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Dental Insurance
Overcoming Challenges             The Rules Have Changed
           &
   Managing Effectively
     Debbie & Paddy
    Victoria, BC 2009




                                                    Topics:


                               • Dental Insurance difficulties & effective strategies
Our Dental Profession          • Informing patients regarding the challenges the
                                 dental office faces
     Deserves                  • Educating patients about their role & responsibility
                               • Utilizing verbal skills, forms & letters
 To Be Treated With Fairness   • Diagnosis based on patient needs versus insurance
                               • The impact of AR and collections
              &                • Consideration, planning steps, and anticipated
           Respect               outcome of transitioning from assignment to non
                                 assignment




                                  Challenges Dental Practices Are
 We Want To Know                              Facing
What Insurance Challenges      • Patients not understanding their coverage
    Are You Facing?            • Not being able to obtain adequate coverage
                                 information from the insurance company
                               • Pay patient only plans
                               • Pre-auths only being issued to the patient
                               • Pre-authorized treatment being declined
                               • Unusually slow payments or partial
                                 payments
                               • Limited re-submission time frames
                               • Claw back payments
Dental Insurance is                  Never Intended to Cover
          Intended To                             Everything
     Make Dentistry Affordable




                                             Sell Dental Premiums
        Dental Insurance
          Companies
         Are In the Business to:               Not pay dental claims




Explanation of This Statement
• Information regarding coverage not
  forthcoming
                                           Dental Insurance Does Not
• Pre-authorizations issued by Dentist,
  are most often sent to the patient                 Have:
• Not allowing coordination of benefits      A relationship with the dental
• In some cases pre-authorized treatment                practice
  is not paid
• Unreasonably short re-submission
  policies
Criticisms Aside
                                     If you are an assignment practice
                                          & get paid directly by the
    We do earn money from                    insurance company
       dental insurance                             then
    We have to strategize in
       order to survive                  you have to learn how to play
                                               the game to win




                                    Here’s how you’re A/R dollar is
                                    greatly reduced when it’s paid
                                                 late!
    Accounts Receivable
          Facts                    • 60 days past due    -    .61 cents
            &
  Financial Comparative Analysis   • 90 days past due    -    .38 cents

                                   • 6 months past due   -    .18 cents




                                              First
This Strongly Affects Your
                                     lets examine the bigger
        Cash Flow
                                             picture
Building a business
                   &                                     What is your philosophy
         building relationships
                                                           regarding dental insurance?
          & providing healthcare                                   Then & Now
           services to patients




  We are no longer able to do
      what we once did
• Costs far too much time & money
                                                       We Must Change our Mind
                                                                 Set
• Reduces quality time with patients & time spent in
  more valuable practice management areas

• Not able to communicate effectively
  with the insurance companies

• Lack of control = us looking incompetent

• WE MUST EDUCATE THE PATIENT ON THE CHANGES & THEIR
  RESPONSIBILITY




                                                        If the entire dental team does not
          In order to be effective
                                                            support the philosophy and
           the entire dental team
                                                       approach to be taken with patients
             has to support the                             regarding dental insurance
         philosophy & approach to
           be taken with patients                                  It can……
Are your administrative staff
                                                      comfortable
        Cost you money!                       communicating with patients
                                                         about
        alienate staff members
                                                          Money?
           confuses patients
                                              Fees, patient portions, amounts
      poor Treatment Acceptance
                                                 not covered, maximums
                                                          reached




                                                            Begin
     We can offer solutions
                &                             1. Managing Expectations
   strategies regarding dental                   Yours & The Patients
            insurance

      However, it’s up to the entire
           team every day




                                            What Do Patients Expect Regarding
  Dental Team Expectations                         Dental Insurance?
                                         • Want to use their benefits to their
                                           advantage
• Patients understand their
  responsibilities                       • Informed of what will take place
• Patients understand the difficulties     financially
  involved & appreciate your efforts     • Given options
• Patients understand why they require
  treatment & the benefits of the        • Be involved in the process
  treatment
                                         • No unexpected occurrences
• Patients don’t assume everything is
  covered
Dental practices don’t have a
Can we meet those patient
                                        relationship
     expectations?              with the insurance company
   Not In Every Instance
          Because                          Privacy Act




How do we manage patient
     expectations?              Effective Communication




                                         Dentists Role
           Begin by:          • Dentists diagnose treatment according
                                to the patients needs rather than their
reviewing each team members
                                dental insurance coverage
     role regarding dental
           insurance          • Routinely record in your diagnosis: the
                                reason/rationale for treatment

                              • Our suggestion – don’t discuss money
Hygienists Role With
                                                       Scaling and Root Planning
            Insurance
• Regardless of insurance coverage!
• Educate patients on the importance of            • Hygienist discusses and educates the
  periodontal health, it’s relevance to              patient regarding their need for any
  their current dental status & the                  additional scaling / root planing
  correlation to their over all general            Regardless of their dental insurance limit
  health
• New Data – a high% of infections in our          Have printed information available & use
  body are directly related to periodontal          photography
  disease – lung & heart/cardiovascular




           Hygienist Script                            CDA’s Role With Insurance
• Patient – I am not covered for 3/ 6 month        Continues the education process
  hygiene appointments ( Never say                 with patients on:
  cleaning)
                                                   • The need & rationale for treatment

• Hygienist – When you compare the cost to         • Liaison with the receptionist regarding
  the benefits of this preventive treatment,         financial concerns the patient may have
  you will find it quite affordable. Lets go see
  Paddy at the front desk and find out the         • Supports the policies of the office
  cost.




                                                       If We Properly Manage Expectations
        Administrative Role                                     Then Patients Will:
• Responsible for overseeing the collection of
  information
                                                   •   Understand insurance challenges & :
• Communication & follow through of policies       •   Pay their deductibles
                                                   •   Pay their co-insurance
• Empathetic                                       •   Pay for uninsurable services
• Perform insurance tasks                          •   Pay maximums when reached
                                                   •   Pay differences in fee guides
• Follow through                                   •   Pay any insurance shortfalls
                                                   •   Pay for fees above the fee guide
Know who you are talking to
                                                  What’s your approach
       How do we do this?

       Educate your patients
         in advance of the
            appointment




          Know yourself
         Know each other                         Personality Profiling
                                                 Generational Differences




               Golds                                     Greens
Gold    - needs to follow rules          Green    - cool, calm, self controlled
       - respects authority /                     - does not express emotion
         professional                             - information ‘gatherers’,
        - organized, good with details             research
        - believe work comes before               - excellent problem solvers
         play                                     - values intelligence - thinker
       - values home, family and
         tradition
Blues                                     Oranges
Blue    - people oriented, empathic,        Orange - determined, driven, decisive
           unstructured
                                                   - competitive, thrives on variety
          - “people come first”,
           appreciates feedback                    - risk taker, courageous
          - values authenticity, honesty,          - good at managing multiple
           team                                     projects at once
         - good communicators,
           establishing rapport &                  - values action, freedom, quick
            keeping confidentiality                 completion of tasks




  Differences Between the Four                Matures – 1922 – 1943 (64 – 85
           Generations                                  years old)
• Matures                                   Values
                                            • Dedication and sacrifice
• Baby Boomers                              • Duty before pleasure
                                            • Hard work
• Generation X                              • Respect for authority
                                            • Adherence to the rules
• Generation Y




                                            Baby Boomers – 1944 – 1964 (43
            Matures Cont’d
                                                   – 63 years old)
Work Ethic                                  Values
• Seniority and age directly correlated     • Optimism
• Tend to respond well to directive         • Idealistic
  leadership                                • Team orientation
• Obedience and conformity over             • Personal growth
  individualism                             • Personal gratification
• Work is a priority                        • Health and wellness
Generation X – 1965 – 1980 (27 –
         Boomers Cont’d
                                                     42 years old)
                                            Characteristics / Values
Work Ethic                                  • Accept diversity
                                            • Think globally
• Service oriented                          • Latch key kids – single families
                                            • Balance work / life (family first)
• Driven by the legacy of WWII              • Grew up with recession
• Uncomfortable with conflict               • Technologically literate
                                            • Informal
• Can be overly sensitive to feedback       • Self reliant
                                            • Reject rules
• Can be judgmental of those who see        • Practical
                                            • Have multiple careers
  things differently                        • Involved in extreme sports




                                                Generation Y - approx 1980 –
                                                  2000 – (27 and younger)
                                            Characteristics / Values

   Remember with Generation                 • Technologically brilliant
                                            • Optimistic
            “X”                             • Realists
                                            • Individualistic
                                            • Globally conscious /
                                              environmentally aware
        The value of time is very           • Street smart
           important to them                • Sense of entitlement
                                            • Irrelevance of institutions




         More about Yer’s                             More about the Yer’s
• Product of self esteem movement           • Because they have been overpraised
  in the 1990’s – where all children were     and protected from feeling
  WINNERS                                     unsuccessful – they often struggle with
• Want constant open communication            processing failure and criticism
  and positive reinforcement
• Want to reduce stress                     • This generation frequently lacks the
• Believe age and experience are              ability to internalize the lessons they
  irrelevant, what matters is ability         need to learn
Latest Statistics Say                          Generation X & Y

•    Regarding Generation Y

On the horizon of the workplace looms the bulk     Will represent 60% of the
    of Generation Y. At over 80 million strong
          they are the next big workforce
                                                        workforce by 2012
 we will experience, so it best to prepare now
      and get familiar with what is to come –
              there is no alternative!




    Begin by Verbally Educating Your
                Patient
• The intention of dental insurance

• The difficulties & challenges you face         What does this information
• Their involvement & responsibilities            mean to us in dentistry?
• What your willing to do & who can help           In your group discuss the approach you
                                                   need to take with each personality type &
• What they should expect                              generation regarding your dental
                                                              insurance policies
• What are their options?




        Specific Verbal Skills

• Insurance is a contract between your                           Forms
  employer and the insurance company
• The Privacy Act has limited us in                Assist with cooperation
  obtaining personal information
• We are third party and do not have a                often as a gentle
  relationship with your insurance                        reminder
  company
Develop a Letter                                             Insurance Letter Suggestions
• That informs your patients of the changes                                      • Dental benefits are changing rapidly with many
  we experience continually regarding their                                        reductions in your coverage
  dental plan                                                                    • Insurance companies do not inform the dental
                                                                                   offices of changes to your policy
                                                                                 • Often, your dental benefits will not cover 100%
• The letter should include the signature of                                       of treatment
  both the office and patient. It is then                                        • We encourage our patients to talk to their
  placed in the patients chart * reason                                            insurance company regarding the coverage of
                                                                                   their plan. This will avoid any disappointments
                                                                                   regarding the decline in payment of treatment




                                                                                        Additional Ways To Inform
           Memo to the Patient                                           *                       Patients
Dr …………………………………..
Address…………………………….                                                              • Mail-out
MEMO TO ALL OUR PATIENTS WITH DENTAL INSURANCE

As a service to our patients we want to continue to bill your insurance
company, however, as a third party we are unable to acquire patients’            • Email news-letter
personal information. Because of this we have had to incorporate an office
policy where the patient must communicate personally with their insurance
carrier regarding their coverage, including any limits and then relate the
information to our office.
Any treatment that exceeds the limit of your individual plan will be your
                                                                                 • Website
responsibility and billed directly to you.


Please sign and date where indicated below.
Date_____________________________
                                                                                 • Signage
__________________________ __________________________________
Patient Signature                     Office Signature




                                                                                                       Dental Insurance Information Required
                                                                             Patient and birthdate______________________________________________________
                                                                              Insured person and birthdate_______________________________________________
  New Patients with Insurance                                                Employer_______________________________________________________________
                                                                              Employer’s address and phone number_______________________________________
                                                                              Effective date of insurance coverage_________________________________________
                                                                             Insurance carrier_________________________________________________________
• When they call to make the appointment:                                      Group / policy number____________________________________________________
                                                                               ID / Employee / Cert number_______________________________________________
     – Ask if they have insurance                                             Dependent number_______________________________________________________
                                                                              Percentage of coverage Basic_________ Major_________ Ortho_______________
     – Inform them of your policy (patients are                              Deductible______________________________________________________________
       responsible for their insurance coverage)                              Annual financial limit________________ calendar / rolling________________________
                                                                               Bill direct or reimbursement plan____________________________________________
     – Ask them to complete the insurance                                     Employee signature required_______________________________________________
                                                                             Dual coverage allowable___________________________________________________
       information form                                                      Authorized employer signature required_______________________________________
                                                                              EDI / Itrans transmission possible___________________________________________
     – If they do not, they will pay up front for the first                         Recall limit________________________________________________________
       appointment                                                           Scaling / root planning maximum_____________________________________________
                                                                             Composite restoration on molar teeth_________________________________________
                                                                             Fissure sealants covered on children / adults____________________________________
                                                                              Is this plan covered by current fee guide ______________________________________
                                                                             What is the re-submission time frame allowed __________________________________
Common challenges we face
      and strategies
• Minimal information provided by insurance company

• Subscriber/employee has to sign the form                               Strategy
• Employer signature is required
                                                             Our recommendation is to not direct
• Insurance does not pay the current fee schedule                     bill these plans
                                                              Consider them “Pay Patient Plans
• Unusually short re-submission time                                        Only”




     Patient “My last dental office did                   Educate your patient on the
      everything with my insurance”                               difficulties
          “I can understand your concern,                             Show empathy
       however there are new changes daily
                                                                Offer your patients options
        affecting dental insurance and soon
            most all dental offices will be
             implementing these policies”




   What you are willing to do for                         Preauthorization Challenges (Rejection)
              them:                                          Ensure the Following Information:
• Collect the fee for service from them
                                                      •   All relevant information is provided:
• Send in the form on their behalf to help            •   Clinical description/rationale
  them receive their benefits                         •   Missing teeth
• Explain that they will be paid promptly             •   Current restoration in place & date
  by their insurance company                          •   X-rays, photos or models included
• Tell them that there are better more                •   If pre-authorized treatment changes while
  service oriented plans available                        treating the patient or if you are performing
                                                          treatment due to an emergency always
                                                          include the above
Preauthorization Challenges                      Resubmission Challenges
                                               • # 1. EOB

• The approval is sent to the patient          • 2. Call Insurance first, enquire the reason &
                                                 document

• Strategy: Have the patient sign a            • 3. *Enquire if there is any specific time period to re-
                                                 submit & document*
  statement on the form
• “I Debbie Preissl request that you provide   • Print additional claim at the time of treatment and it
                                                 is signed by the patient
  a copy of my approval information directly
  to my dentist Dr. Schmidt”                   • Use re-submission signed form




                                                        Billing Dual Insurance
       Resubmission Form
                                                              Challenges
I, Brenda Smith, hereby authorize my           • Our recommendation is to not bill the
   dentist, Dr. George Jones to resubmit on      second plan directly
   my behalf to my dental insurance
   company for dental treatment previously     • Bill first plan only & patient pays for the
   performed but not received by my carrier      secondary at time of treatment
Date:__________
Signature: ________________                    • Print up the second claim for patient &
                                                 send on their behalf after receiving
                                                 your first carrier payment. *




 Here’s how you’re A/R dollar is               Insurance Challenges Continued
 greatly reduced when it’s paid
              late!                            • Not knowing the patient’s previous
                                                 dental history, therefore unknown
• 60 days past due        -    .61 cents         maximums can occur


• 90 days past due        -    .38 cents       • Strategy: Ask the patient questions re
                                                 their former dental health & explain this
                                                 difficulty in advance to them
• 6 months past due       -    .18 cents
100 % Coverage/Dual Coverage
      Is There Such a Thing? *
                                                                                    Verbal Skills
                                                    • Eye contact – same level
• Deductibles                                       • “Paddy that is good news, sounds like you have great coverage,
                                                      however we have found that with many of our patients who are
                                                      covered by two plans often it doesn’t mean that they actually have
• Composite versus amalgam                            100% coverage. For example:

                                                    • Lab fees sometimes exceed what your plan will allow
• Lab costs & gold versus porcelain                 • Maximums may be reached on treatment performed on this tooth
                                                      prior to this procedure
• Fees above the fee guide                          • Paddy be prepared that you may have to pay something towards
                                                      your treatment
                                                    • We will do our best to provide you with an estimate however on
• Maximums reached                                    occasion dental insurance companies continue to surprise us
                                                    • Document this conversation and do provide estimates!
• Uninsured procedures




Shortfall Payment Challenges                                   Credit Card on File Form
                                                    •   AUTHORIZATION DENTAL CARE FORM
Strategy:                                           •   I authorize ____________________________________________ Dental Clinic to keep my
                                                        signature on file and to charge my:
                                                    •   VISA                             MASTERCARD                                              OTHER
                                                    •   for any balances not covered, or any balances not paid for by my dental insurance within 60 days.
                                                        I will be notified of the balance due and the date of
                                                    •
• Educate your patient in advance that              •   I understand that this form is valid unless I cancel the authorization through written notice to
                                                        ______________________________ Dental Clinic.
  short fall payments can occur                     •   I also understand that this information will be kept strictly
                                                        confidential_________________________________________________________________
                                                    •   Patient Name
• Explain your policy on payment                    •
                                                    •
                                                        _________________________________________________________________
                                                        Card Holder
                                                    •   _________________________________________________________________
  collection                                        •   City                                                                 Province                Postal
                                                        Code
                                                    •   _________________________________________________________________
• E.G Credit card on file, or statment              •   Credit Card Account Number                                                      Expiration Date
                                                    •   _________________________________________________________________
                                                    •   Cardholder Signature




                 Verbal Skill                                                      Higher Fees
“Sally, I am so sorry that your dental insurance
  didn’t pay for this service. You pay your
  premiums in good faith and expect your dental     • Make sure your higher fees are well
  treatment to be covered.”                           thought out

“Sally, we are seeing more and more of this
  happening where insurance companies are           • Communicate this to your patients in
  covering fewer services. We are recommending        advance of their appointments
  to all our patients that you personally contact
  your employer regarding this shortfall and make
  them aware that there are far better plans out    • Must provide written estimates prior to
  there that cover these services……                   their appointment – dated & signed
Verbal Skills –Why Your Fees
             Higher Fees
                                                        Are Higher
• Dr. Smith’s fee for a crown is $1,000.00   • Dr. Smith has over 15 years of experience

• BCDA fees PFM $613.40                      • Latest Technology
• Lab fee $250.00
• Total $863.40 X 50% =$431.70               • Continuing Education Courses
• Insurance will pay approximately:
  $431.70 towards your crown                 • An outstanding lab that produces high
• Your approximate portion is $568.30          quality work




    The next series of dental
                                                Pre-authorized treatment
     insurance challenges
        Are very serious in nature                    Payment declined!
         Strategies are to follow




     BCDA Broadcast News                      That is an unethical request

     PBC previously requested dentists             Does not fall under the current
         to take x-rays of their final
     restorations and send them into to
                                                  generally accepted professional
         PBC along with the claim.                        standard of care
Authority Regulators
      What can you do about
                                                                      That Govern Insurance
              this?                                                     Companies in BC
                 Notify the patient
         Notify the BC Dental Association                                  Enforce Discipline
                  And Notify……*                                               Standards




                                                                                   FICOM
• Office Hours                                               • Complaint Handling Procedure FICOM has a process
  8:30am to 4:30pm Monday to Friday except holidays.           in place for investigating complaints arising from the
                                                               conduct of members of the real estate, pension plan and
  Financial Institutions Commission                            financial services sectors. All complaints are responded
  Suite 1200 - 13450 102nd Avenue                              to in a timely and professional manner in keeping with
  Surrey BC, V3T 5X3                                           our regulatory responsibilities and commitment to
• Complaints and Inquiries 604 953-5200On-line                 service. Complaints can be submitted in written form, by
  Complaints: Complaint Form Reception: 604 953-               telephone, email or by the on-line form below. To ensure
  5300Toll Free : 866 206-3030 (outside local calling area     complaints are addressed in the most expeditious
  within B.C.)Fax: 604 953-5301General                         manner possible we recommend that all relevant
  Email:FICOM@ficombc.caEmployment Applications:               information and applicable documentation is included or
  HR@ficombc.ca                                                will be forwarded upon request. All complaints are filed
                                                               for tracking and statistical purposes, even in cases
                                                               where follow-up action is not required.




                                                                            Dentists Unite
                                                             • We have to take back control of the
       Federal office of the                                   financial aspect of the practice
    Superintendent Of Financial                              • We must not accept unfair practices by
            Institutions                                       insurance companies
                  1-800 385-8647                             • We must educate our patients
                                                             • We must pressure our dental
                                                               organizations to assist us with this
Healthy Accounts Receivable Is
                                                Dependent Upon:
        Accounts Receivable
                                        • Staff comfortable with fees
      Collections and Controls
                                        • Have policies & plan

                                        • Communication

                                        • Consistency & follow through




                                                     Financial Policies
                                        • Educate you patients regarding their
     The importance of following          dental insurance
       your financial policies &
               protocol                 • Always provide written estimates
      Will greatly reduce your AR and
         time spent on collections      • Provide your patients with a financial
                                          plan and your expectations on payment




     Payment Policies Posted                                  Do You?
“Payment is anticipated when services   • Provide verbal and
   are performed”                         written estimates – patient must sign!

                                        • Provide financing options

1.   Reception area                     • Ensure patients are aware
                                          of payment methods
2.   Brochures
3.   Website                            • Remind patients of financial arrangements

4.   On statements                      • Have a plan for any uncollected balances!

5.   Verbally
Script
                                             • Mrs. Smith, at the end of the day, Dr. Smith
                                               and I go over the reports and he will ask me
   If Patient Does Not Pay At                  why I haven’t collected your balance as it is
                                               our policy.
           Appointment
                                             • I need to let him know what plan I have made
        Explain The Following                  with you…Pause for patient’s response.

                                             • Document plan and give yourself a reminder
                                               ie: Tuesday May 25th Call patient for Visa




  Or if they do not have a credit
               card

"Mrs Jones, do me a favour - I'll give you
                                               Consistently Work on Your
this self addressed envelope and when
you get home just put a cheque in it and         Accounts Receivable
drop it in the mail. Here I'll even put a
                                                              Set a goal
stamp on it. Thank you, I really
appreciate that!"                                       2 – 4 hours weekly?
           Document and follow up!




    Print an Aged Accounts
                                                   Aged A/R Percentages
 Receivable Report Every Month
• Be sure the insurance and patient
  balances are listed separately             • 0 – 30 days -       70%

• If you have more than one doctor print a   • 30 – 60 days -      25%
  separate report for each one
                                             • 90 days and over - 5%
• Check the balances owing and the aged
  percentages
Accounts Receivable Process
           Insurance
• Working from your A/R report focus on any
  accounts overdue 60 - 90 days first
• Automatically call the insurance company – find          Insurance unpaid portions
  out why it has not been paid
• Resubmit if necessary – use re-sub form or
                                                                  (short falls)
  secondary signed form *
• If there is a legitimate reason why the insurance
                                                                       Follow Policy:
  company has not been paid the claim – transfer                 Contact patient & collect via
  the amount to the patient                                              credit card
      DOCUMENT, DOCUMENT, DOCUMENT




                                                             Statements To Patients
                                                         With Insurance Unpaid Portions
                                                        • Transfer balance to patient ledger
     Don’t be afraid to tell the                          documenting why!

  patient this is not a good plan!                      • Print up statement

                         Or
                                                        • Photo copy insurance remittance
       Mr Patient, you need to speak
        to your employer about this                     • Provide brief description of denial
                 situation!
                                                        • Provide insurance company contact information*




                                                              Patient Collection Process
              Insurance AR
• If you have put through a payment and notice
  the previous visit had not been paid:   “do            • When your initial plan of receiving payment
  not automatically resubmit”                                                 failed

                                                        • When contacting the patient – home number,
  – Contact the insurance company, verify coverage,       work or cell
    address get name of person to send attention to     • Do not leave a detailed account message
  – Re-submit & make notes                                regarding the reason for your call
  – If employer’s signature is needed, send attention   • Use -“Mrs Smith, this is Paddy from Dr Brown’s
    with addressed envelope                               office, would you please call me as soon as you
  – Follow-up on specified time                           can at …….
Overdue Account

• Explain to the patient that their balance         Verbal Skills for Overdue
  owing is overdue
                                                            Accounts
• Suggest they give you their credit card




                 Be Nice!                         Patient who promised to pay
• "Mrs Smith, in looking over your account I
  noticed that we have not received your
  payment. Is there any way we may be of         • “Ms Black – We haven’t received your
  help, or is there a problem with this            payment – is there a problem regarding
  account?" If the patient says “No, I will        the payment?”
  send you a cheque right away!”

• REMEMBER FOLLOW UP - Give a SPECIFIC
  date that you'll expect the payment into the
  office.




 Patient who promised to pay by
                                                            Follow up call
             cheque
• Mrs Black, our records show we have            • "Mrs Smith, when I spoke to you last
  not received your cheque. May I ask              Monday you indicated you would send
  that you call your bank and put a stop           us a cheque immediately. Today is
  payment on the cheque and issue us a             Tuesday (of the next week) and I still
  new cheque today. This will insure that          haven't received your payment. I'm
  only one cheque is cashed. Today is              here until 6:00 pm today, when would
  Monday. I'll make a note on your                 be a good time for you to drop by with
  account that we should receive the               the cheque?"
  replacement cheque by Friday."
Send a Letter
                                                 • Our accountant has instructed me to send
    If you have been unable to                     him / her all accounts that are overdue 90
     speak to the patient after                    days.
                                                 • I hesitate to do this until I have spoken to
        numerous attempts                          you directly as it usually means the
                                                   account will go to collections and this
                                                   could affect your credit rating
                                                 • Please call me as soon as possible
                                                               Double Registered




   Be Willing to Work With Your                      Do not send uncollected
             Patients                             balances to a collection agency
                                                       Without contacting patient to inquire
• Listen to the patients concerns & be                 why – send written documentation –
  empathetic                                                    double registered!
• If it is a long overdue account and they are
  willing to pay organize a monthly payment
  plan
• If possible you do not want to lose a
  patient over a bad debt




              Collections

• Careful regarding the Privacy Act
• If you use a collection agency, don’t                 Keys To Collections
  allow the patient to pay you directly

                                                                  Follow up
                                                                 Persistence
                                                       Comfortable with collecting money
                                                        Document, document, document
Assignment
   Monitor Your Accounts
                                                    Versus
        Receivable                              Non Assignment
    Your collections should be no
       lower than 98% of your                  Thinking about this?
             production




       Big decision
   Impact on the practice
                                                      First
      Need a well thought out plan
       All staff must be onboard
     Excellent communication skills         Consider influencing factors
         Demonstrate empathy




Current Economic Climate In BC
  • BC economy currently is uncertain
  • Downsizing
  • Rise in self employment
                                           Pros/Cons of Accepting
    Increased consulting & contract work
    Part time work
  • Contributes to a changing attitude           Assignment
    toward the work place and affects &
    reducesdental benefits
Pros/Cons of Accepting
                                                        Assignment
                                            Pros –
         A Big Consideration:               • Patients generally will accept treatment if it is
        Your Practice’s Patient               covered by insurance

            Demographics
                                            Cons –
                                            • Challenge & time dealing with insurance
                                              companies – access to information
                                            • Increased accounts receivable
                                            • Time spent regarding collections




                                                 Levels of Non Assignment
                                                        Facilitation

        The Decision to go Non              1. Patient pays upfront, (patient knows to
                                               regularly provide policy information to the
         Assignment should also                office) The office submits the claim on the
               include                         patients behalf to the insurance company –
                                               patient is reimbursed by their insurance
        Input from the dentist & staff
           regarding the degree of
                                            2. Patient pays upfront, office provides
                 facilitation                  patient with claim forms, no other
                                               facilitation




     Laying out a plan to go non                       Understanding the
    assignment should include:                        Impact/Expectations
                                            • Resistance and negativity

•   Understanding the impact/expectations   • Staff relationships may be affected
•   Timing
                                            • Financial loss
•   Communication
•   Financing solutions / options           • Loss of patients

•   Exceptions                              • Increased credit card fees
•   Evaluating the change
                                            • Added stress (temporary)
Timing                                           Communication
• Forecasting – look to the future                      • Inform before you perform: You may choose to:

• Inform before you perform (minimum one                   – Personally hand out letters to every patient well in advance &
                                                             notification in chart & computer
  year)                                                    – Explain terms - how, why and when
                                                           – Notices posted in the office - op’s, reception area
                                                           – Mail out letters to patients
We don’t recommend proceeding if the                       – Terms on brochures
  practice is facing other challenges:                     – Terms on website
                                                           – Terms on statements
• New Associate
                                                        • The entire team is onboard and communicates the changes
• A new increase in fees                                   – Talk it up!
                                                           – Personality profiling
• Change in location
• New dental practice management software
  system




    Financing Solutions & Options
• Interact Visa, MC, Amex                                        Exceptions if & when
• Preauthorized debit payments

• Increased line of credit

•   Dental Financing

• Interoffice financial plan ( only for those you and
  know well) Max 2-3 payments for no more than 2-3
  months

• Dental practices are not banks!




    Possible Exceptions If & When
                                                                                Summary
• MSSH                                                  • Know where you are before considering a change

                                                        • Understand the possible impact on the practice
• NIHB                                                  • Have a plan & be organized

                                                        • Everyone is onboard & supportive
• Large cases
                                                        • Be flexible, but be committed, anticipate challenges
• Large families                                        • Regular staff meetings to discuss progress and challenges

                                                        • Monitor & evaluate the outcome
• Elderly or diminished capability
In our experience with practices
         going non assignment

•   With a well thought out plan                Incorporated Business’
•   Involving all team members                        Can Direct
•   Strong Communication
•   Bumps along the way                          $10,000.00 per calendar year for
                                                  them, employees & family as a
•   The offices that have successfully worked        direct business expense
    through it, say they would never go back!    See your accountant for details
                                                    Self Directed Benefit Plan




      We are there if you need help


                   Paddy Briggs
                   (604)454-4000
                 paddyb@shaw.ca
                  Debbie Preissl
                 preissl@shaw.ca
                   (778)891-6050

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Oct282009 preisslbriggs

  • 1. Dental Insurance Overcoming Challenges The Rules Have Changed & Managing Effectively Debbie & Paddy Victoria, BC 2009 Topics: • Dental Insurance difficulties & effective strategies Our Dental Profession • Informing patients regarding the challenges the dental office faces Deserves • Educating patients about their role & responsibility • Utilizing verbal skills, forms & letters To Be Treated With Fairness • Diagnosis based on patient needs versus insurance • The impact of AR and collections & • Consideration, planning steps, and anticipated Respect outcome of transitioning from assignment to non assignment Challenges Dental Practices Are We Want To Know Facing What Insurance Challenges • Patients not understanding their coverage Are You Facing? • Not being able to obtain adequate coverage information from the insurance company • Pay patient only plans • Pre-auths only being issued to the patient • Pre-authorized treatment being declined • Unusually slow payments or partial payments • Limited re-submission time frames • Claw back payments
  • 2. Dental Insurance is Never Intended to Cover Intended To Everything Make Dentistry Affordable Sell Dental Premiums Dental Insurance Companies Are In the Business to: Not pay dental claims Explanation of This Statement • Information regarding coverage not forthcoming Dental Insurance Does Not • Pre-authorizations issued by Dentist, are most often sent to the patient Have: • Not allowing coordination of benefits A relationship with the dental • In some cases pre-authorized treatment practice is not paid • Unreasonably short re-submission policies
  • 3. Criticisms Aside If you are an assignment practice & get paid directly by the We do earn money from insurance company dental insurance then We have to strategize in order to survive you have to learn how to play the game to win Here’s how you’re A/R dollar is greatly reduced when it’s paid late! Accounts Receivable Facts • 60 days past due - .61 cents & Financial Comparative Analysis • 90 days past due - .38 cents • 6 months past due - .18 cents First This Strongly Affects Your lets examine the bigger Cash Flow picture
  • 4. Building a business & What is your philosophy building relationships regarding dental insurance? & providing healthcare Then & Now services to patients We are no longer able to do what we once did • Costs far too much time & money We Must Change our Mind Set • Reduces quality time with patients & time spent in more valuable practice management areas • Not able to communicate effectively with the insurance companies • Lack of control = us looking incompetent • WE MUST EDUCATE THE PATIENT ON THE CHANGES & THEIR RESPONSIBILITY If the entire dental team does not In order to be effective support the philosophy and the entire dental team approach to be taken with patients has to support the regarding dental insurance philosophy & approach to be taken with patients It can……
  • 5. Are your administrative staff comfortable Cost you money! communicating with patients about alienate staff members Money? confuses patients Fees, patient portions, amounts poor Treatment Acceptance not covered, maximums reached Begin We can offer solutions & 1. Managing Expectations strategies regarding dental Yours & The Patients insurance However, it’s up to the entire team every day What Do Patients Expect Regarding Dental Team Expectations Dental Insurance? • Want to use their benefits to their advantage • Patients understand their responsibilities • Informed of what will take place • Patients understand the difficulties financially involved & appreciate your efforts • Given options • Patients understand why they require treatment & the benefits of the • Be involved in the process treatment • No unexpected occurrences • Patients don’t assume everything is covered
  • 6. Dental practices don’t have a Can we meet those patient relationship expectations? with the insurance company Not In Every Instance Because Privacy Act How do we manage patient expectations? Effective Communication Dentists Role Begin by: • Dentists diagnose treatment according to the patients needs rather than their reviewing each team members dental insurance coverage role regarding dental insurance • Routinely record in your diagnosis: the reason/rationale for treatment • Our suggestion – don’t discuss money
  • 7. Hygienists Role With Scaling and Root Planning Insurance • Regardless of insurance coverage! • Educate patients on the importance of • Hygienist discusses and educates the periodontal health, it’s relevance to patient regarding their need for any their current dental status & the additional scaling / root planing correlation to their over all general Regardless of their dental insurance limit health • New Data – a high% of infections in our Have printed information available & use body are directly related to periodontal photography disease – lung & heart/cardiovascular Hygienist Script CDA’s Role With Insurance • Patient – I am not covered for 3/ 6 month Continues the education process hygiene appointments ( Never say with patients on: cleaning) • The need & rationale for treatment • Hygienist – When you compare the cost to • Liaison with the receptionist regarding the benefits of this preventive treatment, financial concerns the patient may have you will find it quite affordable. Lets go see Paddy at the front desk and find out the • Supports the policies of the office cost. If We Properly Manage Expectations Administrative Role Then Patients Will: • Responsible for overseeing the collection of information • Understand insurance challenges & : • Communication & follow through of policies • Pay their deductibles • Pay their co-insurance • Empathetic • Pay for uninsurable services • Perform insurance tasks • Pay maximums when reached • Pay differences in fee guides • Follow through • Pay any insurance shortfalls • Pay for fees above the fee guide
  • 8. Know who you are talking to What’s your approach How do we do this? Educate your patients in advance of the appointment Know yourself Know each other Personality Profiling Generational Differences Golds Greens Gold - needs to follow rules Green - cool, calm, self controlled - respects authority / - does not express emotion professional - information ‘gatherers’, - organized, good with details research - believe work comes before - excellent problem solvers play - values intelligence - thinker - values home, family and tradition
  • 9. Blues Oranges Blue - people oriented, empathic, Orange - determined, driven, decisive unstructured - competitive, thrives on variety - “people come first”, appreciates feedback - risk taker, courageous - values authenticity, honesty, - good at managing multiple team projects at once - good communicators, establishing rapport & - values action, freedom, quick keeping confidentiality completion of tasks Differences Between the Four Matures – 1922 – 1943 (64 – 85 Generations years old) • Matures Values • Dedication and sacrifice • Baby Boomers • Duty before pleasure • Hard work • Generation X • Respect for authority • Adherence to the rules • Generation Y Baby Boomers – 1944 – 1964 (43 Matures Cont’d – 63 years old) Work Ethic Values • Seniority and age directly correlated • Optimism • Tend to respond well to directive • Idealistic leadership • Team orientation • Obedience and conformity over • Personal growth individualism • Personal gratification • Work is a priority • Health and wellness
  • 10. Generation X – 1965 – 1980 (27 – Boomers Cont’d 42 years old) Characteristics / Values Work Ethic • Accept diversity • Think globally • Service oriented • Latch key kids – single families • Balance work / life (family first) • Driven by the legacy of WWII • Grew up with recession • Uncomfortable with conflict • Technologically literate • Informal • Can be overly sensitive to feedback • Self reliant • Reject rules • Can be judgmental of those who see • Practical • Have multiple careers things differently • Involved in extreme sports Generation Y - approx 1980 – 2000 – (27 and younger) Characteristics / Values Remember with Generation • Technologically brilliant • Optimistic “X” • Realists • Individualistic • Globally conscious / environmentally aware The value of time is very • Street smart important to them • Sense of entitlement • Irrelevance of institutions More about Yer’s More about the Yer’s • Product of self esteem movement • Because they have been overpraised in the 1990’s – where all children were and protected from feeling WINNERS unsuccessful – they often struggle with • Want constant open communication processing failure and criticism and positive reinforcement • Want to reduce stress • This generation frequently lacks the • Believe age and experience are ability to internalize the lessons they irrelevant, what matters is ability need to learn
  • 11. Latest Statistics Say Generation X & Y • Regarding Generation Y On the horizon of the workplace looms the bulk Will represent 60% of the of Generation Y. At over 80 million strong they are the next big workforce workforce by 2012 we will experience, so it best to prepare now and get familiar with what is to come – there is no alternative! Begin by Verbally Educating Your Patient • The intention of dental insurance • The difficulties & challenges you face What does this information • Their involvement & responsibilities mean to us in dentistry? • What your willing to do & who can help In your group discuss the approach you need to take with each personality type & • What they should expect generation regarding your dental insurance policies • What are their options? Specific Verbal Skills • Insurance is a contract between your Forms employer and the insurance company • The Privacy Act has limited us in Assist with cooperation obtaining personal information • We are third party and do not have a often as a gentle relationship with your insurance reminder company
  • 12. Develop a Letter Insurance Letter Suggestions • That informs your patients of the changes • Dental benefits are changing rapidly with many we experience continually regarding their reductions in your coverage dental plan • Insurance companies do not inform the dental offices of changes to your policy • Often, your dental benefits will not cover 100% • The letter should include the signature of of treatment both the office and patient. It is then • We encourage our patients to talk to their placed in the patients chart * reason insurance company regarding the coverage of their plan. This will avoid any disappointments regarding the decline in payment of treatment Additional Ways To Inform Memo to the Patient * Patients Dr ………………………………….. Address……………………………. • Mail-out MEMO TO ALL OUR PATIENTS WITH DENTAL INSURANCE As a service to our patients we want to continue to bill your insurance company, however, as a third party we are unable to acquire patients’ • Email news-letter personal information. Because of this we have had to incorporate an office policy where the patient must communicate personally with their insurance carrier regarding their coverage, including any limits and then relate the information to our office. Any treatment that exceeds the limit of your individual plan will be your • Website responsibility and billed directly to you. Please sign and date where indicated below. Date_____________________________ • Signage __________________________ __________________________________ Patient Signature Office Signature Dental Insurance Information Required Patient and birthdate______________________________________________________ Insured person and birthdate_______________________________________________ New Patients with Insurance Employer_______________________________________________________________ Employer’s address and phone number_______________________________________ Effective date of insurance coverage_________________________________________ Insurance carrier_________________________________________________________ • When they call to make the appointment: Group / policy number____________________________________________________ ID / Employee / Cert number_______________________________________________ – Ask if they have insurance Dependent number_______________________________________________________ Percentage of coverage Basic_________ Major_________ Ortho_______________ – Inform them of your policy (patients are Deductible______________________________________________________________ responsible for their insurance coverage) Annual financial limit________________ calendar / rolling________________________ Bill direct or reimbursement plan____________________________________________ – Ask them to complete the insurance Employee signature required_______________________________________________ Dual coverage allowable___________________________________________________ information form Authorized employer signature required_______________________________________ EDI / Itrans transmission possible___________________________________________ – If they do not, they will pay up front for the first Recall limit________________________________________________________ appointment Scaling / root planning maximum_____________________________________________ Composite restoration on molar teeth_________________________________________ Fissure sealants covered on children / adults____________________________________ Is this plan covered by current fee guide ______________________________________ What is the re-submission time frame allowed __________________________________
  • 13. Common challenges we face and strategies • Minimal information provided by insurance company • Subscriber/employee has to sign the form Strategy • Employer signature is required Our recommendation is to not direct • Insurance does not pay the current fee schedule bill these plans Consider them “Pay Patient Plans • Unusually short re-submission time Only” Patient “My last dental office did Educate your patient on the everything with my insurance” difficulties “I can understand your concern, Show empathy however there are new changes daily Offer your patients options affecting dental insurance and soon most all dental offices will be implementing these policies” What you are willing to do for Preauthorization Challenges (Rejection) them: Ensure the Following Information: • Collect the fee for service from them • All relevant information is provided: • Send in the form on their behalf to help • Clinical description/rationale them receive their benefits • Missing teeth • Explain that they will be paid promptly • Current restoration in place & date by their insurance company • X-rays, photos or models included • Tell them that there are better more • If pre-authorized treatment changes while service oriented plans available treating the patient or if you are performing treatment due to an emergency always include the above
  • 14. Preauthorization Challenges Resubmission Challenges • # 1. EOB • The approval is sent to the patient • 2. Call Insurance first, enquire the reason & document • Strategy: Have the patient sign a • 3. *Enquire if there is any specific time period to re- submit & document* statement on the form • “I Debbie Preissl request that you provide • Print additional claim at the time of treatment and it is signed by the patient a copy of my approval information directly to my dentist Dr. Schmidt” • Use re-submission signed form Billing Dual Insurance Resubmission Form Challenges I, Brenda Smith, hereby authorize my • Our recommendation is to not bill the dentist, Dr. George Jones to resubmit on second plan directly my behalf to my dental insurance company for dental treatment previously • Bill first plan only & patient pays for the performed but not received by my carrier secondary at time of treatment Date:__________ Signature: ________________ • Print up the second claim for patient & send on their behalf after receiving your first carrier payment. * Here’s how you’re A/R dollar is Insurance Challenges Continued greatly reduced when it’s paid late! • Not knowing the patient’s previous dental history, therefore unknown • 60 days past due - .61 cents maximums can occur • 90 days past due - .38 cents • Strategy: Ask the patient questions re their former dental health & explain this difficulty in advance to them • 6 months past due - .18 cents
  • 15. 100 % Coverage/Dual Coverage Is There Such a Thing? * Verbal Skills • Eye contact – same level • Deductibles • “Paddy that is good news, sounds like you have great coverage, however we have found that with many of our patients who are covered by two plans often it doesn’t mean that they actually have • Composite versus amalgam 100% coverage. For example: • Lab fees sometimes exceed what your plan will allow • Lab costs & gold versus porcelain • Maximums may be reached on treatment performed on this tooth prior to this procedure • Fees above the fee guide • Paddy be prepared that you may have to pay something towards your treatment • We will do our best to provide you with an estimate however on • Maximums reached occasion dental insurance companies continue to surprise us • Document this conversation and do provide estimates! • Uninsured procedures Shortfall Payment Challenges Credit Card on File Form • AUTHORIZATION DENTAL CARE FORM Strategy: • I authorize ____________________________________________ Dental Clinic to keep my signature on file and to charge my: • VISA MASTERCARD OTHER • for any balances not covered, or any balances not paid for by my dental insurance within 60 days. I will be notified of the balance due and the date of • • Educate your patient in advance that • I understand that this form is valid unless I cancel the authorization through written notice to ______________________________ Dental Clinic. short fall payments can occur • I also understand that this information will be kept strictly confidential_________________________________________________________________ • Patient Name • Explain your policy on payment • • _________________________________________________________________ Card Holder • _________________________________________________________________ collection • City Province Postal Code • _________________________________________________________________ • E.G Credit card on file, or statment • Credit Card Account Number Expiration Date • _________________________________________________________________ • Cardholder Signature Verbal Skill Higher Fees “Sally, I am so sorry that your dental insurance didn’t pay for this service. You pay your premiums in good faith and expect your dental • Make sure your higher fees are well treatment to be covered.” thought out “Sally, we are seeing more and more of this happening where insurance companies are • Communicate this to your patients in covering fewer services. We are recommending advance of their appointments to all our patients that you personally contact your employer regarding this shortfall and make them aware that there are far better plans out • Must provide written estimates prior to there that cover these services…… their appointment – dated & signed
  • 16. Verbal Skills –Why Your Fees Higher Fees Are Higher • Dr. Smith’s fee for a crown is $1,000.00 • Dr. Smith has over 15 years of experience • BCDA fees PFM $613.40 • Latest Technology • Lab fee $250.00 • Total $863.40 X 50% =$431.70 • Continuing Education Courses • Insurance will pay approximately: $431.70 towards your crown • An outstanding lab that produces high • Your approximate portion is $568.30 quality work The next series of dental Pre-authorized treatment insurance challenges Are very serious in nature Payment declined! Strategies are to follow BCDA Broadcast News That is an unethical request PBC previously requested dentists Does not fall under the current to take x-rays of their final restorations and send them into to generally accepted professional PBC along with the claim. standard of care
  • 17. Authority Regulators What can you do about That Govern Insurance this? Companies in BC Notify the patient Notify the BC Dental Association Enforce Discipline And Notify……* Standards FICOM • Office Hours • Complaint Handling Procedure FICOM has a process 8:30am to 4:30pm Monday to Friday except holidays. in place for investigating complaints arising from the conduct of members of the real estate, pension plan and Financial Institutions Commission financial services sectors. All complaints are responded Suite 1200 - 13450 102nd Avenue to in a timely and professional manner in keeping with Surrey BC, V3T 5X3 our regulatory responsibilities and commitment to • Complaints and Inquiries 604 953-5200On-line service. Complaints can be submitted in written form, by Complaints: Complaint Form Reception: 604 953- telephone, email or by the on-line form below. To ensure 5300Toll Free : 866 206-3030 (outside local calling area complaints are addressed in the most expeditious within B.C.)Fax: 604 953-5301General manner possible we recommend that all relevant Email:FICOM@ficombc.caEmployment Applications: information and applicable documentation is included or HR@ficombc.ca will be forwarded upon request. All complaints are filed for tracking and statistical purposes, even in cases where follow-up action is not required. Dentists Unite • We have to take back control of the Federal office of the financial aspect of the practice Superintendent Of Financial • We must not accept unfair practices by Institutions insurance companies 1-800 385-8647 • We must educate our patients • We must pressure our dental organizations to assist us with this
  • 18. Healthy Accounts Receivable Is Dependent Upon: Accounts Receivable • Staff comfortable with fees Collections and Controls • Have policies & plan • Communication • Consistency & follow through Financial Policies • Educate you patients regarding their The importance of following dental insurance your financial policies & protocol • Always provide written estimates Will greatly reduce your AR and time spent on collections • Provide your patients with a financial plan and your expectations on payment Payment Policies Posted Do You? “Payment is anticipated when services • Provide verbal and are performed” written estimates – patient must sign! • Provide financing options 1. Reception area • Ensure patients are aware of payment methods 2. Brochures 3. Website • Remind patients of financial arrangements 4. On statements • Have a plan for any uncollected balances! 5. Verbally
  • 19. Script • Mrs. Smith, at the end of the day, Dr. Smith and I go over the reports and he will ask me If Patient Does Not Pay At why I haven’t collected your balance as it is our policy. Appointment • I need to let him know what plan I have made Explain The Following with you…Pause for patient’s response. • Document plan and give yourself a reminder ie: Tuesday May 25th Call patient for Visa Or if they do not have a credit card "Mrs Jones, do me a favour - I'll give you Consistently Work on Your this self addressed envelope and when you get home just put a cheque in it and Accounts Receivable drop it in the mail. Here I'll even put a Set a goal stamp on it. Thank you, I really appreciate that!" 2 – 4 hours weekly? Document and follow up! Print an Aged Accounts Aged A/R Percentages Receivable Report Every Month • Be sure the insurance and patient balances are listed separately • 0 – 30 days - 70% • If you have more than one doctor print a • 30 – 60 days - 25% separate report for each one • 90 days and over - 5% • Check the balances owing and the aged percentages
  • 20. Accounts Receivable Process Insurance • Working from your A/R report focus on any accounts overdue 60 - 90 days first • Automatically call the insurance company – find Insurance unpaid portions out why it has not been paid • Resubmit if necessary – use re-sub form or (short falls) secondary signed form * • If there is a legitimate reason why the insurance Follow Policy: company has not been paid the claim – transfer Contact patient & collect via the amount to the patient credit card DOCUMENT, DOCUMENT, DOCUMENT Statements To Patients With Insurance Unpaid Portions • Transfer balance to patient ledger Don’t be afraid to tell the documenting why! patient this is not a good plan! • Print up statement Or • Photo copy insurance remittance Mr Patient, you need to speak to your employer about this • Provide brief description of denial situation! • Provide insurance company contact information* Patient Collection Process Insurance AR • If you have put through a payment and notice the previous visit had not been paid: “do • When your initial plan of receiving payment not automatically resubmit” failed • When contacting the patient – home number, – Contact the insurance company, verify coverage, work or cell address get name of person to send attention to • Do not leave a detailed account message – Re-submit & make notes regarding the reason for your call – If employer’s signature is needed, send attention • Use -“Mrs Smith, this is Paddy from Dr Brown’s with addressed envelope office, would you please call me as soon as you – Follow-up on specified time can at …….
  • 21. Overdue Account • Explain to the patient that their balance Verbal Skills for Overdue owing is overdue Accounts • Suggest they give you their credit card Be Nice! Patient who promised to pay • "Mrs Smith, in looking over your account I noticed that we have not received your payment. Is there any way we may be of • “Ms Black – We haven’t received your help, or is there a problem with this payment – is there a problem regarding account?" If the patient says “No, I will the payment?” send you a cheque right away!” • REMEMBER FOLLOW UP - Give a SPECIFIC date that you'll expect the payment into the office. Patient who promised to pay by Follow up call cheque • Mrs Black, our records show we have • "Mrs Smith, when I spoke to you last not received your cheque. May I ask Monday you indicated you would send that you call your bank and put a stop us a cheque immediately. Today is payment on the cheque and issue us a Tuesday (of the next week) and I still new cheque today. This will insure that haven't received your payment. I'm only one cheque is cashed. Today is here until 6:00 pm today, when would Monday. I'll make a note on your be a good time for you to drop by with account that we should receive the the cheque?" replacement cheque by Friday."
  • 22. Send a Letter • Our accountant has instructed me to send If you have been unable to him / her all accounts that are overdue 90 speak to the patient after days. • I hesitate to do this until I have spoken to numerous attempts you directly as it usually means the account will go to collections and this could affect your credit rating • Please call me as soon as possible Double Registered Be Willing to Work With Your Do not send uncollected Patients balances to a collection agency Without contacting patient to inquire • Listen to the patients concerns & be why – send written documentation – empathetic double registered! • If it is a long overdue account and they are willing to pay organize a monthly payment plan • If possible you do not want to lose a patient over a bad debt Collections • Careful regarding the Privacy Act • If you use a collection agency, don’t Keys To Collections allow the patient to pay you directly Follow up Persistence Comfortable with collecting money Document, document, document
  • 23. Assignment Monitor Your Accounts Versus Receivable Non Assignment Your collections should be no lower than 98% of your Thinking about this? production Big decision Impact on the practice First Need a well thought out plan All staff must be onboard Excellent communication skills Consider influencing factors Demonstrate empathy Current Economic Climate In BC • BC economy currently is uncertain • Downsizing • Rise in self employment Pros/Cons of Accepting Increased consulting & contract work Part time work • Contributes to a changing attitude Assignment toward the work place and affects & reducesdental benefits
  • 24. Pros/Cons of Accepting Assignment Pros – A Big Consideration: • Patients generally will accept treatment if it is Your Practice’s Patient covered by insurance Demographics Cons – • Challenge & time dealing with insurance companies – access to information • Increased accounts receivable • Time spent regarding collections Levels of Non Assignment Facilitation The Decision to go Non 1. Patient pays upfront, (patient knows to regularly provide policy information to the Assignment should also office) The office submits the claim on the include patients behalf to the insurance company – patient is reimbursed by their insurance Input from the dentist & staff regarding the degree of 2. Patient pays upfront, office provides facilitation patient with claim forms, no other facilitation Laying out a plan to go non Understanding the assignment should include: Impact/Expectations • Resistance and negativity • Understanding the impact/expectations • Staff relationships may be affected • Timing • Financial loss • Communication • Financing solutions / options • Loss of patients • Exceptions • Increased credit card fees • Evaluating the change • Added stress (temporary)
  • 25. Timing Communication • Forecasting – look to the future • Inform before you perform: You may choose to: • Inform before you perform (minimum one – Personally hand out letters to every patient well in advance & notification in chart & computer year) – Explain terms - how, why and when – Notices posted in the office - op’s, reception area – Mail out letters to patients We don’t recommend proceeding if the – Terms on brochures practice is facing other challenges: – Terms on website – Terms on statements • New Associate • The entire team is onboard and communicates the changes • A new increase in fees – Talk it up! – Personality profiling • Change in location • New dental practice management software system Financing Solutions & Options • Interact Visa, MC, Amex Exceptions if & when • Preauthorized debit payments • Increased line of credit • Dental Financing • Interoffice financial plan ( only for those you and know well) Max 2-3 payments for no more than 2-3 months • Dental practices are not banks! Possible Exceptions If & When Summary • MSSH • Know where you are before considering a change • Understand the possible impact on the practice • NIHB • Have a plan & be organized • Everyone is onboard & supportive • Large cases • Be flexible, but be committed, anticipate challenges • Large families • Regular staff meetings to discuss progress and challenges • Monitor & evaluate the outcome • Elderly or diminished capability
  • 26. In our experience with practices going non assignment • With a well thought out plan Incorporated Business’ • Involving all team members Can Direct • Strong Communication • Bumps along the way $10,000.00 per calendar year for them, employees & family as a • The offices that have successfully worked direct business expense through it, say they would never go back! See your accountant for details Self Directed Benefit Plan We are there if you need help Paddy Briggs (604)454-4000 paddyb@shaw.ca Debbie Preissl preissl@shaw.ca (778)891-6050