2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellSaba Software
According to the latest State of the American Manager report from Gallup, employees who have regular meetings with their managers are almost three times as likely to be engaged as those who don’t. These regular check-ins keep managers and employees in sync and aligned. Want to see better manager/employee relationships in your organisation? Then make an all-in commitment to 1:1 meetings. Not sure how? You’ve come to the right place.
In this webinar with Jamie Resker, Founder and Practice Leader for Employee Performance Solutions (EPS), and Teala Wilson, Talent Management Consultant at Saba Software, you’ll get the inside track on how to hold effective 1:1 meetings, including tips for getting managers on board.
• Go beyond discussing the status of everyday work to higher level topics, including recognition, performance, development, and career aspirations
• Learn how to decide meeting frequency, what to cover, as well as roles and responsibilities of the manager and employee
• Understand how managers can build trust and make it comfortable for employees to provide upward feedback
• Unite your organisation with a unified approach to 1:1 meetings
Join us for this 1-hour webinar to get practical tips for building better manager-employee relationships with intention and purpose.
About the Speakers
Jamie Resker - Founder and Practice Leader for Employee Performance Solutions (EPS)
Jamie Resker, Practice Leader and Founder of Employee Performance Solutions, is a recognized innovator in performance management. She is the originator of the-the Performance Continuum Feedback Method® and Conversations to Optimize Employee Performance training program; tools and training that reshape communications between managers and employees to drive and align performance. Jamie is on the faculty for the Northeast Human Resources Association, is a contributor to Halogen Software's Talent Space Blog, and is an editorial advisory board member for HR Examiner.
Teala Wilson - Senior Consultant, Strategic Services, Saba Software
Teala is a Talent Management Consultant at Halogen Software, now a part of Saba Software. She has worked with teams on a national and global level supporting human resources in areas such as performance management, recruitment, employee benefit programs, training and talent development, workforce planning and internal communications. Teala also has a personal passion for visual arts and design.
Want to learn more? Join us for an upcoming Product Tour!
http://bit.ly/2yitfqu
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellSaba Software
According to the latest State of the American Manager report from Gallup, employees who have regular meetings with their managers are almost three times as likely to be engaged as those who don’t. These regular check-ins keep managers and employees in sync and aligned. Want to see better manager/employee relationships in your organisation? Then make an all-in commitment to 1:1 meetings. Not sure how? You’ve come to the right place.
In this webinar with Jamie Resker, Founder and Practice Leader for Employee Performance Solutions (EPS), and Teala Wilson, Talent Management Consultant at Saba Software, you’ll get the inside track on how to hold effective 1:1 meetings, including tips for getting managers on board.
• Go beyond discussing the status of everyday work to higher level topics, including recognition, performance, development, and career aspirations
• Learn how to decide meeting frequency, what to cover, as well as roles and responsibilities of the manager and employee
• Understand how managers can build trust and make it comfortable for employees to provide upward feedback
• Unite your organisation with a unified approach to 1:1 meetings
Join us for this 1-hour webinar to get practical tips for building better manager-employee relationships with intention and purpose.
About the Speakers
Jamie Resker - Founder and Practice Leader for Employee Performance Solutions (EPS)
Jamie Resker, Practice Leader and Founder of Employee Performance Solutions, is a recognized innovator in performance management. She is the originator of the-the Performance Continuum Feedback Method® and Conversations to Optimize Employee Performance training program; tools and training that reshape communications between managers and employees to drive and align performance. Jamie is on the faculty for the Northeast Human Resources Association, is a contributor to Halogen Software's Talent Space Blog, and is an editorial advisory board member for HR Examiner.
Teala Wilson - Senior Consultant, Strategic Services, Saba Software
Teala is a Talent Management Consultant at Halogen Software, now a part of Saba Software. She has worked with teams on a national and global level supporting human resources in areas such as performance management, recruitment, employee benefit programs, training and talent development, workforce planning and internal communications. Teala also has a personal passion for visual arts and design.
Want to learn more? Join us for an upcoming Product Tour!
http://bit.ly/2yitfqu
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Estate Magasin_0213
1. 056 057ESTATE MAGASIN | N°2 2013ESTATE MAGASIN | N°2 2013
Eiendomsspekulant Carl Fredrik Seim (39)
fra Bergen gjorde seg upopulær i hjembyen
da han sommeren 2002 slo det tradisjonsrike
verftet Mjellem & Karlsen konkurs etter bare
noen uker som eier. Motivet bak raidet var
for å få lettere tilgang til eiendommene som
verftet lå på. Tomteverdien alene var anslått
til å ligge på rundt 250 millioner kroner, 120
millioner mer enn hva Seim ga for verftet.
Seim, som var 28 år på oppkjøpstidspunk-
tet, hadde gjennom sitt høye pengeforbruk
og sin åpenlyse interesse for raske og dyre
sportsbiler blitt et kjent navn i Bergen. Bare
på de to første årene etter årtusenskiftet
hadde han kjøpt luksuseiendommer, biler og
båt for til sammen 30 millioner kroner.
Gjennom en felles kunstbekjent kom
Seim i kontakt med sin fremtidige parhest,
finansmannen og kunsthandleren Tor Arne
Uppstrøm (69). De begynte så å gjøre flere
eiendomshandler sammen. I 2002, da Seim
tok over som eier av Mjellem & Karlsen Verft
stilte Uppstrøm sin egen formue som sikker-
het og bisto med å skaffe finansiering. Som
betaling skulle Uppstrøm få 50 millioner
kroner i honorar i løpet av ett år.
Carl Fredrik Seim og Tor Arne Uppstrøm
ønsket å gjøre området om til Bergens svar
på Aker Brygge. På tomten skulle de bygge 16
etasjers høyhus og totalt 400 nye boliger, ser-
vicetilbud, helårs ishall og parkeringsanlegg.
Området skulle få navnet Marineholmen
Park og sammen med sivilarkitekt Ole Jan
Skogen tegnet de skisser for området.
Men i løpet av våren 2003 har en gjeldstyn-
get Seim solgt nesten alt han eier av eiendom
i Bergen. Vågen Brygge Invest, med Knut
Jørgen Hauge og John Einar Thorbjørnsen
i spissen, kjøper verftstomten på Marine-
holmen for omlag 200 millioner kroner. Like
etter går også et av Seims andre selskaper,
Møllendalsbakken 9, konkurs.
En uavhengig Mjellem & Karlsen-rap-
port, skrevet av statsautorisert revisor Jon
Wiggens, viste at Uppstrøm hadde tatt ut ca.
18 millioner kroner i lån fra eiendomsselska-
pet Paleum, som var registrert på hans kone.
Pengene var i stor grad tatt ut bak ryggen til
ledelsen i selskapet og når uttakene først ble
oppdaget lovet Uppstrøm å betale tilbake.
Pengene skulle han hente ut i gevinst fra
et eiendomsprosjekt, som i følge Wiggens
senere viste seg å være Mjellem & Karlsen.
I følge Dagens Næringsliv kan dette forkla-
re hvorfor de to forretningsmennene slo seg
sammen og kjøpte verftet.
Sommeren 2003 blir Carl Fredrik Seim
arrestert på Bergen Lufthavn Flesland etter
en seilferie i Middelhavet, siktet for grov
økonomisk utroskap og regnskapsovertredel-
ser. I februar 2004 blir Seim slått personlig
konkurs og i 2005 blir Seim og Uppstrøm
tiltalt for urettmessige uttak av nærmere 70
millioner kroner fra Mjellem & Karlsen og
andre selskaper.
Mens Tor Arne Uppstrøm ble frifunnet på
alle punkter ble Carl Fredrik Seim dømt til
fire års fengsel for underslag og bedrageri.
Dommen ble rettskraftig januar 2010.
Ikke alle eventyr ender like godt. Vi har sett nærmere
på noen av sakene som har preget mediebildet i løpet
av de siste ti årene.
SkullebyggeBergenssvar
påAkerBrygge
Seim, som var 28 år på
oppkjøpstidspunktet,
hadde gjennom sitt
høye pengeforbruk og
sin åpenlyse interes-
se for raske og dyre
sportsbiler blitt et kjent
navn i Bergen.
illustrasjon:BjørnIvarThomassen
Opp som
ENBJØRN…
N
NYHETER
Kristian Lerø
kristian@estatemedia.no
NYHETER
2. 058 059ESTATE MAGASIN | N°2 2013ESTATE MAGASIN | N°2 2013
I 1998 hadde seismikkgründer og eiendoms-
investor Kjell G. Finstad (73) eiendommer
for en milliard kroner i Norge, deriblant flere
store industrieiendommer i Stavanger og
Bergen. Finstad eide i tillegg en rekke eien-
dommer i Asker, Bærum, Røyken og Fredrik-
stad gjennom ulike selskaper. Finstad hadde
opparbeidet seg en solid formue gjennom
oljeleting og i 1998 var oljeselskapet hans
Nopec International verdsatt til 1,4 milli-
arder kroner. Gevinsten fra oljevirksomheten
ble blant annet plasserte i eiendom gjennom
investeringsselskapet Norex Group. I 1997 og
1998 var han i medias søkelys som kjøper av
henholdsvis Ekebergrestauranten og Kvær-
ners gamle industrieiendom i Lodalen.
For den 230.000 kvadratmeter store eien-
dommen i Lodalen måtte han i 1998 ut med
325 millioner kroner. Planene for tomten
var ambisiøse, her skulle det komme en ny
bydel med 20 etasjers høyhus. Dessverre for
Finstad var både myndigheter og naboer
svært negative til planene som etter hvert
ble skrinlagt. Det tok derfor ikke mer enn
halvannet år før eiendommen skiftet eier.
Den tidligere eplehageentreprenøren Øyvind
Hornnæss bladde opp 420 millioner kroner
og sikret seg den gamle industritomten.
Fra et overskudd på 30 millioner kroner
i 2000 gikk Norex Group med et dundren-
de underskudd på 230 millioner kroner
året etter. Egenkapitalen var samtidig blitt
negativ. I 2002 slo Fokus Bank selskapet
konkurs.
Finstad ble i 2010 dømt for grov utro-
skap, brudd på straffeloven, verdipapirhan-
delloven, regnskapsloven og aksjeloven. De
straffbare forholdene knytter seg til driften
av selskapet Norex Group og det tidligere
børsnoterte seismikkselskapet Global Geo
Services. Finstad, som var 71 år når han fikk
dommen, slapp i følge Dagens Næringsliv
fengselsstraff på grunn av den årelange et-
terforskningen. Han bor i dag i USA.
EIENDOMSEVENTYR
Nopec-gründerens
KVÆRNERDUMPA: Kværner holdt det gående med industriaktivitet på
området frem til 1999. Kjell. G. Finstad kjøpte eiendommen i 1998 og solgte
den videre i år 2000 til Øyvind Hornnæss.
N
NYHETER
Kristian Lerø
kristian@estatemedia.no
NYHETER
BREEAM kan være rock ‘n roll!
Fornybar energi, BREEAM, bærekraft og energieffektivisering i eksisterende bygg er temaer
som opptar våre ingeniører. Med en spennende, utviklende og krevende arbeidsdag er det
viktig å sørge for god balanse med resten av hverdagen. Det å hente energi til jobben som
rådgivende ingeniør kan man gjøre på mange måter; sunne og engasjerende hobbyer er
en av dem. I Hjellnes Consult har vi mange aktive ingeniører med store ambisjoner for
sine bidrag i prosjekter. Gjennom å vektlegge trivsel og spennende oppgaver kombinert
med teamarbeid sørger vi for at våre medarbeidere hele tiden får utvikle seg - og beholde
balansen i livet.
–sammen designer vi fremtiden
- Sune Eggen, Senior VVS / Energi-rådgiver og
gitarist i det plateaktuelle bandet Claymords
ESTATEREKLAME
4. 062 ESTATE MAGASIN | N°2 2013
Kommunen har derimot gitt tommelen
ned til alle forslagene. KC Invest varslet
høsten 2012 erstatningskrav i millionklassen
mot kommunen om de ikke fikk tillatelse til å
bygge hybelhus på området.
I fjor høst arbeidet Hornnæss med et
prosjekt bestående av 111 nye boliger og 1115
kvadratmeter forretnings– og næringsareal
i Rygge i Østfold og Rygge kommune god-
kjente byggeplanene for tomten i oktober
i fjor. Tomten ligger nå til salgs på Finn.no
for 25 millioner kroner. Privatmegleren har
salgsoppdraget og de skal ha forsøkt å finne
en kjøper til eiendommen i flere måneder al-
lerede.
HYTTER TIL BESVÆR
I november 2011 kjøpte Øyvind Hornnæss 45
hyttetomter i Lutukroken utenfor Trysil. For
hver tomt la han 75.000 kroner på bordet,
eller i underkant av 3,4 millioner kroner
totalt. Noen dager senere solgte Hornnæss
tomtene videre for 200.000 kroner stykket,
tilsvarende ni millioner kroner til sammen.
På fem dager hadde verdien på tomtene altså
steget med formidable 170 prosent. Kjøper
var hans eget selskap KC Invest As.
De siste har årene har Hornnæss også
jobbet på et utviklingsprosjekt i Skiptvet
kommune i Østfold. Her var planen å bygge
28 hytter. Høsten 2012 var flere av hyttene
enda ikke påbegynt. For disse to og 28 andre
eiendomsprosjekter lånte Hornnæss til
sammen 80 millioner kroner av DNB. Sikker-
het ble stilt med de to uferdige prosjektene på
Lutukroken og Skiptvet. Dette fikk Økokrim
til å se nærmere på utlånsprosedyrene hos
banken.
KORRUPSJONSTILTALE
Høsten 2012 ble Hornnæss og en DNB-ansatt
på filialen i Moss siktet for grov korrupsjon
og grovt uttroskap mot DNB.
Den DNB-ansatte som innvilget lånene
har innrømmet å ha mottatt mellom 5000
og 10.000 kroner for hvert lån som ble inn-
vilget. Han er siktet for å ha mottatt 235.000
kroner i bestikkelser av Hornnæss og hans
byggeleder Harald Grøndahl. Den DNB-an-
satte fikk sparken av banken i februar 2012.
Overleveringen av lånedokumentasjon og
kontanter skal ha skjedd i Hornnæss sin
bil utenfor banklokalet. Hornnæss ble av
Økokrim siktet for grov korrupsjon.
Som om det ikke var nok hevder en en-
treprenør som leverte tjenester til hyttepro-
sjektet på Skiptvet at han skal ha gitt Harald
Grøndahl en konvolutt med mellom 70.000
og 100.000 kroner på høsten 2011. Pengene,
som ble levert på den mest håndgripelige
men minst elegante måten, skulle gå til å få
refinansiert et lån på 3,6 millioner kroner.
Entreprenøren hevdet at han fikk beskjed
om at pengene skulle være provisjon til den
ansatte i DNB, men at han senere fant ut at
pengene var blitt fordelt mellom Hornnæss,
Grøndahl og den DNB-ansatte.
DNB skrev i arrestkjennelsen at de trodde
banken hadde pant i ferdige hytter til en
verdi av mellom 1,6 millioner og 1,9 millioner
kroner hver, men at det viste seg at hyttebyg-
gingen ikke engang var påbegynt da lånene
ble gitt. DNB mente videre at hyttene er solgt
til Hornnæss selv, hans familie og bekjente
som igjen har blitt betalt opp til 100.000
kroner hver for å ta opp lån - som banken
mener skulle brukes av Hornnæss som byg-
gelån. I følge banken er det avdekket at det
finnes tilleggsavtaler mellom Hornnæss og
kjøperne.
I sakens anledning fikk DNB arrest for
13,6 millioner kroner i en villa Hornnæss
på daværende tidspunkt prøvde å selge i
Holmenkollåsen i Oslo. Dette var summen
banken trodde de kom til å tape på hyttepro-
sjektet i Skipstet. Villaen lå ute i markedet for
17,9 millioner kroner.
Øyvind Hornnæss fratrådte som både
daglig leder og styreleder i KC Invest As den
3. januar i år.
NYHETER
5. 064 ESTATE MAGASIN | N°2 2013
HØYFARTPÅLAVINNSKUDD
Religionshistoriker Per Karsten Ims og psykolog Bo Christer Wik bygde seg opp som boligutviklere på begynnelsen av -00 tallet og tjente
gode penger gjennom selskapet NunKun. Selskapet var omdiskutert for sine såkalte lavinnskuddsboliger og var i flere tvister med tidligere
kjøpere og borettslag. I 2008 skiftet selskapet navn til Nordisk Eiendomsforretning som et ledd i en restrukturering. Selskapet hadde da
en portefølje på ca. 900 leiligheter i Norge og Sverige, 100000 kvadratmeter næringseiendom, hvorav ca. 45000 kvadratmeter lå i Sverige.
Selskapet hadde også to nybygg i prosjekteringsfasen.
I følge nettstedet E24 gikk selskapet med 299 millioner kroner i minus i 2007. I 2009 overtok restene etter Glitnir Bank i Luxemburg 91
prosent av aksjene i det kriserammede selskapet. Banken hadde til sammen lånt ut 1,6 milliarder til eiendomsselskapet. Wik og Ims beholdt
ni prosent av aksjene. Ved Glitnirs overtakelse av selskapet hadde det en negativ egenkapital på en halv milliard kroner og gjelden var på
rundt 1,3 milliarder kroner.
Stjernemegler
IEGETHUS
Petter Andreas Poppe var en av hovedstadens
mest profilerte meglere på 2000-tallet og
startet i 2007 det største frittstående megler-
foretaket i Norge, Poppe & Co Eiendomsmeg-
ling. Ikke lenge etter solgte han halvparten av
selskapet for rundt 50 millioner kroner til
Nordisk Eiendomsforretning, men forpliktet
seg til å fortsette i selskapet. Poppes private
selskap Fredrikke Holding hadde i 2008 et
overskudd før skatt på 108 millioner kroner.
Idyllen sprakk imidlertid for Poppe & Co.
Flere av selskapets stjernemeglere sluttet i
selskapet. Samtidig var virksomheten pre-
get av underskudd og økonomisk rot. Poppe
& Co Eiendomsmegling ble også dømt til å
betale erstatning til Krystallen Eiendom
etter at selskapet ikke hadde gjort jobben
sin i forbindelse med leilighetssalg i fritids-
leilighetsprosjektet Krystallen på Kvitfjell. I
2010 sluttet Poppe i selskapet han selv start-
et. Han ble da beskyldt for å ha belastet pri-
vate utgifter på flere millioner kroner på fir-
maet. Eiendomsmeglerforetaket ble avviklet
senere samme år.
I dag driver Petter Andreas Poppe med egne
investeringer i eiendom og etter å ha tapt
store penger i sitt private selskap Fredrikke
Holding de siste årene fikk selskapet et over-
skudd på 900.000 i 2011. Poppe eier også
et garasjeanlegg i Bogstadveien 1 som han i
2008 kjøpte for drøye 50 millioner kroner.
Garasjeanlegget hadde i årsberetningen for
2011 et negativt resultat før skatt på 566.000.
Tappet Under-
visningsbygg
Den tidligere eiendomssjefen i Under-
visningsbygg, Frank Murud, soner i dag
en fengselsstraff på syv år for korrupsjon
og grov økonomisk utroskap. I 2006 ble
det avdekket at han hadde tappet Under-
visningsbygg for nærmere 90 millioner
kroner mellom 2003 og 2006. Mellom
1996 og 2003 tappet han NEAS for drøye ni
millioner kroner ved å skrive fiktive faktu-
raer. Han ble i 2007 dømt til syv års fengsel
og inndragning av 112 millioner kroner.
Stavanger-mannen Johannes Lunde ble i desember 2012 tiltalt for
grov økonomisk utroskap og underslag av 140 millioner kroner. Både
Lunde Gruppen og Johs Lunde Marine Group gikk konkurs i janu-
ar 2011. Johannes Lunde ble slått personlig konkurs i april samme
år. Økokrim mener Lunde i 2009 og 2010 tappet flere av selskaper
han hadde eierinteresser i, herunder 77 millioner kroner som han
som daglig leder av Johs Lunde Eiendom overførte til Gamle Johs
Lunde Eiendom og Lunde Gruppen As. Tappingen skal ha skjedd et-
ter at Orkla Eiendom og Finansgruppen Eiendom skjøt inn vel 100
millioner kroner i selskapet og overtok 50 prosent av eiendomssel-
skapet. Lunde eide på daværende tidspunkt kun 25 prosent av Johs
Lunde Eiendom. Strafferammen for økonomisk utroskap er på inntil
seks års fengsel. Johs Lunde Eiendom skiftet i 2011 navn til Vendere
Eiendom.
Høsten 2011 begjærte styret i Faktor Eiendom selskapet konkurs. Dårlig likviditet og høy gjeld
veltet selskapet som i 2010 hadde et underskudd på en halv milliard kroner. Faktor Eiendom ble
etablert i 2001 og notert på Oslo Børs i 2006. Milliardærarvingen Fredrik Wilhelm Mohn, som
var selskapets nest største eier med 9,16 prosent av aksjene, tapte i følge nettstedet E24 rundt 55
millioner kroner på konkursen. DNB var største eier i selskapet med en aksjepost på 31 prosent.
FEILFAKTOR
Tiltalt for
GROVØKONOMISK
UTROSKAP
Kladdeføre påTrysil
N
NYHETER
Kristian Lerø
kristian@estatemedia.no
Vi gratulerer Estate Magasin
med 10 års jubileum.
Estate Media har i løpet av få år skapt faglige sterke møteplasser,
viktige arenaer og egne medier for bransjen. Vi vil takke dere for
disse viktige bidragene til den løpende profesjonaliseringen av eien-
domsbransjen. Vi er svært stolte for å ha vært en del av dette og fått
lov til å bidra faglig med vår kompetanse. Vi ser frem til et fortsatt
godt samarbeid og ønsker dere lykke til videre i utviklingen.
arntzenlegal
Arntzenlegal | C.J Hambros plass 2D | 0164 OSLOSkatteekspert og advokat Petter Dragvold, Tlf: 982 07 111
NYHETER
Vinteren 2005 skulle første byg-
getrinn av leilighetsprosjektet
Trysil Høyfjellsgrend stått ferdig.
Et halvt år senere ble arbeidet
nedlagt og ingen visste om, og
eventuelt når prosjektet ville stå
ferdig. 72 av 90 leiligheter var
solgt. Totalt var prosjektet på 210
leiligheter.
Sommeren 2006 begjærte sel-
skapet bak hytteprosjektet,
Fageråsen Utvikling, seg selv
konkurs. De satt da med 269
millioner kroner i ubetalte reg-
ninger. I november 2006 gjen-
nomførte Økokrim en razzia hos
fire nøkkelpersoner i Fageråsen
Utvikling. Etter razziaen ble to
personer ble siktet for grov økon-
omisk utroskap og to for overtre-
delse av regnskapsloven.
I desember 2012, seks år etter
konkursen, ble prosjektsjefen i
selskapet dømt til ni måneders
fengsel. Mannen ble først dømt
til 3,5 år i fengsel i Oslo tingrett
sommeren 2008, men dommen
ble opphevet fordi dommerfull-
mektigen i saken var inhabil.
Prosjektsjefen skal ha unnlatt å
føre regnskap for selskapet og i
lånesøknadene ble det lagt frem
prosjektinformasjon som ga et
feil bilde av risikoen ved pros-
jektet. En av de øvrige eierne
i Fageråsen Utvikling AS ble i
2009 dømt til fengsel i 60 dager,
hvorav 15 dager betinget for til-
svarende regnskapsovertredelser
som prosjektlederen også er
dømt for. Daglig leder og sty-
releder ble i 2010 dømt til feng-
sel i 90 dager, også de for tils-
varende regnskapsovertredelser.
