The document outlines a digital marketing campaign called #NSXRISEAGAIN for Acura to promote its supercar, the NSX, and elevate the brand's perception from premium mass to luxury. Four NSX cars will start from corners of the US and make their way to Houston, stopping along designated routes where people can experience the car. People are encouraged to share what challenge they want to overcome tagged with #NSXRiseAgain for a chance to win a VIP trip to the final NCAA basketball games in Houston, including driving the NSX, game tickets, hotel, and afterparties.