olloclip advances iPhone camera capabilities with 3D printing. The company has used 3D printing throughout its product development process, printing prototypes on an Objet printer to validate designs. 3D printing has allowed olloclip to rapidly iterate on designs and shrink the time between development and production. The presentation discusses olloclip's history, product development workflow involving 3D printing, and its choice of the Objet printer for capabilities like high resolution and ability to print multiple materials.

1. olloclip Advances iPhone Camera
Capabilities With 3D Printing

2. Sponsored By:

3. Before We Start
 This webinar will be available afterwards at
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 Q&A at the end of the presentation
 Hashtag for this webinar: #DWwebinar

4. Moderator
Leslie
Langnau
Design World
Presenter
s
Chong Pak
olloclip
Susan York
Objet

5. Product development through
the use of 3D printing

6. Introduction:
Chong Pak – Director of Design
•Graduate of the Art Center College of Design in Pasadena, CA
•In the past have worked with clients including Steelcase, HON,
Whirlpool, and Johnson Controls designing products as a
consultant.
•Currently leading a small group of designers and engineers to
bring to fruition new products and ideas that our team or CEO
has.

7. olloclip, what is it?
(shameless plug):
•3-in-One lens system for the
iPhone 5/4S/4
•Lenses include: Fisheye, WideAngle, and Macro.
•Switching between lenses involve
simply flipping the olloclip to the
other side.
•Voted best photo lens accessory by
Wired magazine.

8. olloclip History:
•CEO/Inventor: Patrick O’Neill
•The product was in development
over a year before we launched on
Kickstarter.com
•Utilized 3D printing during that
development time as well
•Successfully funded well above our
goal, and at the time we were one of
the more successful projects to be
featured.
•Proved to be a great way of
marketing and getting exposure all
over the world.

9. olloclip History:
•For many months we were a very
small team consisting of Patrick and
I along with his family and friends
assembling and fulfilling orders.
•We’ve grown enough to have
moved twice to consecutively larger
offices in less than 2 years.
•Small, agile team of designers and
engineers.
•Rapid prototyping was extensively
used to validate concepts and
changes in design.
•We were outsourcing printing with a
service bureau. Over time it lead us
to want to have a printer in-house
for additional time savings and IP
protection.

10. olloclip Process:
1. Brainstorming, concept
generation.
2. Sketching of ideas.
3. Modeling chosen concepts
in the computer.
4. Printing the concepts on the
Objet printer.
5. Evaluate the prototype for
functionality, proportions,
aesthetics.
6. Make changes if needed
and reprint.
7. Re-evaluate.
8. If concept is approved and
everything looks good,
move forward to mass
production.
Idea sketching
Computer modeling
Prototype

11. olloclip Development Process:
Prototype
Production
version
Prototype
with lens
Final
product

12. olloclip and Objet:
Why Objet?
After many months of research,
sample parts from various
manufacturers we ended up on
the Objet as our printer of
choice. The reasons consisted
of:
•
•
•
•
Resolution of printed parts.
Robustness of parts to function
as we needed them to.
Ability to print multiple
materials.
Material handling and disposal.

13. Future of 3D printing with olloclip:
Reconstruction scene from the motion picture, “The Fifth Element” – Columbia Pictures / Sony Entertainment
olloclip will continue to utilize 3D printing to aid in developing our products and
validating design. As the sophistication of the printers become better, we can’t
imagine why we wouldn’t make it even more integral into our process.
We’re always looking at what opportunities and advantages are to be had when
incorporating these technologies, more so in this highly competitive market that
we’re in.
We’re confident that 3D printing will allow us to continue to shrink the gap
between development and production.

14. Objet. From Design to Reality.
Susan York
National Field Manager - Consumables

15. So Who is Objet?
A leading provider of 3D
printing solutions for rapid
prototyping

16. Some Quick Facts
• Thousands of customers worldwide
• Large share of the relevant Fortune 500
• Offices in the US, Europe, Japan, China, Hong Kong and India
• Global network of distribution partners
• Award-winning technology (12 awards in 5 years)
North America
• Over 110 patents and
patent pending inventions
• Industry’s biggest per capita R&D
• Over 400 employees
Germany
Israel India
China
Hong Kong
Japan
~100 Distributors Worldwide

17. What Makes Us Stand Apart?
• There are many RP technologies out there…
• Objet uses inkjet-based 3D printing technology
– Prints liquid polymer and the print table moves down
in the Z direction
– Most scalable technology in the additive
manufacturing arena

18. Plastics: Cost - Performance Pyramid
3000C
1500C
1000C
0 0C
Chemical and
Flame
Resistance
Toughness
Moisture
Resistance
Thermal
Resistance

19. Rapid Prototyping
• Rapid Prototyping is all about successful
simulation of the final product
– Form
– Fit
– The 3rd F: Function
• Material Properties

20. Objet in 2010: Standard Plastics Simulation

21. Objet Technology
Printing Head
Support Material
Model
Material
Instant
UV Curing

22. Objet Materials in 2010 – 13 Modeling Materials
Rigid
Rigid
Flexible
Flexible
Medical
Medical
Transparent
Rigid
Durus
PP Like
Vero (Opaque)
Rigid
Tango
Rubber like
Medical
Hearing Aids
General Purpose
FullCure720
DurusWhite
FullCure430
VeroWhite
FullCure830
TangoPlus
FullCure930
Clear
FullCure630
VeroBlue
FullCure840
TangoGray
FullCure950
RoseClear
FullCure655
VeroGray
FullCure850
TangoBlack
FullCure970
SkinTone
FullCure680
VeroBlack
FullCure870
TangoBlackPlus
FullCure980
FullCure705 Support
FullCure705 Support

23. Objet Multi Material Technology
Print Heads
UV Light
DM_9885
Shore85VeroWhitePlus
Material A
DM_8520
Material B
Build Tray

24. Digital Materials in 2010 (48)

25. Objet in 2011: Approaching Engineering Plastics

26. Fit and Form
• 52%* of additive manufacturing processes today are of
Fit and Form
• Fit and Form applications require
– Dimensional Stability
– Visualization
*Wholers report 2012

27. Objet VeroClear, Clear Material
• True transparency with
great dimensional stability
• Visual simulation of PMMA

28. From Design to Reality….
Objet parts are used for lighting assessment
With Objet:
“Objet’s new clear
transparent material has
arrived just in time for the
automotive lighting
revolution, enabling us to
simulate PlexiGlass final
parts, including light guides,
lamps, display panels
and more.”
Maximilian Loezel, Managing Director,
Schroeter, (Service Bureau), Germany

29. From Fit and Form to Function
• 38%* of additive manufacturing processes today are
Functional and RM
• Functional processes require
– High Temperature
– High Toughness (resistance to breakage)

30. Objet RGD525, High Temp
•
Simulating thermal performance of engineering
plastics
•
Temperature resistance of 149°F out of the
printer, 176°F after thermal post treatment
•
Thermal testing of static parts
•
Simulating high temperature over-molded parts
- Connex
•
Great Surface Smoothness

31. Objet High Temp: From Design to Reality

32. Approaching Engineering Plastics | Temperature

33. Objet ABS - like Material
• First-generation Objet ABS-like Material simulates
engineering plastics, combining high part quality with
true functional testing
• Thermal resistance of 149°F out of the printer, 194°F
after thermal post treatment in an oven
• High impact resistance of 65-75J/m

34. Objet ABS-like in Practice in Several Industries

35. Approaching Engineering Plastics

36. Paradigm Shift with Connex
Objet ABS-like material is a
Digital Material: RGD5160-DM
High Temperature
Objet RGD535
High Toughness
Objet RGD515
Objet ABS-like
RGD5160-DM

37. Objet Medical Family
•
The Medical family includes:
•
Hearing aids
•
Dental solutions
•
New Biocompatible material

38. Objet MED610, Biocompatible
• A rigid, transparent clear, bio-compatible material
• Simulating PMMA, great dimensional stability
• Suitable for applications requiring prolonged skin
contact of over 30 days and short term mucosal-membrane
contact of up to 24 hours.
• The material has five medical approvals according to the
harmonized standard ISO 10993-1: Cytotoxicity,
Genotoxicity, Delayed Type Hypersensitivity, Irritation and
USP Plastic Class VI.*

39. Objet Material Trajectory
Launching ABS-like,
High Temp, MED610,
VeroWhitePlus and
VeroClear, 17 base
materials and 51 Digital
Materials (DMs)
39 New DMs
made of
VeroClear and
High Temp
with rubber
like materials
VeroGray, TangoBlackPlus
and 48 Digital Materials
(DMs)
TangoPlus and
DurusWhite
21 Digital
Materials (DMs)
FullCure720
Support
Heading Aid
VeroWhite
Materials
VeroBlue
TangoBlack
TangoGray VeroBlack
2012 - 107 Materials!!

40. Objet. From Design to Reality.
Thank you

41. Questions?
Objet
Design World
Leslie Langnau
LLangnau@wtwhmedia.com
Phone: 440.234.4531
Twitter: @DW_RapidMFG
Susan York
Susan.York@objet.com
olloclip
Chong Pak
Chong@olloclip.com

42. Thank You
 This webinar will be available at
designworldonline.com & email
 Tweet with hashtag #DWwebinar
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