2. Powering your direct-to-fan business
Fullscreen Direct helps you grow your brand and your business by offering
you some of the most powerful tools in the industry.
Trusted by many of today's top artists and creators, Fullscreen Direct is an
integrated platform that helps you engage your fans using tools for
marketing, commerce and Fan Clubs to build your digital business.
Fullscreen Direct powers web and mobile experiences for Metallica, Eric
Church, Keith Urban, Kenny Chesney, R5 and more.
YOUR TECHNOLOGY PARTNER
3. Powering your direct-to-fan business
Let’s face it, our digital lives are sca ered all over the place, especially once
we start to expand our revenue streams. Fullscreen Direct brings everything
under one roof with built-in tools all in one dashboard.
EVERYTHING IN ONE PLACE
Site Memberships Analytics Commerce Rewards Engagement
4. Powering your direct-to-fan business
KEY FEATURES
Site Memberships*
Analytics
Commerce *
Customizable Themes
Blog
Events
Videos
Native Audio & Video Player
Comments & Liking *
Marketing Automation
* Commerce & Memberships are critical features for data collection
Exclusive content
Free & premium memberships
Let fans share text, photos & videos
Targeted fan messaging
Fan rewards
Digital
Physical Merchandise
Audio
Experiences
Bundles
Ticket sales integration
5. Powering your direct-to-fan business
A centralized home for your digital brand
Manage all content through a single back-end
Simple tools to monitor and manage your business
Fully customizable hosted sites and themes
WEBSITES
ONE PLATFORM TO MANAGE EVERYTHING
6. Powering your direct-to-fan business
MEMBERSHIPS
Engage directly with your fans
Create multiple levels of free or
premium memberships
Offer exclusive content, pre-sale
access, merchandise and contests
FREE & PREMIUM OPTIONS
7. Powering your direct-to-fan business
COMMERCE
Sell digital & physical items, audio, experiences,
memberships and more
Direct integration with fulfillment partners
View real-time sales graphs, maps and purchaser
demographics
Communicate directly with customers using data
and analytics
SELL ANYTHING
8. Powering your direct-to-fan business
Understand who your fans are, where they are and what
they love
Give groups of fans exactly what they want through
targeted messaging
Analytics dashboard that serves actionable data
through charts, graphs, maps and more
FAN INSIGHTS
UNDERSTAND YOUR AUDIENCE
9. Powering your direct-to-fan business
MESSAGING
NOT JUST A LIST OF ADDRESSES
Instead of a simple list of emails, use detailed fan
profiles with demographic and activity based data
Built in email marketing tools complete with
customizable templates
Personalized and targeted messaging to fans and
customizable fan segments
10. Powering your direct-to-fan business
ACCOUNT RELATIONSHIPS
CONNECT MULTIPLE ACCOUNTS
Associate multiple accounts and share content, data
and services
“Parent & Child” relationships let accounts collect and
use content and data from multiple connected
accounts
“Parent” account sites can automatically display
content from “Child” accounts
11. Powering your direct-to-fan business
CONTESTS
DRIVE ENGAGEMENT
Use the built in contest functionality drive engagement
and super-serve your fans
Engagement campaigns can include lo eries, user-
generated content submissions and more
Reward fans with digital downloads, VIP experiences,
exclusive merch and more
13. Metallica partnered with Fullscreen Direct to launch a redesigned and refreshed digital presence.
The new front-facing site allowed Metallica to present years of archival content in a new, engaging
and organized way.
Fullscreen Direct’s fan management tools allow their team to manage their site, store, email marketing
and fan club, as well as view data and insights like never before all in a single platform.
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METALLICA
14. ERIC CHURCH
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Using the Fullscreen Direct platform, Eric Church’s latest album Mr. Misunderstood was released as a
surprise a day early to his fan club members, giving his most dedicated fans early access to the record.
Fullscreen Direct developed an app called These Boots where fans can create and purchase custom
cowboy boots made by legendary brand Lucchese along with a point-of-sale app for on-site merchandise
transactions with real-time stock updates.
15. KENNY CHESNEY
Designed and developed by Fullscreen Direct, the all new kennychesney.com site introduced
streamlined media, interactive official posts and a re-imagined forum style that promotes fan
engagement all on on one easy-to-navigate page.
By moving Kenny’s store, email marketing and forum to one platform, Kenny’s team has been able to
gather insights and data on his audience and increase fan club membership and merchandise sales.
VIEW FULL SITE
16. KEITH URBAN
Using Fullscreen Direct as the singular platform for his store, community and messaging has given
Keith Urban and his team ownership of their fan relationships and data.
With their data all in one place Keith Urban’s team has the ability to understand and engage directly
with their fans using inter-connected demographic and consumer data.
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