«Fintech Guide» is our special issue in which we roll the dice and bring all miscellaneous facts about this flourishing industry into one complete vision. With this Report we are eager to give balanced, easy and fun answers to what Fintech is and why it matters. Project Landing Page: https://businessviews.com.ua/ru/the-infographics-report-fintech-guide-2018-eng/

1. L o n g s t o r y s h o r t ,
w e d e c o d e d
F I N T E C H !
CMA. Best Special Topic Issue
Project: Infographic report “Fintech Guide 2018“
by Top Lead

2. Project background
«Fintech Guide» is our special issue in
which we roll the dice and bring all
miscellaneous facts about this
flourishing industry into one complete
vision.
With this Report we are eager to give
balanced, easy and fun answers to what
Fintech is and why it matters.
CMA. Best Special Topic Issue
Project: Infographic report “Fintech Guide 2018“
by Top Lead

3. Explain what Fintech is, without all those vague,
boring wordings
Show it as clear and finalized piece of never-ending
technological-progress we are living in
Establish Top Lead’s thought leadership in
Fintech industry
Project goals
CMA. Best Special Topic Issue
Project: Infographic report “Fintech Guide 2018“
by Top Lead

4. Project mission
Introduce
integrity
into landscape
of Fintech
CMA. Best Special Topic Issue
Project: Infographic report “Fintech Guide 2018“
by Top Lead

5. No one truly understands what is Fintech
Problem
CMA. Best Special Topic Issue
Project: Infographic report “Fintech Guide 2018“
by Top Lead

6. Problem
Something like this )
CMA. Best Special Topic Issue
Project: Infographic report “Fintech Guide 2018“
by Top Lead
Explanations are usually boring clichés

7. Problem
Static
Separated
Without value
Old-fashioned
CMA. Best Special Topic Issue
Project: Infographic report “Fintech Guide 2018“
by Top Lead
While its depiction often refers to cluttered ecosystems

8. W e g a v e p e o p l e v i s u a l
k n o w l e d g e
– e a s y a n d f u n –
a b o u t
d i s r u p t i v e F i n t e c h i n d u s t r y
Solution
CMA. Best Special Topic Issue
Project: Infographic report “Fintech Guide 2018“
by Top Lead

9. What we did
A guide to Fintech
fully in infographics
Sorting out brand new
industry on 30+ pages of
outstanding visualisation!
CMA. Best Special Topic Issue
Project: Infographic report “Fintech Guide 2018“
by Top Lead

10. A l l r i g h t ,
s o h o w d o y o u
g u y s g u i d e u s i n
F i n t e c h ?
CMA. Best Special Topic Issue
Project: Infographic report “Fintech Guide 2018“
by Top Lead

11. Can you imagine a moving
car without wheels? The
same issue with all
“ecosystems” of Fintech,
which don’t show what
makes the industry work.
Thus we decided to consider
Fintech as a value chain with
a bunch of participants and
interactions making your
financial apps possible
.
CMA. Best Special Topic Issue
Project: Infographic report “Fintech Guide 2018“
by Top Lead
We reinterpreted Fintech as a value chain

12. Designed comprehensive timelines
CMA. Best Special Topic Issue
Project: Infographic report “Fintech Guide 2018“
by Top Lead

13. Introduced statistics in a fascinating way
CMA. Best Special Topic Issue
Project: Infographic report “Fintech Guide 2018“
by Top Lead

14. Linked constantly appearing solutions, which…
CMA. Best Special Topic Issue
Project: Infographic report “Fintech Guide 2018“
by Top Lead

15. CMA. Best Special Topic Issue
Project: Infographic report “Fintech Guide 2018“
by Top Lead
W e h a v e
s h o w e d v i a …

16. Insightful visualization
Ever wondered what’s
happening after paying via
credit card (or perhaps
smartphone) in a grocery? It
is your chance to witness
the entire process, without
getting bored
CMA. Best Special Topic Issue
Project: Infographic report “Fintech Guide 2018“
by Top Lead

17. Vivid comparisons
CMA. Best Special Topic Issue
Project: Infographic report “Fintech Guide 2018“
by Top Lead

18. Mind-blowing schemes
CMA. Best Special Topic Issue
Project: Infographic report “Fintech Guide 2018“
by Top Lead

19. Storytelling explanations
Nothing explains the way
technologies work better
than a good story
CMA. Best Special Topic Issue
Project: Infographic report “Fintech Guide 2018“
by Top Lead

20. We visually animated almost all
components of Fintech
CMA. Best Special Topic Issue
Project: Infographic report “Fintech Guide 2018“
by Top Lead

21. … and even the state of its rapidly
growing market
CMA. Best Special Topic Issue
Project: Infographic report “Fintech Guide 2018“
by Top Lead

22. CMA. Best Special Topic Issue
Project: Infographic report “Fintech Guide 2018“
by Top Lead
H a v e w e
s u c c e e d e d ?

23. 27 000
EventPDFPromo articles
25 000+
Page views
900
PDF downloads
80
Visitors
Overview
CMA. Best Special Topic Issue
Project: Infographic report “Fintech Guide 2018“
by Top Lead
Combined Audience

24. CMA. Best Special Topic Issue
Project: Infographic report “Fintech Guide 2018“
by Top Lead
S o , b a c k t o
t h e q u e s t i o n ,
y e s w e h a v e

25. 80
event participants
PDFPromo articles
Insightful and cozy
We gathered in one place bright minds from Fintech
community, policymakers and other passioned people
Event
Engaged community
into discussion
CMA. Best Special Topic Issue
Project: Infographic report “Fintech Guide 2018“
by Top Lead

26. 900
Plain and catchy
EventPromo articles PDF
Shared our vision in infographic report
PDF downloads
LANDING PAGE
CMA. Best Special Topic Issue
Project: Infographic report “Fintech Guide 2018“
by Top Lead

27. PDF
Entertaining and educational
We wrote Fintech glossary in a way you won’t be bored while reading, described working fintech
solutions you still think fiction, described how will the economy look like in the nearest future…
EventPromo articles
MADE PEOPLE DIVE IN WORLD OF
FINTECH VIA MEDIA
14
articles
25000+
readers
CMA. Best Special Topic Issue
Project: Infographic report “Fintech Guide 2018“
by Top Lead

28. CMA. Best Special Topic Issue
Project: Infographic report “Fintech Guide 2018“
by Top Lead
L o n g s t o r y s h o r t ,
w e s u c c e s s f u l l y
d e c o d e d F i n t e c h …
a n d w e d i d i t i n
а f a n c y w a y

29. DATA
INSPIRELIZATION
Nizhniy Val, 15
Office 202
04071 Kyiv, Ukraine
http://toplead.eu/
Facebook.com/topleadua
marina.budnik@toplead.com.ua