The document discusses key elements of luxury websites including eye-popping visuals, awesome interfaces built on cutting-edge infrastructure, minimal text, clean looks, easy navigation, and e-commerce functionality. It states that luxury websites attract and amuse audiences like mirrors reflected the character of their owners, and that cutting-edge technology gives luxury websites a magical feel through reduced loading times. Luxury brands are also said to quickly adopt the latest technologies for their websites.

1. Nuts and bolts of
luxury websites

2. What comes to mind when
we think of luxury websites?

3. user experience
awesome interface

4. graphic design
eye-popping visual

5. excellent showcase
premium products

6. the message
‘earn it!’

7. awesome interface
eye-popping visual
premium product
‘earn it!’

8. The Mirror Metaphor

9. A mirror attracts.
It amuses.
It’s magical!
A luxury brand attracts, amuses,
and reflects the character of the
owner like a mirror. The mirror,
as we know it today, was once an
item of luxury when only a
handful of craftsmen in Venice
knew the mirror-making secret.

10. A luxury website attracts.
Its interface amuses.
It’s magical!
A luxury website attracts, amuses,
and offers an awesome experience
to the audience. Cutting-edge web
infrastructure gives it a magical
feel, and reduces the need for too
many clicks/download time, etc.

11. reflects:
character, identity
⌃
mirror
⌃
adds:
value, prestige

12. reflects:
character, identity
⌃
luxury product
⌃
adds:
value, prestige

13. reflects:
character, identity
⌃
luxury website
⌃
adds:
value, prestige

14. Key features

15. a.) Eye-popping visual

16. b.) Awesome interface built on
cutting-edge web infrastructure

17. c.) Minimal text
Luxury Website

18. d.) clean look, easy navigation
Luxury Website

19. e.) Utility
e.) Utility (ecommerce)
Luxury Website

20. Luxury websites tell stories.

24. Luxury websites tell stories.

26. Luxury brands are
quick to embrace
the latest technology.

29. Thank you