ARG slideshow
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- 2. What are ARGs? AlternateReality Game “a creative practice that involves the employment of multiple distinct media and environments for expression” • Why So Serious? • Year Zero • The Lost Experience
- 3. ARGs as Transmedia •Expanding storyworlds • Multimedia • User driven narrative progression
- 4. Why So Serious? •widely acknowledged as one of the most successful and intricate examples of an ARG • officially launched at the July 2007 San Diego Comic- con • “in a classic alternate reality game, most people will never actually solve a serious puzzle or pick up documents in a secret location at midnight. But the players who do jump through those hoops actually become a part of the entertainment for more passive audience members. The experience becomes something akin to a spectator sport”. • batman.wikibruce.com/Timeline
- 10. Year Zero • developedby the band Nine Inch Nails to supplement their 2007 album Year Zero • USBs containing songs being left in bathrooms at their gigs • providing clues to websites • The ARG was largely based online and relied on user involvement to crack codes and find links to new websites • “what you are now starting to experience IS ‘Year Zero’. It’s not some kind of gimmick to get you to buy a record - it IS the art form”
- 15. The Lost Experience •Television • Podcasts • Websites • Voicemails • Print ads • Flyers • Physical products • Books
- 21. Conclusion • ARGs astransmedia • How successful are ARGs? • How can ARGs be best utilized?
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