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NUUMMITE CONSULTING
PROFILE & SERVICES
2
Nuummite Consulting is a boutique consulting firm established to support
businesses grow and chart new strategies within their respective domain.
Our partners have all served in either CxO or senior executive positions in
multinational companies. Their guidance and perspective stems from their
years of experience of running companies within the same industries as our
clients’. Further, their wealth of connections and knowledge covers the local,
regional and global scene.
Nuummite	has	offices	in	Dubai	and	Amman	and	is	in	the	process	of	expanding	
to	Riyadh	and	Abu	Dhabi
OUR NUUMMITE EDGE
GLOBAL EXPERTISE,	APPLIED LOCALLY.		C-level	positions	 within	multinational	companies.		
Significant	knowledge	of	regional	and	global	business	 interactions.
OPERATIONAL EXPERTISE,	PRACTICAL ADVICE.		We	simplify	 sophisticated	concepts	to	
crystallize	their	relevance	and	value	creation.
BOTH BUSINESS &	TECHNICAL Domain	Expertise.	Our	wide	base	experience	provides	the	
ability	to	address	end-end	solutions	 rather	than	focusing	on	a	slice	of	the	issue.
Focus on PEOPLE,	PROCESS,	AND TECHNOLOGY.	 Our	success	is	based	on	our	ability	to	transfer	
our	know-how	to	our	clients,	and	relies	on	a	collaborative	approach.
EXECUTION AND IMPLEMENTATION SUPPORT.		Supporting	our	client	in	the	execution	phase	
enables	us	to	witness	the	success	of	our	strategies	and	plans.
OUR	SERVICES
C
BUSINESS	TRANSFORMATION
Transformation	comes	from	analyzing	all	
aspects	of	the	company,	and	taking	them	
through	Business	Process	Digitization	effort.
Starting	with	the	shareholder	goals,	we	
work	with	key	stakeholders	to	develop	the	
needed	Business	Plans and	help	the	senior	
executives	with	the	necessary	Change	
Management efforts
Managing	Business	Performance	
requires	a	change	in	Culture,	Process,	
and	Systems. We	help	companies	adapt	
all	to	improve	performance.
Customers	are	demanding	seamless	
and	flawless	experiences.		We	help	our	
clients	observe,	listen,	and	act.
BUSINESS TRANSFORMATION
Using	a	structured	methodology,	 we	analyze	the	Company’s	 vision and	
identify	practical and	relevant focus	areas.
Project	will	be	segmented	into	Transformation Initiatives that	are	
prioritized	and	resourced.
We	support	our	clients	throughout	the	implementation	 stage	to	ensure	
that	the	project	results	in	a	successful	realization	of	the	vision.
C
BUSINESS PROCESS DIGITIZATION
Today’s	customers	expect	organizations	to	provide	them	with	a	seamless	
user	experience.	Customers	are	demanding	ease	of	interface,	availability,	
consistency,	and	flawlessness.
Competitors	born	in	the	digital	era	have	disrupted	the	market	through	rapid	
delivery	of	products	and	services	in	addition	to	an	interactive	and	
transparent	access	to	information.
The	new	generation	of	knowledge	workforce	expects	companies	to	operate	
internally	and	externally	in	real	time.		Collaboration,	flexibility,	 and	mobility	
are	in	the	workplace.
We	support	our	clients	in	identifying	the	priority	processes,	assess	the	gaps
towards	the	future	vision,	 and	support	throughout	the	implementation	 to	
ensure	a	successful	transformation.
Companies	should	 prioritize	information	
intensive	processes,	especially	those	
with	customer	touch	points. SUPPLY
CHAIN
SALESMARKETINGCUSTOMER
SERVICE
BUSINESS PLANS /	CHANGE MANAGEMENT
We	build	on	the	Lean	Approach	 towards	change	management	
and	innovation.		This	applies	to	all	areas	of	transformational	
change.
Change	is	managed	in	an	iterative approach	and	involves
everyone to	eliminate	waste	and	increase	probability	of	success.
Detailed	Business	Plans	are	built	with	an	eye	towards	agility and	
continuous	 measurement	and	assessment.
With	the	continuous	 rate	of	change,	and	the	information	 flood		
Companies	face,	the	only	viable	approach	towards	large	scale	
transformation	is	an	iterative	approach.
BUSINESS PERFORMANCE MANAGEMENT
We	enable	management	to	keep	their	companies	on	the	path towards	
the	agreed	on	goals at	the	right	speed and	with	immediate	and	
measured	corrective	actions.
Our	Performance	Management	approach	relies	on	hard	assets such	as	
Systems,	Dashboards,	and	Data	Analytics	
Equally,	if	not	more,	important	are	all	soft	assets required	for	proper	
performance	management.		We	help	management	to	design	the	needed	
Governance,	Follow	up	Process,	and Root	Cause	Analysis.		Effectively,	
proper	attribution	and	rationalization	 of	every	success	and	failure.
We	help	companies	embed	performance	management	within	the	
culture	of	the	company.
Managing	Business	Performance	requires	
a	change	in	Culture,	Process,	and	
Systems.	We	help	companies	define	and	
implement	both	hard	and	soft	assets. ANALYTICS DASHBOARDSROOT CAUSE ANALYSISCULTURE
CUSTOMER EXPERIENCE MANAGEMENT
Today’s	customers	expect	organizations	to	provide	them	
with	a	seamless	user	experience.	Companies	must	excel	in	
service and	quality or	customers	are	going	elsewhere
Our	Analytics	coupled	with	Domain	Knowledge	approach	
focuses	on	End	to	End customer	experience	performance.		
We	are	Action driven.		All	processes	and	tools	must	allow	
management	to	conclude	and	decide	Next	Best	Action
We	use	best	of	breed technologies	to	enable	companies	
observe	their	customers,	listen	to	them,	and	act on	it
Capturing	customer	behavior	is	the	first	step. It	is	useless	
without	the	proper	business	analysis and	definition	 of	
next	best,	or	corrective	 action.
OUR PARTNERS
Provider	of	digital	customer	engagement	and	
transformation	solutions,	focusing	on	Financials,	
Regulatory,	and	Energy	sectors
Provider	of	Enterprise	Data	Management,	
Business	Intelligence	and	Big	Data	solutions	
A	global	digital	analytics	and	marketing	optimization	
solutions	and	consulting	provider.		Focusing	on	
optimizing	ROI	and	convergence.
Provider	of	Enterprise	Resource	
Planning	solutions	tailored	for	wide	
variety	of	verticals	with	Middle	East	
localization	capability
Global	leader	in	data	visualization	
solutions	used	to	transform	how	
people	use	data	to	solve	problems.
Global	leader	in	online	and	mobile	
analytics.		In	addition,	Google’s	
BigQuery solutions	provide	a	
powerful	tool	for	data	integration
Provider	of	social	media	insights	and	
analytics	solutions	utilized	to	assess	
brand	health,	customer	
engagement,	and	sentiment	analysis
OUR	CLIENTS
C
INVESTOR SUPPORT
We	support	family	and	corporate	investors	with	the	
business	and	financial	analysis	during	the	investment	
vetting	process
In	support	for	the	investors,	we	sit	on	several	Executive	
Boards	and	offer	subject	matter	advice.
We	provide	ongoing	Portfolio	Project	Management	to	
ensure	various	companies	are	achieving	the	goals	agreed	
on	with	investors
We	bring	Operational	&	Subject	Matter	
expertise	to	the	board	room.		Our	team	
ensures	investments	tracking	to	their	goalsDUE DILIGENCE BOARD EXPERTS PROJECT
MANAGEMENT
WORKSHOPS
STARTUPS SUPPORT
Startups	require	a	supportive	eco	system	that	enables	them	
to	test	new	ideas	while	building	on	existing	knowledge	and	
experience.
We	have	incubated several	startups	across	various	
industries	offering	them	operational	and	strategic	support.
We	advise	entrepreneurs	on	strategy	and	operational	
excellence.
We	provide	fundraising	 planning guidance	and	advice.
Executive	Board	participation	and	Advice.
Strategic	&	Operational	guidance	is	as	
crucial	to	startups	as	finding	 the	right	
investment	partner.		We	help	in	both.	 INCUBATION ADVISORY BOARD EXPERTS FUNDING
PLANNING
INVESTORS	&	STARTUPS
OUR	PARTNERS
Raed	Hafez
Growth	Strategy
Business	Transformation
Investor	/	Startups
Haytham Bata
Commercial	&	Operations
Business	Transformation
Financial	Management
Omar	Rassas
Financial	Restructuring
Commercial Strategy
Fundraising	Advice
Bashar	Hafez
Marketing	Optimization
Customer	Engagement
Business	Intelligence
Managing Partner,	 Nuummite	
Consulting	 and	Nuummite	 Ventures,	
serves	on	many	boards	in	the	region.
Experience	 and	passion	for	driving	
transformations	 throughout	 the	
business	in	support	 of	growth	 strategies.
Ownership	&	Management	of	
Motorola’s	 $250M	MEA	region
Over	20 years	of	diverse	international	
business	experience	 covering	USA,	
Europe,	 Singapore,	and	Dubai.	
Linkedin	Profile
Sr.	Partner,	 Nuummite	 Consulting
Experience	 and	passion	for	digital	
transformations,	 creating	operational	
structures	 and	commercial	 processes.		
Significant	experience	 in	Leadership,	
Financial	and	Risk	Management.
Country	 Manager	of	several	
multinational	 companies.	
Over	25	years	of	diverse	international	
business	experience	 across	the	Middle	
East	&	Africa	region	covering	KSA,	GCC,	
Egypt,	Morocco,	 and	Levant
Linkedin	Profile
Sr.	Partner,	 Nuummite	 Consulting
Passion	for	Financial	&	Treasury	
Management.		Significant	experience	
with	financial	 restructuring.	 	Board	
Advisor	focusing	on	financial	and	
strategic	options.	
Senior	Corporate	 Treasury	Director	 of	
Zain	KSA	driving	a	$2.6B	restructuring
Over	30	years	of	diverse	international	
business	experience	 covering	USA,	KSA,	
Levant	and	GCC.	
Linkedin	Profile
Sr.	Partner,	 Nuummite	 Consulting	 and	
Nuummite	 Ventures,	 Regional	Director	
of	E-NOR	MENA
Drives	Marketing	optimization	 and	
increased	ROI	within	 some	of	the	largest	
names	in	the	region.
Entrepreneur	 and	founder	of	several	
startups	 in	the	US	&	UAE
Over	16	years	of	diverse	international	
business	experience	 covering	USA,	
Europe,	 and	Dubai.	
Linkedin	Profile
contact@nuummiteconsulting.com
+971	4	441	8741
Silver	(AG)	Tower,	17E
JumeirahLakes	Towers,	Dubai
United	Arab	Emirates

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