This document analyzes the market for renting minivans to Dutch youth for vacations and trips. It provides details on the target market of Dutch youth aged 18-24 who are students or recent graduates. Market research found that while most youth go on holidays, few have rented minivans in the past. To be successful, the minivan rental business will need to focus on being price competitive and reliable while providing an enjoyable travel experience for youth, as decorative branding may not appeal to this market. Further research is needed to better understand gender differences and what additional services would attract more customers.