NVIDIA launched its SHIELD device as the flagship of Android TV to revolutionize the TV experience. SHIELD is powered by the most advanced mobile processor and connects users to a world of 4K apps and content, as well as amazing games. It allows users to be in control of their TV and watch what they want through apps, rather than having their TV dictate to them. SHIELD has received rave reviews for its powerful performance and capabilities, such as flawless 4K streaming and support for Google Cast.

1. 1
THIS IS HOW
YOU PLAY TV.

2. 2
On May 28th, we released SHIELD, our
first living room entertainment device.
More and more people, frustrated by the
outdated experience of cable TV, are cutting
the cord. Major channels are now apps. And
two titans, Google and Apple, are engaged
in an epic battle for the living room.
As the flagship of Android TV, SHIELD is
arriving just in time to revolutionize the
TV experience.
SHIELD is powered by Tegra X1, the most
advanced mobile processor. It connects to
a world of apps and content in 4K. And it’s
bringing amazing games to Android.
“Best Android TV — and best smart
TV — on the market today.”
— SlashGear

3. 3
With the launch, we kicked off
our first consumer marketing
campaign — “This is How You
Play TV.”
The idea is simple.
For the past 80 years, your
TV has been playing you. You
watch what it wants you to
watch, when it wants you to
watch. With NVIDIA SHIELD,
you “play TV.” You're in
control. You watch when and
what you want — using apps
to play movies, music and
amazing games.
SHIELD has been well received.

4. 4
“The performance of
the SHIELD is miles
ahead of the
competition.”
— AnandTech
“The NVIDIA SHIELD is
the most powerful
streaming TV set-top
box ever made.”
— The Wall Street Journal

5. 5
“The magic really
happens when you
search for something
using your voice.”
— Engadget
“I was actually blown
away by the quality of
the remote right out of
the box.”
— Android Police

6. 6
“Netflix 4K streaming
is flawless.”
— AnandTech
“No other Android TV
devices are capable
of supporting 4K
content.”
— Android Headlines

7. 7
“SHIELD also supports
Google Cast, so you can
stream content from
your smartphone or
tablet to your HDTV.”
— PCMag

8. 8
“Throughout my time
gaming, it constantly
blew my mind.”
— The Slanted
“NVIDIA has overcome
some of the biggest
hurdles to creating a
cloud gaming
experience that can
match what you get
on a console.”
— Bloomberg

9. 9
“In contrast to Apple
devices, SHIELD has no
restrictions on what
you can watch.”
— VentureBeat
“If cable TV is dead,
NVIDIA SHIELD is a
good candidate to
put the next nail in
the coffin.”
— SlashGear

10. 10
Following the
announcement, over
600 NEWS ARTICLES
were published from
top U.S. business,
consumer and
technology press.

11. 11
Across our social media
channels, people are
talking about SHIELD.
“Been waiting for since the announcement.
Glad the wait is over : )”
— @HelloB3n on SHIELD Twitter
“I will connect it to my 50" Sharp Aquos 4K
TV with a 1,000 watt Sony Home Theatre…”
— Frederickandre on AdroidCentral
“Wow I mean I am a big fan of Sony but this
is freaking awesome it is like a console/PC/
android wow!!!”
— Chris Ramos on NVIDIA Facebook

12. 12
And we rolled out
the first phase of
our campaign, from
websites to billboards.

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THE FLAGSHIP OF ANDROID TV
Most Storage
Options
MicroSD slot
USB 3.0 x2
Fastest
Connectivity
Gigabit Ethernet
802.11ac Wi-Fi
Voice Search
Private Audio
Best Performance
Tegra X1, 256 CORE NVIDIA
GPU, 64-BIT CPU, 3GB
Always Up-to-Date
NVIDIA OTAs
“NVIDIA SHIELD Is the Set-Top Box that Makes Apple TV Look Like a Kid’s Toy.”
— Stuff

14. 14
AVAILABLE NOW
Precision Controller
(included)
$199
16GB
$299
500GB + Borderlands: TPS
Stand
$29
Advanced Remote
$49
Additional Controller
$59
US & CANADA
EUROPE
Now
Holiday
AVAILABILITY

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“A GAME CHANGER”
“A CORD-CUTTER’S DREAM”
“EASILY THE BEST ANDROID TV”
“IT’S A WINNER…NVIDIA NAILED IT”
“THE MAKINGS OF A HIT”

16. 16
THIS IS HOW
YOU PLAY TV.