Deze studie van het FIT-kantoor in Mumbai biedt een helder overzicht van de Indiase markt voor chocolade en snoepgoed: de aanwezige spelers in binnen- en buitenland, hun portfolio, positionering, marktaandeel...Ontdek ook praktijkvoorbeelden hoe de markt te betreden. En lees ook meer over regels ivm douane en verpakkingen. Dit is slechts een verkorte versie van de marktstudie. Log gratis in op onze website en download de volledige marktstudie. www.flandersinvestmentandtrade.be
CHOCOLATES (IMPORTED OF PREMIUM CHOCOLATE GIFT BOXES) seahawkoverseas
The document describes premium chocolate gift boxes from Kommunarka confectionery Factory in Belarus. It offers discounts of 20% for purchases of 20 boxes, 10% for 10 boxes, and 25% for 25 or more boxes. It provides a brief history of the factory dating back to 1905 and describes its product range which now includes sweets, chocolates, hard candies, and more that are popular in Europe, USA and CIS countries. Details are given on various gift box options with pictures and descriptions of the included chocolates and sweets as well as nutrition information and pricing.
Business Plan-- T@P India CHOCOLATE Pvt. Ltd.--- Uummm Chocolet - Presentation1Tushar Cholepatil
T@P India CHOCOLATE Pvt. Ltd is a chocolate manufacturing company that produces dark, milk, nutritious, and liquid-filled premium chocolate bars. The company plans to target markets in Maharashtra and outside India. It has developed marketing plans for different age groups that involve distributing chocolates through schools, tying up with Facebook for online orders around birthdays, and targeting working professionals. The financial plan includes sources of capital, investment breakdown, and projected profitability ratios. The company aims to leverage its strengths in taste and quality while addressing weaknesses and threats through opportunities in emerging markets and healthier products.
COM 588: THEO Chocolate Marketing Integration Plan Melinda Yang
This document contains a marketing proposal for Theo Chocolate to increase their brand awareness during the holiday season. It includes a SWOT analysis, noting strengths like high quality products but weaknesses like low winter sales. Opportunities include social media and partnerships. Threats include similar brands. The proposal recommends increasing emotional connection through storytelling on social channels. It outlines advertising on Google and YouTube to support awareness. Target audiences of Kathy and Anna Beth are introduced. A "Holiday Traditions" campaign is proposed, along with timelines, budgets, and key performance indicators to track success.
Business Plan-- T@P India CHOCOLATE Pvt. Ltd.--- Uummm Chocolet - Tushar Cholepatil
This document provides a business plan for a proposed chocolate manufacturing company called T@P India CHOCOLATE Pvt. Ltd. The plan outlines the company's products which include dark chocolate, milk chocolate, nutritious chocolate bars, and premium liquid filled chocolate bars. It discusses the chocolate industry trends in India, including current size, growth rates, and major players. The marketing plan proposes targeting different age groups in India and collaborating with schools and organizations. The financial plan examines costs, sources of funding, and taxation policies.
This document describes the Ferrero Rocher chocolate, including its ingredients of a hazelnut, milk chocolate, cream, and crispy waffle coating. It notes the sweets have a delicious taste and make for a wonderful atmosphere and perfect present. The document provides pricing details, ranging from 50 to 700 rubles, and mentions a collaboration between Ferrero Rocher and Cirque du Solei from 2013 to 2014. It closes with contact information for Inna Gordeikhina at Ferrero.
This market research report summarizes findings from a study of consumer preferences for Cadbury, Hershey's, and Ferrero Rocher chocolates in India. The study found that Cadbury has the largest market share at 38% due to its taste, variety, and wide availability in general stores. While Hershey's and Ferrero Rocher are seen as tasty brands, their limited availability has restricted their market shares to 13.8% and 27% respectively. Taste was the primary factor influencing consumer preferences and brand loyalty. The report concludes availability is a key factor that could help Hershey's and Ferrero Rocher increase their market shares in India if improved.
CHOCOLATES (IMPORTED OF PREMIUM CHOCOLATE GIFT BOXES) seahawkoverseas
The document describes premium chocolate gift boxes from Kommunarka confectionery Factory in Belarus. It offers discounts of 20% for purchases of 20 boxes, 10% for 10 boxes, and 25% for 25 or more boxes. It provides a brief history of the factory dating back to 1905 and describes its product range which now includes sweets, chocolates, hard candies, and more that are popular in Europe, USA and CIS countries. Details are given on various gift box options with pictures and descriptions of the included chocolates and sweets as well as nutrition information and pricing.
Business Plan-- T@P India CHOCOLATE Pvt. Ltd.--- Uummm Chocolet - Presentation1Tushar Cholepatil
T@P India CHOCOLATE Pvt. Ltd is a chocolate manufacturing company that produces dark, milk, nutritious, and liquid-filled premium chocolate bars. The company plans to target markets in Maharashtra and outside India. It has developed marketing plans for different age groups that involve distributing chocolates through schools, tying up with Facebook for online orders around birthdays, and targeting working professionals. The financial plan includes sources of capital, investment breakdown, and projected profitability ratios. The company aims to leverage its strengths in taste and quality while addressing weaknesses and threats through opportunities in emerging markets and healthier products.
COM 588: THEO Chocolate Marketing Integration Plan Melinda Yang
This document contains a marketing proposal for Theo Chocolate to increase their brand awareness during the holiday season. It includes a SWOT analysis, noting strengths like high quality products but weaknesses like low winter sales. Opportunities include social media and partnerships. Threats include similar brands. The proposal recommends increasing emotional connection through storytelling on social channels. It outlines advertising on Google and YouTube to support awareness. Target audiences of Kathy and Anna Beth are introduced. A "Holiday Traditions" campaign is proposed, along with timelines, budgets, and key performance indicators to track success.
Business Plan-- T@P India CHOCOLATE Pvt. Ltd.--- Uummm Chocolet - Tushar Cholepatil
This document provides a business plan for a proposed chocolate manufacturing company called T@P India CHOCOLATE Pvt. Ltd. The plan outlines the company's products which include dark chocolate, milk chocolate, nutritious chocolate bars, and premium liquid filled chocolate bars. It discusses the chocolate industry trends in India, including current size, growth rates, and major players. The marketing plan proposes targeting different age groups in India and collaborating with schools and organizations. The financial plan examines costs, sources of funding, and taxation policies.
This document describes the Ferrero Rocher chocolate, including its ingredients of a hazelnut, milk chocolate, cream, and crispy waffle coating. It notes the sweets have a delicious taste and make for a wonderful atmosphere and perfect present. The document provides pricing details, ranging from 50 to 700 rubles, and mentions a collaboration between Ferrero Rocher and Cirque du Solei from 2013 to 2014. It closes with contact information for Inna Gordeikhina at Ferrero.
This market research report summarizes findings from a study of consumer preferences for Cadbury, Hershey's, and Ferrero Rocher chocolates in India. The study found that Cadbury has the largest market share at 38% due to its taste, variety, and wide availability in general stores. While Hershey's and Ferrero Rocher are seen as tasty brands, their limited availability has restricted their market shares to 13.8% and 27% respectively. Taste was the primary factor influencing consumer preferences and brand loyalty. The report concludes availability is a key factor that could help Hershey's and Ferrero Rocher increase their market shares in India if improved.
Lindt is a Swiss chocolate company introduced in 1982 known for its high quality chocolate and extensive personalized customer service. It has advantages over competitors like Nestle, Cadbury, and Hershey through a wider product availability including various variants and potential health benefits from its chocolate.
Project work on Marketing Mix includes what Marketing mix is all about, how it evolved, the 4 P's of Marketing Mix and various other characteristics. It also includes Company Analysis which shows comparison of two companies of Chocolate Industry: Cadbury and Nestle
The document provides an overview of the global chocolate industry. It discusses the history and origins of chocolate, major chocolate producing countries and companies, types of chocolate, and the health impacts of chocolate consumption. The global chocolate market is worth billions and is dominated by companies like Mars, Nestle, Hershey and Cadbury. Cocoa production is led by Ivory Coast, Ghana and Indonesia. Dark chocolate may provide some health benefits compared to milk chocolate.
This document provides an overview of the history and development of chocolate and profiles two major chocolate brands, Cadbury and Nestle. It traces the origins of chocolate back to ancient Mayan and Aztec civilizations in Central America. It then discusses how chocolate spread from Spain to the rest of Europe in the 16th-17th centuries. The Quaker involvement in early chocolate manufacturing is also outlined. The document provides high-level histories of both Cadbury and Nestle, describing their origins and growth into two of the largest chocolate companies in the world today.
This document provides an overview of the Indian shampoo market and consumer behavior related to shampoo purchases. It discusses how shampoo manufacturers like Procter & Gamble and Hindustan Unilever segment the market and position different brands based on benefits. The aggressive marketing of new brands and line extensions in India has led to rapid market growth. The document also examines factors like pricing, advertising, and consumer perceptions that influence shampoo sales. Finally, it outlines the objectives and methodology of a study analyzing brand preferences and the impact of advertising on consumer buying behavior in the Indian shampoo market.
This document provides an overview of the Indian chocolate industry and Cadbury India. It discusses the size and growth of the Indian chocolate market, the major players and their market shares, and details about Cadbury India's history, vision, objectives, brands, and leadership in the Indian market. Cadbury India has the largest market share at around 70% and offers various chocolate products like Dairy Milk, Gems, and Celebrations to suit different occasions and consumers in India. The document also reviews Nestle, Amul, and Campco as other key players in the growing Indian chocolate industry.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
This document outlines a marketing plan for a new pen product called Puzzle Pens. It includes sections on the product range, competitors' strengths, pricing, distribution channels, promotions, and the unique selling proposition of Puzzle Pens. The key points are that Puzzle Pens will target students and professionals, have ergonomic designs, waterproof ink, and stress-free writing. It will be distributed through wholesalers and retailers to customers.
This document contains information about two confectionery companies - Cadbury and Nestle. It provides details about their history, products, market share, competitors, strengths, weaknesses, opportunities and threats. It also analyzes their marketing strategies.
The key points are:
1) Cadbury has the largest market share in India at 72% while Nestle has 24%. They are the top two players in the Indian chocolate market.
2) Cadbury's popular brands are Dairy Milk, 5 Star and Perk while Nestle's are KitKat, Munch and Milkybar.
3) Nestle launched an advertising campaign targeting Cadbury's tagline to increase its market share and challenge Cad
12th bst project on marketing management Jasmeet Singh
This 3-page document provides guidelines and instructions for a class 12 business studies project on marketing management. It outlines the required sections and content for the project, including an introduction, survey of the market, product details, marketing mix strategies, packaging, distribution channels, promotion plans, pricing analysis, and conclusions. The project aims to enhance students' understanding of key marketing concepts and develop their analytical, creative, and presentation skills.
1) The document provides details about a marketing project done on jeans by a student. It discusses the history and manufacturing process of jeans and provides information on major jeans brands like Levi's, Pepe Jeans, Lee, Wrangler and Diesel.
2) The student has selected jeans as the product for their project as jeans are very popular, comfortable and in high demand. Jeans manufacturing also has relatively fewer legal restrictions.
3) The student proposes branding their jeans company as "Inborn" to appeal to customers across income levels in India's large rural population. The branding uses a blue logo representing the iconic color of jeans.
Innovation is at the core of the life sciences sector and Belgium has a track record of developing ingenious ways to improve the quality of life of millions of people worldwide.
Not only extensive life sciences facilities support this high-level technology industry but also financial benefits for R&D companies, international collaborations that guarantee regular cash flow, world known educational systems, a promising product pipeline, and Belgium’s unique central location in Europe.
Belgium concentrates on a small territory (30,528 km2) more than 300 life sciences companies with biotech activities. In total, the life sciences sector employs more than 30,000 people (low bound estimation that does not take into account indirect employment generated by the sector). The majority of the companies is related to healthcare, but Belgium also has a strong representation of agricultural and industrial biotech companies.
The growing life sciences sector gathers 8 main Belgian universities, 19 research parks and 23 incubators, research institutes, academic hospitals, and clinical research organizations. Biotech companies have access to more than 500,000 square feet of highly flexible infrastructure.
Additional assets of Belgium include: a supportive regulatory and political environment, a highly qualified and productive workforce, a competitive tax environment especially for research companies, a prominent location and an
excellent logistical and business infrastructure.
Contact our invest officers via our website: http://www.investinflanders.be With great expertise in the field of industrial biotechnology, Flanders plays a leading role in creating a biobased economy. Europe’s chemical industry is at a crucial crossroads, ready to seize the major opportunity of using biomass as a resource for chemicals, materials and energy.
The biobased economy is developing rapidly and is here to stay. Flanders goes to great lengths to specialize in this domain to secure its position at the heart of one of the world’s biggest chemical clusters.
The document provides information about various companies and organizations exhibiting at the pavilion of Flanders/Belgium and Flanders Investment & Trade at IBC Amsterdam from September 11-15, 2015. It describes the services and products offered by each exhibitor, including technologies for video streaming, media production workflows, broadcast infrastructure, interactive TV, and quality testing for digital media. The pavilion is located at Booth 10F38-10F42 and will feature exhibitors promoting opportunities in Flanders, Belgium for international businesses in the media and entertainment industries.
The document is a program for Belgium@BIO US taking place from June 15-18, 2015 in Philadelphia. It includes an introduction to Belgium's life sciences sector and assets. The majority of the document consists of a list of over 50 Belgian exhibitors at BIO 2015 Philadelphia with their contact details and brief descriptions. The organizers and partners of the Belgian Pavilion at the event are also listed.
The document provides key facts and figures about the four ports that make up the Ports of Flanders: Antwerp, Ghent, Zeebrugge, and Oostende. It summarizes statistics about each port's goods turnover in 2013, number of containers, goods categories, origins and destinations of goods, and notes each port's specializations. The Ports of Flanders together had a total goods turnover of 261 million tons in 2013 and handle a wide variety of goods from locations around the world.
Flanders Investment & Trade (FIT) is a government agency that promotes international business and investment for the Flemish region of Belgium. FIT has headquarters in Brussels and representations in Barcelona and Madrid, Spain. The agency works to source goods and services from Flanders and plans investments in the region. FIT's CEO is Claire Tillekaerts.
This brochure offers potential investors an overview of how they can organise their logistics activities in Flanders and what incentives come with each scenario.
Want to set up & invest in Flanders, please contact our project managers in Brussels or our colleagues closest to you in your country: http://www.investinflanders.be
Flanders Investment & Trade is a government agency supporting companies from Flanders doing business abroad. http://www.flanderstrade.be
Please find all the contact details of companies from Flanders exhibiting at Koelnmesse ISM 2015.
Health companies from Flanders participate at Arab Health 2015. Flanders Investment & Trade is the government agency of Flanders supporting companies from Flanders doing business abroad.
Please find inside all our health companies looking to business with VAE.
Lindt is a Swiss chocolate company introduced in 1982 known for its high quality chocolate and extensive personalized customer service. It has advantages over competitors like Nestle, Cadbury, and Hershey through a wider product availability including various variants and potential health benefits from its chocolate.
Project work on Marketing Mix includes what Marketing mix is all about, how it evolved, the 4 P's of Marketing Mix and various other characteristics. It also includes Company Analysis which shows comparison of two companies of Chocolate Industry: Cadbury and Nestle
The document provides an overview of the global chocolate industry. It discusses the history and origins of chocolate, major chocolate producing countries and companies, types of chocolate, and the health impacts of chocolate consumption. The global chocolate market is worth billions and is dominated by companies like Mars, Nestle, Hershey and Cadbury. Cocoa production is led by Ivory Coast, Ghana and Indonesia. Dark chocolate may provide some health benefits compared to milk chocolate.
This document provides an overview of the history and development of chocolate and profiles two major chocolate brands, Cadbury and Nestle. It traces the origins of chocolate back to ancient Mayan and Aztec civilizations in Central America. It then discusses how chocolate spread from Spain to the rest of Europe in the 16th-17th centuries. The Quaker involvement in early chocolate manufacturing is also outlined. The document provides high-level histories of both Cadbury and Nestle, describing their origins and growth into two of the largest chocolate companies in the world today.
This document provides an overview of the Indian shampoo market and consumer behavior related to shampoo purchases. It discusses how shampoo manufacturers like Procter & Gamble and Hindustan Unilever segment the market and position different brands based on benefits. The aggressive marketing of new brands and line extensions in India has led to rapid market growth. The document also examines factors like pricing, advertising, and consumer perceptions that influence shampoo sales. Finally, it outlines the objectives and methodology of a study analyzing brand preferences and the impact of advertising on consumer buying behavior in the Indian shampoo market.
This document provides an overview of the Indian chocolate industry and Cadbury India. It discusses the size and growth of the Indian chocolate market, the major players and their market shares, and details about Cadbury India's history, vision, objectives, brands, and leadership in the Indian market. Cadbury India has the largest market share at around 70% and offers various chocolate products like Dairy Milk, Gems, and Celebrations to suit different occasions and consumers in India. The document also reviews Nestle, Amul, and Campco as other key players in the growing Indian chocolate industry.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
This document outlines a marketing plan for a new pen product called Puzzle Pens. It includes sections on the product range, competitors' strengths, pricing, distribution channels, promotions, and the unique selling proposition of Puzzle Pens. The key points are that Puzzle Pens will target students and professionals, have ergonomic designs, waterproof ink, and stress-free writing. It will be distributed through wholesalers and retailers to customers.
This document contains information about two confectionery companies - Cadbury and Nestle. It provides details about their history, products, market share, competitors, strengths, weaknesses, opportunities and threats. It also analyzes their marketing strategies.
The key points are:
1) Cadbury has the largest market share in India at 72% while Nestle has 24%. They are the top two players in the Indian chocolate market.
2) Cadbury's popular brands are Dairy Milk, 5 Star and Perk while Nestle's are KitKat, Munch and Milkybar.
3) Nestle launched an advertising campaign targeting Cadbury's tagline to increase its market share and challenge Cad
12th bst project on marketing management Jasmeet Singh
This 3-page document provides guidelines and instructions for a class 12 business studies project on marketing management. It outlines the required sections and content for the project, including an introduction, survey of the market, product details, marketing mix strategies, packaging, distribution channels, promotion plans, pricing analysis, and conclusions. The project aims to enhance students' understanding of key marketing concepts and develop their analytical, creative, and presentation skills.
1) The document provides details about a marketing project done on jeans by a student. It discusses the history and manufacturing process of jeans and provides information on major jeans brands like Levi's, Pepe Jeans, Lee, Wrangler and Diesel.
2) The student has selected jeans as the product for their project as jeans are very popular, comfortable and in high demand. Jeans manufacturing also has relatively fewer legal restrictions.
3) The student proposes branding their jeans company as "Inborn" to appeal to customers across income levels in India's large rural population. The branding uses a blue logo representing the iconic color of jeans.
Innovation is at the core of the life sciences sector and Belgium has a track record of developing ingenious ways to improve the quality of life of millions of people worldwide.
Not only extensive life sciences facilities support this high-level technology industry but also financial benefits for R&D companies, international collaborations that guarantee regular cash flow, world known educational systems, a promising product pipeline, and Belgium’s unique central location in Europe.
Belgium concentrates on a small territory (30,528 km2) more than 300 life sciences companies with biotech activities. In total, the life sciences sector employs more than 30,000 people (low bound estimation that does not take into account indirect employment generated by the sector). The majority of the companies is related to healthcare, but Belgium also has a strong representation of agricultural and industrial biotech companies.
The growing life sciences sector gathers 8 main Belgian universities, 19 research parks and 23 incubators, research institutes, academic hospitals, and clinical research organizations. Biotech companies have access to more than 500,000 square feet of highly flexible infrastructure.
Additional assets of Belgium include: a supportive regulatory and political environment, a highly qualified and productive workforce, a competitive tax environment especially for research companies, a prominent location and an
excellent logistical and business infrastructure.
Contact our invest officers via our website: http://www.investinflanders.be With great expertise in the field of industrial biotechnology, Flanders plays a leading role in creating a biobased economy. Europe’s chemical industry is at a crucial crossroads, ready to seize the major opportunity of using biomass as a resource for chemicals, materials and energy.
The biobased economy is developing rapidly and is here to stay. Flanders goes to great lengths to specialize in this domain to secure its position at the heart of one of the world’s biggest chemical clusters.
The document provides information about various companies and organizations exhibiting at the pavilion of Flanders/Belgium and Flanders Investment & Trade at IBC Amsterdam from September 11-15, 2015. It describes the services and products offered by each exhibitor, including technologies for video streaming, media production workflows, broadcast infrastructure, interactive TV, and quality testing for digital media. The pavilion is located at Booth 10F38-10F42 and will feature exhibitors promoting opportunities in Flanders, Belgium for international businesses in the media and entertainment industries.
The document is a program for Belgium@BIO US taking place from June 15-18, 2015 in Philadelphia. It includes an introduction to Belgium's life sciences sector and assets. The majority of the document consists of a list of over 50 Belgian exhibitors at BIO 2015 Philadelphia with their contact details and brief descriptions. The organizers and partners of the Belgian Pavilion at the event are also listed.
The document provides key facts and figures about the four ports that make up the Ports of Flanders: Antwerp, Ghent, Zeebrugge, and Oostende. It summarizes statistics about each port's goods turnover in 2013, number of containers, goods categories, origins and destinations of goods, and notes each port's specializations. The Ports of Flanders together had a total goods turnover of 261 million tons in 2013 and handle a wide variety of goods from locations around the world.
Flanders Investment & Trade (FIT) is a government agency that promotes international business and investment for the Flemish region of Belgium. FIT has headquarters in Brussels and representations in Barcelona and Madrid, Spain. The agency works to source goods and services from Flanders and plans investments in the region. FIT's CEO is Claire Tillekaerts.
This brochure offers potential investors an overview of how they can organise their logistics activities in Flanders and what incentives come with each scenario.
Want to set up & invest in Flanders, please contact our project managers in Brussels or our colleagues closest to you in your country: http://www.investinflanders.be
Flanders Investment & Trade is a government agency supporting companies from Flanders doing business abroad. http://www.flanderstrade.be
Please find all the contact details of companies from Flanders exhibiting at Koelnmesse ISM 2015.
Health companies from Flanders participate at Arab Health 2015. Flanders Investment & Trade is the government agency of Flanders supporting companies from Flanders doing business abroad.
Please find inside all our health companies looking to business with VAE.
Flanders Investment & Trade, government agency, is participating at SIAL 2014 with lots of companies from Flanders in the category FROZEN FOOD.
Visit us at booth: FROZEN FOOD Hall 6 - C002 - D016
The document is about Flanders Investment & Trade (FIT), a Belgian agency that promotes international business and investment. It summarizes FIT's services in helping Flemish companies connect with overseas partners and supporting foreign companies that want to establish operations in Flanders. The rest of the document lists Belgian food companies that FIT represents at the SIAL trade show in Paris, along with details about each company and their products.
Discover all companies from Flanders you can meet & greet (with contact details) at IBC 2014. Flanders Investment & Trade (FIT) and Medianet Vlaanderen will showcase all knowhow from Flanders during this world forum for the electronic media and entertainment industry.
Flanders Investment & Trade (FIT) is visiting London from 8 - 9 September to showcase the art of Belgian Chocolate.
Discover 14 top notch chocolate companies from Flanders and get their contact details.
75 companies from Belgium are exhibiting at BIO 2014, the largest convention on biotech. Discover inside our companies from Flanders with top innovative and top well known biotech know how.
The Flanders Investment & Trade agency promotes sustainable international business between Flanders-based companies and overseas enterprises. It helps connect companies seeking products, services, or business partnerships. The agency also works to establish production facilities, contact centers, and logistics operations in Flanders to attract foreign investment. With over 100 offices worldwide, Flanders Investment & Trade can provide its network and expertise to companies located anywhere.
Flanders Investment & Trade (FIT) is a government agency that supports companies from abroad setting up in Flanders.
This brochure offers potential investors an overview on how to set up their business in Flanders.
Find our experienced staff in your country, FIT has about 70 regional offices worldwide.
Or contact FIT HQ +32 2 504 87 11, invest@fitagency.be
http://www.investinflanders.be
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Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
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The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Dive into this presentation and learn about the ways in which you can buy an engagement ring. This guide will help you choose the perfect engagement rings for women.
HR search is critical to a company's success because it ensures the correct people are in place. HR search integrates workforce capabilities with company goals by painstakingly identifying, screening, and employing qualified candidates, supporting innovation, productivity, and growth. Efficient talent acquisition improves teamwork while encouraging collaboration. Also, it reduces turnover, saves money, and ensures consistency. Furthermore, HR search discovers and develops leadership potential, resulting in a strong pipeline of future leaders. Finally, this strategic approach to recruitment enables businesses to respond to market changes, beat competitors, and achieve long-term success.
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
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NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
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5. 1. EXECUTIVE SUMMARY
Competition in India is dominated by Cadbury’s, Nestle and Amul (referred to as ‘Top 3’ brands of
chocolates in the market) which account for 92% of the market share. Other foreign labels and
unorganized players constitute the remaining 8%. The unorganized market is highly fragmented. With
increasing urbanization, growth in disposable incomes, impressive growth in organized retail in recent
years, increasing brand consciousness among Indians, growing substitution of traditional Indian sweets
by chocolates and growing health consciousness have contributed to an increase in the per capita
consumption of chocolates in recent times. Even though the per capita consumption is still very low at
70 grams as compared to 10.5 Kilograms in Europe and 5 Kilograms in USA, trends indicate that Asia
Pacific in general and India in particular would lead growth rates in this segment. Majority of the
foreign brands have focused on the premium segment and operate either through exclusive stores or
through large retail chains while Indian brands predominantly operate through organized retail chains
and an extensive network of ‘kirana’ (mom and pop convenience stores). Foreign labels (other than
Cadburys and Nestle) have generally adopted a ‘low key’ but a focused promotional strategy (through
‘in store’ marketing) rather than a ‘Big Bang’ advertising strategy through electronic media using
celebrities which have predominantly been the strategy of companies like Cadbury and Nestle.
The Indian ‘mass consumption’ market is highly price sensitive. The complexity in customer preferences
and the challenges associated with the creation of a distribution network require foreign chocolate
brands aspiring to build business in India to have a ‘long term focus. The ‘Top 3’ companies have built
their leadership position in India by making their products affordable and available, on an all-India
basis, through sustained efforts over the last 4 decades. Other foreign players have tended to focus on
the small but fast growing high income, urban households through niche and premium product
offerings, which offer smaller volumes but better pricing.
The ‘Market Check’ section of this report indicates the price range at which various brands are sold at
retail stores. It is evident from the comparison that the prices of foreign labels are higher than the
brands sold by Top 3, because they are generally imported, have a superior focus on quality, a strong
brand recall and a ‘premium’ association in the minds of consumers.
Foreign labels in India that have been successful in the past and continues to penetrate the market
have been through partnerships with reputed importer (distributor) and/or selling their brands through
large retail chains or by setting up of exclusive flagship stores. Companies who have been in a position
to capture substantial market share over a period of time have later on moved on to a manufacturing
setup in India to cater to the consumer.
Mumbai,
August 2013
The Chocolate Market in India ________________________________________________________________________________ 5
6. 2. SCOPE OF OUR STUDY
The scope of the report is to understand the domestic chocolate/confectionery market including
competition in the form of domestic and foreign brands/labels already in India, their product portfolio,
current market shares, segmentation, positioning, advertising and promotional strategies, distribution
channels etc. The study also involves visiting select stores in Mumbai selling some of the leading
chocolate brands and to help Belgian Companies understand the price range along with mandatory
information that needs to be displayed on the package or labels of chocolates.
3. METHODOLOGY
The study involves desk based research (Company websites, Press Releases and Reports) and collection
of data through visit to stores in Mumbai and conversations with importers/distributors of foreign
labels in India. India being a large country with relatively low penetration and incomplete availability of
organized data, it is important for companies to understand that there is an element of ‘subjectivity’ in
this report. The key findings and recommendations need to be considered in this context before taking
major decisions with respect to India.
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7. 4. MARKET OVERVIEW
India is the fastest growing market globally for chocolate, posting the largest increase in volume sales
with 21% growth between 2008 and 2011. Chocolate consumption in India has almost doubled since
2008, with sales of chocolate increasing from $418 million in 2008 to $857 million in 2011. Volume has
grown strongly too in the past few years, to reach 88,000 tons in 2011, up from 50,000 tons in 2008.
This equates to a per capita consumption of 70 grams in 2011, up from 40 grams in 2008.
While domestic consumption in India is currently low if compared with other mature markets, such as
Germany at 8 kilograms per head, or the U.K. and France at 6 kilograms respectively, there is huge
potential for the Indian chocolate market to grow even further.
Chocolate consumption in India has seen an incredible growth rate in the past few years, especially in
urban and semi-urban areas. Until few years ago, chocolate confectionery was considered a premium in
comparison to sugar and gum confectionery, but major players in the market have found channels to
manufacture and distribute their products at more affordable prices than before. This has given the
Indian consumer an array of choices whilst giving manufacturers a level game field to compete,
especially in the premium and affordable premium segments.
The chocolate confectionery industry has been quick to respond to this untapped market opportunity.
Looking at new product launches in India, premiumization as a claim has seen a 100% growth over the
last three years, from 4% of launches in 2008 to 6% in 2011. Also, seasonal launches have proven to be
particularly dynamic across the market, with a 300% increase between 2008 and 2011, accounting for
7% of total launches in 2011 vs. 2% in 2008.
Consumers are trading up to luxury and premium chocolate, which has given an opportunity to
international brands to enter the Indian market and increase their penetration by creating an
affordable premium space for the aspirers. Many Indian consumers consider chocolate assortment
boxes to be premium and to be more hygienic and longer-lasting than traditional Indian sweets. This
mindset has contributed to increased sales as the popularity of seasonal gifting of chocolate,
particularly during Diwali, has grown in recent years.
However, all is not as sweet as it appears. The chocolate confectionery market in India is facing
challenges, such as keeping costs low for mass markets and health issues. The key challenges that the
chocolate market is facing in India are inflationary pressures on raw material prices, lack of government
initiative, high entry barriers due to duopolistic markets and price-sensitive consumers. Rising sugar and
cocoa prices are also putting pressure on companies to innovate with ingredients and packaging to
offer better prices for the mass market.
Moreover, as the chocolate confectionery category suffers from being associated with negative health,
brands are working to manage this perception and introduce elements of enhanced health messaging.
Indeed, according to latest research, new product development with antioxidant claims grew 400% in
the past four years (2008-2011) and low/no/reduced trans-fat, low/no/reduced calorie and diabetic
claims all posted 200% growth in the same period, suggesting that the prospects for market growth in
this segment are very positive.
While the Indian chocolate confectionery industry is thriving, more mature chocolate markets across
Europe are experiencing a slowdown. For example, in Germany volume consumption declined from
770,000 tons in 2008 to 700,000 tons in 2011, and in the U.K. it fell from 362,000 tons in 2008 to
350,000 tons in 2011. Other key markets for the chocolate confectionery industry posted steady but
slow growth, as for example in Italy where the market grew from 98,000 tons in 2008 to 104,000 tons in
2011.
India is a major focus of interest for chocolate confectionery manufacturers as the more mature
western markets begin to slow. Major players, including Cadbury, Nestle, and Amul, are making efforts
to establish a strong presence in the Indian market.
The Chocolate Market in India ________________________________________________________________________________ 7