The document provides an introduction to preparing a business plan. It explains that a business plan is a written document that describes how a new business will operate and outlines the major components of a typical business plan, including an introduction, executive summary, environmental analysis, business description, organizational plan, production plan, operating plan, marketing plan, and financial plan. It then discusses the key elements that should be included in the introduction section of a business plan, such as the proposed business name, address, owner/management details, business description, location, and funding requirements and sources.