The NSHSS (National Society of High School Scholars) hosts Scholarship Expert Panel Presentation on Scholarship Trends. Learn more about current scholarship trends.

1. Scholarship Panel

2. Expert Panel: Scholarship Trends
J u l y 2 2 , 2 0 2 0

3. Moderator: Karen Kane
Director of Scholarships & Communications
NSHSS
Executive Director
NSHSS Foundation

4. • What has changed?
• Scholarship experts offer insider advice
• Tips for making your applications stand out
• Common myths about scholarships
• Trends in the scholarship space
• More!
SCHOLARSHIP Trends

5. Robert C. Ballard
Scholarship America
Mary Williams
UNCF
Marchela Iahdjian
Taco Bell Foundation
Joseph O’Donnell
US Army
Jamie Williams
Coca-Cola Scholars
Foundation
Scholarship Expert Panel

6. Robert C. Ballard
President & CEO
Scholarship America
National Society of High School Scholars

7. Scholarship Trends: Expert
Panel Q&A Discussion
July 22, 2020

8. Our Story
• An optometrist named Dr. Irving Fradkin
believed all students deserve the opportunity to
attend college and make a better life for
themselves.
• In 1958, he had an idea—he asked everyone in
his community to contribute so that every
student could get a scholarship. The thought was
simple, yet profound, and gave hopeful students
a better way.
• Our mission grew from that idea.
• And to this day, we’re working hard to bring
every single student’s dream within reach.
Scholarship America 8

9. Scholarship America 9
“The most valuable asset this country has is
not gold or oil, but the minds of young
people.”
• - Dr. Irving Fradkin

10. 8/20/2020 Scholarship America 10Scholarship America 10
• Create an America where every
student’s educational dream can
come true.
• Our Vision Our Mission
Be the leading and most trusted
scholarship and student support
organization offering impactful
solutions with students always at
the forefront.

11. Scholarship America 11
We are all about the student. One hundred percent. Everything we say
and do leads back to them, in one way or in many ways.
We are dedicated to helping ALL students. Every day is a new
opportunity to share our mission and make an impact in students’ lives
• At Scholarship America

12. The American Dream
begins with believing it is
for everyone.
• We offer scholarships for all
students. Not just the top 10%. Or
those of a certain ethnicity. Or
economic background. Or situation
in life.
• We stand for inclusion and equity.
• For all students, all the time.
Scholarship America 12

13. We believe in the power
of a scholarship.
• We believe they can bridge gaps. Lessen the
burden. And keep the American Dream alive.
• But even more than scholarships, we believe in
students.
•
The ones who will carry our world
forward. The next generation of makers and
doers.
• And because we believe in them, we invest in
them. Eagerly and everywhere we can.
• With passion, purpose, and incredible
excitement for what a scholarship makes
possible.
Scholarship America 13

14. MARY WILLIAMS
Director of Outreach & Recruitment
UNCF
Mary.Williams@uncf.org
National Society of High School Scholars

15. NSHSS

17. Miles College
Oakwood
University
Stillman
College
Talledega
College
Tuskegee
University
UNCF Member Institutions
Philander Smith
College
Claflin
University
Florida Memorial
University
Edward Waters
College
Clark Atlanta
University
Interdenominational
Theological Center
Morehouse
College
Paine College
Spelman College
Dillard
University
Xavier
University
of Louisiana
Rust
College
Tougaloo College
Voorhees
College
Wilberforce
University
Wiley
College
Allen University
Benedict College
Bennett College
Bethune-Cookman
University
Fisk University
Huston-Tillotson
University
Jarvis Christian
College
Johnson C. Smith
College
Lane College
LeMoyne-
Owen College
Livingstone College
Morris
College
Saint Augustine's
University
Shaw University
Virginia Union
University
Texas College

19. Thank You
Create your Profile
Search andApply
Questions:
mary.williams@uncf.org
202-810-0258

20. Marchela Iahdjian
Manager Programs & Partnerships
Taco Bell Foundation

22. Anyone can just cut
a check.
We’re about supporting the passions and dreams
of young people by helping them pursue their
educational goals and career aspirations.
We believe that young people have passions that
can move the world forward. We are making it
possible for them to realize their potential. Because
that’s what the world needs - youth’s creativity,
fearlessness, and hope.
They come from all over the country. They have
different passions, stories, and goals. But each
one boldly pursues their dreams—and inspires
those around them to do the same.

24. Inspire us with your
application and we’ll
help you inspire the
world.
How to Enter
2-min video:
● What is your passion?
● What impact will following your
passion have on your local
community or the world?
● How do you plan to achieve your
passion through your educational
goals?
● What is your dream college,
school or next step in your

25. Joseph O’Donnell
Assistant Director RMID
U.S. Army Cadet Command

26. 26
NSHSS Scholarship Panel
U. S. Army Cadet Command
Joe O’Donnell
22 July 2020
Leadership Excellence
This We’ll Defend

27. What Reserve Officers’ Training Corps Is Not
 It is not a competitor to the Military Academies.
 It is another path to becoming an Officer in the Army.
 It is not a college major.
 It is a college curriculum taken in conjunction with your chosen college
major.
 It is not an extension of Junior ROTC from HS.
 You do not need to have been in JROTC to be in Senior ROTC
 It is not only for people interested in service in the Reserves.
 Most of the Officers commissioned through ROTC serve on Active Duty.
64% of Active Duty General Officers are products of ROTC

28. 28
What is ROTC: Founded in 1916, ROTC is a educational program offered at more
than 900 colleges and universities across the United States.
ROTC prepares young adults to become Officers in the U.S. Army.
Our Mission: We partner with universities to recruit, educate, develop and
inspire Senior ROTC cadets in order to commission Officers of character
for the Total Army; and partner with high schools to conduct Junior
ROTC in order to develop citizens of character for a lifetime of commitment
and service to our Nation.
What is Army ROTC

29. Officer Accessions
Army Officer Sources
Direct
Commissions
Not included
USMA 12%
Reserve Component 32%
Active Duty 35%
OCS 21%
ROTC 67%
* 98% of Reserve Component Mission
2
Active Duty Army Officer Sources
Direct
Commissions
Not included
USMA 22%
OCS 15%
ROTC 63%
* 98% of Reserve Component Mission
ROTC is the largest source of officers and
generals for the US Army
Active Duty Army Generals
USMA 33%
OCS 3%
ROTC 64%

30. Jamie Williams
Director of Scholarships
Coca-Cola Scholars Foundation

31. www.coca-colascholarsfoundation.org
The Coca-Cola Scholars Foundation awards 150 $20,000 scholarships annually
to applicants who demonstrate exceptional commitment and impact
in their schools and communities through leadership and service.

32. • High school senior at time of application
• Planning to attend US college
• Not a child or grandchild of Coca-Cola system employee
• Cumulative high school GPA of at least a B
Eligibility

33. Application
PhasesPhase 1 Phase 2 Phase 3
August 1-October 31
 ~200,000 applicants
 Submissions scored by algorithm
 School Activities: Leadership,
Honor Societies, Visual and
Performing Arts, Athletics,
Awards/Honors
 Community Activities:
Community Service, volunteer
work, civic groups
 Academics: Courses and Grades
 Employment: Weeks and Hours
worked
November-January
 ~1,600 applicants with high
scores advance to complete
phase 2 as Semifinalists
 Requirements: Second
application consisting of
additional information on your
high school and community
activities, short answer
responses, multiple essays (fewer
than 500 words), 1
recommendation letter, & a high
school transcript
 Committee of 30 independent
readers evaluates each
application, recommends 250
February
 250 Regional Finalists will be
interviewed by a panel of Coca-
Cola Scholar alumni and a staff
member
 150 Coca-Cola Scholars will be
named

34. Q & A

35. THANK YOU!