My solution of the second assignment of the Standford Venture Lab course "Crash course on Creativity" held by Tina Seelig in 10/2012.

1. Observation
s
in
Korean
sho
ps
taking
a
loo
k
on
a
differ
ent
style
of
selling

2. First
Observation
0 Note-­‐taking
Caucasians
look
suspicious
to
Korean
shop
staff.

3. e
St ore
venienc
하나 :
Con small sign (never
noticed before)!
a lot of light!! door opened to
looks like a the outside
fridge ! makes you feel
(but it was not going inside!
warm inside
the store)!
various way too
customers on much
a mission for security for
food! a food store!

4. e
St ore
venienc
하나 :
Con
Wall of Noodles!!
(sorted by color)!
expensive stuff! arrangement by
old tiles! “function”
cheap stuff!

5. r
Shop
door
Gea big sign, !
Out
high contrast,
둘:
massive looking
background!
well-lit ceiling!
never noticed before: !
sections are labeled wrong!
way to narrow. mix
of colors and styles
looks messy!
“Sale” products in
the entrance area!

6. ar
Shop
nning
Ge
셋 :
Ru smelling
(cleaner) is
not good for
selling!
shoes wrapped in
plastic: !
Don’t touch me!!
but: most boring store
ever: no trying/touching,
cold, no music, no match
of personnel and products !

7. et
St ore
ne
Gadg
넷:
Pho
contrasts and color
(arranged like pixels)
looks interesting!
wooden wall parts
make even plastic
look valuable!
looking in a friendly
face improves
customer experience !

8. et
St ore
ne
Gadg
넷:
Pho
something colorful and
weird to play with draws
you in !
“symmetry-warm
light”-combo rocks!!
“Sale” in the middle of the
store, but visible from the
entrance makes you enter!

9. s
St ore
섯:
Clothe many different flags
다 don’t project an
international feeling on
customers!
walking on soft grass
makes you feel comfy
and therewith stay!!

10. s
St ore
섯:
Clothe
다 industrial style
tells you:!
cheap clothes/
outlet store!
play of mix and
separation of (m) /
(f) clothes
interesting for
couples !
labyrinth of
clothes racks
makes you stay
longer!

11. ty
Shop
:
B eau
여섯
discrepancy! highlights on floor and
looks golden inside!! flashy color draws
but “treasure chest”-style works!! customers in!

12. ty
Shop
:
B eau
여섯
why don’t you
smell some
nice perfume
in a beauty
store?!!
they seem to
imitate the Not a very
peoples beautiful
bathroom! ceiling… :-(!

13. Remarks
0 music does not really fit
with atmosphere of
shops!
0 no dominant brand smell
(like at Hollister/A&F) in
Korean stores!
0 touching not encouraged
(plastic covers even for
t-shirts)!
!

14. Thanks
for
the
nice
afternoon!
from: http://stephaniebeeby.com/wp-content/uploads/2011/11/5-Senses.jpg!