The document discusses the opportunities for health insurers in the changing healthcare landscape due to the Patient Protection and Affordable Care Act (PPACA). It notes that health reform could generate billions in new revenue and millions of new customers for insurers. Health benefit exchanges opening in 2014 will create a $60 billion market reaching $200 billion by 2019 and covering 28 million people. This represents an opportunity for insurers to transition from a wholesale to a retail model and directly market to consumers. Insurers will need to segment customers, understand their needs and behaviors, and engage them through multiple channels to succeed in this new environment.
The Affordable Care Act expands access to health insurance coverage in three main ways: 1) by expanding Medicaid eligibility to 138% of the federal poverty level; 2) by establishing health insurance exchanges to allow individuals to purchase subsidized plans; and 3) by implementing an individual mandate requiring most Americans to have health coverage or pay a penalty. The expansion is projected to significantly reduce the number of uninsured, especially low-income adults, women, and people of color. However, implementation challenges remain regarding state participation and ensuring newly covered individuals can afford plans with adequate benefits.
This document discusses medical travel as an emerging market opportunity for hotel operators and investors. It notes that medical travel revenues are estimated at over $40 billion worldwide currently and could rise to $100 billion by 2012. Key drivers include the aging population in developed countries, rising healthcare costs, and developing countries offering high-quality and affordable medical care. Countries like India, Thailand, and Singapore are attracting medical tourists from places with long wait times or high costs like the UK, Canada, and the US. The document suggests medical travel presents low-risk investment opportunities for hotels near major hospitals through strategic partnerships between the healthcare and hospitality industries.
Leading insurance carriers have withdrawn from the group long-term care insurance (LTCI) market, prompting employers to think twice about implementing new programs. What’s happening? Are we witnessing the death throes of worksite LTCI? No, just a shift to a flexible new form.
Multiplus - Bank of America Merril Lynch 2011 Brazil ConferenceMultiplus
This investor presentation discusses Multiplus, a Brazilian loyalty program coalition. It summarizes that Multiplus has over 8 million members, partnerships with over 150 companies, and allows members to accumulate points across programs. The presentation also outlines Multiplus' sources of profit including margins on point sales, breakage on unused points, and interest income. It identifies opportunities for growth in credit card usage, consumption, air travel, and among higher income demographics in Brazil. Main strategic objectives include improving the customer experience, acquiring new partners and members, expanding redemption options, and strengthening the Multiplus brand.
This document outlines a proposal for an ideal health insurance plan. It argues that traditional models are obsolete due to technological advances and increased patient knowledge. It proposes a plan where each person pays a premium equal to their expected costs, and premiums are not changed at renewal based on health status. Some services like preventative care and diagnostic tests would be paid for directly rather than through insurance due to issues of moral hazard. Universal HSAs are proposed as a way to help people finance irregular medical costs through savings accounts. The document explores how to design a plan where some decisions are individual and some collective.
This investor presentation provides an overview of Multiplus, a leading loyalty coalition network in Brazil. Key points include:
1) Multiplus has over 8 million members through partnerships with 151 companies in various industries.
2) Multiplus has a unique business model with recurring revenue, low capital expenditures, and high returns.
3) Growth opportunities exist in increasing credit card usage, passenger traffic, and wealth distribution in Brazil.
4) Multiplus' main strategic objectives are improving the customer experience, increasing shareholder return, and strengthening their brand.
Affordable Care Act The Decision Is In Pbc Partnership For Agingcschoolmaster
Affordable Care Act - The Decision Is In (What is included, what is not and how much does it all cost.)
A presentation for the Palm Beach County Partnership for Aging by Paul Gionfriddo of
Our Health Policy Matters.
705 South Palmway
Lake Worth FL 33460
561-307-5588
Fortis, Inc. - A Case Study in Business EthicsAndreaNowack
The Board of Directors meeting discussed building the Chalillo Dam in Belize and the issues surrounding that decision. They reviewed Fortis' goals of providing customers with quality service while delivering earnings to shareholders. They analyzed the financial benefits of the dam but also considered ethical frameworks and stakeholders' concerns regarding environmental and community impacts. The Board evaluated alternatives on their long-term economic, social, environmental and legal impacts to determine the best path forward.
The Affordable Care Act expands access to health insurance coverage in three main ways: 1) by expanding Medicaid eligibility to 138% of the federal poverty level; 2) by establishing health insurance exchanges to allow individuals to purchase subsidized plans; and 3) by implementing an individual mandate requiring most Americans to have health coverage or pay a penalty. The expansion is projected to significantly reduce the number of uninsured, especially low-income adults, women, and people of color. However, implementation challenges remain regarding state participation and ensuring newly covered individuals can afford plans with adequate benefits.
This document discusses medical travel as an emerging market opportunity for hotel operators and investors. It notes that medical travel revenues are estimated at over $40 billion worldwide currently and could rise to $100 billion by 2012. Key drivers include the aging population in developed countries, rising healthcare costs, and developing countries offering high-quality and affordable medical care. Countries like India, Thailand, and Singapore are attracting medical tourists from places with long wait times or high costs like the UK, Canada, and the US. The document suggests medical travel presents low-risk investment opportunities for hotels near major hospitals through strategic partnerships between the healthcare and hospitality industries.
Leading insurance carriers have withdrawn from the group long-term care insurance (LTCI) market, prompting employers to think twice about implementing new programs. What’s happening? Are we witnessing the death throes of worksite LTCI? No, just a shift to a flexible new form.
Multiplus - Bank of America Merril Lynch 2011 Brazil ConferenceMultiplus
This investor presentation discusses Multiplus, a Brazilian loyalty program coalition. It summarizes that Multiplus has over 8 million members, partnerships with over 150 companies, and allows members to accumulate points across programs. The presentation also outlines Multiplus' sources of profit including margins on point sales, breakage on unused points, and interest income. It identifies opportunities for growth in credit card usage, consumption, air travel, and among higher income demographics in Brazil. Main strategic objectives include improving the customer experience, acquiring new partners and members, expanding redemption options, and strengthening the Multiplus brand.
This document outlines a proposal for an ideal health insurance plan. It argues that traditional models are obsolete due to technological advances and increased patient knowledge. It proposes a plan where each person pays a premium equal to their expected costs, and premiums are not changed at renewal based on health status. Some services like preventative care and diagnostic tests would be paid for directly rather than through insurance due to issues of moral hazard. Universal HSAs are proposed as a way to help people finance irregular medical costs through savings accounts. The document explores how to design a plan where some decisions are individual and some collective.
This investor presentation provides an overview of Multiplus, a leading loyalty coalition network in Brazil. Key points include:
1) Multiplus has over 8 million members through partnerships with 151 companies in various industries.
2) Multiplus has a unique business model with recurring revenue, low capital expenditures, and high returns.
3) Growth opportunities exist in increasing credit card usage, passenger traffic, and wealth distribution in Brazil.
4) Multiplus' main strategic objectives are improving the customer experience, increasing shareholder return, and strengthening their brand.
Affordable Care Act The Decision Is In Pbc Partnership For Agingcschoolmaster
Affordable Care Act - The Decision Is In (What is included, what is not and how much does it all cost.)
A presentation for the Palm Beach County Partnership for Aging by Paul Gionfriddo of
Our Health Policy Matters.
705 South Palmway
Lake Worth FL 33460
561-307-5588
Fortis, Inc. - A Case Study in Business EthicsAndreaNowack
The Board of Directors meeting discussed building the Chalillo Dam in Belize and the issues surrounding that decision. They reviewed Fortis' goals of providing customers with quality service while delivering earnings to shareholders. They analyzed the financial benefits of the dam but also considered ethical frameworks and stakeholders' concerns regarding environmental and community impacts. The Board evaluated alternatives on their long-term economic, social, environmental and legal impacts to determine the best path forward.
The document discusses 12 drivers for companies to shift their mobile, social, and gaming strategies, including reinventing the user experience, using location data and occasions to unlock growth, integrating gaming elements and social features, and leveraging real-time analytics to build 1:1 behavioral customer profiles. It argues that emerging technologies like NFC and shifts in consumer behavior on mobile and social platforms create new opportunities for companies to gain a competitive advantage.
Notes Version: Celtics 3-Point Play - Gleaning Data from Facebook EngagementVivastream
The document discusses the Celtics' 3-Point Play Facebook game which was launched to build engagement with their 5.3 million Facebook fans and generate fan data. The game allowed fans to predict Celtic's games and win tickets while providing a way to add 50,000 new fans to their marketing database. While ticket sales through the game were limited, it proved fans will play games for a chance to win prizes and validated Facebook as a marketing channel. Lessons included driving fans back to the page and setting realistic adoption goals, and future plans include mobile apps and arena/broadcast integration.
The New Face of Online Advertising: OBA & ComplianceVivastream
The document provides an overview of a presentation on online advertising and compliance with regulations regarding online behavioral advertising (OBA). It discusses the Digital Advertising Alliance program and tools that various companies like Truste, DoubleVerify, and Evidon provide to help advertisers and websites comply with OBA guidelines through notices, consumer choice options, and data monitoring. Consumer survey results show many are unaware of OBA but feel more favorable towards advertisers when they provide transparency and control over how browsing data is used.
Notes Version: DMA's Do the Right Thing Best Practices Digital GuidepostVivastream
The document discusses various topics related to digital marketing compliance, including online advertising, behavioral advertising, email marketing, mobile marketing, and social media marketing. It provides an overview of relevant guidelines and regulations, such as the CAN-SPAM Act, and highlights best practices for areas like obtaining consumer consent and providing opt-out mechanisms. Resources from the DMA on these topics are also listed for additional information.
Notes Version: How Anyone Can Be More Creative in 3 Easy StepsVivastream
The document discusses three easy steps to become more creative: 1) Fill in forms to generate ideas, 2) Ask questions to challenge assumptions, and 3) Think like a scientist by testing hypotheses. It then lists 10 scientifically proven drivers of behavior that can be used to increase creativity, such as using "eye magnet" words, leveraging social proof, and employing the principles of scarcity and reciprocity. The document concludes by thanking the reader and providing contact information for the author.
This document provides techniques for increasing success with email direct marketing. It discusses trends like mobile optimization, social media integration, triggered messaging, and reactivation of inactive subscribers. It also outlines eight building blocks for email marketing success, including growing email lists through the website, optimizing registration forms, crafting effective subject lines, adding preference centers, segmenting lists, and personalizing content. The document uses examples from companies like Alaska Airlines, Bed Bath & Beyond, and King Arthur Flour to illustrate best practices.
Notes Version: 10 things marketers can do to take advantage of social mediaVivastream
The document discusses how traditional marketing is integrating social media. It provides examples of how companies can combine email marketing, direct mail, print advertising, and social media platforms like Twitter, Facebook and QR codes. The key recommendation is that companies should not just advertise their social media presence, but actively engage audiences on these channels to build relationships and solicit feedback. Integrating social media into traditional marketing campaigns can help boost their effectiveness.
Notes Version: Email Marketing Workshop Part 5 Deliverability, Compliance and...Vivastream
This document provides an overview and agenda for an email marketing workshop focusing on deliverability, compliance, and trust. The agenda covers getting emails delivered to recipients' inboxes, protecting brands, and understanding email laws and regulations. Specific topics include factors that affect deliverability like complaints, list quality, and content; building and protecting brands through email branding and preventing phishing; complying with laws like CAN-SPAM in the US and CASL in Canada; and resources for staying informed on compliance.
Notes Version: Sustainability Elements of a Responsible Request for ProposalVivastream
The document discusses key elements to address in a request for proposal (RFP) for environmentally responsible paper and print procurement. It outlines sustainability goals such as using fiber from sustainably managed forests, implementing clean production practices, addressing climate change and carbon footprints, promoting recycling, and managing supply chains responsibly. The document provides details on each of these goals and emphasizes the business case for sustainability in procurement. It also references forest certification systems and the need to increase use of certified fiber.
Inside the Customer's Purchase Decision: Collaborative Sales and Marketing St...Vivastream
This document discusses customer purchase decisions and strategies for collaborative sales and marketing. It notes that customers now have extended time horizons, stabilized contact turnover, and are open to new ideas. However, customer spending is still down and price pressure is significant. Customers are also using consultants more, demanding increased customization, pushing more risk onto suppliers, and expanding consensus requirements. The document examines key drivers of customer loyalty like providing unique perspectives, helping navigate alternatives, and educating customers. It also profiles high performing sales reps, noting that "Challenger" reps who push customers are most likely to win deals, especially in complex sales. The document advocates for salespeople to "Teach," "Take Control," and "Tailor"
Notes Version: Social Media as Focus Group Tapping Into a Vast Resource, Priv...Vivastream
InterContinental Hotels Group (IHG) used private online communities to gain customer insights and feedback. IHG engaged with customers to test promotions, develop new products like mobile apps, and address strategic questions. Customers provided marketing materials, content, and ideas that helped IHG improve promotions, recognize loyalty program members, and expand benefits. IHG's communities mirrored public social media, allowing them to understand customer perspectives and be responsive.
Notes Version :10 Things Marketers Can Do To Take Advantage Of Social MediaVivastream
The document discusses how traditional marketing is integrating social media. It provides examples of how companies can combine email marketing, direct mail, print advertising, and social media platforms like Twitter, Facebook and QR codes. The key recommendation is that companies should not just advertise their social media presence, but actively engage audiences on these channels through content sharing, questions, feedback and discussions in order to build awareness, generate leads and strengthen relationships.
This document lists numerous free social media resources across three categories: Listen, Engage, and Empower. It provides over 30 links to tools for tracking trends and conversations on platforms like Twitter, identifying influencers and sentiment, scheduling posts, and setting alerts. The resources allow users to monitor, participate in and be notified of social media discussions.
Multichannel Retention Strategies: A Steady Diet of Low Hanging FruitVivastream
The document discusses identifying customer churn and measuring lifetime value. It provides a real-world example of an effective multi-channel retention campaign utilizing analytics and a cost-progressive channel strategy. Specifically, it describes how a wireless provider used business intelligence to target likely churn customers and employed a multi-channel strategy including text, direct mail, and calls to increase retention rates and ROI. The campaign resulted in a 5.6% reduction in churn and a 180% increase in ROI compared to a basic segmentation strategy.
March 2012 SES Magazine: SES New York PreviewVivastream
This document provides information about the SES New York conference to be held from March 19-23, 2012 at the Hilton New York. The conference will feature over 70 sessions on search engine optimization, social media, digital marketing and related topics. Speakers will include Avinash Kaushik from Google and sessions will cover new topics such as social commerce and tablet display advertising. Attendees can find the full agenda on the conference website and mobile app. The event is expected to draw over 5,000 marketing professionals.
Broadcast and Triggered Emails: A Match Made in HeavenVivastream
Broadcast emails are effective at reaching large audiences while triggered emails personalize the messaging for individual subscribers based on their behavior. A study by a uniform company found that while broadcast emails made up a smaller percentage of emails sent, they generated a larger portion of sales. The document then provides five recommendations for getting more value from broadcast emails such as sending welcome series emails to new subscribers and testing email frequency, content, and landing pages.
The document discusses segmenting prospects for marketing performance at AT&T. It describes developing a segmentation model based on propensity and testing different approaches to lead generation, offers, and channels. Key aspects included understanding customer data, identifying impacting factors, building a strong data infrastructure, and taking a methodical approach to optimize marketing performance through testing. The goal is to sell the right products to the right people through the best channels at the right time.
Notes Version: Which Medium Works Multichannel Testing For High-Performance R...Vivastream
This document discusses strategies for multichannel testing to achieve high performance marketing results. It emphasizes the following key points:
1) The goal of testing should be measurable results like sales, not just impressions or clicks.
2) Campaigns should be planned backwards from the point of sale and optimized by measuring each channel's discrete performance.
3) An integrated approach tests combinations of channels and reinvests in top performers, recognizing that not all channels are equal.
Presentation made by Dr. Carolyn A. (Cindy) Watts on the 5th of November, 2012 during the live webinar hosted by VCU Department of Gerontology (discussion moderated by Dr E. Ayn Welleford) - review recording of webinar at http://www.alzpossible.org/wordpress-3.1.4/wordpress/alliedhealth/
Single payer health care could provide universal coverage at lower costs than the current US system. Evidence from other countries shows that single payer systems lead to higher access to care, greater utilization of services, better health outcomes, and lower overall costs compared to the US multi-payer system. Administrative costs are much lower under a single payer system due to simplified billing and insurance processes. Taiwan's transition to a national single payer system improved health outcomes, especially for vulnerable groups, while keeping costs low.
This document summarizes a virtual conference on market access in the era of specialty and biotech drugs. It notes that by 2016, 8 of the top 10 worldwide drugs will be specialty drugs. It also discusses industry trends of developing more targeted therapies, a substantial pipeline of specialty drugs, and the need to demonstrate value to payers facing high costs. Upcoming sessions at the conference will address recent payment developments like accountable care organizations, comparative effectiveness research, and CMS coverage policies.
This document discusses key aspects of state health insurance exchanges and the Affordable Care Act. It provides an overview of how exchanges are meant to increase access to affordable health insurance coverage by organizing the market and providing subsidies. It also addresses the Supreme Court decision on Medicaid expansion, costs to states of not participating, and new questions states may consider around expanding coverage and subsidizing premiums. Data on current insurance coverage and estimated subsidy amounts by income level are presented.
The document discusses 12 drivers for companies to shift their mobile, social, and gaming strategies, including reinventing the user experience, using location data and occasions to unlock growth, integrating gaming elements and social features, and leveraging real-time analytics to build 1:1 behavioral customer profiles. It argues that emerging technologies like NFC and shifts in consumer behavior on mobile and social platforms create new opportunities for companies to gain a competitive advantage.
Notes Version: Celtics 3-Point Play - Gleaning Data from Facebook EngagementVivastream
The document discusses the Celtics' 3-Point Play Facebook game which was launched to build engagement with their 5.3 million Facebook fans and generate fan data. The game allowed fans to predict Celtic's games and win tickets while providing a way to add 50,000 new fans to their marketing database. While ticket sales through the game were limited, it proved fans will play games for a chance to win prizes and validated Facebook as a marketing channel. Lessons included driving fans back to the page and setting realistic adoption goals, and future plans include mobile apps and arena/broadcast integration.
The New Face of Online Advertising: OBA & ComplianceVivastream
The document provides an overview of a presentation on online advertising and compliance with regulations regarding online behavioral advertising (OBA). It discusses the Digital Advertising Alliance program and tools that various companies like Truste, DoubleVerify, and Evidon provide to help advertisers and websites comply with OBA guidelines through notices, consumer choice options, and data monitoring. Consumer survey results show many are unaware of OBA but feel more favorable towards advertisers when they provide transparency and control over how browsing data is used.
Notes Version: DMA's Do the Right Thing Best Practices Digital GuidepostVivastream
The document discusses various topics related to digital marketing compliance, including online advertising, behavioral advertising, email marketing, mobile marketing, and social media marketing. It provides an overview of relevant guidelines and regulations, such as the CAN-SPAM Act, and highlights best practices for areas like obtaining consumer consent and providing opt-out mechanisms. Resources from the DMA on these topics are also listed for additional information.
Notes Version: How Anyone Can Be More Creative in 3 Easy StepsVivastream
The document discusses three easy steps to become more creative: 1) Fill in forms to generate ideas, 2) Ask questions to challenge assumptions, and 3) Think like a scientist by testing hypotheses. It then lists 10 scientifically proven drivers of behavior that can be used to increase creativity, such as using "eye magnet" words, leveraging social proof, and employing the principles of scarcity and reciprocity. The document concludes by thanking the reader and providing contact information for the author.
This document provides techniques for increasing success with email direct marketing. It discusses trends like mobile optimization, social media integration, triggered messaging, and reactivation of inactive subscribers. It also outlines eight building blocks for email marketing success, including growing email lists through the website, optimizing registration forms, crafting effective subject lines, adding preference centers, segmenting lists, and personalizing content. The document uses examples from companies like Alaska Airlines, Bed Bath & Beyond, and King Arthur Flour to illustrate best practices.
Notes Version: 10 things marketers can do to take advantage of social mediaVivastream
The document discusses how traditional marketing is integrating social media. It provides examples of how companies can combine email marketing, direct mail, print advertising, and social media platforms like Twitter, Facebook and QR codes. The key recommendation is that companies should not just advertise their social media presence, but actively engage audiences on these channels to build relationships and solicit feedback. Integrating social media into traditional marketing campaigns can help boost their effectiveness.
Notes Version: Email Marketing Workshop Part 5 Deliverability, Compliance and...Vivastream
This document provides an overview and agenda for an email marketing workshop focusing on deliverability, compliance, and trust. The agenda covers getting emails delivered to recipients' inboxes, protecting brands, and understanding email laws and regulations. Specific topics include factors that affect deliverability like complaints, list quality, and content; building and protecting brands through email branding and preventing phishing; complying with laws like CAN-SPAM in the US and CASL in Canada; and resources for staying informed on compliance.
Notes Version: Sustainability Elements of a Responsible Request for ProposalVivastream
The document discusses key elements to address in a request for proposal (RFP) for environmentally responsible paper and print procurement. It outlines sustainability goals such as using fiber from sustainably managed forests, implementing clean production practices, addressing climate change and carbon footprints, promoting recycling, and managing supply chains responsibly. The document provides details on each of these goals and emphasizes the business case for sustainability in procurement. It also references forest certification systems and the need to increase use of certified fiber.
Inside the Customer's Purchase Decision: Collaborative Sales and Marketing St...Vivastream
This document discusses customer purchase decisions and strategies for collaborative sales and marketing. It notes that customers now have extended time horizons, stabilized contact turnover, and are open to new ideas. However, customer spending is still down and price pressure is significant. Customers are also using consultants more, demanding increased customization, pushing more risk onto suppliers, and expanding consensus requirements. The document examines key drivers of customer loyalty like providing unique perspectives, helping navigate alternatives, and educating customers. It also profiles high performing sales reps, noting that "Challenger" reps who push customers are most likely to win deals, especially in complex sales. The document advocates for salespeople to "Teach," "Take Control," and "Tailor"
Notes Version: Social Media as Focus Group Tapping Into a Vast Resource, Priv...Vivastream
InterContinental Hotels Group (IHG) used private online communities to gain customer insights and feedback. IHG engaged with customers to test promotions, develop new products like mobile apps, and address strategic questions. Customers provided marketing materials, content, and ideas that helped IHG improve promotions, recognize loyalty program members, and expand benefits. IHG's communities mirrored public social media, allowing them to understand customer perspectives and be responsive.
Notes Version :10 Things Marketers Can Do To Take Advantage Of Social MediaVivastream
The document discusses how traditional marketing is integrating social media. It provides examples of how companies can combine email marketing, direct mail, print advertising, and social media platforms like Twitter, Facebook and QR codes. The key recommendation is that companies should not just advertise their social media presence, but actively engage audiences on these channels through content sharing, questions, feedback and discussions in order to build awareness, generate leads and strengthen relationships.
This document lists numerous free social media resources across three categories: Listen, Engage, and Empower. It provides over 30 links to tools for tracking trends and conversations on platforms like Twitter, identifying influencers and sentiment, scheduling posts, and setting alerts. The resources allow users to monitor, participate in and be notified of social media discussions.
Multichannel Retention Strategies: A Steady Diet of Low Hanging FruitVivastream
The document discusses identifying customer churn and measuring lifetime value. It provides a real-world example of an effective multi-channel retention campaign utilizing analytics and a cost-progressive channel strategy. Specifically, it describes how a wireless provider used business intelligence to target likely churn customers and employed a multi-channel strategy including text, direct mail, and calls to increase retention rates and ROI. The campaign resulted in a 5.6% reduction in churn and a 180% increase in ROI compared to a basic segmentation strategy.
March 2012 SES Magazine: SES New York PreviewVivastream
This document provides information about the SES New York conference to be held from March 19-23, 2012 at the Hilton New York. The conference will feature over 70 sessions on search engine optimization, social media, digital marketing and related topics. Speakers will include Avinash Kaushik from Google and sessions will cover new topics such as social commerce and tablet display advertising. Attendees can find the full agenda on the conference website and mobile app. The event is expected to draw over 5,000 marketing professionals.
Broadcast and Triggered Emails: A Match Made in HeavenVivastream
Broadcast emails are effective at reaching large audiences while triggered emails personalize the messaging for individual subscribers based on their behavior. A study by a uniform company found that while broadcast emails made up a smaller percentage of emails sent, they generated a larger portion of sales. The document then provides five recommendations for getting more value from broadcast emails such as sending welcome series emails to new subscribers and testing email frequency, content, and landing pages.
The document discusses segmenting prospects for marketing performance at AT&T. It describes developing a segmentation model based on propensity and testing different approaches to lead generation, offers, and channels. Key aspects included understanding customer data, identifying impacting factors, building a strong data infrastructure, and taking a methodical approach to optimize marketing performance through testing. The goal is to sell the right products to the right people through the best channels at the right time.
Notes Version: Which Medium Works Multichannel Testing For High-Performance R...Vivastream
This document discusses strategies for multichannel testing to achieve high performance marketing results. It emphasizes the following key points:
1) The goal of testing should be measurable results like sales, not just impressions or clicks.
2) Campaigns should be planned backwards from the point of sale and optimized by measuring each channel's discrete performance.
3) An integrated approach tests combinations of channels and reinvests in top performers, recognizing that not all channels are equal.
Presentation made by Dr. Carolyn A. (Cindy) Watts on the 5th of November, 2012 during the live webinar hosted by VCU Department of Gerontology (discussion moderated by Dr E. Ayn Welleford) - review recording of webinar at http://www.alzpossible.org/wordpress-3.1.4/wordpress/alliedhealth/
Single payer health care could provide universal coverage at lower costs than the current US system. Evidence from other countries shows that single payer systems lead to higher access to care, greater utilization of services, better health outcomes, and lower overall costs compared to the US multi-payer system. Administrative costs are much lower under a single payer system due to simplified billing and insurance processes. Taiwan's transition to a national single payer system improved health outcomes, especially for vulnerable groups, while keeping costs low.
This document summarizes a virtual conference on market access in the era of specialty and biotech drugs. It notes that by 2016, 8 of the top 10 worldwide drugs will be specialty drugs. It also discusses industry trends of developing more targeted therapies, a substantial pipeline of specialty drugs, and the need to demonstrate value to payers facing high costs. Upcoming sessions at the conference will address recent payment developments like accountable care organizations, comparative effectiveness research, and CMS coverage policies.
This document discusses key aspects of state health insurance exchanges and the Affordable Care Act. It provides an overview of how exchanges are meant to increase access to affordable health insurance coverage by organizing the market and providing subsidies. It also addresses the Supreme Court decision on Medicaid expansion, costs to states of not participating, and new questions states may consider around expanding coverage and subsidizing premiums. Data on current insurance coverage and estimated subsidy amounts by income level are presented.
Health Insurance Exchange, Lynn A. Blewett, Ph.D.soder145
Presentation by SHADAC Director Lynn Blewette PhD. "Health Insurance Exchanges". Presented at the Blue Cross Blue Sheild Foundation Summit, February 7th 2012 on the Medtronic Campus in Mounds View Minnesota.
Policy not Politics: A Dialogue About the Health Insurance Exchange soder145
This document provides an overview of health insurance exchanges established under the Affordable Care Act. It discusses the problems exchanges aim to address like the growing uninsured population and rising premium costs. Key components of exchanges are explained, including the types of health plans offered, the individual mandate, and subsidies available for eligible individuals and families. Data on Minnesota's insurance landscape prior to reform is presented to illustrate issues exchanges are meant to remedy.
Internet marketing mark 468 health group - finalJamesonCase
HealthConnect provides an interactive online health portal that aggregates medical records from various sources using an API. This gives consumers access to their health information in simple, easy to understand graphics showing trends over time. The system aims to empower consumers to better manage their health and make informed decisions. Additionally, HealthConnect offers data analytics services to healthcare providers and insurers to help reduce costs and improve care quality. A key part of the marketing strategy is partnering with health insurers who will promote HealthConnect's services to their network of providers and consumers. This expands the potential user base while meeting insurers' needs for better health data and analytics.
Part 1. The Next Extraordinary Marketing Opportunity- Healthcare ReformVivastream
The document discusses opportunities for health insurers under the Affordable Care Act (ACA). It notes that the ACA could generate billions in new revenue and millions of new customers for insurers. Insurers will need to adapt their marketing and focus on the new types of customers using the health insurance exchanges, including those who are younger, less educated, and more racially diverse. Insurers will need to use customer data and segmentation to understand these new groups and engage customers through multiple channels.
Direct to Employer - Dealing With Narrow Networks in the 'New Exchange World'McKonly & Asbury, LLP
This webinar was hosted by Tyler Wenger and Suzanne Sentman from McKonly & Asbury with special guest host Ernie Tsoules from Rhoads & Sinon.This presentation addressed the fact that self-insured employers are increasingly seeking to reduce employee health care costs. A new model of achieving this goal is taking hold in the market by employers contracting directly with new types of health care provider networks, commonly referred to as “narrow networks." This session explored the evolution of these new arrangements and its impact on employers, health care providers and employees. The session also addressed the key business and legal issues that are important to consider in developing these new relationships.
Check out our Upcoming Events page for news and updates on our future seminars and webinars at http://www.macpas.com/events/
This document provides an overview of the US healthcare payer landscape and discusses HawkPartners' expertise in conducting research with payers. The US system includes private insurers, Medicare, Medicaid and other government programs. Commercial insurance and PBM markets are consolidating with large players dominant. Payers now have greater influence over pharmaceutical companies and are seeking strategic partnerships. HawkPartners has experience interviewing key decision makers at leading payers to provide insights into clinical development, market opportunities, and messaging strategies. Case studies demonstrate how their research has informed clients' strategies.
In the post-reform world of healthcare, payers will be among the most heavily impacted by the new legislation. From new regulations and compliance issues to dealing with potential caps on premiums, payers may already be behind the curve on managing the impact to their business.
Join Guidon Performance Solutions and The Center for Health Transformation to learn more about the complexities of the new legislation and what payers must do now to prepare for the coming change.
Emerging Business Models for Hospital and Physician Integration: Clinical In...chriskalkhof
The document discusses emerging business models for hospital and physician integration, focusing on clinical integration as a business strategy. It provides an overview of the evolving regulatory landscape under the Affordable Care Act and its impact on provider revenues. It then discusses emerging provider business models and financing options, highlighting clinical integration organization (CIO) models. The presentation outlines steps to develop a clinical integration and business plan, including assessing readiness, defining the organizational model, and planning initial clinical integration initiatives. The goal is to create a fully integrated network capable of managing patient populations and risks.
It’s 2020 and healthcare is at a crossroads. Will this be the tipping point in the transformation of care or are we in for yet-another decade of radical change and resistance? Here's six key trends that I think are likely to tip the scales and shape the healthcare business model of the new era.
This document discusses innovations in patient care including electronic health records (EHR), practice management systems (PMS), health information exchange (HIE), and personal health records (PHR). It then provides a detailed 7-page digest on the benefits of the Affordable Care Act (ACA) and how it can be used to educate voters on why they should support the ACA. The digest has been used in community meetings and to educate over 1,500 individuals.
This document discusses an overview of the Affordable Care Act (ACA) in 3 pages. It provides background on the ACA and its goals of making healthcare more affordable and accessible. Key points covered include expanding Medicaid eligibility, creating state-run health insurance exchanges, establishing essential health benefits, and implementing subsidies and penalties to increase insurance coverage. Frequently asked questions about the ACA are also addressed.
The document provides an update on health care reform implementation including:
1) The pace of implementation may vary by state and depend on the 2012 election outcomes.
2) Key provisions that have already gone into effect or will by 2013 include premium rate reforms, medical loss ratio requirements, coverage mandates, and taxes/fees.
3) Major changes coming in 2014 include the establishment of health insurance exchanges, an individual mandate, employer penalties, and Medicaid expansion.
4) Compliance priorities for employers include reporting requirements, taxes/fees, and preparing for the potential impacts of 2014 reforms.
Stephen Frank - Role of Private Insurance for Prescription Drugs in CanadaPharmacare 2020
Private insurance plays an important role in supplementing Canada's public healthcare system by covering around 14% of total healthcare spending. While private insurers have to navigate a complex system with different provincial rules, they have adopted outsourcing and active plan management strategies to reduce costs and increase efficiency. Going forward, a mixed public-private system is optimal to ensure universal coverage while leveraging the strengths of both sectors in adapting to changes and controlling expenditures.
The document discusses the future of nursing and healthcare. It outlines challenges facing the US healthcare system including rising costs and access issues. It also discusses challenges and opportunities for nursing including an aging population, need for higher levels of education, and calls to expand nursing's leadership role. The IOM report on nursing recommends increasing the proportion of nurses with bachelor's degrees and doubling the number with doctorates by 2020 to help transform the healthcare system and improve outcomes.
This document summarizes a presentation on research topics related to evaluating Minnesota's state-based health insurance exchange. It provides an overview of the exchange and Minnesota's individual and small group insurance markets. It then lists potential research questions in areas like coverage expansion, exchange operations, access to care, provider networks, safety net impacts, and exchange finances. Data sources are identified that could help answer questions on topics like enrollment, premium costs, consumer experience, plan participation, and provider supply.
The document discusses innovation in healthcare and the changing landscape. It notes that mega trends are global forces that impact business, economies, societies and lives. These trends will change how organizations function and should be considered in strategic planning. The healthcare industry ecosystem involves various stakeholders working together, including hospitals, pharmaceutical companies, medtech companies, consumers, insurers, ICT companies and others. Asia Pacific healthcare expenditure is projected to increase 151% by 2020, with the fastest growth in China, India and Vietnam due to expanding middle classes, public-private partnerships and rising chronic diseases.
Similar to Notes Version: Part 1. The Next Extraordinary Marketing Opportunity- Healthcare Reform (20)
The Customer Engagement Roadmap - The Key to Increasing the Value of Your Membership Base
Want to increase your subscription site’s profitability? The Customer Engagement Roadmap will show you how!
This document contains a list of 14 single words, each beginning with a different letter, ranging from A to T. The words include various materials, colors, audio equipment and other nouns. Overall, the document presents an alphabetical listing of short single words from different semantic categories.
This document provides an overview of software quality assurance. It discusses key quality concepts, quality control, the cost of quality, and software quality assurance. It also describes formal technical reviews, statistical quality assurance, software reliability, and the components of a software quality assurance plan. The goal of software quality assurance is to achieve a high-quality software product through standards, reviews, testing, and other quality control measures.
The document describes JEEVA, a mobile application for recognizing, collecting, sharing, surveying, and exploring flora and fauna. The app allows users to take photos of plants and animals and upload them to the system for identification. If the photo is of a new species, the user can start a new section for it. Otherwise, the user can update existing details. The app is intended for academic, conservation, exploration, and nature lovers to study nature. It has features like image recognition of species, location-based species reporting, automatic species notifications, guides and checklists, article writing and sharing, and discussions. Potential users include students, researchers, tourists, Ayurvedic practitioners, conservation organizations, nature lovers
This document provides tutorials for learning Apex programming using the Force.com platform. The tutorials cover topics such as creating custom objects, using the Developer Console, creating sample data, defining classes, Apex language fundamentals like data types and variables, executing transactions, adding triggers, writing unit tests, and integrating Apex with Visualforce. The goal is to provide hands-on exercises to help developers learn the Apex language and how to develop applications using the Force.com platform. Completing the tutorials will equip developers with essential Apex programming skills.
Breaking Up is Hard to Do: Small Businesses’ Love Affair with ChecksVivastream
This document discusses small businesses' reliance on checks and the challenges they face in adopting electronic payments. It notes that small businesses write billions of checks per year at high costs. While checks meet their needs of being easy to use and widely accepted, electronic payments could offer benefits like cost savings and fraud protection. However, small businesses are often too busy with core operations to prioritize alternatives. The document also outlines hurdles small businesses face in using ACH or credit cards, such as navigating bank requirements and understanding fees. It suggests that businesses more open to electronic payments tend to have standardized payment processes or receive remittance data with payments.
Banks see Smart Commerce as a growing threat that could distance them from customers. Smart Commerce is defined as involving digital payment methods that simplify purchases and enriched communication between merchants and consumers using mobile technology. It is driven by demand from both consumers and merchants, and by large profit pools outside of just payments, particularly merchant sales promotions. Many banks believe Smart Commerce will become widespread within two years and pose the main risk of intermediating banks and reducing their relevance in consumer commerce.
This document summarizes key findings from a global consumer banking survey conducted by EY. Some of the main points include:
1. Customer advocacy and trust in their primary banking provider is high, driven largely by positive customer experiences. However, banks still have opportunities to improve certain aspects of the customer experience.
2. Convenience through digital banking channels is important to customers, but mobile banking features still lag online banking. Simplifying fees and communications remains a top priority.
3. Customers are generally satisfied with their primary bank but open to switching for better service or advice. Segmenting customers reveals opportunities for banks to better meet different needs.
4. Banks should focus on making banking simple and clear
This document summarizes the key findings from EY's 2014 Global Consumer Banking Survey. Some of the main points include:
1. Customer trust and advocacy are important drivers of growth for banks. Customers with complete trust in their primary bank are much more likely to recommend them.
2. Customer experience is a key factor influencing trust and advocacy. Customers cited how they are treated and quality of communications as important reasons for trust. Experience also influenced account openings and closings.
3. Banks can improve the customer experience by making banking simple and clear, providing helpful advice, and resolving problems well. Specifically, banks should improve fee transparency, mobile and online banking, and customer service.
Sereno is a fraud detection solution that uses image analysis and multi-source correlation modeling to identify check fraud. It integrates with existing image processing systems and analyzes check images using multiple recognition engines to flag potential fraud. Sereno reduces false positives and focuses analysts on a small number of suspect transactions. It builds databases of check stock and signatures over time to improve accuracy. Sereno provides cost savings through reduced manual review and losses from fraud while allowing banks to expand their fraud detection capabilities.
Orbograph's new Accura XV solution leverages Next Generation Recognition (NGR) Technology to provide virtually 100% check processing performance at the teller. The solution achieves read rates as high as 95% and can attain 100% read rates on small transactions using V100 mode. It provides tangible benefits like reducing data entry costs and recognition errors as well as intangible benefits like highly reliable technology and streamlined processes. Accura XV is the foundation for all of Orbograph's centralized and distributed recognition solutions and services.
Growth in remote deposit capture is driving additional requirements in check recognition. Orbograph provides a scalable check recognition solution for RDC that uses multiple recognition engines to achieve read rates from 90-98%. The solution can identify alterations, validate fields, and ensure image quality to reduce fraud while streamlining the deposit process. Orbograph offers flexible licensing and deployment options to meet the needs of various sized financial institutions supporting desktop, consumer, and mobile RDC.
The document introduces Orbograph's Healthcare Payments Automation Center (HPAC), a cloud-based platform that hosts two services: P2Post for converting paper explanation of benefit forms into electronic files for practice management systems, and E2Post for matching electronic funds transfer payments to remittance advices. By leveraging image processing and recognition technologies, HPAC can convert claims at high volumes while reducing costs up to 60% by eliminating manual data entry and exceptions. The platform provides adaptive onboarding of forms, HIPAA compliance, and guaranteed performance.
The document discusses next generation check recognition technologies that can improve teller image capture (TIC) and remote deposit capture (RDC) workflows. It outlines several business problems with early generation technologies like low read rates, balancing issues, and fraud risks. Next generation technologies aim to solve these by using multi-engine correlation, dynamic thresholding, item verification, and check box detection to achieve near 100% recognition performance and reduce errors. The benefits include cost savings, improved efficiency, customer experience, and reduced fraud.
Orbograph introduces Automation Services and Automation Services LE, innovative recognition solutions that provide up to 40% labor cost savings through high levels of automation and accuracy. Automation Services achieves 98% automation and 99%+ accuracy, while Automation Services LE attains 90% automation with 99% accuracy. Both solutions support various check processing workflows and can be implemented on Orbograph's legacy OrboCAR platform or new G6 Enterprise Recognition Technology platform. Orbograph also offers managed recognition services to continuously monitor performance and ensure solutions meet guaranteed service levels.
Orbograph is a provider of electronic solutions for healthcare revenue cycle management and check processing recognition software. It has over 1,500 financial institution and biller clients that process billions of documents annually using Orbograph's technologies. Orbograph converts paper-based documents like EOBs into electronic files to automate payment data reconciliation and provide reporting tools. It is a subsidiary of Orbotech and was founded in 1996, employing over 50 people who serve the banking, financial, and healthcare industries.
Your Go-To Press Release Newswire for Maximum Visibility and Impact.pdfPressReleasePower4
This downloadable guide explains why press releases are still important for businesses today and the challenges you might face with traditional distribution methods. Learn how [Your Website Name] offers a comprehensive solution for crafting compelling press releases, targeting the right media outlets, and maximizing visibility.
Acolyte Episodes review (TV series) The Acolyte. Learn about the influence of the program on the Star Wars world, as well as new characters and story twists.
Youngest c m in India- Pema Khandu BiographyVoterMood
Pema Khandu, born on August 21, 1979, is an Indian politician and the Chief Minister of Arunachal Pradesh. He is the son of former Chief Minister of Arunachal Pradesh, Dorjee Khandu. Pema Khandu assumed office as the Chief Minister in July 2016, making him one of the youngest Chief Ministers in India at that time.
Here is Gabe Whitley's response to my defamation lawsuit for him calling me a rapist and perjurer in court documents.
You have to read it to believe it, but after you read it, you won't believe it. And I included eight examples of defamatory statements/
The Biggest Threat to Western Civilization _ Andy Blumenthal _ The Blogs.pdfAndy (Avraham) Blumenthal
Article in The Times of Israel by Andy Blumenthal: China and Russia are commonly considered the biggest military threats to Western civilization, but I believe that is incorrect. The biggest strategic threat is a terrorist Jihadi Caliphate.
Essential Tools for Modern PR Business .pptxPragencyuk
Discover the essential tools and strategies for modern PR business success. Learn how to craft compelling news releases, leverage press release sites and news wires, stay updated with PR news, and integrate effective PR practices to enhance your brand's visibility and credibility. Elevate your PR efforts with our comprehensive guide.
El Puerto de Algeciras continúa un año más como el más eficiente del continente europeo y vuelve a situarse en el “top ten” mundial, según el informe The Container Port Performance Index 2023 (CPPI), elaborado por el Banco Mundial y la consultora S&P Global.
El informe CPPI utiliza dos enfoques metodológicos diferentes para calcular la clasificación del índice: uno administrativo o técnico y otro estadístico, basado en análisis factorial (FA). Según los autores, esta dualidad pretende asegurar una clasificación que refleje con precisión el rendimiento real del puerto, a la vez que sea estadísticamente sólida. En esta edición del informe CPPI 2023, se han empleado los mismos enfoques metodológicos y se ha aplicado un método de agregación de clasificaciones para combinar los resultados de ambos enfoques y obtener una clasificación agregada.
5. 9/30/2011
Customer Segmentation
Data is the driver, knowledge is the asset
• Demographic attributes
• Socioeconomic status
• Psychographic characteristics
• Lifestyle choices
• Life stage or generational
• Responder indices
• Common purchasing behavior
• Attitudes and preferences
• Health or condition indicators
EXAMPLE: Digital Segmentation*
By knowing digital attitudes and behaviors across range of
technologies and devices marketers can deliver customized
messages to customers via their most preferred digital media.
Digital Devices Digital Destinations
KNOW YOUR DIGITAL COMMUNITY
Why consumers chose the digital devices they use
Will they re-purchase and/or upgrade
Who are early technology adopters vs. more conservative consumers
What are their digital activities: professional, entertainment, education, buying, bill paying
* Digital Neighborhoods 2.0
What matters today are
conversations
with & among consumers (LW)
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7. 9/30/2011
UR
UX
SUX
Consumer Engagement
Relationships revolve around customer touch-points
Healthcare Consumer Squeeze
• Benefit and Financial Choices
• Care Delivery Options
• Family Budget Priorities
• Intergenerational Navigation
• Retirement Planning
• Lifestyle Management
• Information Overload
72% consumer say health insurance so complicated
don’t know what’s covered or what it will cost them
Consumer Experience by Industry
Customer Experience Index, 2011: Health Insurance Plans, April 29, 2011
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