“If you want to build a ship, don’t drum
up people together to collect wood and
don’t assign them tasks and work, but
rather teach them to long for the
endless immensity of the sea.”
ANTOINE DE SAINT-EXUPÉRY
OHNO
HTTP://OHNO.AI
Outcomes
VS
Outputs
80%
‘There is no better measure of your values than how you
spend your time.’ - Scott Belsky
“OKRs are the simplest
way of documenting
purpose in a team.”
ME
MENTAL CONTRASTING FOR BEHAVIOUR
CHANGE
LEADERSHIP TEAM
DREAMING BY ITSELF LEADS
TO WARM COMFORTABLE
FEELINGS…NOT ACTION
CONTEXT
~20 / 40 STAFF
NO ORG XFT
6 PRODUCTS
SLOW
4
HOUR
S
7
MINUT
ES
“FOR FEEDBACK,
COMMENTS OR TO
TALK SMACK ABOUT
ROADMAPS”
BRAD@OHNO.AI

OKRs with Brad Dunn

Editor's Notes

  • #2 Intro. Product manager. I like goals. Bit of a compulsive goal setter.
  • #3  What I do. What OHNO is. Lots of interviews on OKRs. Set OKRs every 6 weeks at OHNO.
  • #4 Why I use a mix of outcomes and outputs now.
  • #5 Pirate Startup metrics and we track 4 of them.
  • #6 OKRs are not important. No goals -> OKRs. Huge upside. Something -> OKRs…marginal Whats important is that you move numbers To move numbers, you have to motivate teams
  • #7 Daniel Pinks book drive. Purpose is a motivator. Shared goals. Any kind of goal setting framework will rally those around a purpose.
  • #8 OKR’s are the simplest way of documenting purpose for a team All other methods of setting goals I’ve found a bit too long.
  • #9 If you are trying to sell OKRs, sell on the science.
  • #10 When you just set objectives, it feels nice and aspirational, but it ends there. When CEO’s set objectives, this is usually how it’s done.
  • #11 OKR bit.
  • #12 By understanding barriers to key results, people are compelled to act.
  • #13 Do goals get us higher performance?
  • #14 Rolling out OKRs.
  • #15 Just my teams as an experiment. First period failes. Next session was about 80% lift. Country didn’t matter. Performance correlated to OKR scores. Biggest uplift was with support.
  • #16 After rolling out OKRs, 2 days -> 7 minutes. Held at 7 minutes.
  • #17 Leave early Free food Leave later Illumination study
  • #18 OKR’s are the simplest way of documenting purpose for a team All other methods of setting goals I’ve found a bit too long.