The Rosewood Hotel Harvard Business CaseRACHIT TANDON
The presentation talks about:-
1) The Rosewood Hotels and Resorts
2) Its Branding model
3) Corporating branding analysis
4) How to establish Rosewood Hotels as a corporate brand.
Initially, Rosewood hotels followed and individualistic brand Model where all the 12 hotels under the Rosewood umbrella had a different identity. The customers were not aware of Rosewood as a Brand. Thus the management thought to adopt the corporate branding model and market Rosewood as a brand and increase the brand awareness. The goals behind management's decision were to increase the multi-property guest's usage. To create a brand equity and increase the brand awareness without compromising the company revenue and profits.
The Rosewood Hotel Harvard Business CaseRACHIT TANDON
The presentation talks about:-
1) The Rosewood Hotels and Resorts
2) Its Branding model
3) Corporating branding analysis
4) How to establish Rosewood Hotels as a corporate brand.
Initially, Rosewood hotels followed and individualistic brand Model where all the 12 hotels under the Rosewood umbrella had a different identity. The customers were not aware of Rosewood as a Brand. Thus the management thought to adopt the corporate branding model and market Rosewood as a brand and increase the brand awareness. The goals behind management's decision were to increase the multi-property guest's usage. To create a brand equity and increase the brand awareness without compromising the company revenue and profits.
The New York Times Paywall is a case study based on the business transition from the traditional to digital shift of e-newspapers. The launch of digital devices favoured the growth of The Times as well as the advantages of accessibility had escalated its demands and the viewership. They adopted the Paywall strategy for additional revenue generation through subscription plans. However, the dilemma was for the long term sustenance of the latest The New York Times business model.
This presentation is part of the Final Project.
803327 CUSTOMER RELATIONSHIP CAMPAIGN STRATEGIES
Faculty of Information and Communication Technology, Silpakorn University.
Starbucks bottled coffee is everywhere. How about Dunkin'? The project introduces the comprehensive market research and the omni-channel marketing strategies for Dunkin'-to-go, a new and exciting ready-to-drink coffee product. The project was conducted in 2015, one year before Dunkin' Donut published their launch of the ready-to-go coffee product line.
The New York Times Paywall is a case study based on the business transition from the traditional to digital shift of e-newspapers. The launch of digital devices favoured the growth of The Times as well as the advantages of accessibility had escalated its demands and the viewership. They adopted the Paywall strategy for additional revenue generation through subscription plans. However, the dilemma was for the long term sustenance of the latest The New York Times business model.
This presentation is part of the Final Project.
803327 CUSTOMER RELATIONSHIP CAMPAIGN STRATEGIES
Faculty of Information and Communication Technology, Silpakorn University.
Starbucks bottled coffee is everywhere. How about Dunkin'? The project introduces the comprehensive market research and the omni-channel marketing strategies for Dunkin'-to-go, a new and exciting ready-to-drink coffee product. The project was conducted in 2015, one year before Dunkin' Donut published their launch of the ready-to-go coffee product line.
Financial inclusion is the main means for financial inclusion. I am working for that exostively. It is important for readers. Please make it online. It is useful for the university teacher and students and other practitioners. For bank professionals also highly useful.
Digital Lending Journy and Main Concerns .pptxetebarkhmichale
CRM 101: What is CRM?
This is a simple definition of CRM.
Customer relationship management (CRM) is a technology for managing all your company’s relationships and interactions with customers and potential customers. The goal is simple: Improve business relationships to grow your business. A CRM system helps companies stay connected to customers, streamline processes, and improve profitability.
When people talk about CRM, they are usually referring to a CRM system, a tool that helps with contact management, sales management, agent productivity, and more. CRM tools can now be used to manage customer relationships across the entire customer lifecycle, spanning marketing, sales, digital commerce, and customer service interactions.
A CRM solution helps you focus on your organization’s relationships with individual people — including customers, service users, colleagues, or suppliers — throughout your lifecycle with them, including finding new customers, winning their business, and providing support and additional services throughout the relationship.
Who is CRM for?
A CRM system gives everyone — from sales, customer service, business development, recruiting, marketing, or any other line of business — a better way to manage the external interactions and relationships that drive success. A CRM tool lets you store customer and prospect contact information, identify sales opportunities, record service issues, and manage marketing campaigns, all in one central location — and make information about every customer interaction available to anyone at your company who might need it.
With visibility and easy access to data, it's easier to collaborate and increase productivity. Everyone in your company can see how customers have been communicated with, what they’ve bought, when they last purchased, what they paid, and so much more. CRM can help companies of all sizes drive business growth, and it can be especially beneficial to a small business, where teams often need to find ways to do more with less.
Here’s why CRM matters to your business.
CRM is the largest and fastest-growing enterprise application software category, and worldwide spending on CRM is expected to reach USD $114.4 billion by the year 2027. If your business is going to last, you need a strategy for the future that’s centered around your customers, and enabled by the right technology. You have targets for sales, business objectives, and profitability. But getting up-to-date, reliable information on your progress can be tricky. How do you translate the many streams of data coming in from sales, customer service, marketing, and social media monitoring into useful business information?
A CRM system can give you a clear overview of your customers. You can see everything in one place — a simple, customizable dashboard that can tell you a customer’s previous history with you, the status of their orders, any outstanding customer service issues, and more. You can even choose to include information
The presentation has the basics of Mortgage Qualification for home buyers and discusses principles of underwriting that will help Realtors to understand the loan process.
Bill Handel, vp of research at Raddon Financial Group, reviews the current regulatory environment and discusses the challenges and opportunities, identified at the recent CEO Strategies Group workshops, that lie ahead for credit unions.
Looking to scale your SEO processes?
Are you equipped to factor the ever-changing digital landscape into your plans for growth?
Any marketer would agree that scaling in today’s digital age can be a complex challenge.
However, by taking a sophisticated, fine-tuned, and strategic approach, you can seamlessly scale an SEO program on an enterprise level.
Watch our webinar to discover how to decode a formula that helps you build a scalable SEO program for success.
You'll learn how to:
- Assess your competitive landscape.
- Build a scalable SEO content strategy.
- Create a framework to prioritize various SEO efforts (content, technical, authority-improvement, and more).
Wayne Cichanski, VP of Search & Site Experience at iQuanti, and Anwesha Mazumdar, Head of Credello, present a scalable SEO program that works.
Even with increased brand awareness, some enterprises still experience higher acquisition, conversion, and traffic costs.
In this webinar, you will gain in-depth insight into a case study that will help you see how scaling your SEO initiatives can truly improve your business while driving costs down.
As the world continues to digitise it is commoditising every aspect of financial services whilst simultaneously presenting opportunities for adding value and differentiating. This presentation describes the challenge and a three step strategy for competing based on data, CX and starting with The Why
The term “alternative data” is tossed about in the industry, but what types of alternative data can truly be used when lenders want to make a credit decision? How can it be leveraged to help you grow your credit portfolio wisely? What insights can you glean to expand your consumer universe?
Uncover some of the latest trends attached to the non-prime universe and learn the latest around alternative credit data. This deck additionally explores how some of the newest attributes can benefit lenders of all sizes.
Consumers are willing to pay for services that they find either adds convenience or delivers value. In this podcast and presentation from the 2013 NAFCU Annual Conference, Dave Schneider, Brent Dixon, and Paul Muse discuss how to expand your credit unions credit and debit opportunities and explore innovative products that can help guide your future credit union operations, including new approaches to increasing penetration, activation, and usage of the fundamental card. Also, learn to leverage new payment options that will appeal to Gen Y consumers, including Internet PIN debit, PINless at the point of sale, and payments and delivery of service through mobile.
Team Networks - 2022 Technology, Innovation & Great Power CompetitionStanford University
Technology Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, networks
Team LiOn Batteries - 2022 Technology, Innovation & Great Power CompetitionStanford University
Technology Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, LiOn Batteries
Team Quantum - 2022 Technology, Innovation & Great Power CompetitionStanford University
Technology Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, Quantum
Team Disinformation - 2022 Technology, Innovation & Great Power CompetitionStanford University
Technology Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, Disinformation
Team Wargames - 2022 Technology, Innovation & Great Power CompetitionStanford University
Technology Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, Wargames
Team Acquistion - 2022 Technology, Innovation & Great Power Competition Stanford University
Technology Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, Acquistion
Team Climate Change - 2022 Technology, Innovation & Great Power Competition Stanford University
Technology Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, climate
Team Army venture capital - 2021 Technology, Innovation & Great Power Competi...Stanford University
Technology, Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, unmanned, autonomy, Army venture capital
Team Army venture capital - 2021 Technology, Innovation & Great Power Competi...Stanford University
Technology, Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve Blank, Army Venture capital
Team Catena - 2021 Technology, Innovation & Great Power CompetitionStanford University
Technology, Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, unmanned, autonomy, economic coercion,
Team Apollo - 2021 Technology, Innovation & Great Power CompetitionStanford University
Technology, Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, unmanned, autonomy, space force
Team Drone - 2021 Technology, Innovation & Great Power CompetitionStanford University
Technology, Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, unmanned, autonomy, c3i, command and control
Team Short Circuit - 2021 Technology, Innovation & Great Power CompetitionStanford University
Technology, Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, unmanned, autonomy, semiconductors
Team Aurora - 2021 Technology, Innovation & Great Power CompetitionStanford University
Technology, Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, unmanned, autonomy, Army venture capital
Team Conflicted Capital Team - 2021 Technology, Innovation & Great Power Comp...Stanford University
Technology, Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, unmanned, autonomy, venture capital
Lecture 8 - Technology, Innovation and Great Power Competition - CyberStanford University
Technology, Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, hacking for defense, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, unmanned, autonomy, Michael Sulmeyer, cybercom,USCYBERCOM
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Ethnobotany and Ethnopharmacology:
Ethnobotany in herbal drug evaluation,
Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
Reverse Pharmacology.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
1.4 modern child centered education - mahatma gandhi-2.pptx
Nova Stanford 2016
1. Misha Gideon Nicky Loek
120 interviews
Enabling immigrants access to credit
through global credit data integration
2. This week:
5
Total:
88
Interviews
Key hypotheses
From B2C to B2B
From everyone to FCUs
From buying credit reports to
credit analytics
From lender to CRA
No lending license, become
a CRA
40+
60+
60+
10
5
Pivots # interviews
Customers can’t access
credit products
Lenders need
international data
They will be willing to
pay $100+
Nova can access this
data at a CPA of less
than $50
Nova is legal
Hypotheses
tested
Pass
Pass
Pass
In
progress
Pass
Pass/fail
3. This week:
5
Total:
88
Credit without borders
Interviews
Key stats
$220Bn
market
60%
approv
al rate
$1,000+
CLTV to
Lender
$100
ARPU
50%
Gross
Margin
$20 Av.
cost
per
report
$10/$120
b2B/b2C
CPA
3%
default
rate
3 pilots
[NEW]
$200
CLTV to
Nova
5. This week:
5
Total:
88
Interviews
Nova has evolved
Esoteric
asset
financing
crowdfunding
Student Credit Lines @
Student Loan Rates
International Student
Credit Cards
Student
Lending
Solution for
Corporate
Sponsors
Foreign
Professional
LeadGen
International Credit
Data Aggregator for
B2B
Startup Garage (Fall ‘15) Lean Launchpad (Winter ‘16)
Where we started
6. Scrape international data
This week:
5
Total:
88
Interviews
Original BMC
Key Activities
Key Partners
Value Props
Customer Relationships
Channels
Customer Segments
Revenue Streams
Connect and map to FICO
Local banks will be willing to partner
International banks will be willing to partner
Borrowers access more/cheaper products
CUs underwrite better, faster, cheaper
Nova provides new and valuable data to CRAs
Education to immigrants on USA system
Existing GSB relationships
Non-GSB customer relationships
Leads from FCUs
Non-immigrant workers
Lenders
Immigrants
Receive $100 per B2B underwrite decision
International CRAs will be willing to partner
capital in the US and realize their
potential
Data marketing at immigrants
7. Holding customer hand to export international data
This week:
5
Total:
88
Interviews
Business Model Canvas
Key Activities
Key Partners
Value Props
Customer Relationships
Channels
Customer Segments
Revenue Streams
Connect global CRAs together
Credit unions underwrite immigrants
Secure lending license asap!
More/cheaper products
CUs underwrite better, faster, cheaper
CRAs a data provider not a customer (yet!)
Education to immigrants on USA system
National Organization of Credit Unions
GSB connections for mentors and advisors
A tonne of bottom up research!!
CUs bring us leads
H-class immigrants
Direct marketing a second order priority
Lenders
Workers in home country
Receive $100 per B2B underwrite decision
Customer approval avoids need for CRA integration
10. Immigrants feel like “second class citizens”
● Secured cards
● Exorbitant rates with tiny credit limits
● Rejection
● Resort to taking loans from family or
local immigrant diaspora
This week:
5
Total:
88
Interviews
Story 1: Second-class citizens
Validated in 40+
interviews
11. This week:
5
Total:
88
Interviews
Customer relationships and segments
Selling to all lenders
Targeting Aussies in
Silicon Valley
Credit Unions with a high
immigrant base
H-1B visas from India and
China
What we thought What we learned
Customer
relationships
Customer
segments
BMC
12. Interviews
This week:
5
Total:
88Credit without borders
● Absence of credit
options
● Distrusting of
products, want to
have a trusted brand
name
● Value simplicity
● Desire for growth and
serving their needs
Validated in 40+ interviews
14. Lenders have hacks in the absence of
proper information. Auto manufacturers
have programs for foreign professionals
without credit history. Credit Unions, in the
absence of good quality data, make non-
data driven lending decisions based on
affiliate networks or incomplete
information. They all have a need for
good quality international credit
information.
This week:
5
Total:
88
Interviews
Story 2: Quality data solves
a real pain point
Validated in 60+
interviews
15. This week:
5
Total:
88
Interviews
Promising large scale
origination
Partnering with CRAs
Focusing on global
Channels, partners and regulatory
Delivering pure B2B
Data aggregation
US data import
Channels
Key
partners
Reg.
What we thought What we learnedBMC
16. This week:
5
Total:
88
Interviews
Bottom-up: door-to-door
with Bay Area credit
unions
Through the middle:
mapped the credit union
space and COLD CALLED
Top-down: National Credit
Union Foundation, Filene
We got out the building
Interviews: foreign
professionals and Stanford
students
Survey: immigration
survey
Feedback: various MVP
processes
US CRAs: US credit
reporting agencies
Int’l CRAs: international
CRA partnerships
Regulation: process, timing
and cost of becoming a
CRA
17. This week:
5
Total:
88
Interviews
Story 3: Disrupting the CRAs
Regulation to become a consumer
reporting agencies is much easier than to
become a lender and we can get a CRA
license quickly and inexpensively
Validated in 20+
interviews
18. This week:
5
Total:
88
Interviews
“Stories” have translated into thematic shifts
User pays
Broker / issuer of financial
products
Partner pays
CRA
Revenue
streams
Reg
What we thought What we learnedBMC
19. ● No fatal flaw in business model
● Nova will be regulated as a consumer
reporting agency (CRA) because (i) retain
consumer information and (ii) receive
revenue from lenders
● No licensing required to become a CRA
simply requires proper disclosure (1.5
weeks)
● Nova cannot deny services to US citizens
● >50% chance of getting a patent!
Interviews
Nova will be regulated as a CRA
● Engaged Pillsbury Law through
Startup Legal Garage
25. Interviews
Market sizing
42.1MTotal Global Citizens in the
US as of 2015
1.4MNew-to-country students and
professionals in the US in
2014
$155BPotential revenue from
Global Citizens in the US
26. This week:
5
Total:
88
Interviews
Channels - what we found and did
What we foundWhat we did
Virtual product, virtual channel Data aggregator, validator, processor
B2B channel sell through lenders White-labeled Nova terminal
B2C channel origination through website Nova landing page. Started (digital) marketing
Virtual product B2B: data visualization & summary
Start with Nova dashboard. Later API integrations
with existing underwriting software
Future channel potentially selling aggregated data
Maintain database with as much raw data as
possible to gather
Editor's Notes
Without tailored products, they resort to taking loans from family and local immigrant diaspora to fill their credit needs. If someone was able to offer them proper credit products, this would have a powerful word of mouth effect (like the mythical Israeli auto lender “Eric” who gets new arrivals better deals).