This document provides a summary of Oli Senior's event portfolio, including responsibilities and achievements for various events organized over multiple years. Some of the key events summarized include Zee London Mela at Wembley Park where Oli led branding, marketing strategy, and on-site media management; Transitions Festival where branding and marketing efforts doubled attendance; and Snowboxx Festival where Oli progressed from freelance roles to festival director over 3 years, expanding the event significantly in terms of attendance, revenue, sponsorship, and profits.
3. ZEE LONDON MELA @ WEMBLEY PARK
RESPONSIBILITIES -
▸ Brand Redesign, including - Website,
Social Media, all brand assets, all
onsite branding and stage scrims.
▸ Marketing Strategy - online, offline,
print, partner and sponsor
management
▸ Audience Surveying and data
collection for legacy activity for 2017’s
festival and more.
▸ On site press & media management,
liaison to the Mayor of London.
6. TRANSITIONS FESTIVAL
RESPONSIBILITIES -
▸ Complete brand redesign -
including website, social media
and print
▸ Marketing Strategy - online &
offline, managing ticket reps and
creating a brand ambassador
programme
▸ Achieved 100% increase in
attendance from 2015
9. LOVE SPACE TIME @ HOXTON BAR & KITCHEN
RESPONSIBILITIES -
▸ Concept development & all brand
design
▸ Venue Sourcing and Negotiation
▸ Artist and Band Procurement and
management
▸ Social Media Management
▸ Promotion management
▸ Branding and stage prop design
▸ Full Event Management
12. SUMMER OF LOVE ROOF INSTALLATION @ QUEEN OF HOXTON
RESPONSIBILITIES -
▸ Project Manager - pitched for the
project directly with the client
▸ Concept development to a brief
provided by the venue
▸ Budget Management
▸ Artist & Crew sourcing and
management (10+ crew)
15. RELENTLESS HOUSE PARTY @ HOXTON DOCKS
RESPONSIBILITIES -
▸ Project Manager - pitched to Vision Nine
productions to provide full decor and
scenery to turn a warehouse space into a
house party
▸ Concept development to a brief provided
by the client
▸ Budget Management & H&S Management
▸ Artist & Crew sourcing and management
(20+ crew)
▸ Brand management on behalf of Relentless
to ensure that their branding was delivered
to strict guidelines - with the venue being
used for a music video shoot for Shift K3Y
18. SNOWBOXX FESTIVAL
RESPONSIBILITIES & ACHIEVEMENTS -
▸ 3 years with the festival, progressing from freelance event manager &
artist booker, to brand manager, to festival director
▸ All areas of Snowboxx marketing
▸ Curation of all acts and lineup, non-music activities.
▸ Full Project Management
▸ Applying for all permissions, licences & contracts
▸ Budget Management (c.£200k)
▸ Hiring & Managing internal & external teams (circa 70 people)
▸ Overseeing 3 site moves, including negotiating with local councils, hotel
providers, local venues, local restaurants, lift pass offices + many more.
Creating an detailed site assessment, event briefs & contact directories
▸ Delivered 2 Sellout events whilst in charge of marketing, including
increasing capacity by 1k people
▸ Quadrupled PR Coverage over 2 years
▸ Quadrupled Facebook Audience
▸ 2 Nominations for ‘Best Overseas Festival’
▸ Created revenue generating event and bar systems
▸ Increased sponsorship value by over £100k
▸ Doubled profits in year 3 of the festival