On November 2006, photos of LG's product renewal factory were uploaded online. In January 2007, former LG employees disclosed that LG had been refurbishing old products for over 8 years. Many online forums spread this news, angering consumers. In February 2007, videos of LG's refurbishing process were exposed on video sharing sites, fueling the crisis. This case demonstrates the growing role of multimedia sharing services in amplifying brand crises in the 2.0 era.
The document discusses how netizens have creatively spoofed and reimagined brand images online through edited photos and videos. It provides examples of how netizens photoshopped photos of a "knife-wielding man" captured by police to create spoof advertisements for brands. While some brands see this as damaging to their image, the document argues that if done properly, leveraging netizen creativity can help increase brand awareness and engagement with popular culture. It notes one brand, 7up, that encouraged online video spoofs in a new marketing campaign. Overall the document examines how brands can find a middle ground with netizens by embracing rather than fighting their online creative expressions.
Unconventional branding via Web 2.0 - Dieter Rappoldinma outlook 2009
This document summarizes a presentation on unconventional branding via Web 2.0 given in Vienna on October 1st, 2008. The presentation discusses how the active user and user opinions have become more influential than mainstream media and company broadcasting. It also addresses how search engines are the new gatekeepers and the importance of search engine optimization. Case studies on branding campaigns for Coca-Cola and Microsoft are presented to show how unconventional approaches using blogs and online conversations can help build brands.
Iwom Watch 2nd Half Year Review 2006: “You”— Time’s Person of the Year - also...Kantar Media CIC
Time magazine selected "you" as its 2006 Person of the Year because individuals are increasingly influencing society through online participation and content creation. The report discusses how this trend of individuals taking control of information also exists in China, with bloggers and online word-of-mouth playing a larger role. Several examples are given of consumers rallying online to influence brands, including creating crises for companies and becoming their own marketers through video contests and collaborative campaigns.
This document discusses strategies for monetizing traffic from social media sites like Digg. It provides statistics showing large traffic increases from Digg for two example sites. It then discusses techniques for handling high traffic volumes, such as redirecting to cached pages and using content delivery networks. The document also notes that Digg users dislike Adsense ads. It recommends strategizing to monetize traffic both directly through targeted offers and ads and indirectly through subscribers, links and branding. Finally, it stresses understanding your audience, choosing social sites wisely, and being prepared to handle large traffic spikes.
StratosHear is a premium mobile advertising network that serves 6.5-7 billion text and banner ad requests per month through their WAP network, Mobiadz, reaching over 700 publishers. They offer extensive targeting capabilities including by handset manufacturer, OS, functionality, operator, and site genre. Advertisers can target specific handsets and OSs. Mobiadz works by having international and Indian advertisers provide content to StratosHear, who then displays banner/text ads on publisher sites. This drives traffic back to advertisers. Case studies showed click-through rates from 0.5-0.7% and conversion rates up to 30% for various campaigns.
The Right List offers an exciting mobile advertising platform that can send broadcast messages and banner ads to over 70 million mobile subscribers monthly. It provides campaign management services and optimizes delivery across mobile web, apps, video and other formats. Usage data shows 10% of mobile users browse content monthly on their phones. The Right List network reaches educated, affluent users and examples of successful campaigns for Dunkin Donuts and Nextel are described.
This document presents information on a proposed project to reduce traffic jams at Shahbag in Dhaka, Bangladesh. It includes a network diagram showing the activities and time estimates for the project. Key activities include planning, soil testing, demolition, pile driving, concrete work, and asphalt laying. It also provides expenditure details, projected income over 12 years, and calculations of the payback period and discounted payback period for the project. The payback period is estimated at 7.68 years and the discounted payback period is 11 years.
On November 2006, photos of LG's product renewal factory were uploaded online. In January 2007, former LG employees disclosed that LG had been refurbishing old products for over 8 years. Many online forums spread this news, angering consumers. In February 2007, videos of LG's refurbishing process were exposed on video sharing sites, fueling the crisis. This case demonstrates the growing role of multimedia sharing services in amplifying brand crises in the 2.0 era.
The document discusses how netizens have creatively spoofed and reimagined brand images online through edited photos and videos. It provides examples of how netizens photoshopped photos of a "knife-wielding man" captured by police to create spoof advertisements for brands. While some brands see this as damaging to their image, the document argues that if done properly, leveraging netizen creativity can help increase brand awareness and engagement with popular culture. It notes one brand, 7up, that encouraged online video spoofs in a new marketing campaign. Overall the document examines how brands can find a middle ground with netizens by embracing rather than fighting their online creative expressions.
Unconventional branding via Web 2.0 - Dieter Rappoldinma outlook 2009
This document summarizes a presentation on unconventional branding via Web 2.0 given in Vienna on October 1st, 2008. The presentation discusses how the active user and user opinions have become more influential than mainstream media and company broadcasting. It also addresses how search engines are the new gatekeepers and the importance of search engine optimization. Case studies on branding campaigns for Coca-Cola and Microsoft are presented to show how unconventional approaches using blogs and online conversations can help build brands.
Iwom Watch 2nd Half Year Review 2006: “You”— Time’s Person of the Year - also...Kantar Media CIC
Time magazine selected "you" as its 2006 Person of the Year because individuals are increasingly influencing society through online participation and content creation. The report discusses how this trend of individuals taking control of information also exists in China, with bloggers and online word-of-mouth playing a larger role. Several examples are given of consumers rallying online to influence brands, including creating crises for companies and becoming their own marketers through video contests and collaborative campaigns.
This document discusses strategies for monetizing traffic from social media sites like Digg. It provides statistics showing large traffic increases from Digg for two example sites. It then discusses techniques for handling high traffic volumes, such as redirecting to cached pages and using content delivery networks. The document also notes that Digg users dislike Adsense ads. It recommends strategizing to monetize traffic both directly through targeted offers and ads and indirectly through subscribers, links and branding. Finally, it stresses understanding your audience, choosing social sites wisely, and being prepared to handle large traffic spikes.
StratosHear is a premium mobile advertising network that serves 6.5-7 billion text and banner ad requests per month through their WAP network, Mobiadz, reaching over 700 publishers. They offer extensive targeting capabilities including by handset manufacturer, OS, functionality, operator, and site genre. Advertisers can target specific handsets and OSs. Mobiadz works by having international and Indian advertisers provide content to StratosHear, who then displays banner/text ads on publisher sites. This drives traffic back to advertisers. Case studies showed click-through rates from 0.5-0.7% and conversion rates up to 30% for various campaigns.
The Right List offers an exciting mobile advertising platform that can send broadcast messages and banner ads to over 70 million mobile subscribers monthly. It provides campaign management services and optimizes delivery across mobile web, apps, video and other formats. Usage data shows 10% of mobile users browse content monthly on their phones. The Right List network reaches educated, affluent users and examples of successful campaigns for Dunkin Donuts and Nextel are described.
This document presents information on a proposed project to reduce traffic jams at Shahbag in Dhaka, Bangladesh. It includes a network diagram showing the activities and time estimates for the project. Key activities include planning, soil testing, demolition, pile driving, concrete work, and asphalt laying. It also provides expenditure details, projected income over 12 years, and calculations of the payback period and discounted payback period for the project. The payback period is estimated at 7.68 years and the discounted payback period is 11 years.
List of best technology websites in the world By Sajad RatherSajad Rather
Here is top Technology websites in the world along with traffic, ranking and other details. You will see step by step details of each and every website there.. If you have any feedback please write to me at: sajjadrather@gmail.com...
Latest from NY Times Digital Real Estate, presented by Brendan Walsh, Director of Advertising. Presented at REMarTech on April 28, 2010 in New York City. Learn more at http://greenpearlevents.com/remartech.
This document introduces conversational marketing and Federated Media's approach. It discusses how audiences are gravitating toward conversational media sites like blogs, YouTube, and Digg. It provides statistics on readership for some popular conversational sites and discusses how Federated Media cultivates relationships with site creators to deliver targeted advertising across their network of millions of monthly readers.
The Darnell Works Agency offers strategic communications services including campaign management, content production, and media relations. They have current clients in creative agencies and production studios. Past clients include animation, design, and production companies across film, television, music, and technology.
The document provides an overview of the New York Times international operations and digital platforms. It summarizes that the NYT has 3 international hubs (New York, London, Paris), 3 print editions and 28 international weeklies. It operates across 17 digital platforms and has over 44 million unique global users each month across its digital properties. The NYT is focusing on growing its paid subscriber base and developing new digital advertising offerings and branded content. It is also expanding its use of multimedia storytelling and video.
This document promotes the BlogWorld & New Media Expo conference happening in October 2009 in Las Vegas. It summarizes that the conference is the largest of its kind, bringing together thousands of influential bloggers, podcasters, and online content creators to learn, connect, and do business. It also promotes sponsorship and exhibition opportunities at the event to connect brands with these influential audiences.
This presentation discusses emerging social media and digital communication technologies. It provides an overview of key social media platforms including Facebook, wikis, and Second Life. Facebook statistics show it has over 70 million active users and is the second most trafficked social media site. Wikis allow collaborative editing of content and Wikipedia has over 12 million pages and 220 million edits. Second Life is a 3D virtual world created by its users, with millions of global residents.
Social Media: Key Trends, Impacts And Role For BrandsElizabeth Lupfer
The presentation at the Research Showcase on Social Media-- Preliminary results from the Global Web Index UK and US data
* Motivations for using the web
* Social media usage trends
* How social media is driving change – video example
* The impact of social media
* Role for brands and challenge for advertising
This document discusses Tencent, a Chinese technology company and one of the largest internet companies in the world. Tencent owns popular social media platforms like QQ and WeChat with hundreds of millions of active users. It also discusses how Tencent's platforms can be leveraged for social media marketing of wine businesses in China by linking accounts and facilitating one-to-many communication channels. Tencent has expanded beyond instant messaging to include services like online media, games, and mobile applications.
The document defines and discusses various aspects of Web 2.0 including social networking sites, wikis, open source software, photo sharing, video sharing, blogs, RSS feeds, blog readers, folksonomy, podcasts, and more. It provides definitions and examples for each concept from sources like Wikipedia. The goal is to explain what Web 2.0 means and encompasses the trend of greater online collaboration and interaction between users.
Rising Stars Presentation by Peter Minium IABRomania
Prezentarea noilor formate de bannere "Rising Stars" sustinuta de Peter Minium in cadrul evenimentului "Meet the Rising Stars" - 26 septembrie 2011, organizat de IAB Romania
Online Video: Threat or Opportunity (2012 NAB Show)Andrew Taylor
The online video market represents both a threat and an opportunity. Video viewership has shifted to "video snacking" on short clips instead of full episodes. While traditional media struggles with high production costs and unclear paths to profitability, video aggregators that distribute content across sites have seen rapid growth. Only companies like AOL that have embraced off-site distribution and acquired content platforms have managed to grow their online video audiences faster than the market as a whole. To succeed, media companies must lower production costs, distribute content beyond their own sites, and partner with technologies that enhance distribution.
PR Newswire is a global leader in communications and marketing services, enabling organizations to connect with target audiences worldwide through innovative distribution solutions. Over the past 60 years, PR Newswire's press release distribution has evolved from solely text-based releases to integrating multimedia assets and social media to amplify campaigns. Today, PR Newswire offers a full suite of engagement and measurement tools to help clients maximize the impact of their messaging.
This document provides an overview of the fictional online gadget and gaming review show "Tech Know" produced by Barely Digital. It summarizes that Tech Know spoofs what happens behind the scenes at an online review show in a comedic manner similar to 30 Rock. It also provides viewership statistics for season 1 and demographics of the target 18-35 male audience. Finally, it outlines sponsorship opportunities for brands to integrate products into storylines and place ads on the show's YouTube pages and programming.
Shine Communications Pr Week Forum Final Pdfchrismccaff
The integration of digital within PR and the impact of technology on consumer behaviour and media. Chris McCafferty and Scott Williams from Shine Communications discuss how digital technology has changed consumer behavior and media, challenging traditional PR models. They cover topics like social media, online content, measurement and how PR professionals can use digital tools to amplify communications. The document concludes that communication boundaries are blurring and the basics of any digital strategy are to listen, experiment and be honest.
This document is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Puerto Rico License. It discusses the state of the internet and web 2.0. Key points made are that users now provide and edit most online content through collaboration and collective intelligence. The limits of control have been removed, empowering users. The computer, cellphone, and web are now ubiquitous.
This document discusses the concept of Web 2.0 and provides perspectives on what it means. It notes that while Web 2.0 is often touted, it is really more of a cultural shift than a purely technological one. The document suggests that Web 2.0 allows for greater user participation, user-generated content, and more dynamic experiences. However, companies should focus on how Web 2.0 can help drive traffic, revenue, and brand affinity rather than trying to completely reinvent themselves.
Content Marketing. Business Development & Sales. Senior Leadership. Senior Management. Client Relations. Social and digital campaigns. Strategic Partnerships. Writer. Editor. Strategist.
List of best technology websites in the world By Sajad RatherSajad Rather
Here is top Technology websites in the world along with traffic, ranking and other details. You will see step by step details of each and every website there.. If you have any feedback please write to me at: sajjadrather@gmail.com...
Latest from NY Times Digital Real Estate, presented by Brendan Walsh, Director of Advertising. Presented at REMarTech on April 28, 2010 in New York City. Learn more at http://greenpearlevents.com/remartech.
This document introduces conversational marketing and Federated Media's approach. It discusses how audiences are gravitating toward conversational media sites like blogs, YouTube, and Digg. It provides statistics on readership for some popular conversational sites and discusses how Federated Media cultivates relationships with site creators to deliver targeted advertising across their network of millions of monthly readers.
The Darnell Works Agency offers strategic communications services including campaign management, content production, and media relations. They have current clients in creative agencies and production studios. Past clients include animation, design, and production companies across film, television, music, and technology.
The document provides an overview of the New York Times international operations and digital platforms. It summarizes that the NYT has 3 international hubs (New York, London, Paris), 3 print editions and 28 international weeklies. It operates across 17 digital platforms and has over 44 million unique global users each month across its digital properties. The NYT is focusing on growing its paid subscriber base and developing new digital advertising offerings and branded content. It is also expanding its use of multimedia storytelling and video.
This document promotes the BlogWorld & New Media Expo conference happening in October 2009 in Las Vegas. It summarizes that the conference is the largest of its kind, bringing together thousands of influential bloggers, podcasters, and online content creators to learn, connect, and do business. It also promotes sponsorship and exhibition opportunities at the event to connect brands with these influential audiences.
This presentation discusses emerging social media and digital communication technologies. It provides an overview of key social media platforms including Facebook, wikis, and Second Life. Facebook statistics show it has over 70 million active users and is the second most trafficked social media site. Wikis allow collaborative editing of content and Wikipedia has over 12 million pages and 220 million edits. Second Life is a 3D virtual world created by its users, with millions of global residents.
Social Media: Key Trends, Impacts And Role For BrandsElizabeth Lupfer
The presentation at the Research Showcase on Social Media-- Preliminary results from the Global Web Index UK and US data
* Motivations for using the web
* Social media usage trends
* How social media is driving change – video example
* The impact of social media
* Role for brands and challenge for advertising
This document discusses Tencent, a Chinese technology company and one of the largest internet companies in the world. Tencent owns popular social media platforms like QQ and WeChat with hundreds of millions of active users. It also discusses how Tencent's platforms can be leveraged for social media marketing of wine businesses in China by linking accounts and facilitating one-to-many communication channels. Tencent has expanded beyond instant messaging to include services like online media, games, and mobile applications.
The document defines and discusses various aspects of Web 2.0 including social networking sites, wikis, open source software, photo sharing, video sharing, blogs, RSS feeds, blog readers, folksonomy, podcasts, and more. It provides definitions and examples for each concept from sources like Wikipedia. The goal is to explain what Web 2.0 means and encompasses the trend of greater online collaboration and interaction between users.
Rising Stars Presentation by Peter Minium IABRomania
Prezentarea noilor formate de bannere "Rising Stars" sustinuta de Peter Minium in cadrul evenimentului "Meet the Rising Stars" - 26 septembrie 2011, organizat de IAB Romania
Online Video: Threat or Opportunity (2012 NAB Show)Andrew Taylor
The online video market represents both a threat and an opportunity. Video viewership has shifted to "video snacking" on short clips instead of full episodes. While traditional media struggles with high production costs and unclear paths to profitability, video aggregators that distribute content across sites have seen rapid growth. Only companies like AOL that have embraced off-site distribution and acquired content platforms have managed to grow their online video audiences faster than the market as a whole. To succeed, media companies must lower production costs, distribute content beyond their own sites, and partner with technologies that enhance distribution.
PR Newswire is a global leader in communications and marketing services, enabling organizations to connect with target audiences worldwide through innovative distribution solutions. Over the past 60 years, PR Newswire's press release distribution has evolved from solely text-based releases to integrating multimedia assets and social media to amplify campaigns. Today, PR Newswire offers a full suite of engagement and measurement tools to help clients maximize the impact of their messaging.
This document provides an overview of the fictional online gadget and gaming review show "Tech Know" produced by Barely Digital. It summarizes that Tech Know spoofs what happens behind the scenes at an online review show in a comedic manner similar to 30 Rock. It also provides viewership statistics for season 1 and demographics of the target 18-35 male audience. Finally, it outlines sponsorship opportunities for brands to integrate products into storylines and place ads on the show's YouTube pages and programming.
Shine Communications Pr Week Forum Final Pdfchrismccaff
The integration of digital within PR and the impact of technology on consumer behaviour and media. Chris McCafferty and Scott Williams from Shine Communications discuss how digital technology has changed consumer behavior and media, challenging traditional PR models. They cover topics like social media, online content, measurement and how PR professionals can use digital tools to amplify communications. The document concludes that communication boundaries are blurring and the basics of any digital strategy are to listen, experiment and be honest.
This document is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Puerto Rico License. It discusses the state of the internet and web 2.0. Key points made are that users now provide and edit most online content through collaboration and collective intelligence. The limits of control have been removed, empowering users. The computer, cellphone, and web are now ubiquitous.
This document discusses the concept of Web 2.0 and provides perspectives on what it means. It notes that while Web 2.0 is often touted, it is really more of a cultural shift than a purely technological one. The document suggests that Web 2.0 allows for greater user participation, user-generated content, and more dynamic experiences. However, companies should focus on how Web 2.0 can help drive traffic, revenue, and brand affinity rather than trying to completely reinvent themselves.
Content Marketing. Business Development & Sales. Senior Leadership. Senior Management. Client Relations. Social and digital campaigns. Strategic Partnerships. Writer. Editor. Strategist.
Essential Tools for Modern PR Business .pptxPragencyuk
Discover the essential tools and strategies for modern PR business success. Learn how to craft compelling news releases, leverage press release sites and news wires, stay updated with PR news, and integrate effective PR practices to enhance your brand's visibility and credibility. Elevate your PR efforts with our comprehensive guide.
Youngest c m in India- Pema Khandu BiographyVoterMood
Pema Khandu, born on August 21, 1979, is an Indian politician and the Chief Minister of Arunachal Pradesh. He is the son of former Chief Minister of Arunachal Pradesh, Dorjee Khandu. Pema Khandu assumed office as the Chief Minister in July 2016, making him one of the youngest Chief Ministers in India at that time.
13062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
Here is Gabe Whitley's response to my defamation lawsuit for him calling me a rapist and perjurer in court documents.
You have to read it to believe it, but after you read it, you won't believe it. And I included eight examples of defamatory statements/
1. The New York Times Media Group
The New York Times Media Group delivers the
combined power of:
The New York Times
The International Herald Tribune
The NY Times.com & The Global Edition
of The NY Times/IHT
Boston.com
About.com
Reaching a Worldwide Audience of:
Opinion Leaders
Influentials®
C-Level Executives
Business Decision Makers
2. Large, Global Reach
A news department staff of over 1,200 Worldwide
in 37 news bureaus worldwide.
29.1 million uniques
Over 886 million page views
Toronto Cambridge
London Berlin Moscow Source:
New York Paris Prague Uniques: Nielsen US June 09 & ComScore Non US, September 09;
+10 U.S. Pageviews: WebTrends Sep 09
Bureaus Frankfurt Rome
Istanbul Beijing Tokyo
Jerusalem
Mexico City Cairo
Shanghai
Hong Kong
Bogotá Dakar New Delhi
Baghdad
Nairobi
Jakarta
Rio de Janeiro
USA
21.5 million uniques
Over 703 million page views
Source:
US Nielsen Online NetView Sep 09
Pageviews: WebTrends Sep 09
3. WHAT IS OUR VIDEO PRODUCT
NYTimes.com video
The New York Times has established itself as a
leading provider of online video content. Produced
by a team of New York Times journalists, video
producers and freelancers around the world, up to
80-100 new videos are uploaded each month.
The main Video Channels include Latest Stories,
News, Business, Technology, Politics, Sports,
Opinion, Health, Environment, Arts, Style, Travel,
Movies, etc.
The New York Times has several Video Feed
partnerships in place with Reuters – Breaking News
Channel, CNBC – Technology, Business, Politics
Channels
4. WHAT IS OUR VIDEO PRODUCT
NYTimes.com video
Unlike other news sites, our reporters are the
primary force behind online videos. Regular weekly
features include Movie Minutes (movie reviews with
Times Critic A.O. Scott), Circuits (a series with
technology product reviews), Minimalist, Executive
Pursuits, and our international coverage including a
regular weekly report from the Paris bureau at the
IHT.
David Pogue our technology reporter, David Carr
(The Carpetbagger), our entertainment and awards
reporter and Mark Bittman (The Minimalist), our food
reporter are examples of great journalists who
have lent their expertise to video and have a
dedicated fan audience beyond the newspaper.
David Pogue, in particular, who reviews latest
technology products has gathered the trust of
thousands of readers and viewers with his simple
and entertaining videos. A great example is his
video on the Windows Vista which had 1 million
streams in one month. The video became a hot
discussion topic in the blogosphere.
5. WHAT IS OUR VIDEO TRAFFIC
NYTimes.com video exposure, traffic, audience engagement
NYTimes.com videos are being heavily promoted on
the Global Edition & US Edition Home Pages, on
the main Section Fronts and through Article Pages
Multimedia features.
NYTimes.com video averages in millions streams
per month. This breaks down between streams in
the video library (http://video.on.nytimes.com) and
streams on the Home Page and Article pages.
The NYTimes.com video library contains more than
1500 regularly updated videos.
The level of the audience engagement with the New
York Times videos is quite high. The average
amount of videos viewed per month is 3 videos per
user per month.
6. WHAT IS OUR VIDEO PLATFORM
NYTimes.com video library, video player
NYTimes.com new Video Platform powered by
Brightcove 3 was launched in October 2008. It offers
several important benefits over the previous platform
powered by TheFeedRoom:
It allows for NYTimes.com video content to be more
easily integrated into the content sections and provides
an enhanced user experience. Players with a high
definition format can be found on the Home Page,
Article pages, Blogs and Video Library.
A complete redesign of the Video Library Page with a
black background that differentiates the content and
allows for an easy viewing experience on the eyes like
Hulu’s ‘’lower lights’’ feature.
Widescreen format that displays high definition videos
in 16x9 format.
Individual player pages for each video for increased
search engine friendliness.
Social sharing features to post videos on Facebook,
Digg, Mixx, Yahoo Buzz, LinkedIn.
7. HOW WE ARE MONETIZING OUR VIDEO CONTENT
NYTimes.com video ad products: Home Page Video Sponsorship
Advertisers can align themselves with credible,
trustworthy and superior video content on
NYTimes.com.
We are offering HIGH IMPACT Video Sponsorship
opportunities:
Home Page Video Sponsorship is an exclusive
opportunity for one advertiser to associate their
brand with high-quality video journalism featured on
the Global Edition & US Edition Home Pages.
Video Sponsorship includes:
15 second pre-roll ad served before the
first & third video featured on the
NYTimes.com Home Pages
Sold on impression basis
8. HOW WE ARE MONETIZING OUR VIDEO CONTENT
NYTimes.com video ad products: Video Channels Sponsorship
We are offering CONTEXTUAL Video Sponsorship
opportunities:
Video Channels Sponsorship: one advertiser can
own one or more Video Channels and contextually
align their pre-roll creative with relevant and high-
quality video stories.
Channels include Latest Stories, News, Business,
Technology, Politics, Sports, Opinion, Health,
Environment, Arts, Style, Travel, Movies, etc.*
Video Channel Sponsorship includes:
15 second pre-roll ad served every odd
video in the video channel
Companion Big Ad on the Video page
(336x280)
Sold on impression basis for each Channel
9. HOW WE ARE MONETIZING OUR VIDEO CONTENT
NYTimes.com video ad products: Article Pages Video Sponsorship
We are offering ENGAGING Video Sponsorship
opportunities:
Article Page Video Sponsorship: the Article page
player allows our audience to read and watch
related content in a truly immersive environment.
This is a highly engaging user experience and one
that an advertiser can use to reach users across
NYTimes.com.
Article Page Video Sponsorship includes:
15 pre-roll ad served every odd video
Sold on impression basis for each channel
10. HOW WE ARE MONETIZING OUR VIDEO CONTENT
Custom video ad products: Video Lounge
The Video Lounge provides an advertiser the
opportunity to tell a story using long-form video.
NYTimes.com readers can access the Video Lounge
through a custom traffic-driving media plan as well as
fixed video thumbnails featured on the site.
When a reader clicks on one of the traffic drivers a new,
exclusive window appears dedicated exclusively to
advertiser video content.
The Video Lounge features:
Up to 100 minutes of long-form video advertising
Unlimited video lengths (best practice for ideal
user experience is approx five minutes per video)
“Send to Friend” functionality to enable viral video
sharing
Click here for a live demo.
11. HOW WE ARE MONETIZING OUR VIDEO CONTENT
FedEx – Video Lounge Case Study
Client’s Objectives
Communicate the Strategic Corporate Vision of FedEx as
well as extend the FedEx "Purple Promise" - "To make
every FedEx experience outstanding."
The New York Times Solution
Via the “Video Lounge” on NYTimes.com, FedEx was able
to take advantage of a high-profile, custom opportunity as
well as showcase their long-form video content.
Program Elements
Online: For one month, FedEx owned 100% SOV of the
Video Lounge including:
Branded “thumbnails” featured on the NYTimes.com
Video Tab
Dedicated FedEx Video Player
Co-branded traffic driving impressions
Results
Traffic-driving ads, thumbnails and the FedEx companion
Big Ad on the Video Lounge had click-through-rates of
unprecedented performance.
Average time spent per FedEx video showed the majority of
viewers watched the entire clip and engaged with the brand.
12. HOW WE ARE MONETIZING OUR VIDEO CONTENT
Multi Channel video ad products: Video Podcast Sponsorship
Advertisers have the option of showcasing their video
creative in other environments and ad units besides pre-roll
video on NYTimes.com
One exclusive advertiser can sponsor NYTimes.com
video podcasts and be among the first to reach this
influential, engaged audience on-the-go.
Distributed through iTunes, video podcasts are
roughly 2-3 minutes in length and range in content.
Video podcasts include: Latest Stories, World News,
Best of New York Times Video, Tech, The
Minimalist (Dining & Wine), Movie Minutes and
Science.
One advertiser can feature up to :30 second pre-roll
before each video Podcast.
13. HOW WE ARE MONETIZING OUR VIDEO CONTENT
Multi Channel video ad products: NYT channels Sponsorship on YouTube
An advertiser can now align with NYTimes.com video
content that appears on the New York Times channel on
YouTube. This is a unique opportunity to align with the
most viral content NYTimes.com produces.
Watched more than a million times each month on
YouTube, our content includes technology product
reviews, movie reviews, travel features, style and
fashion videos, dining, and more.
An advertiser can own a 100% share of voice of the
NYTimes.com video on a monthly basis.
There are two ad positions available:
YouTube In Video Ads: The Flash overlay ad
will appear 15 seconds into the video. The user
can click to display a video ad or interactive
Flash ad within the YouTube video player or to
go directly to a click-through URL.
The 300x250 companion display ad is optional
but highly recommended. These elements are
road-blocked for same advertiser/campaign
when presented together.
14. HOW WE ARE MONETIZING OUR VIDEO CONTENT
NEW video ad products: Full Page Video Interstitial
This brand new, full page video interstitial is a unique
opportunity for an advertiser to showcase video and
connect with users. The page darkens and a large format
video player streams up to 30 seconds of content, after
which the user lands on their desired article page.
Additional Opportunity: the resulting article page can
feature a leave-behind roadblock composed of a synched
Big Ad and Leaderboard that allows the user to replay the
video.
Advertiser Benefits:
Leverage existing video assets
Avoid creative burnout with 1X frequency cap/day
Facilitate sharing; the unit provides the ability to link
to your areas on Twitter, Facebook, and YouTube.
Specs:
Video size: 430x800 (overall canvas 524x800)
Click here for a live demo. Animation: up to 30 seconds
Branding Logo: 88x31
15. HOW WE ARE MONETIZING OUR VIDEO CONTENT
NEW video ad products: Times Cast
Times Cast is an original daily video news digest,
5-6 minutes in length, and produced Monday-
Friday. The video is featured in the main photo
pod on the Home Page each day for a set period
of time.
This is the true insider’s view of how the news is
created - reporters and editors will discuss the
stories they are working on and the developments
they are tracking. The show may feature a regular
look inside the “Page One” meeting, the twice-daily
meeting in which the editors make decisions about
what will appear on the Web and in print.
Advertiser Benefits:
An exclusive Sponsorship
Never-been-done before, above-the-fold Home
Page opportunity
Multiple ad units provide an advertiser with a
dominating ownership presence
Regular viewing time on the Home Page