Prezentacja przedstawiona przeze mnie w ramach organizowanego przez Fundację Stańczyka seminarium NGO 2.0 i Prawo, 20 września 2012. http://www.fimo.org.pl/dzialania/ngo20iprawo/seminarium/plan-seminarium
30 Famous Freemasons & Their Contributions To The WorldWayne Chen
Check out the 30 Famous Freemasons that you should know about. Freemasonry. Inventors. Educators. Astronauts. Athletes. Movie Starts. Producers. Entrepreneurs. Founders.
Freemasonry has exerted control and influence over the United States of America and the entire world. Conclusions are based on the book 10,000 Famous Masons.
Prezentacja przedstawiona przeze mnie w ramach organizowanego przez Fundację Stańczyka seminarium NGO 2.0 i Prawo, 20 września 2012. http://www.fimo.org.pl/dzialania/ngo20iprawo/seminarium/plan-seminarium
30 Famous Freemasons & Their Contributions To The WorldWayne Chen
Check out the 30 Famous Freemasons that you should know about. Freemasonry. Inventors. Educators. Astronauts. Athletes. Movie Starts. Producers. Entrepreneurs. Founders.
Freemasonry has exerted control and influence over the United States of America and the entire world. Conclusions are based on the book 10,000 Famous Masons.
Social Media starter w edukacji. Podstawowa wiedza na temat mediów społecznościowych dla uczelni wyższych. Case studies najlepszych działań social media na uczelniach wyższych poza krajem.
It is the world’s largest (6 million members) and oldest (3,000 years old) fraternal organization. Freemasons believe in the Fatherhood of God and the Brotherhood of man.
The notion that there is a small
group of individuals who either
=>Currently control the flow of world events
OR
=>Are in the process of gaining control of world events
Between 1815 and 1871, Germany went from a fragmented confederation of 39 sovereign states to a unified nation. Otto von Bismarck united Germany through a series of wars (Schleswig War, Austro-Prussian War, and Franco Prussian War). Designed primarily for my AP European History course.
http://www.tomrichey.net
This set of graphic organizers was made to help AP European History and Western Civilization students to review the 19th century "Isms" (conservatism, liberalism, romanticism, nationalism, socialism, and feminism).
http://www.tomrichey.net
While historians often refer to the Industrial Revolution that took place between 1760 and 1914, there were TWO distinct phases of industrial development that took place during this time. The latter period of development, from 1850-1914, is often referred to as the "Second Industrial Revolution." World Expositions, such as the Crystal Palace (1851) and the Columbian Exposition (1893), showcased the technological progress of this time period. This Second Industrial Revolution saw the development of the internal combustion engine, petroleum and electricity as sources of power, experimentation with chemicals, and a massive expansion of railroads. World War I and its unprecedented military technologies represented the culmination of the Second Industrial Revolution, which can be especially seen when the technologies used in WWI are compared with those used in the American Civil War.
Jacques-Louis David: French Neoclassical PainterTom Richey
Jacques-Louis David was a French Neoclassical painter best known for his paintings of the French Revolution (Death of Marat) and Napoleon (Napoleon Crossing the Alps). David's paintings combined his enthusiasm with classical themes with the promises of a classical rebirth through the French Republic and the Napoleonic Empire.
Dispatches From The New Economy: The Five Faces Of The On-Demand EconomyIntuit Inc.
From people determined to be their own boss, to those embracing the flexibility to do something they love, to workers finding a replacement for a traditional job – people working in the on-demand economy are just about as diverse as the labor market itself. A new report from Intuit Inc. and Emergent Research shows that there are a broad range of motivations – and differing levels of satisfaction – among five distinct groups of on-demand workers:
The Business Builders – primarily driven by the desire to be their own boss. They represent 22 percent of on-demand workers.
The Career Freelancers – happily building a career through independent work. They represent 20 percent of on-demand workers.
The Side Giggers – looking to find financial stability by supplementing existing income. They represent 26 percent of on-demand workers.
The Passionistas – looking for the flexibility to do something they love. They represent 18 percent of on-demand workers.
The Substituters – replacing a traditional job that is no longer available. They represent 14 percent of on-demand workers.
Methodology
A total of 4,622 workers who find work opportunities via the platforms provided by the participating partner companies completed an online survey between September 11 and October 1, 2015. The results were weighted to reflect the proportion of workers in each of the following segments: Drivers/Delivery, Online Talent Marketplaces and Field Service/Onsite Talent. The weights were developed using earlier survey work that sized the on-demand economy. The largest weighted share of on-demand worker respondents from any single company is 16%, with most partner companies providing less than 10% of the respondents.
5 Myths on How to be More Eloquent during Presentation24Slides
Delivery will need just as much attention as your PowerPoint and content. Here are some of the common myths on how to be more eloquent when presenting and how to correct these.
-
We published this infographic originally as a Gifographic, go take a look at it https://24slides.com/blog/gifographic-5-myths-to-be-more-eloquent/
We’re all trying to find that idea or spark that will turn a good project into a great project. Creativity plays a huge role in the outcome of our work. Harnessing the power of collaboration and open source, we can make great strides towards excellence. Not just for designers, this talk can be applicable to many different roles – even development. In this talk, Seasoned Creative Director Sara Cannon is going to share some secrets about creative methodology, collaboration, and the strong role that open source can play in our work.
Ever see great presentations on this site and wonder "How can I make slides like those?"
This quick, insight-packed course will distill many of the major lessons I've learned designing presentations (20 or so of which have been featured on the Slideshare homepage for clients like Honigman Media and Group 8A) over the past half decade.
The major areas of discussion include
STORYTELLING | RHETORIC | DESIGN
Each of these are rigorously examined using easy to understand examples and practical, actionable takeaways.
Click through these slides and come out the other side a better presentation designer, guaranteed!
I currently teach Digital Marketing at General Assembly and have given this lecture to nearly unanimous positive feedback.
If you'd like to get access to this PDF or pick my brain about presentation design, marketing, etc... shoot me a line!
EMAIL: Jig813@gmail.com
TWITTER: twitter.com/JoeandTell
LINKEDIN: linkedin.com/in/josephgelman
To help the curious class stay relevant, we’ve assembled an A-Z glossary of what we predict to be the 100 must-know terms and concepts for 2017.
We hope this cultural crib sheet will help prepare you for the year ahead.
Enjoy!
Here is a very simple three step guide on how to create a professional Twitter cover photo in PowerPoint. Use this strategy for your business, personal brand or whatever you want in order to bring traffic to your other sites.
This list is more or less a curation of tips I've surfaced from my reading or research and from what I've observed from being around some incredible investors and successful entrepreneurs. Note, this advice is geared towards ideation through product-market fit level startups, but the life tips are universally applicable I would say.
When possible, I tried to make the tip "actionable", which I define as something that's able to be done;
or an action having practical value.
So, in no particular order, I give you the Startup and Life Tips for Entrepreneurs: a Journal of Thoughts...
We held the largest ever Virtual SlideShare Summit a week back, if you missed it here's your chance to hear from the experts once more on some of the takeaways on presentation design and SlideShare Marketing
Jak zwiększyć sprzedaż za pomocą monitoringu Internetu - Retail & Fashion 2015Brand24
Monitoring Internetu jest bardzo cennym narzędziem, które może pomóc nam w różnych obszarach biznesu. Za pomocą monitoringu możemy nie tylko obserwować, co ludzie o nas piszą i chronić nasz wizerunek, ale także docierać do naszych potencjalnych klientów, mierzyć skuteczność kampanii marketingowych, pozyskiwać ambasadorów marki i wiele więcej. Prezentacja zawiera liczne przykłady marek, które przy pomocy monitoringu Internetu podnoszą swoje wyniki sprzedażowe.
Short analysis of social media discussion about a video game that has recently overtaken the Internet - The Witcher. It had been long awaited game that made its world premiere on May 19th.
Social Media starter w edukacji. Podstawowa wiedza na temat mediów społecznościowych dla uczelni wyższych. Case studies najlepszych działań social media na uczelniach wyższych poza krajem.
It is the world’s largest (6 million members) and oldest (3,000 years old) fraternal organization. Freemasons believe in the Fatherhood of God and the Brotherhood of man.
The notion that there is a small
group of individuals who either
=>Currently control the flow of world events
OR
=>Are in the process of gaining control of world events
Between 1815 and 1871, Germany went from a fragmented confederation of 39 sovereign states to a unified nation. Otto von Bismarck united Germany through a series of wars (Schleswig War, Austro-Prussian War, and Franco Prussian War). Designed primarily for my AP European History course.
http://www.tomrichey.net
This set of graphic organizers was made to help AP European History and Western Civilization students to review the 19th century "Isms" (conservatism, liberalism, romanticism, nationalism, socialism, and feminism).
http://www.tomrichey.net
While historians often refer to the Industrial Revolution that took place between 1760 and 1914, there were TWO distinct phases of industrial development that took place during this time. The latter period of development, from 1850-1914, is often referred to as the "Second Industrial Revolution." World Expositions, such as the Crystal Palace (1851) and the Columbian Exposition (1893), showcased the technological progress of this time period. This Second Industrial Revolution saw the development of the internal combustion engine, petroleum and electricity as sources of power, experimentation with chemicals, and a massive expansion of railroads. World War I and its unprecedented military technologies represented the culmination of the Second Industrial Revolution, which can be especially seen when the technologies used in WWI are compared with those used in the American Civil War.
Jacques-Louis David: French Neoclassical PainterTom Richey
Jacques-Louis David was a French Neoclassical painter best known for his paintings of the French Revolution (Death of Marat) and Napoleon (Napoleon Crossing the Alps). David's paintings combined his enthusiasm with classical themes with the promises of a classical rebirth through the French Republic and the Napoleonic Empire.
Dispatches From The New Economy: The Five Faces Of The On-Demand EconomyIntuit Inc.
From people determined to be their own boss, to those embracing the flexibility to do something they love, to workers finding a replacement for a traditional job – people working in the on-demand economy are just about as diverse as the labor market itself. A new report from Intuit Inc. and Emergent Research shows that there are a broad range of motivations – and differing levels of satisfaction – among five distinct groups of on-demand workers:
The Business Builders – primarily driven by the desire to be their own boss. They represent 22 percent of on-demand workers.
The Career Freelancers – happily building a career through independent work. They represent 20 percent of on-demand workers.
The Side Giggers – looking to find financial stability by supplementing existing income. They represent 26 percent of on-demand workers.
The Passionistas – looking for the flexibility to do something they love. They represent 18 percent of on-demand workers.
The Substituters – replacing a traditional job that is no longer available. They represent 14 percent of on-demand workers.
Methodology
A total of 4,622 workers who find work opportunities via the platforms provided by the participating partner companies completed an online survey between September 11 and October 1, 2015. The results were weighted to reflect the proportion of workers in each of the following segments: Drivers/Delivery, Online Talent Marketplaces and Field Service/Onsite Talent. The weights were developed using earlier survey work that sized the on-demand economy. The largest weighted share of on-demand worker respondents from any single company is 16%, with most partner companies providing less than 10% of the respondents.
5 Myths on How to be More Eloquent during Presentation24Slides
Delivery will need just as much attention as your PowerPoint and content. Here are some of the common myths on how to be more eloquent when presenting and how to correct these.
-
We published this infographic originally as a Gifographic, go take a look at it https://24slides.com/blog/gifographic-5-myths-to-be-more-eloquent/
We’re all trying to find that idea or spark that will turn a good project into a great project. Creativity plays a huge role in the outcome of our work. Harnessing the power of collaboration and open source, we can make great strides towards excellence. Not just for designers, this talk can be applicable to many different roles – even development. In this talk, Seasoned Creative Director Sara Cannon is going to share some secrets about creative methodology, collaboration, and the strong role that open source can play in our work.
Ever see great presentations on this site and wonder "How can I make slides like those?"
This quick, insight-packed course will distill many of the major lessons I've learned designing presentations (20 or so of which have been featured on the Slideshare homepage for clients like Honigman Media and Group 8A) over the past half decade.
The major areas of discussion include
STORYTELLING | RHETORIC | DESIGN
Each of these are rigorously examined using easy to understand examples and practical, actionable takeaways.
Click through these slides and come out the other side a better presentation designer, guaranteed!
I currently teach Digital Marketing at General Assembly and have given this lecture to nearly unanimous positive feedback.
If you'd like to get access to this PDF or pick my brain about presentation design, marketing, etc... shoot me a line!
EMAIL: Jig813@gmail.com
TWITTER: twitter.com/JoeandTell
LINKEDIN: linkedin.com/in/josephgelman
To help the curious class stay relevant, we’ve assembled an A-Z glossary of what we predict to be the 100 must-know terms and concepts for 2017.
We hope this cultural crib sheet will help prepare you for the year ahead.
Enjoy!
Here is a very simple three step guide on how to create a professional Twitter cover photo in PowerPoint. Use this strategy for your business, personal brand or whatever you want in order to bring traffic to your other sites.
This list is more or less a curation of tips I've surfaced from my reading or research and from what I've observed from being around some incredible investors and successful entrepreneurs. Note, this advice is geared towards ideation through product-market fit level startups, but the life tips are universally applicable I would say.
When possible, I tried to make the tip "actionable", which I define as something that's able to be done;
or an action having practical value.
So, in no particular order, I give you the Startup and Life Tips for Entrepreneurs: a Journal of Thoughts...
We held the largest ever Virtual SlideShare Summit a week back, if you missed it here's your chance to hear from the experts once more on some of the takeaways on presentation design and SlideShare Marketing
Jak zwiększyć sprzedaż za pomocą monitoringu Internetu - Retail & Fashion 2015Brand24
Monitoring Internetu jest bardzo cennym narzędziem, które może pomóc nam w różnych obszarach biznesu. Za pomocą monitoringu możemy nie tylko obserwować, co ludzie o nas piszą i chronić nasz wizerunek, ale także docierać do naszych potencjalnych klientów, mierzyć skuteczność kampanii marketingowych, pozyskiwać ambasadorów marki i wiele więcej. Prezentacja zawiera liczne przykłady marek, które przy pomocy monitoringu Internetu podnoszą swoje wyniki sprzedażowe.
Short analysis of social media discussion about a video game that has recently overtaken the Internet - The Witcher. It had been long awaited game that made its world premiere on May 19th.
Analysis of online discussion about Star Wars based on data collected from social media monitoring. Statistics include sentiment of mentions, social media reach and context of a discussion.
Game of Thrones - Social Media Buzz AnalysisBrand24
Social media buzz analysis concerning the TV show - Game of Thrones. Basic statistics that includes social media reach, sentiment of mentions, time of posting content and the most popular words in a discussion. All data was gathered between 11th and 12th April (GMT time) from the Internet monitoring tool - Brand24
5 Lessons You Can Learn From PlayStation Social Media MonitoringBrand24
PlayStation Polska spotted a huge potential in Twitter, which is both a hospitable space for a gaming community and a powerful communication channel. Together with social relations agency, Konceptika the brand took the challenge to increase engagement of their fans on the platform using 140-character messages. With a consistency and concision they encouraged gamers to interact with the brand.
Thanks to PlayStation activity on Twitter the brand managed to increase the social media buzz, the number of followers and to improve sentiment structure.
Master Your Real-time Marketing with our 7 Golden RulesBrand24
Want to master your real-time marketing?
Time is the most important dimension in social media. It plays an important part in a marketing strategy, as everything happens in the twinkling of an eye and not days or hours count but minutes or even seconds. The faster you can react the bigger advantage you can gain over competitors.
It means that you should track either discussion about your brand and current events that you can relate to.
This is why real-time marketing is becoming more and more popular these days and brands compete with each other at this field.
Do you want to gain the upper hand? Follow our 7 easy tips on real-time marketing!
An Easy Way to Enhance Sales: Somersby's Cooperation with bloggers - Case StudyBrand24
Do you want to get to know an effective way to increase your brand recognition, reputation and improve sales results without spending a fortune on marketing activities? We have a solution for you.
More and more often, the key to success is to involve proper people who can help you engage your current clients and potential as well. In social media they are pretty easy to find. And what is more important they are willing to cooperate with companies which are able to invent some creative and unconventional ways of communication with their consumers. Who are these people? Obviously, bloggers and vloggers. The blogosphere is nowadays one of the most influential marketing communication channel as people tend to seek Internet users’ advice more willingly than expert’s. One blogger from the list of top 10 most influential Polish bloggers and vloggers reaches approximately to over 6 million people monthly. It is the impressive result comparing it to 38-million population of Poland and to Polish benchmarks. Thus it might be very tempting to take a chance of their power. A company which seized the opportunity and opted for a cooperation with Polish bloggers in their campaigns was Somersby – cider producer. The company involves dozens of bloggers in their marketing campaigns and their recent activities exceeded expectations.
Main results:
-Increased number of mentions about the brand
-Increased social media reach of contents about the brand
-More fans on the Fanpage
-More interactions with contents (likes, comments, shares)
-More positive brand image
-Sales increase
-Sales exceeded distribution plan
-Annual sales plan executed in four months
GoPro Hero4 Introduction - 4K Resolution and New Footage Make a SplashBrand24
GoPro Hero4 cameras have finally hit retailer stores. For this occasion we prepared a short analysis of the Internet discussion about the new cameras.
General attitude towards Hero4 is very positive. There were no negative mentions. The most trending topic in a discussion was the new promo video: The Adventure of Life in 4K. 4K resolution itself was also eagerly talked about.
In comparison to Hero3+, people generated 65% contents more about Hero4, but these mentions were less influential. They reached to approximately 38% Internet users less than in the case of Hero3+.
To find out more, check out the full report.
Hyperlapse - the new app by Instagram for time-lapse videos shooting - social...Brand24
Hyperlapse is the brand new app designed by Instagram to capture high-quality time-lapse videos. It is provided with a built-in stabilization technology that enhances the quality and makes a time-lapse video smooth. It works as a simple camera that then lets you speed up the video (by 6 or 12 times). And the most of all it is for free, but for the time being it is only available for iOS. Hyperlapse was announced on the 26th August 2014 and since that date it has been widely discussed in social media.
It was approximately mentioned in social media 30 thousand times (within two days) and these contents reached to 60 million social media users. The most popular motives of Hyperlapse videos are street views and car driving (from the driver's perspective). The most popular source of mentions is Twitter, but most of videos are shared through Instagram. People are very positive towards the new app (20% - positive, 1% - negative contents). They usually express their general positive opinion about the app, but also mention specific features, especially stabilization. Negative mentions are related to the lack of the Android version of the app. Some users also accuse Instagram that copied the idea of stabilization technology from Microsoft. Neutral information include information about the app introduction or its description and the testing videos as well.
Most Popular Smartwatches on Social media - Report 2014Brand24
Technology nowadays is moving along at a furious pace. Developers compete with each other by implementing more and more innovative solutions which make our life easier. Recently, the new trend, namely wearable devices, is catching on. They are not as popular as e. g. smartphones yet, but the statistics show that the industry is growing very fast. Especially the industry of smartwatches, which are an object of this analysis.
Withing one month social media users generated nearly 100k mentions about smartwatches. Samsung Smartwatch appeared the most often and Withings Smartwatch and Moto 360 were the most appealing ones.
Check out the full report to find out more!
Slingshot App by Facebook - Reactions across Social MediaBrand24
Find out more at: http://www.brand24.net
On the 17th June Facebook launched a new photo messaging app called Slingshot. This bold move took aim at a very popular and similar app, Snapchat.
Within one week after the announcement Internet users generated over 20k mentions, concerning Slingshot. Negative opinions slightly surpass positive ones (33% against 30%). Most of negative contents concern a general dissatisfaction with the app, but people also complain about Slingshot features (Reply to Unlock), privacy settings and impute the lack of creativity to Facebook.
On the other hand, there are still some who think it is a great app, even better than Snapchat and it brings a lot of fun. However, Snapchat is still more popular than Slingshot in social media.
The majority of contents were published on Twitter (73.6%), which is still the most popular platform for sharing contents.
Reactions to WWDC 2014 - Social Media AnalysisBrand24
Find out more at: http://www.brand24.net
Social media monitoring makes it possible to see what is being said about your brand or a product.
This report was created in order to analyze data from the Internet monitoring about Apple Worldwide Developer Conference 2014. The event took place at Moscone West in San Francisco, California on June 2nd-6th 2014. It was the 25th anniversary of WWDC. Within those 5 days Apple announced plenty of pretty amazing new innovations including iOS 8 and OS X Yosemite. We examined the social media in search for contents related to WWDC2014 and general mood about the event. With Brand24 analyzing tool we collected over 56k mentions from over 2.5k domains and subdomains. Most of the Internet users had positive attitude towards the event and Apple’s announcements.
We distinguished 9 most talked-about Apple’s announcements on WWDC2014. Unsurprisingly the most popular were iOS and OS X updates. Internet users also discussed about new programming language, Swift, which appealed to the audience.
On the other hand, they talked about their expectations on what would be announced on WWDC. Two most anticipated devices were iPhone 6 and iWatch.
Reactions to Snapchat update - social media analysisBrand24
Find out more at: http://brand24.net
On the 1st May new features were introduced to a photo sharing application Snapchat. These features include texting and video chatting with friends inside the app. Doubtlessly it has been the biggest upgrade in months and as the novelty it appealed to the huge audience. Nevertheless, plenty of social media users criticized it, as they very often tend to do. Brand24 explored social media platforms in search for opinions of the Internet users about the update. The following report presents results of the analysis. Data includes altogether 3311 mentions, concerning Snapchat and was collected on the 5th May.
The majority of comments about Spanchat were found on Twitter (73,9%).
In the analyzed period about 10% of mentions in the Internet including key phrase „snapchat” concerned its new update. Amongst those entries we distinguished about 100 opinions and most of them were negative.
The significant part of comments about the new Snapchat update had negative sentiment. The upgrade caused general public outrage, which was widely expressed across social media platforms. We distinguished few main reasons for people’s dissatisfaction.
Find out more at: http://www.brand24.net
Social media monitoring makes it possible to see what is being said about your brand or a product.
Top 30 Most Interactive Tech Blogs Report.
More about the report: http://brand24.net/reports/top-most-interactive-tech-blogs
We analysed 2 476 124 interactions related to Top 30 Tech Blogs (according to Technorati.com list / 20th of October 2013). The primary goal of the analysis was to determine which tech blogs are most interactive both internally and on social media.
We created 14 categories to measure interactivity: average onsite comments per post, total onsite comments, total Facebook likes, total Facebook shares, total Facebook comments, average Facebook likes per post, average Facebook shares per post, average Facebook comments per post, average Facebook interactions (total) per post, total Twitter shares, average Twitter shares per post, total Twitter + Facebook interactions , average Twitter + FB interactions per post.
The blogs that appear most frequently in the top 5 for the mentioned categories are: Theverge.com (13 times), Gizmodo.com (12), Mashable.com (12) and Businessinsider.com (11). Mashable.com always takes either first or second place, whenever it shows up in one of categories.
In the analyzed period Mashable.com generated the highest number of interactions (more than blogs number 2 and 3 combined). Businessinsider.com was the most engaging blog on Facebook, where it generated nearly 120k FB comments. It would be more than all other chosen blogs altogether, if it wasn’t for Mashable.com, which generated more than 95k comments.
The Verge and Gizmodo lead the way in terms of number of regular/onsite comments with well over 20 000 total comments each.
BusinessInsider.com was the most active blog, generating almost as many posts as blogs number 2-5 combined.
Macrumors.com was the most onsite-engaging blog with an average of 149 comments per article .
Mashable and BusinessInsider generated the majority of Facebook Likes during our analysis. Both generated about 250k fb likes. It is especially impressive for Mashable which generated more Facebok likes than BusinessInsider while generating 3 times fewer posts.
When it comes to Facebook shares, Mashable.com is the victorious blog with nearly 150k shares. Mashable.com owes its victory in this category to its high number of average Facebook Shares per article (407 comments per post).
Twitter users mostly shared articles from Mashable.com and Gizmodo.com, which generated altogether over 450k shares. In comparison, all other blogs combined generated around 440k shares.
Seene is a new iOS app for capturing 3D objects - http://seene.co/. We've analysed social media buzz regarding app release. Half of results include information about introducing new application for iPhones. 47% comments concern testing Seene and about 9% users have already posted first pictures. 1% social media authors compare new app to Instagram and Vine, as it can be a serious threat to the competition.
96% of mentions were positive!
[PL] Restauracja Blue Cactus - analiza dyskusji onlineBrand24
Przedstawiamy analizę dyskusji w polskich mediach społecznościowych związanej z niewpuszczeniem niewidomego Sebastiana Grzywacza i jego psa przewodnika do warszawskiej restauracji Blue Cactus. Okres badania to przede wszystkim 2, 3 i 4 października – pierwsze dni po ukazaniu się artykułów prasowych opisujących wyżej wspomnianą historię.
Zdecydowana większość wątków pochodzi z portalu Facebook, na którym utworzono 76,23% z nich. Trochę ponad jedna dziesiąta (10,54%) wzmianek powstała w mikroblogach. Trzecie miejsce pod względem liczby treści przypadło serwisom internetowym (5,88%).
W trakcie badanych trzech dni negatywne wypowiedzi stanowiły większość (83,58%) wszystkich wątków. Dobre opinie o Blue Cactus pojawiały się dosyć rzadko. Jedynie 3,43% wzmianek można było ocenić jako pozytywne wypowiedzi. Za tak wysoki stopień nasycenia wątków negatywami mogą odpowiadać między innymi zbyt późne próby wyjaśniania całego zdarzenia przez restaurację.
Do najbardziej wpływowych autorów Social Media należała gazeta_wyborcza (wpływ 605896), Gazeta.pl (534804) oraz Warszawa (245724). Podobnie wyglądało TOP 3 najbardziej aktywnych autorów Social Media: gazeta_wyborcza (dotarcie do 151473 osób), Gazeta.pl (89133) i Zbigniew H. (56225).
Na co warto zwrócić uwagę to to, że 90,9% wątków utworzonych dnia 2 października powstało po godzinie 19:00, przy czym szczyt aktywności Internautów przypadł na czas od 20:00 do 21:00 (24,74% wzmianek) oraz od 21:00 do 22:00 (25,75%). Prawdopodobnie to właśnie wtedy restauracja powinna była zareagować i wydać oświadczenie wyjaśniające działania podjęte przez jej pracowników.
Co więcej, jak pokazuje przykład restauracji Blue Cactus, nawet jeśli o danej marce dyskutuje się niewiele w Social Media, to w każdej chwili może się wydarzyć coś, co zmieni ten obraz rzeczy. W takim wypadku prowadzenie monitoringu Internetu może zapewnić w miarę wczesne ostrzeżenie o rozpoczynającym się kryzysie, a przez to dać danej marce szansę na jego szybkie zażegnanie.
3. Wstęp.
Analiza powstała w oparciu o dane
pochodzące z monitoringu
Internetu i obejmującego 6199
treści zamieszczonych w dniach
od 1 czerwca do 27 lipca 2012.
Analiza obejmuje monitoring frazy
“olt”. Badanie sentymentu /
wydźwięku zostało zrealizowane w
oparciu o ręczną analizę treści.
8. Kluczowe informacje.
Zdecydowana większość wątków na temat OLT Express stworzonych po 25
lipca zawiera niezadowolenie z powodu końca tanich lotów (o’rly?)
Przed 25 lipca często zamieszczano link do artykułu pt „Był oszustem i
bankrutem, jest milionerem. Interesy tajemniczego właściciela OLT Express i
Amber Gold” na temat właściciela OLT Express i Amber Gold - Marcina Plichty
(zamieszczony na serwisie Natemat.pl).
Wśród negatywnych opinii przed 25 lipca pojawiały się często wzmianki na
temat awarii samolotów należących do OLT Express. Pozostałe negatywne
wzmianki dotyczyły m.in. trudności w uzyskaniu faktur VAT oraz opóźnień w
lotach.
Wśród pozytywnych komentarzy często chwalono piosenkę z reklamy OLT
EXpress.
Wielokrotnie pojawiały się pochwały OLT Express za niskie ceny, obsługę i za
skrócenie czasu podróży pomiędzy dużymi miastami w Polsce.