Objectivity is a fundamental ethical principle for accountants and auditors that requires fair and impartial judgment without bias or compromise. Accountants must remain independent and free from conflicts of interest when providing accounting services to ensure an honest assessment of a company's financial information. For auditors, objectivity is important because many accounting issues involve questions of judgment rather than fact. A professional accountant should evaluate any threats to objectivity from interests or relationships with clients and apply safeguards like withdrawing from engagements or discussing issues with higher levels of management to reduce or eliminate threats to an acceptable level.