Presentation for NYU on October 27, 2009. See accompanying document for presentation notes: http://www.slideshare.net/georginab/nyu-presentation-2443469

1. Luce Foundation Center Testing Ground for Innovation

2. Overview Smithsonian American Art Museum

3. Overview – the West Wing Model Hall Public Records

4. Overview – Luce Foundation Center

5. Interactive Kiosks

6. Interactive Kiosks Object labels Biographies Videos Slideshows Audio Clips Collecting Commenting Zooming Locating

7. “3D” Images http://www.synthescape.com/luce/

8. Fill the Gap

9. Fill the Gap

10. Fill the Gap

11. Audio Tour Objects… Artists… Themes… Collections… Common questions… 110 traditional stops 50 rogue stops

12. Audio Tour Bridget

13. Ghosts of a Chance: The ARG

14. Alternate Reality Games An ARG is “an interactive narrative that uses the real world as a platform to tell a story that may be affected by participants’ ideas or actions.” Wikipedia An ARG is “an adventure you have in real life.” Jane McGonigal An ARG is “an interactive, trans-media narrative that evolves in response to what its players do.” World Without Oil An ARG is “a game that allows players (like you) to interact with a fictitious world using real world elements.” The Lost Ring “ARGs are “engaging narrative entertainment delivered across multiple platforms – web, phone, video, audio, even the street where you live.” No Mimes Media An ARG should “inspire and encourage people to step outside of their everyday lives and look at the world from a different perspective” Star Spider

15. Alternate Reality Games An ARG is “an interactive narrative that uses the real world as a platform to tell a story that may be affected by participants’ ideas or actions.” Wikipedia An ARG is “an adventure you have in real life.” Jane McGonigal An ARG is “an interactive, trans-media narrative that evolves in response to what its players do.” World Without Oil An ARG is “a game that allows players (like you) to interact with a fictitious world using real world elements.” The Lost Ring “ARGs are “engaging narrative entertainment delivered across multiple platforms – web, phone, video, audio, even the street where you live.” No Mimes Media An ARG should “inspire and encourage people to step outside of their everyday lives and look at the world from a different perspective” Star Spider

16. Ghosts of a Chance: Pre-Game

17. Ghosts of a Chance: Pre-Game

18. Ghosts of a Chance: Press

19. Ghosts of a Chance: Narrative http://www.youtube.com/user/ghostsofachance#p/u/18/aNcXdjV4C8E

20. Ghosts of a Chance: Narrative

21. Ghosts of a Chance: Artifacts Necklace of the Subaltern Betrayer Predictor of Imminent Doom Con Artists’ Replica Diorama of a Travesty Memory Vessel Escape Quilt

22. Ghosts of a Chance: Artifacts

23. Ghosts of a Chance: Mini Events National Museum of Natural History Congressional Cemetery

24. Ghosts of a Chance: Final Event

25. Ghosts of a Chance: Ongoing

26. Ghosts of a Chance: Ongoing

27. Ghosts of a Chance: Ongoing What was most interesting about the game?

28. Ghosts of a Chance: Ongoing Have you visited the American Art Museum before? Now that you’ve played the game, Do you think you will come back?

29. Ghosts of a Chance: Ongoing Now that you’ve been to this museum, do you think the museum is fun or boring? Please give us a rating between 1 to 7 with 1 being boring and 7 being fun.

30. The Future: PHEON Multiple-institution Mission-based game Customizable

31. The Future: Partnership with RIT Using on-line games and interactive media to turn visitors into players: Influence player attitudes towards museum collections and objects Convince non-visitors to visit Change the way visitors interact with exhibits Improve visitor understanding of collections and operations

32. Contact Georgina Bath Goodlander Interpretive Programs Manager | Queen of the Luce Center | Chief Gaming Officer Smithsonian American Art Museum T: (202) 633-8532 | E: GoodlanderG@si.edu | TwitterFacebookFlickr: bathlander