Recommended
More Related Content
Similar to OfficeSitters
Similar to OfficeSitters (20)
Recently uploaded
Recently uploaded (11)
OfficeSitters
- 2. Working Families Have Real Challenges Modern professionals who need childcare have to sacrifice so much Lost Family Time Long & Costly Commutes Expensive Childcare Centers
- 5. HIGH DEMAND Our Market: Children 3mo – 4yr • The consultant or freelancer with a new baby • New mothers who want to breastfeed more easily than in a traditional office • Employees who want the opportunity to care for children and return to work with less time lost • All new parents who want to find a better work/life balance • Parents who dislike commutes/traffic between childcare and work
- 6. INEVITABLE OPPORTUNITY This is coming either way 40% of US companies have considered using co‐ working Consistent, efficient business channel 60% of US workforce expected to work from home in next 5 years. There will be plenty of parents needing this $300M recently raised by Industrious. Investors are looking for innovation in co‐working There are only 15 Co‐working / Childcare businesses nationwide The niche market is not even mature and has been overlooked by most.
- 7. Family and Focus Family: Quality ECE academic content Stronger family bonding for moms & dads! One commute! Doubles as an event space for weekend birthdays Focus: • Continue your career/education • Predictable work windows • Example pricing: 5 half days per week ‐ $1485/mo 3 half days per week ‐ $900/mo 2 half days per week ‐ $646/mo VISION
- 8. VISION Long Term (3yr+) FRANCHISE MODEL We provide: • A structured business implementation • Market Analysis • Branding & Marketing support • Real Estate Selection guidance
- 9. Competition Faces these Challenges (the OfficeSitters model solves them.) UNPREDICTABLE CASH FLOW: Daycare membership number fluctuate seasonally and are unreliable revenue. We differentiate revenue with 1. Co‐working revenue and 2. Weekend party space rental PROHIBITIVELY EXPENSIVE LEASE OBLIGATIONS: It’s out of your control when rent goes up, and when the business ends, there are no assets to speak of. Our model involves purchasing the property.
- 10. COMPETITIVE ADVANTAGE Ownership and Diversification 2. OPERATE A FRANCHISING REAL ESTATE MODEL Provide technical operations and marketing assistance for franchisees to get set‐up, registered and operating in their geographical area Leverage other people’s money, adaptable to the community Scalable and repeatable model through strong brand recognition and speed 1. PURCHASE THE PROPERTIES! DON’T LEASE! Assets become part of the company and can be offloaded if/when necessary and the LA market is up Regular revenue from co‐working memberships helps solve the cash‐flow problem Additional revenue from weekend space rentals (e.g. birthday parties or other special events)
- 11. What about the pesky regulations around childcare? “Any child day care program that offers temporary child care services to parents and that satisfies both of the following: (1) The services are only provided to parents and guardians who are on the same premises as the site of the child day care program. (2) The child day care program is not operated on the site of a ski facility, shopping mall, department store, or any other similar site identified by the department by regulation.” * We can be license‐exempt with a loophole ‐ Saves money ‐ Saves time ‐ Saves regulatory hassle
- 12. Many efforts have helped prove the market is strong Remember, they succeeded: 1. Without controlling cash flow like OfficeSitters 2. Without franchising like OfficeSitters Both near LA, early stage funding
- 13. “I still believe in this model, have spoken to dozens of people who want to start, and haven’t heard anyone come at the solution like this.” - 2017 Diana Rothschild Adviser and Social Entrepreneur Founder of NextKids, San Francisco Co‐working and Childcare with 9 locations 2012‐2016 https://www.linkedin.com/in/diana‐rothschild/ http://www.huffingtonpost.com/amanda‐schneider/blazing‐the‐trail‐diana‐ r_b_9225218.html
- 14. Team Leadership – All Parents N. Q. Operations leader and father of 1 year old daughter Co‐working success with. Operations and logistics for Cross Campus and NextSpace, working along‐side founders to create infrastructure and upstart. UC Santa Clara https://www.linkedin.com/in/nquaresma/ Jamiah Hargins Social Entrepreneur and father of newborn daughter Problem solver who leads vision through recruitment, startup hustle, and project management. Recent Startup Wing received attention from Google, Shark Tank and Wired Magazine Columbia MPA and UChicago https://www.linkedin.com/in/jamiahhargins/ Derivatives Trading and Policy Melanie Bradford Childcare leader, mother of 1‐year‐ old daughter and 10 year old son Childcare entrepreneur and policy expert who successfully operated a million‐dollar child care center at KinderCare as the Center Director in Denver, CO MS Childcare Management https://www.linkedin.com/in/melanie‐ bradford‐94040030/ **Discretely**
- 15. Ashlie Gonzales Brand Strategist & Graphic Designer, honorary Aunt of 3 Graphic designer, marketing/branding strategist, color consultant and traditional painter. Eastern NM University and San Francisco Art Institute https://www.linkedin.com/in/ashlie‐ gonzales‐7469aa5/ Cassie McClure Press and External Relations, mother of a 5‐year‐old daughter and 2‐year‐old son Award‐winning journalist, Owner of McClure Publications, LLC, and fundraiser https://www.linkedin.com Ryan Huber Community Writer, father of 14‐ month‐old son Writer, researcher, and college professor of theology, ethics, and related disciplines. https://www.linkedin.com Team Leadership & Recent Successes Graphic designer of startup that received attention from Google, Shark Tank and Wired Magazine 2015‐2017 Color Consultant and Assistant Manager. Abq, NM 1st Place winner 2017 Journalist
- 16. “The whole social mission is to raise healthy kids while working.” Professor C. Sara Minard Unofficial Adviser, Social Entrepreneur, and Mentor to CEO Columbia University https://www.linkedin.com/in/c‐sara‐l‐minard‐ph‐d‐5214a137/
- 17. TRACTION: They like it! Early Sign‐ups via website: Serious Investor Conversations since Aug 2017: 45 7 Word of mouth ONLY, just based on our idea and brand.
- 18. Example of an OfficeSitters Venue in Los Angeles 8615‐8619 Cresnshaw 90305 $2,275,000 22,500 sq ft Retail/Medical Mike McGill with Rodeo Realty
- 19. LAUNCH TIMELINE 2017 Milestones April Jamiah and Ryan discuss the idea May Bought www.WhenYouNeedBoth.com June – August Research, product development, recruiting founding team, and marketing strategy August 21st Website launch to parents and investors Jan 2018 Launch Seed Fundraising
- 20. To Gain Traction Potential Partnerships & Events Meetup Groups – Pitching and Presentations Daycare Partnerships Existing networks like NextDoor, BlockChalk Parenting Festivals Farmer’s Markets Co‐working Spaces
- 21. EXPECTED CASH FLOW Serving 250 families in Los Angeles Revenue: $3.71M per year Memberships and Party space rental *** Remember: This includes owning the building. *** Expenses: $892k per year Average time that a preschool or childcare environment takes to break even is typically 6 months. We do it in 3.
- 23. Let’s Work Together! 4 Months of Runway Marketing, Key Staff, Systems & Partnership Development $60K Commercial Property and Renovations Shared ownership and financing, down payment, closing costs, fees, expenses, $60K Est. $2.3M, 22,500 sq. ft. in Los Angeles Growth Buffer Unexpected Costs $30K Total Ask $150,000 $10k raised of $150k Friends and Family Seed Raise $0 raised $1.5M Institutional Raise Projected Return 4.15x return As of 1/1818