where she worked in digital media management, interactive development and outreach for nonprofit and government clients. She also served as the associate editor of forums at PBS NewsHour where she created interactive online forums that helped grow and engage the NewsHour's online audience.
She has presented at a number of conferences including SXSW, the Online News Association, Logan Symposium, Knight Digital Media Center, LearningLab 2013, Journalism Education Association, National Scholastic Press Association and others.
She earned her master's degree in journalism from University of California, Berkeley, in 2007 and an undergraduate degree from the University of Oregon in 2003.
Feeling empowered to be successful with a team of inspiring and innovative women. Listing 6 of the main benefits a team of ladies can bring to the workplace and the support of a strong local community in Marbella. Working as Estate Agents can be tough you need a strong team behind you.
What stuttering taught me about running a businessLisa Barone
My 2011 TEDxAlbany presentation about how stuttering taught me to embrace being weird and helped me start a business.
[You can find a video of the presentation here: http://www.youtube.com/watch?v=0jTjYI_l8cg]
For startups, storytelling is an important way for them to connect with target audiences. This presentation talks about why storytelling is important and the step involved to develop good stories.
For startups, storytelling is crucial because it lets them clearly articulate what they do and why potential customers should be interested. It also differentiates them from rivals.
Learning Service Presentation - RMS DragonsDaniela Papi
This presentation was given by @danielapapi and @maryannby at the Rocky Mountain Seminar for educators hosted by Where There Be Dragons. It is a look at flipping volunteer travel, voluntourism, and service learning into a new light with a "learning service" mindset. This presentation was broken up by a range of interactive activities which the 50+ teachers, study abroad administrators, and other educators participated in over a long-weekend in November 2014.
1. Once Upon a Time
How to market your nonprofit by telling a story.
2. What do I know?
• President of Turnbull Marketing Group, a (very) small
company dedicated to helping nonprofits help others.
• Hold a BA in Spanish and Journalism from Wake Forest
University and an MA in Latin American and Caribbean
Studies from Florida International University.
• Worked at Food For The Poor, the nation’s largest
international charity
• Love traveling and getting my hands dirty. Throw in
some Spanish and you have one happy lady.
Turnbull Marketing Group
Helping nonprofits help others.
3. Once Upon a Time
• What makes a story interesting?
• Where can I find a good story?
• How do I tell a story effectively?
• How do I incorporate stories into my
marketing and fundraising programs?
Turnbull Marketing Group
Helping nonprofits help others.
4. What makes a story interesting?
• Characters you can relate to
• A plot you can believe in
• A call to action that moves you
Turnbull Marketing Group
Helping nonprofits help others.
5. Characters you can relate to
• Personable
• Sympathetic/Vulnerable
• Have a fulfillable need
• Have a succinct story to tell
relating directly to your
mission
• Whenever possible, not you
Turnbull Marketing Group
Helping nonprofits help others.
6. A plot you can believe in
• Clearly expresses the need
• Has a story-like feel (think
feature story in your favorite
magazine)
• Ties directly in to your mission
• Succinct
• Invites the reader into the
character’s world
Turnbull Marketing Group
Helping nonprofits help others.
7. A call to action that moves you
• •
Direct—no hemming Urgent—Why me?
and hawing Why now?
• •
Repeated Doable
Turnbull Marketing Group
Helping nonprofits help others.
8. Where can I find a good story?
• Everywhere! Every single living thing in the
world has a story—the hard part is seeing it
• Start at home
• Talk to the people you serve
• Be nosy—ask questions that touch the heart
Turnbull Marketing Group
Helping nonprofits help others.
9. Be nosy
• What do you hope/pray for?
• What do you want for your
future? For your children’s
future?
• How has our organization
helped you? What was life like
before we began to help you?
• What do you want to tell our
friends and supporters?
• Why should our friends help
other people like you?
Turnbull Marketing Group
Helping nonprofits help others.
10. How do I tell a story effectively?
• Focus on the details that pull at the heart
strings—make them weep
• Be succinct—leave out the dry information
• Hook your audience from the very beginning
• Use action words, present tense and
adjectives
• Don’t just tell a story—show it
• Tie everything back to your mission
Turnbull Marketing Group
Helping nonprofits help others.
11. Mahalia
Climbing the sagging steps leading up to the
dilapidated house teetering 6 feet off the ground in
Georgetown, Guyana, I keep my eyes on 8-year-old
Mahalia, who bounds ahead of me with no
apparent fear of falling through the rotted wood.
She leads me inside, where missing floorboards,
bowing walls and a rusted piece of tin—more a
strainer than a roof—form what bit of space she
has to call home. I have come to listen, and Mahalia
is just about to tell me a secret.
Turnbull Marketing Group
Helping nonprofits help others.
12. How do I incorporate stories into
marketing and fundraising materials?
• Use them everywhere you can—online, brochures,
newsletters, fundraising letters, benefits, annual reports
• Illustrate with compelling photos
• Send your audience online for the rest of the story—
websites shouldn’t be just content-driven, they need to be
story-driven
• Make short videos—feature the people you serve whenever
possible
• Tell one good story in each e-Newsletter
• Use your blog to tell stories, not to give status reports
Turnbull Marketing Group
Helping nonprofits help others.
13. And They Lived Happily Ever After
• Pull at heart strings
• Be succinct
• Make it personal
• Tie it back to your mission
• Tell stories all the time, everywhere you go
Turnbull Marketing Group
Helping nonprofits help others.
14. Let’s keep in touch
h Turnbull
Elizabet
h@tbullgroup.com
email: elizabet
itter : @ejturnbull
tw
one: 919.741.5072
teleph
Turnbull Marketing Group
Helping nonprofits help others.