3. Targeted Desktop and Mobile Display
How We’ll Reach Your Candidates
Content Targeting
•
Job Recruitment Sites
Data Sets
•
•
Currently Employed Within
Your Job Posting’s Field
Active Job Seekers
Geography
•
Your Target Zip Codes or DMA
4. Reach People Looking for The Positions You Want to Fill
Elements of an effective PPC Strategy
Keyword Research and Optimization
Text Ad Composition and Optimization
Landing Page Selection and Optimization
Ad Extension Selection and Optimization
5. Current PPC Market Potential – Phoenix DMA
Keyword
medical assistant jobs
nursing jobs
rn jobs
cna employment
nurse jobs
home health care jobs
registered nurse jobs
nursing job
nursing career
rn positions
registered nurse job
rn job
nursing job openings
cna jobs in phoenix az
new grad rn jobs
cna job openings
nurse assistant jobs
nurse job openings
jobs for nurses
nurse practitioner jobs
nursing job opportunities
nursing job search
rn job opportunities
hospital cna jobs
cna job search
find nursing jobs
pediatric nurse jobs
cna jobs in phoenix arizona
job search nursing
nursing assistant employment
employment registered nurse
cna nursing jobs
jobs for cna
registered nurse employment
cna job postings
cna openings
pediatric nursing jobs
home health nursing jobs
nurse employment
nurse job search
Daily Market Potential - Google
Estimated Impressions Estimated Clicks Estimated Average CPC Estimated Investment
151.49
6.19
$7.81
$48.29
322.21
13.62
$2.86
$39.02
398.53
12.57
$2.56
$32.21
35.13
1.68
$18.06
$30.33
50.02
1.51
$4.59
$6.93
13.15
0.82
$6.63
$5.44
16.77
0.72
$5.72
$4.13
20.09
0.96
$2.68
$2.57
13.59
0.29
$5.20
$1.51
2.46
0.27
$4.69
$1.29
6.22
0.32
$3.82
$1.22
6.22
0.24
$4.75
$1.12
2.31
0.39
$2.76
$1.07
6.07
0.19
$5.14
$0.97
14.31
0.22
$3.96
$0.86
1.59
0.2
$4.02
$0.81
5.49
0.23
$3.37
$0.78
1.88
0.3
$2.57
$0.78
6.65
0.34
$2.10
$0.72
36.72
0.15
$3.82
$0.57
0.87
0.2
$2.56
$0.51
5.2
0.09
$5.21
$0.49
2.75
0.23
$2.00
$0.46
4.05
0.09
$3.14
$0.27
3.61
0.1
$2.53
$0.25
0.29
0.09
$2.48
$0.23
2.31
0.02
$6.78
$0.15
0.58
0.02
$3.45
$0.07
1.16
0.02
$2.80
$0.07
0.87
0.01
$7.64
$0.06
0.87
0.04
$1.27
$0.05
1.73
0.02
$1.84
$0.04
1.59
0.01
$4.59
$0.04
3.61
0.07
$0.51
$0.03
0.29
0.01
$3.21
$0.03
0.43
0
$5.03
$0.03
0.29
0.01
$3.82
$0.03
0.72
0
$5.50
$0.03
3.76
0.03
$0.96
$0.03
0.87
0.01
$2.48
$0.02
1146.75
42.28
$4.12
$183.51
Monthly Market Potential
Impressions
Clicks
Investment
35549.25
1310.68
$6,826.57
Monthly Market Potential is based on a 31 day month with the management fee included within the investment amount
6. Retarget Those Who Want to Join Your Team
Deliver your message to
people who’ve been to the
employment section(s) of your
website now and as positions
become available in the future
7. Organic Search
Reporting – Accessible 24/7
Analyze & Optimize
Analyze campaign through a
price vs. performance metric
Optimize towards goals, CTR &
otherwise
Utilizing data and performance
results will allow you to
effectively plan and strategize
