Onboarding - Lessons Learned
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Lessons learned about iterating the design of the onboarding experience of our mobile social game: Loonies. 10 Best practices.
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Onboarding - Lessons Learned
- 4. Team Gili ZeeviNear PrivmanSimon Reisman Tamar Abrahams
- 5. Stix reinvents the multiplayer experience for the mobile generation.
- 6. Prior experience and skills Gili ZeeviNear PrivmanSimon Reisman Tamar Abrahams PO PO PO PO UX designUX designUX design Branding DEV DEV BusinessBusiness No experience in commercial games
- 10. Virtual Stores Game Mechanics AdsCross Promotion ChatReplay FB integration Push NotificationsSession ListsInvite friend Random Player Game Server State management Real Time Communication Persistent Data Store Analytics Cross Platform Client Side
- 11. Pilot Game
- 14. Activation (Experiment 1) 100% 48% 26% 21% Launched Completed Tutorial FB Connected Finished a turn
- 15. Before After
- 16. Activation (Experiment 1) 100% 48% 26% 21% Launched Completed Tutorial FB Connected Finished a turn
- 17. Activation (Experiment 3) 100% 80% 75% 65% Launched Completed Tutorial FB Connected Finished a turn
- 18. Retention (Experiment 1) 100% 22% 9% 3% 1% 0% Day 0 Day 1 Day 3 Day 7 Day 14 Day 28
- 19. Retention (Experiment 3) 100% 42% 27% 11% 4% 3% Day 0 Day 1 Day 3 Day 7 Day 14 Day 28
- 23. Onboarding? • The process of increasing likelihood that new users become successful in adopting your product. • Onboarding / First Time User Experience (FTUE) / Initial user activation
- 24. The user should experience flow.
- 25. 1. The user needs to understand what's cool in the game as soon as possible.
- 26. Intro video
- 27. Intro video
- 28. Intro video
- 30. User personalization as the first step
- 31. First sessions with AI
- 32. First sessions with AI
- 33. First sessions with AI
- 34. First sessions with AI
- 35. 2. The tutorial should be as playful as the game
- 38. 3. Use a coach/mentor character
- 39. helps to guide the users,
- 40. And can create a narrative to the the onboarding experience.
- 41. 4. Avoid Overwhelming the user
- 42. Divide the experience as much as possible.
- 43. Divide the experience as much as possible.
- 44. And highlight the important.
- 45. 5. Learning is failing
- 46. Allow the users to safely fail.
- 47. Allow the users to safely fail.
- 48. But don’t forget to set the stage for the user success.
- 49. But don’t forget to set the stage for the user success. Easy to reach rival
- 50. But don’t forget to set the stage for the user success.
- 51. 7. Delay “requirements” as much as possible.
- 52. Delay “requirements” as much as possible.
- 53. 8. Reward the user for his effort.
- 54. Reward them for putting the effort. • Reward them for fulfilling “requirements” (connecting their FB, Approving push notifications, etc…) • Reward them for completing the tutorial. Users are greedy bastards
- 55. Reward them for putting the effort. • Reward them for fulfilling “requirements” (connecting their FB, Approving push notifications, etc…) • Reward them for completing the tutorial. Users are greedy bastards
- 56. Reward them for putting the effort. • Reward them for fulfilling “requirements” (connecting their FB, Approving push notifications, etc…) • Reward them for completing the tutorial. Users are greedy bastards
- 57. 9. Keep introducing new content and features with a tutorial
- 58. The tutorial never ends.
- 59. 10. Tracking and analyzing user- data is priceless.
- 60. Track as much as you can, analyze the data, and act based on insights.
- 61. Summary 1. The user needs to understand what's cool in the game as soon as possible. 2. The tutorial should be as playful as the game. 3. User a coach/mentor character, it helps guide the user and builds a narrative for the onboarding experience. 4. Avoid Overwhelming the user. Divide the teaching as much as possible, and highlight the important. 5. Allow the users to safely fail.
- 62. Summary 6. Design the experience to allow the user to succeed. 7. Delay “requirements” as much as possible. 8. Reward the user for his effort. 9. The tutorial never ends. Keep introducing new content and features with a tutorial 10.Track as much as you can, analyze the data, and act based on insights.
- 63. Thanks for you time.
Editor's Notes
- Gem snatching battle! An async turn-based duel between 2 player who fight for resources. Each turn the player can aim and shoot his loony, as in billiard and try and collect as possible. The player should also plan his move carefully to end it in a safe location, if not the other player can steal his gem and emerge victorious.
- Dynamically change the training arena, based on their performance to make sure they complete it. Script the first turns of the AI so that even less skilled users can feel a sense of achievement.
- Dynamically change the training arena, based on their performance to make sure they complete it. Script the first turns of the AI so that even less skilled users can feel a sense of achievement.
- Dynamically change the training arena, based on their performance to make sure they complete it. Script the first turns of the AI so that even less skilled users can feel a sense of achievement.
- Don’t force users to connect with Facebook and remind them again later when they understand the value of it. Don’t force users to be connected during the tutorial if they don’t have to.