1.
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NORWICH ARTS EVENTS COMMITTEE
DRAFT Strategic Plan 4.22.2015
MISSION
Utilize
the
rich
arts
and
cultural
assets
to
provide
positive
economic
impact
for
the
City
of
Norwich
VISION
Norwich
is
a
community
where
the
arts
are
an
easily
recognizable
part
of
the
community,
with
well-­‐communicated
programs
and
where
arts
feel
welcome
to
present
their
work.
GOALS Norwich
has
formed
an
Arts
Events
Committee,
which
has
identified
and
prioritized
the
following
issues
and
goals
to
satisfy
the
mission
and
vision.
ISSUE GOAL
There
is
a
need
to
have
an
organization
take
a
leadership
role
in
administering
the
strategic
plan
to
ensure
that
all
groups
remain
focused
on
the
objectives
of
the
plan.
1. Develop
arts-­‐based
beautification
projects
There
is
a
lot
to
do
in
Norwich
but
it
is
not
always
well
communicated.
There
is
a
need
for
a
purposeful
commitment
to
marketing
of
arts,
cultural
and
heritage
events
and
activities.
2. Manage
perception
of
Norwich
Promote
arts,
cultural
and
heritage
events
and
activities
Norwich
has
a
history
of
arts
programs
and
places
with
great
art.
However,
there
are
places
in
the
City
that
look
vacant
and
neglected.
Art
should
be
utilized
to
beautify
the
city.
3. Promote
arts,
cultural
and
heritage
events
and
activities
Norwich
has
several
perception
problems,
which
include
lack
of
parking,
that
the
city
is
dirty,
etc.
There
is
a
need
to
address
the
issues
that
are
commonly
referenced.
4. Create
program
with
staff
and
volunteers
Arts
are
a
known
economic
engine.
Norwich
arts
programs
are
not
being
fully
utilized.
Norwich
lacks
a
coordinated
approach
for
the
arts.
Such
approach
is
needed.
5. Identify
organization
to
be
project
administrator

2. NORWICH ARTS EVENTS COMMITTEE DRAFT STRATEGIC PLAN | PAGE 2
IMPLEMENTATION PROGRAM
STRATEGIES TASKS TIMING STATUS
LEAD
AGENCY
PARTNERS
GOAL
1. Develop
community
arts-­‐based
beautification
project
1.1
Establish
permanent
public
art
committee
1. Create
committee
2. Establish
Liaison
to
DPW
/
City
Council
Reliance
House-­‐
Zack
Baton
Otis
Library-­‐
Julie
Menders
SECT
Cultural
Coalition-­‐
Wendy
Bury
Our
Piece
of
the
Pie-­‐
Sherie
Parenteau
Norwich
Arts
Center-­‐
Peter
Liebert
1.2
Utilize
gardens
and
parks
1. Develop
concepts
2. Identify
funding;
prepare
&
submit
applications
1.3
Activate
outdoor
spaces
1. Implement
Pilot
project-­‐
Reliance
House
parking
garage
mural
2. Develop,
plan
and
implement
6
to
8
public
art
projects
in
next
12
months
3. Add
outdoor
music
to
First
Fridays
event
4. Outdoor
sculpture
show
in
the
small
parks
5. Outdoor
arts
festival
on
Main
Street
6. Re-­‐establish
music
series
at
gazebo
at
Howard
Brown
Park,
Norwichtown
Green
7. Develop
hiking/walking/fishing,
biking
trails
from
Norwich
to
New
London
8. Rails
to
Trails
9. Sidewalk
arts
10. Public
murals
11. Chalk
painting
for
youth
Our
Piece
of
the
Pie
Sheila
Hayes
Jan
Loomis
Reliance
House-­‐
Zack
Baton
Eastern
Savings
Bank-­‐
Robin
Harris
1.4
Utilize
vacant
commercial
spaces
1. Create
program
/
identify
participating
artists
3. Earn
permission
from
property
owners
4. National
art
show
in
the
windows
of
vacant
buildings
and
maybe
large
interior
space
Jill
Fritzsche
Avery
Fritzsche
Jan
Loomis
1.5
Preservation
of
existing
historic
/
art
buildings
1.6
Enhance
and
increase
lighting
in
city
with
artistic
illumination
1. Develop
concepts
2. Identify
funding
sources,
prepare
and
submit
grant
applications

3. NORWICH ARTS EVENTS COMMITTEE DRAFT STRATEGIC PLAN | PAGE 3
STRATEGIES TASKS TIMING STATUS
LEAD
AGENCY
PARTNERS
GOAL
2. Manage
perception
of
Norwich
2.1
Clean
streets
and
sidewalks
/
Improve
facades
Jill
Fritzsche
Mike
Cunningham
Jason
Vincent
2.2
Develop
brand
Sue
Masse
Sheila
Hayes
2.3
Improve
wayfinding
and
signage
Thom
Keaney
Jason
Vincent
2.4
Manage
event
space
1. Work
with
Public
Works
Department
to
make
sure
that
First
Friday
event
space
is
cleaned
2. Work
with
Community
Policing
Division
to
make
sure
first
Friday
event
area
is
properly
staffed
3. Establish
monthly
evenings
for
community
artists
and
groups
to
present
projects
(e.g.,
Pecha
Kucha)
4. Have
volunteers
direct
people
to
parking
areas
Becca
Atkins
2.5
Develop
a
framework
to
connect
arts
groups/artists
to
media
GOAL
3. Promote
arts,
cultural
and
heritage
events
and
activities
3.1
Establish
a
network
to
plan
and
coordinate
arts
and
cultural
events
and
activities
Julie
Menders
Regan
Miner
Angela
Adams
3.2
Create
new
events
3.3
Celebrate
Benedict
Arnold

4. NORWICH ARTS EVENTS COMMITTEE DRAFT STRATEGIC PLAN | PAGE 4
STRATEGIES TASKS TIMING STATUS
LEAD
AGENCY
PARTNERS
GOAL
4. Create
program
with
staff
and
volunteers
4.1
Identify
funding
sources
NCDC-­‐
Miria
Toth
SECT
Cultural
Coalition-­‐
Wendy
Bury
4.2
Establish
permanent
partners
(e.g.,
organizations,
businesses)
Sheila
Hayes
Norwich
Arts
Center-­‐
Charlie
Chase
4.3
Develop
funding
stream
GOAL
5. Identify
organization
to
be
project
administrator
5.1
Create
list-­‐serve
SECT
Cultural
Coalition
Otis
Library
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