The document discusses on-page SEO and properly structuring pages for search engine optimization. It covers understanding SEO, structuring pages for quality content, an enjoyable user experience, being responsive, keyword targeting, and being accessible to bots. It also provides an SEO checklist that includes site-wide factors like URL structure and accessibility as well as on-page elements like keywords, content, images and social snippets.

1. ON-PAGE SEO &
MIVA MERCHANT 2015
Properly Structuring Your Pages for
Search Engine Optimization
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2. AGENDA
Understanding SEO
Properly Structuring Your Pages
SEO Checklist
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3. UNDERSTANDING SEO
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4. Understanding SEO
WHAT IS SEO?
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5. Understanding SEO
PROGRESSION OF SEO
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7. Understanding SEO
HOW IMPORTANT IS
ON-PAGE SEO?
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8. 8 / 26

9. 9 / 26

10. PROPERLY STRUCTURING
YOUR PAGES
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11. Properly Structuring Your Pages
Quality Content
Enjoyable User Experience
SEO Essentials
Bot Accessible
Keyword Targeted
Responsive
Socially Inclined
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12. Properly Structuring Your Pages
QUALITY CONTENT
Purposeful & necessary
Beyond self-promotion
Unique & better than the competition
Don't use manufacturer descriptions
Rich multi-media experience
Images, Videos, Well written copy
Blogs
Customer Reviews
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13. Properly Structuring Your Pages
ENJOYABLE USER
EXPERIENCE
Appeal to your customers' inner desires
Easy to navigate
Aesthetically pleasing design
Great visual hierarchy
Easily scan-able
Quick page load time
Responsive interface
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14. Properly Structuring Your Pages
RESPONSIVE
Especially Mobile
Wearables, Mobile-phones, Tablets,
Laptops, Desktops, TVs, etc.
Consistent URL Across All Devices
Avoid "m" dot domains
Cross Browser Tested
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15. Properly Structuring Your Pages
SEO ESSENTIALS
Human Readable URLs
Title Tag
Micro Data / Schema.org
Meta Description
Meta Keywords
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16. Properly Structuring Your Pages
KEYWORD TARGETED
Pick your keyword(s)
Use it in the...
Page Title
Headlines
Body Text
URL
Image paths & alt
Internal links
Meta Descriptions
Meta Keywords
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17. Properly Structuring Your Pages
BOT ACCESSIBLE
XML & HTML Sitemaps
Unique & Static URLs
Managed with rel=canonical
301 Redirect old URLs
Robots.txt & meta tags allow access
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18. Properly Structuring Your Pages
SOCIALLY INCLINED
Social Media Meta Data
Facebook Open Graph
Twitter Cards
Pinterest Rich Pins
Tasteful & relevant social media buttons
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19. Properly Structuring Your Pages
Quality Content
Enjoyable User Experience
SEO Essentials
Bot Accessible
Keyword Targeted
Responsive
Socially Inclined
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20. SEO CHECKLIST
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21. Site-wide SEO
Accessibility
Page access
Pagination
Redirects
404 errors
Site speed
Mobile
Duplicate content
URL Structure
www or non-www
Country domain extension
Subdomain or subfolder
Descriptive URLs
Hyphens
URL parameters
Sitemaps
HTML sitemap
XML sitemap
Image sitemap
Video sitemap
On-page SEO
Keywords
Single keyword per page
Keyword research
Keyword in URL
Keyword in title
Keyword in headings
Keyword in content
Content
Title
Unique value
Content type
Crawlability
Language targeting
Freshness
Content length
Images
File name
Alt-tag
Size
Display in SERPs
Meta description
Structured data
Authorship information
Social Snippets
Thumbnail
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22. SEO Checklist
bit.ly/mivacon15-seo-checklist
Site-wide SEO
Accessibility, URL Structure, & Sitemaps
On-page SEO
Keywords, Content, Images, Display in
SERPs, Social Snippets, & Local Search
Off-page SEO
Inbound links, Authority, Anchor text,
Diversity, Nofollow, & Bad links
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23. RECAP
Understanding SEO
Properly Structuring Your Pages
SEO Checklist
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24. THANK YOU
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25. TOOLS, CHECKLISTS, &
RESOURCES
SEO Checklist
Google - Mobile-Friendly Test
Google - PageSpeed Insights Test
Feed the Bot - Tools
Moz Blog
Presentation:
stevensoule.com/mivacon/15/seo
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26. SOURCES
http://altitudemarketing.com/seo-checklist
http://backlinko.com/wp-content/uploads/2015/03/Google_Rankings_Checklist_Backlinko.pdf
http://googlewebmastercentral.blogspot.com/2015/02/finding-more-mobile-friendly-search.html
http://inboundable.com/blog/how-to-do-quick-basic-keyword-research-for-beginners
http://moz.com/blog/7-advanced-seo-concepts
http://moz.com/blog/google-fresh-factor
http://moz.com/blog/meta-data-templates-123
http://moz.com/blog/site-speed-are-you-fast-does-it-matter
http://moz.com/blog/technical-site-audit-for-2015
http://moz.com/blog/visual-guide-to-keyword-targeting-onpage-optimization
http://moz.com/blog/weighting-the-clusters-of-ranking-factors-in-google-analytics-whiteboard-friday
http://moz.com/google-algorithm-change
http://moz.com/search-ranking-factors
http://moz.com/search-ranking-factors/survey
http://onlineincometeacher.com/traffic/on-page-seo-techniques
http://searchengineland.com/seotable
http://webdesign.tutsplus.com/articles/seo-checklist--webdesign-10740
http://webdesign.tutsplus.com/series/seo-fundamentals-for-web-designers--webdesign-9715
http://www.audiencebloom.com/2011/02/latent-semantic-indexing-lsi-what-is-it-and-why-should-i-care
http://www.audiencebloom.com/2013/04/10-steps-to-seo-optimizing-your-blog-articles
http://www.feedthebot.com/tools
http://www.goinflow.com/mobile-optimization
http://www.google.com/insidesearch/howsearchworks/thestory
http://www.sitepoint.com/how-to-explain-seo-to-a-sixth-grader
http://www.smallbusinesscomputing.com/emarketing/seo-in-2015-trends-and-tips-for-small-businesses.html
http://www.theshortcutts.com
https://blog.kissmetrics.com/seo-errors-ecommerce-websites
https://developers.google.com/web/fundamentals/layouts
https://developers.google.com/web/fundamentals/performance/optimizing-content-efficiency/image-optimization
https://developers.google.com/webmasters/mobile-sites/mobile-seo/configurations
https://support.google.com/webmasters/answer/40349
https://www.google.com/webmasters/tools/mobile-friendly
https://www.reliablesoft.net/how-to-increase-web-site-traffic
https://www.reliablesoft.net/seo-tips-for-beginners-15-ways-to-google-boost-your-web-site/
http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action
http://www.slideshare.net/crumplezone/beyond-10-blue-links-the-future-of-ranking
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