The document provides a social media report from Marist College about its coverage of New York Fashion Week in September 2015. The strategy was to emphasize students' experiences through takeovers of Marist accounts, interviews, and backstage access in order to showcase opportunities available to students and the innovative academic environment. Key metrics include over 1 million Twitter impressions, 164.8k Facebook impressions, and thousands of engagements across Instagram, blog views, and social shares.