North Cypress Fitness is launching a marketing campaign to change public perceptions of the gym from an exclusive "club" to being a place where "everybody fits." The campaign will target millennials aged 23-34 making $40,000 with early families. The big idea is that "North Cypress Fitness is a good fit." The media plan includes billboards, radio ads, Snapchat filters, YouTube and Facebook video ads to run from January to December. The goal is to increase new gym memberships.