This document analyzes the market for minivan rentals among Dutch youth. It provides details on the target market such as demographics, psychographics, and behavior. Market research findings show that most potential renters are male university students aged 22-25 who value price and reliability over vehicle image. Many have had positive experiences renting minivans in the past for trips with friends in Europe. To attract more customers, the analysis concludes the minivan rental company needs competitive prices, reliable vehicles, and an enjoyable travel experience rather than focusing on vehicle branding or decorations.