This document discusses Olapic, a visual content marketing platform. It summarizes that brands are experiencing a content crunch as they try to feed more content distribution channels. Olapic uses machine learning to curate user-generated photos for brands to use in their marketing. Marketers see the value in Olapic, as brands using it have experienced increased conversion rates, decreased costs per acquisition, and increased click-through rates.

1. José de Cabo | Co-Founder, Olapic
THE VISUAL
EARNED CONTENT
ENGINE

3. BASIC
THE PROBLEM
BRANDS ARE EXPERIENCING A
CONTENT CRUNCH

4. BASIC
250+ BRANDS USE OLAPIC AS THEIR VISUAL
MARKETING CONTENT ENGINE

5. BASIC
Brands have been investing in three types of solutions to increase their
reach and their capacity to target audience
1. OWNED MEDIA
Digital properties (ecommerce/web),
mobile apps, email marketing subscription
list, physical presence.
2. PAID MEDIA
Advertising, sponsored distribution.
3. EARNED MEDIA
Social sharing and WOM distribution.
SOURCE: http://chiefmartec.com/
MARKETING = CONTENT + DISTRIBUTION

6. 1. OWNED CONTENT
Content designed and produced by
an in-house team.
2. PAID CONTENT
Content a brand pays to
produce -generally, through a content
marketplace, an agency, to
influencers/bloggers.
3. EARNED CONTENT
Content consumers generate and
are willing to give to the brand.
MOST MARKETERS ARE MISSING A PILAR ON
THEIR CONTENT STRATEGY

7. There is an
imbalance!
DISTRIBUTION
CHANNELS QUALITY
CONTENT
BRANDS DON’T HAVE ENOUGH QUALITY CONTENT TO
FEED THE LATEST DISTRUBUTION CHANNELS

8. MEANWILE CONSUMERS ARE TAKING PHOTOS

10. Data makes content curation significantly faster and more effective than
random or manual selection.
PHOTORANK™ MACHINE LEARNING ALGORITHM
We have collected more than
6 Billion data points around how
people interact with visual content

11. VISUAL MARKETING
PIONEERS
In 2012, Olapic launched Visual Marketing
to help brands market their products on
ecommerce in a more authentic way with
User Generated Photos.

13. FACEBOOK & INSTAGRAM ADS

14. SPREADING THE USE OF PHOTOS AND VIDEOS
Brands use Earned Content in a wide range of use-cases.
Display Advertising Offline MarketingMobile Commerce
Email Marketing SocialeCommerce

15. OLAPIC DEFINES THE VISUAL
MARKETING SPACE
Our platform can create, display, & optimize visual content at scale, anywhere.

16. MARKETERS SEE THE VALUE

17. BASIC
A GLOBAL TEAM OF 145 AMAZING PEOPLE
50
30
An engineering
competitive advantage
ENGINEERING
Category creator and
leader in US
US
First mover in
Europe
EMEA65

19. WE ARE ABLE TO PROVE ROI
63% of Consumers trust
Olapic content more than
other media.
70% Approval Rate
when seeking rights.
9.6% Conversion Rate
when shoppers
INTERACT with Olapic
photos.
12% Decrease in
CPA when using
Olapic.
43% Increase in CTR
when using Olapic.

20. Focus on Leading European Internet companies
Covering over 400 companies across 25
online verticals, a broad range of over 500
investors as well as 100+ online-focused
corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships
with potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading
investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A
experience
Routine execution of M&A and financing
transactions with sizes of several billion
euros
22 successfully completed NOAH Advisors
transactions underline successful transfer of
M&A competencies to the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for
excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures
align interests of clients and NOAH Advisors,
and demonstrate conviction to deliver top results
Creative deal solutions
September 2015 December 2014
September 2014October 2014
May 2014 February 2013
May 2012 April 2011
Sale of a 70% stake in
to
Exclusive Financial Advisor to
Drushim and its Shareholders
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to
Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Growth equity investment from
for a 30% stake alongside Softonic’s Founders
and Angel Investors at a valuation of €275m
Exclusive Financial Advisor to
Softonic and its shareholders
150 million growth equity investment from
for a 50% stake alongside Fotolia’s Founders and
Additional $150 million senior debt financing
Total $300 million investment
Financial Advisor to Fotolia and its Shareholders
have acquired a majority stake in
for $350m from
Exclusive Advisor to Summit Partners and TA Associates
Selected Completed
NOAH Transactions
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET CORPORATE FINANCE BOUTIQUE
®