1) The document outlines the contents and structure of an international marketing module, including topics like market analysis, SWOT analysis, segmentation, branding, and the marketing mix. 2) Students will be asked to present another student and discuss what they expect from the module. 3) The module will include both group and individual work, culminating in a project paper and oral exam explaining their analysis and linking it to course theory.

1. MarketanalysisInternational module 2010http://marketanalysis2010.ning.com

2. StudentquizYouget 5’ to knoweachother. Afterwardsyouwillbeasked to present student X to the group. name | age | whereabouts| studies | hobby’sWhat does he/sheexpectfromthis module

3. ContentsIntroductionMarketanalysisInternalExternalSWOTMarketingstrategySementation and target groupsBrandmanagementMarketingmix (4P’s)

4. EvaluationProject paper existing out of:Groupwork (marketanalysis)Individualwork (marketing strategy)This paper is handed in onbeforehand. On the oralexamyou’ll have to explainyour paper and link itwith the theoryseen in class.

5. What is marketanalysis?

6. Whyshould we analyse?

7. Assumethatyoulaunch a new productwhatwouldyouexplore?

8. Watch the movie and answer the questionsonyour sheet.

9. Let’smake a SWOT-analysis of a cheese farmProduction of uniquecheeseLimited opening hoursLimitednumber of distribution pointsCompany is affiliated in an environment withmanybicycle and walking routes.Low productioncapacityNotgoodaccessibilitygoodcost/qualityproportionOld-fashionedcheesealsoavailable in the hypermarktsPeople are more and more in search of personalapproach and authenticityFew cheese farms in the direct surroundingsManynicerecipes in house forproducingcheese