The Odeon - Camden Town has 5 screens showing popular films like Gravity and Captain Phillips. It is located in central London near pubs, clubs and Camden Market. Special offers include 3D cinema, loyalty programs and competitions to win experiences like zero gravity flights.

1. Odeon – Camden Town
Screens: 5
Films currently being shown:
•
Gravity (12A)
•
Captain Philips (12A)
•
Blue Jasmine (12A)
•
Ender’s Game (12A)
•
Thor: The Dark Work (12A)
•
Philomena (12A)
Tickets:
Local facilities and Location:
There are several pubs and clubs nearby as it is situated in the city centre. It is
close by to the famous Camden market.
The location will have an impact on the audience as they are located in the
middle of a busy area. The surroundings will have an impact as there will be
plenty of sights for them to see before and after a film. Also, there are several
of places that provide good high quality food.
Offers:
They provide some special offers and features such as:
• 3D cinema
• Orange Wednesday
• Family super save
They also provide a membership card which shows that they are trying to keep
their customers loyal and award them for their loyalty.
Competitions:
They have several competitions relating to the films that are on show.
• Win a zero Gravity experience
• Win £2,500
• Win a holiday in Hawaii
Odeon provides special screenings from the Odeon plus performances that range from culture, music and sport. This shows that they try to
cater to all different age groups and target audiences so they can enjoy the cinema more.

2. Renoir Curzon
Screens: 2
Events: Curzon provides fine events like a selection of
world class Q&As, Doc Days and operas.
Films currently being shown:
•
Don Jon (18)
Cinema experience:
•
The Counsellor (18)
The cinema provides a bar that is only open for ages
•
Utopia (12A)
18+, this is different to what other cinemas provide as
•
Pandora's Promise plus panel discussion hosted by Brian Eno (Advised 16)
this shows that the cinema caters to the upper class as
they will be seen as people that will be responsible
•
Gravity 2D & 3D(12A)
while drinking alcohol.
•
Philomena (12A)
•
The Selfish Giant (15)
Offers and competitions :
•
Le Week-end (15)
They offer a Curzon membership that gives members
•
Berberian Sound Studio (15)
exclusive offers like no booking fee while booking
tickets.
•
Fish Tank (15)
They also provide a competition called “win the epic of
•
The Class (15)
Everest piece”
•
Amour (12A)
Location:
•
A Separation (PG)
The Curzon is located in upper class areas like Mayfair
•
A Late Quartet (15)
and Chelsea. The location will have an impact on the
audience as there are a lot of wine and dine spots that
•
Sweet Smell of Success (1957) (PG)
are close to the cinemas which will appeal to the
•
The Bolshoi Ballet: Le Corsaire (NC)
audience as they can go there after a film.
Tickets:
Peak tickets – Monday to Friday after 5pm to close: £14.50 Saturday & Sunday: £14.50
Royal Box (4 seats) - £ 100
Early Bird – Monday to Friday from open to 5pm £8.00 Saturday & Sunday: £8.00
Children (under 15) – £7.00
The Renoir Curzon is targeted at a sophisticated and older audience as children are only aloud to watch a film while only accompanied by an
adult. Also, the prize of he competition is a painting which is different to cinemas like the Odeon who often provide experiences.

3. Vue Westfield
Screens: 17
Films currently being shown:
•
Captain Phillips (12A)
•
Blue Jasmine (12A)
•
Filth (18)
•
Prisoners (15)
•
Rush (15)
Tickets:
Special events:
They provide special screens of events from live music,
Bollywood films or exclusive screenings. Some special
events on at the moment are:
• Doctor Who: The day of the doctor 3D
• Indiana Jones and the last crusade
• Indiana Jones and the temple of doom
Cinema experience:
They can provide VIP seats so you have luxurious seating
while enjoying your film. Also, there is VueExtreme which
lets you watch your film with a new super sized screen.
Special offers:
They provide a lot of special offers as there will be
multiple of people using the cinema. Some offers include:
• Free monthly Vue Magazine
• Super Tuesday
• Kids am
• Teen tickets
• Family ticket
Location:
The Vue Westfield is situated in the Westfield shopping
centre that has thousands and thousands of people in it
everyday. Therefore, the 17 screens will have an impact
on the audience this will help them get a seat for a film
they want to watch as it can be very busy. Also, there are
several shops for them to visit that provide food and
shopping for clothes. It also has a large car park and it is
indoors which will impact the audience.