The document outlines the structure and content of the Nuskool webinars hosted by Chris Do, focusing on various aspects of business development, project management, and brand alignment. It emphasizes the importance of positioning a company attractively to potential clients and provides a framework for utilizing personal branding and stylescapes to connect with ideal clients. Additionally, it includes resources and prompts for participants to engage in exercises related to user stories and customer journeys.

1. ©2016 Chris Do
NuSKOOL
Ep. 01
SKOOL pro
@theChrisDo
TheSkoolRocks.com

2. ©2016 Chris Do
Welcome to the
NuSKOOL webinars.
Available first and
third Wednesdays of
every month.
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SKOOL begins
promptly at 8a PST.
Please wear your
headset & participate.
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The curriculum
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Biz Dev/
Lead Gen
Referrals
Social
Prospecting
Inbound/
Outbound
MKT.
Networking
Thought
Leadership
Brand
Alignment
Onboarding
1st Meeting
Pre CORE
Bidding/
Estimating
Negotiating
RFP
Discovery
Contract
Brand
Attributes
Goal
Prioritization
User
Story
Competitive
Audit
User
Profiles
Stylescapes
You Client

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Project
Mgmt.
Delegation/
Time
Mgmt.
Digital
Tools
Agile/
Scrum
Design
Conflict
Resolution
DeliveryScope
Creep
Customer
Service
Billing
Change
Orders Referrals
Project
Document
Client
Evaluation
Post
Mortem
Art
Direction
Staffing

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This week:
Brand Alignment
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Are you generating
enough sales leads
through your website?
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Is the work/
messaging aligned to
the client’s that you’d
like to get more of?
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This is an issue of
positioning your
company/brand to be
attractive to potential
clients. How?
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Personal Branding
Worksheet:
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Find 3 dream clients
you’d really like to
work with.
Who are they?
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Answer:

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Create a stylescape
for each, include 3
messaging samples.
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What’s a stylescape and
how do I make one?
Watch this video.
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F
F
F
Logotype
Sample
Type specimen: The quick brown fox
jumps over the lazy dog.
Attribute Color
Attribute Color
Attribute Color
Attribute Color
Identity Design
Identity Design Identity Design
Identity Design Identity Design
Wayfinding Packaging
Environmental
Graphics
Graphics/
Type Samples
Patterns/
Textures
Photography
Interface Design
Attribute Color
Attribute Color

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Sample:
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18. Apple
iPad Pro is more than the next generation of iPad —
it’s an uncompromising vision of personal
computing for the modern world. It puts incredible
power that leaps past most portable PCs at your
fingertips. It makes even complex work as natural
as touching, swiping, or writing with a pencil.
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Resources:
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Color.Adobe.com
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CreativeMarket.com
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Why do you admire
these brands? What
makes them so
attractive to you?
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Answer:

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What makes you
qualified? Is it your
passion, knowledge,
design, …?
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Answer:

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How can you create
value for them?
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Answer:

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Is your work aligned
to the brands you
want to work with?
How? Show examples.
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1
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3
My Site
My Site
Client Example
Client ExampleClient Example
My Site
My Site My Site
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Write User/Customer
Journey
7
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How do I write a user
story/customer journey?
Watch this video.
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How Do They
Find Out?
What Makes Them
Engage?
What Makes Them
Return?
Why Do They
Recommend?
User Journey: John Smith, CMO of Apple

34. ©2016 Chris Do
@theChrisDo
theSkoolRocks.com
blind.com
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