The document outlines the Luce Foundation Center's role in innovation at the Smithsonian American Art Museum, emphasizing interactive kiosks and audio tours designed to enhance visitor experiences. It discusses alternate reality games (ARGs) as a method to engage participants through real-world narratives and their potential impact on visitors' perceptions of the museum. Additionally, it highlights future plans for a mission-based game aimed at transforming visitors into active players and improving interactions with museum collections.

1. Luce Foundation CenterTesting Ground for Innovation

2. OverviewSmithsonian AmericanArt Museum

3. Overview – the West WingModel HallPublic Records

4. Overview – Luce Foundation Center

5. Interactive Kiosks

6. Interactive KiosksObject labelsBiographiesVideosSlideshowsAudio ClipsCollectingCommentingZoomingLocating

7. “3D” Imageshttp://www.synthescape.com/luce/

8. Fill the Gap

9. Fill the Gap

10. Fill the Gap

11. Audio TourObjects…Artists…Themes…Collections…Common questions…110 traditional stops50 rogue stops

12. Audio TourBridget

13. Ghosts of a Chance: The ARG

14. Alternate Reality GamesAn ARG is “an interactive narrative that uses the real world as a platform to tell a story that may be affected by participants’ ideas or actions.” WikipediaAn ARG is “an adventure you have in real life.” Jane McGonigalAn ARG is “an interactive, trans-media narrative that evolves in response to what its players do.” World Without OilAn ARG is “a game that allows players (like you) to interact with a fictitious world using real world elements.” The Lost Ring“ARGs are “engaging narrative entertainment delivered across multiple platforms – web, phone, video, audio, even the street where you live.” No Mimes MediaAn ARG should “inspire and encourage people to step outside of their everyday lives and look at the world from a different perspective” Star Spider

15. Alternate Reality GamesAn ARG is “an interactive narrative that uses the real world as a platform to tell a story that may be affected by participants’ ideas or actions.” WikipediaAn ARG is “an adventure you have in real life.” Jane McGonigalAn ARG is “an interactive, trans-media narrative that evolves in response to what its players do.” World Without OilAn ARG is “a game that allows players (like you) to interact with a fictitious world using real world elements.” The Lost Ring“ARGs are “engaging narrative entertainment delivered across multiple platforms – web, phone, video, audio, even the street where you live.” No Mimes MediaAn ARG should “inspire and encourage people to step outside of their everyday lives and look at the world from a different perspective” Star Spider

16. Ghosts of a Chance: Pre-Game

17. Ghosts of a Chance: Pre-Game

18. Ghosts of a Chance: Press

19. Ghosts of a Chance: Narrativehttp://www.youtube.com/user/ghostsofachance#p/u/18/aNcXdjV4C8E

20. Ghosts of a Chance: Narrative

21. Ghosts of a Chance: ArtifactsNecklace of the Subaltern BetrayerPredictor of Imminent DoomCon Artists’ ReplicaDiorama of a TravestyMemory VesselEscape Quilt

22. Ghosts of a Chance: Artifacts

23. Ghosts of a Chance: Mini EventsNational Museum of Natural HistoryCongressional Cemetery

24. Ghosts of a Chance: Final Event

25. Ghosts of a Chance: Ongoing

26. Ghosts of a Chance: Ongoing

27. Ghosts of a Chance: OngoingWhat was most interesting about the game?

28. Ghosts of a Chance: OngoingHave you visited the American Art Museum before?Now that you’ve played the game,Do you think you will come back?

29. Ghosts of a Chance: OngoingNow that you’ve been to this museum, do you think the museum is fun orboring? Please give us a rating between 1 to 7 with 1 being boring and 7 being fun.

30. The Future: PHEONMultiple-institutionMission-based gameCustomizable

31. The Future: Partnership with RITUsing on-line games and interactive media to turn visitors into players:Influence player attitudes towards museum collections and objectsConvince non-visitors to visitChange the way visitors interact with exhibitsImprove visitor understanding of collections and operations

32. ContactGeorgina Bath GoodlanderInterpretive Programs Manager | Queen of the Luce Center | Chief Gaming OfficerSmithsonian American Art MuseumT: (202) 633-8532 | E: GoodlanderG@si.edu | TwitterFacebookFlickr: bathlander