This document profiles different types of NPR listeners and online users to help potential sponsors understand NPR's audience. It describes 8 types of listeners: 1) Affluent Business Leaders who are C-suite executives and decision makers. 2) Cultural Connoisseurs who are artistic, creative types interested in travel, dining, and culture. 3) Well-Educated Lifelong Learners who have advanced degrees and enjoy educational programming and learning. 4) Civic Influentials who are involved in local organizations, volunteering, and civic causes. 5) Champions of Wellness who prioritize health, sustainability, and the environment. 6) Curious Explorers who enjoy domestic and international travel. 7) Early Ad
"Why Integrate? Why eXtension? by Kim Morgan, MS State Univ Extension Economist. Presented at 2011 eXtension National Conference, June 28, Louisville, KY
A Market in Flux: Reaching Across Multiple Generations of CustomersServi-Tech, Inc.
Radical and increasing adoption of technology has fundamentally changed the ways marketers, advertisers, and public relations professionals distribute information. While traditional means of communication struggle, and sometimes adapt, communicators are moving their sights to online communication. But if you're in agriculture, don't go totally online just yet.
Presentation #3 of GAP Webinar held on 4 October 2016 on the topic of Closing the gender data gap for agricultural policy and investment
Title: "Improving the Availability & Quality of Individual-Level, Household Survey Data on Employment, Entrepreneurship & Asset Ownership: Way Forward"
Presenter: Talip Kilic, Senior Economist & Head of Survey Methods, Survey Unit, Development Data Group, The World Bank
Ash edu 644 week 3 assignment child maltreatment policies brochurecharlesangles123
ash edu 644 week 3 dq 1 website sharing and feedback,ash edu 644 week 3 assignment child maltreatment policies brochure,ash edu 644 week 3 dq 2 tale of two cities and homelessness,ash edu 644 week 3,ash edu 644 week 3,ash edu 644,ash edu 644 week 3 tutorial,ash edu 644 week 3 assignment,ash edu 644 week 3 help
Presentation #4 of GAP Webinar held on 4 October 2016 on the topic of Closing the gender data gap for agricultural policy and investment
Title: "Building a Women’s Empowerment in Agriculture Index (WEAI) for projects through the Gender, Agriculture & Assets Project Phase 2 (GAAP2)"
Presenter: Nancy Johnson, Senior Research Fellow, IFPRI/CRP on Agriculture for Nutrition and Health (A4NH)
"Why Integrate? Why eXtension? by Kim Morgan, MS State Univ Extension Economist. Presented at 2011 eXtension National Conference, June 28, Louisville, KY
A Market in Flux: Reaching Across Multiple Generations of CustomersServi-Tech, Inc.
Radical and increasing adoption of technology has fundamentally changed the ways marketers, advertisers, and public relations professionals distribute information. While traditional means of communication struggle, and sometimes adapt, communicators are moving their sights to online communication. But if you're in agriculture, don't go totally online just yet.
Presentation #3 of GAP Webinar held on 4 October 2016 on the topic of Closing the gender data gap for agricultural policy and investment
Title: "Improving the Availability & Quality of Individual-Level, Household Survey Data on Employment, Entrepreneurship & Asset Ownership: Way Forward"
Presenter: Talip Kilic, Senior Economist & Head of Survey Methods, Survey Unit, Development Data Group, The World Bank
Ash edu 644 week 3 assignment child maltreatment policies brochurecharlesangles123
ash edu 644 week 3 dq 1 website sharing and feedback,ash edu 644 week 3 assignment child maltreatment policies brochure,ash edu 644 week 3 dq 2 tale of two cities and homelessness,ash edu 644 week 3,ash edu 644 week 3,ash edu 644,ash edu 644 week 3 tutorial,ash edu 644 week 3 assignment,ash edu 644 week 3 help
Presentation #4 of GAP Webinar held on 4 October 2016 on the topic of Closing the gender data gap for agricultural policy and investment
Title: "Building a Women’s Empowerment in Agriculture Index (WEAI) for projects through the Gender, Agriculture & Assets Project Phase 2 (GAAP2)"
Presenter: Nancy Johnson, Senior Research Fellow, IFPRI/CRP on Agriculture for Nutrition and Health (A4NH)
Welcome to my grilled balsamic chicken recipe.
Chicken in my opinion, chicken is the most versatile meat that you can get. It just tends to go with pretty much everything that you can think of and is an excellent base for a meal.
For me I tend to slow cook it, casserole it, wok it and even steam it. One thing I very rarely do with it though is grill it and I always feel like I should grill it more often as chicken tastes absolutely amazing when it is grilled.
CD Roadmap Series Part 1 - From Firefighting to Faster Feature DeliveryXebiaLabs
Is your software release process plagued by unnecessary delays, failures and manual coordination effort? Tired of 9 a.m. catch-up calls and emergency production troubleshooting? Looking for a way to ship software faster while managing risk and maintaining quality?
Without a significant change in process and tools, the current pace is unsustainable. Release cycles are expected to happen faster than ever and stability and quality must be maintained. Meanwhile the complexity of developing and delivering software is increasing exponentially; mobile, microservices and rampant dependencies are just the start.
New challenges require new thinking. Continuous Delivery will help you release higher quality software, faster. And whether you're a release manager, build engineer, developer, Devops guy or gal, or manager, it will make your life better and your users happier too.
The burning question is, how do you start your journey of improvement? How do you take your release process to the next level and ensure success? Join us and find out.
Part of team of 5 UIUC students in a case study to create a campaign for Plantlink, a startup, to gain awareness and increase sales. We were required to present a brand proposal to the founders of Plantlink create a 30 page portfolio and a 10 minute presentation summarizing our strategy and tactics.
A series of modules on project cycle, planning and the logical framework, aimed at team leaders of international NGOs in developing countries.
Part 8 of 11
Word of Mouth Cheat Sheet (Agent Wildfire)Sean Moffitt
167 facts and stats you need to know about word of mouth, community-building, social media and marketing in a conversation marketplace, culture and society
Welcome to my grilled balsamic chicken recipe.
Chicken in my opinion, chicken is the most versatile meat that you can get. It just tends to go with pretty much everything that you can think of and is an excellent base for a meal.
For me I tend to slow cook it, casserole it, wok it and even steam it. One thing I very rarely do with it though is grill it and I always feel like I should grill it more often as chicken tastes absolutely amazing when it is grilled.
CD Roadmap Series Part 1 - From Firefighting to Faster Feature DeliveryXebiaLabs
Is your software release process plagued by unnecessary delays, failures and manual coordination effort? Tired of 9 a.m. catch-up calls and emergency production troubleshooting? Looking for a way to ship software faster while managing risk and maintaining quality?
Without a significant change in process and tools, the current pace is unsustainable. Release cycles are expected to happen faster than ever and stability and quality must be maintained. Meanwhile the complexity of developing and delivering software is increasing exponentially; mobile, microservices and rampant dependencies are just the start.
New challenges require new thinking. Continuous Delivery will help you release higher quality software, faster. And whether you're a release manager, build engineer, developer, Devops guy or gal, or manager, it will make your life better and your users happier too.
The burning question is, how do you start your journey of improvement? How do you take your release process to the next level and ensure success? Join us and find out.
Part of team of 5 UIUC students in a case study to create a campaign for Plantlink, a startup, to gain awareness and increase sales. We were required to present a brand proposal to the founders of Plantlink create a 30 page portfolio and a 10 minute presentation summarizing our strategy and tactics.
A series of modules on project cycle, planning and the logical framework, aimed at team leaders of international NGOs in developing countries.
Part 8 of 11
Word of Mouth Cheat Sheet (Agent Wildfire)Sean Moffitt
167 facts and stats you need to know about word of mouth, community-building, social media and marketing in a conversation marketplace, culture and society
Determinants of consumer’ purchasing behaviour for Ready to Eat Food in Delhi...ANKIT VERMA
India is the world’s second largest producer of food next to China and has the potential of being biggest industry with food and agricultural sector. “Ready-to-eat food is food offered or exposed for sale without additional cooking or preparation, which is packed on the premises where sold and is ready for consumption” The paper aimed to examine the “Determinants of consumer’ purchasing behaviour for Ready to Eat Food in Delhi”.RTE will grow around 22% during 2014-19
The Podcast Consumer 2015 is a report on podcast consumption, the demographics of listeners, and their other behaviors in mobile, social, and other digital media. It is derived from The Infinite Dial 2015 from Edison Research and Triton Digital.
Allyson Perry - Cracking the Code on Food Issues: Consumer Insights on Animal...John Blue
Cracking the Code on Food Issues: Consumer Insights on Animal Agriculture - Allyson Perry, Center for Food Integrity, from the 2015 Iowa Pork Congress, January 28-29, Des Moines, IA, USA.
More presentations at http://www.swinecast.com/2015-iowa-pork-congress
Revista Streaming Media Unisphere Research, juntamente com o patrocinador e parceiro de pesquisa, propõe-se a avaliar o Estado de CDN Serviços. Pedimos aos entrevistados para fornecer detalhes de ambos os seus hábitos televisivos, bem como a sua avaliação dos serviços CDN, tanto em termos de terabytes esperados servidores e características CDN. Nossa pesquisa centrada em especialistas da indústria, engenheiros de mídia e gestão executiva, por isso pedimos perguntas que forneceram introspecção em ambos os usos reais e pretendidas de serviços CDN. Nós encontramos três resultados principais: Os nossos tomadores de pesquisa tendem a ser fragmentado quando se trata de consumo de mídia primária dispositivos, tendem a trabalhar para as empresas que querem entregar menos de 1 TB ou mais de 100TB de conteúdos on-line por mês, e são quase igualmente preocupado com os preços em modelos de serviço CDN, com a necessidade de manter a entrega multi-screen para e dispositivos de consumo de mídia emergente. Ao longo do caminho, nós também olhamos várias áreas-chave onde respostas diferem pela geografia, ajudando a pintar um retrato de tendências emergentes nas regiões distintas na Europa e America.
The Future of Headlines? You'll Never Believe How People Reacted to ClickbaitKatie Steiner
Amid an almost limitless amount of news options, more news organizations are turning to “clickbait” headlines in an attempt to entice and engage audiences. But how do audiences really feel about these headlines? In this presentation from the American Copy Editors Society's annual conference, the Engaging News Project share findings from testing whether headlines written using varying levels of uncertainty prompt different reactions.
Promotional product advertising is advertising that lasts. Bundled with your traditional advertising you can greatly improve your reach, memorability and effectiveness
The State of Content: Expectations on the RiseAdobe
We released findings from a survey of more than 2,000 U.S. consumers that shows standards for digital content are rising as people are inundated with content across multiple devices. This report highlights consumers’ changing attitudes about content, including a growing skepticism about online content, and reveals a new imperative for brands and creators to develop content that is well-designed, easily accessible and authentic.
2. 2
THE AFFLUENT BUSINESS LEADER
Reach C-Suite Executives, Business Owners and Top Management
Works in Top Management
(index 240)
Is a C-Suite executive (index 212)
Is a B2B decision maker
involved in one or more
purchase decisions valued at
$1,000+ (index 234)
Earns $100k+ a year (index 178)
Has $150k+ in investment
portfolio (index 249)*
Invest in common or preferred stock
in company they work for (index 120)
and money market funds (119)
Earn $100k+ a year (index 120)
Plan to start a business in the
next year (index 113)
Monitor stocks/investments
online (index 115)
Work in management (VP,
Director, Manager) (index 116)
Sources: GfK MRI Doublebase 2014; *2014 Ipsos Affluence Survey, Base: Americans with HHI of $100k+;
comScore Plan Metrix, 3-month average,Oct-Dec 2014, Composition Index, U.S.
NPR listeners NPR.org users
3. 3
THE CULTURAL CONNOISSEUR
Reach Artistic, Creative and Culturally Connected Individuals
Gives advice to friends and family
on travel, restaurants, movies,
music or books (index 116)
Attends two or more
movies or live concerts every
month (index 155)
Spent $1000+ on travel
in the past 12 months, foreign or
domestic vacations (index 174)
Has a post-graduate degree
(index 360)
Had at least 4 glasses of wine
this week (index 125)*
NPR listeners NPR.org users
Searched for photography film/
equipment online in the last 6
months (index 136)
45% of users read books in the
last 6 months
52% of users dined out in the
last 6 months, and 29%
entertained at home
Went dancing in the last six
months (index 110)
Bought museum or art gallery
tickets online in the last six
months (index 169)
Sources: GfK MRI Doublebase 2014; *2014 Ipsos Affluence Survey, Base: Americans with HHI of $100k+;
comScore Plan Metrix, 3-month average, Oct-Dec 2014, Composition Index, U.S.
4. 4
THE WELL-EDUCATED LIFELONG LEARNER
Reach Intellectuals Committed to Continued Learning
Has a Doctorate degree
(index 518)
Work in elementary and
secondary-level education
(index 111 ) and college
education (index 107)
Has a professional school
degree (index 419)
Listened to educational radio
in the last seven days (index
122)
Searched the internet for
online educational classes in
the last six months (index 122)
Currently attends a college
or university (index 105)
Works in college education
(index 333) or pre-school
through high school
education (index 177)
Watch educational programs in
a usual week (index 109)
Sources: GfK MRI Doublebase 2014; comScore Plan Metrix, 3-month average, Oct-Dec 2014, Composition Index, U.S.
NPR listeners NPR.org users
5. 5
THE CIVIC INFLUENTIAL & COMMUNITY ACTIVIST
Reach Civic Leaders and Community Influentials
65% participated in political
activities in the past 3 years
Has worked in local, state
or federal government
(index 154)
Has written or called any politician
at the local, state or national level
in the last year (index 277)
45% donated goods (i.e.
food, clothing, car, etc.) to a
non-profit
Has been an active member of
any group that tries to influence
public policy or government
(index 318)
Served on a committee for some
local organization (index 220)
Volunteered 20+ hours in the
last six months (index 114)
Sources: GfK MRI Doublebase 2014; comScore Plan Metrix, 3-month average, Oct-Dec 2014, Composition Index, U.S.;
*Ipsos Affluent Survey, Base: Americans with household income of $100,000+
NPR listeners NPR.org users
Wrote an article or book for
publication (index 376)
Actively worked for a
political party or candidate
(index 295)
6. 6
THE CHAMPION OF WELLNESS & SUSTAINABILITY
Reach Those Who Live Lifestyles of Health and Sustainability
Purchases natural or organic foods
(index 177) 53% of users recycle, 43% use
eco-friendly light bulbs and 26%
use energy-saving electronics
Drives a hybrid vehicle (index 339)
Participates in environmental
groups or causes (index 396)
Owns a hybrid vehicle (index 110)
or is very likely to buy a hybrid
vehicle in the next six months
(index 110)
31% of users participated in
sports in the past 6 months
Agrees that companies should
make sure their products are
environmentally friendly even if
that means charging higher
prices (index 116)
More likely to consider herself
“heedful of wellness” regarding
food purchases (index 129)
Play basketball (index 123)
and go mountain biking
(index 113)
Sources: GfK MRI Doublebase 2014; comScore Plan Metrix, 3-month average, Oct-Dec 2014, Composition Index, U.S.
NPR listeners NPR.org users
7. 7
THE CURIOUS EXPLORER
Reach Eager Travelers and Curious Adventurers
72% traveled domestically in
the last year; 43% traveled
internationally in the last
three years
Search the internet for
information on vacation
packages in the past 6 months
(index 142)
Goes backpacking/hiking
(index 245) and visits
national parks (index 183)
on domestic vacations
Spent $1000 - $2,499 on
traveling online in the past 6
months (index 126)
Has been a heavy international
traveler in the past 3 years (index
113)
Spent 8+ nights in
hotels/motels in the last year
(index 170)
15% of affluent listeners usually
fly first class or business class*
Goes on trips to Southern
California (index 142), Mexico
(index 125) and Canada (index
124)
Sources: GfK MRI Doublebase 2014; *2014 Mendelsohn Affluent Survey, Base: Americans with HHI of $100k+;
comScore Plan Metrix, 3-month average, Oct-Dec 2014, Composition Index, U.S.
NPR listeners NPR.org users
8. 8
THE EARLY ADOPTER
NPR Delivers a Tech-Savvy Audience
Considered “Super Influential
Consumers” when it comes to
new technology (index 112)
First among friends to buy or use
the latest websites/internet
content and services (index 112)
and electronics (index 110)
Uses phone to visit news sites,
stream TV, download music or
listen to a podcast (index 110)
30% of users are very
comfortable with technology
Owns database software (index
117)
19% of users consider themselves
as “tech geeks”
Has job responsibility in
MIS/IS/IT/Networking or
Technology (index 225)
58% agree “when I find an
electronics product I like, I tend to
recommend it to people I know”
61% say they are
“fascinated by new technology”
Sources: GfK MRI Doublebase 2014; GfK Roper’s Category Influentials are deeply familiar with their category, frequent and trusted recommenders of products
and services across broad social network; comScore Plan Metrix, 3-month average, Oct-Dec 2014, Composition Index, U.S.
NPR listeners NPR.org users
9. 9
Sources: Lightspeed Research, NPR Sponsorship Survey, July 2014 Percentages based on respondents who agreed with each statement, where “agree”=7-
10 on a 0-10 point scale; NPR Digital Attitude Survey, NPR Listens Panel, July 2012
LISTENERS CONNECT WITH NPR SPONSORS
The “Halo Effect” of NPR and NPR.org
Hold a more positive
opinion of companies
that support NPR
%
Hold a more positive
opinion of companies
that support NPR.org
%
Prefer to buy products
or services from NPR
sponsors
%