This document discusses generating ideas by looking to unusual suspects. It suggests looking beyond typical consultants and staff to users and others not traditionally involved. It raises implementing idea generation by addressing permission, space, culture and leadership. The discussion points ask about identifying unusual suspects, challenges working with them, success stories, and lessons around embedding idea generation.

1. GENERATING IDEAS:
GETTING THE MOST
OUT OF (UN)USUAL
SUSPECTS
Emma Clarence, Policy Analyst
OECD LEED Trento Centre

2. What do we see?

3. Where do we look for evidence?
???
‘Users’
???Consultants?
Staff
Who is left
out?

4. Where do we look for ideas?
???
‘Users’
DataConsultants?
Staff
Who is left
out?

5. Embedding idea generation?
• Permission
• Space
• Culture
• Brave ‘leaders’

6. Discussion points
• Who are your ‘(un)usual suspects’?
• What are the challenges of working with
them?
• How successful have you found working with
them?
• Successful (or even less so) stories of
embedding idea generation….